Revlon_Final

Promotional Plan

PR Kit will be sent to beauty influencers and
people from the media so that they know about the
opening and attend it as well as an email invitation
to customers
Social Media Budget is $300 for sponsored posts
throughout the month of June
Print advertising mock up
We will also encourage the visitors to share their
pictures/videos with the hashtag #RevLab
The CTA (Call To Action) is Create with RevLab

Launch Party

Launch Party Itinerary
Starts at 10 AM
11 AM-2 PM - free lipstick samples for people who pass by
1 PM - Lab themed appetizers will be served
4-6 PM - mock cocktails that will also be branded will be given to
people passing by
7 PM wrap-up

Gift bags, that have make-up samples, stickers, branded pocket mirrors,
discount flyers, will be given with every purchase (only the day of the
launch)
Decorations include: dj, photo booth, floral arrangements, and
balloons

Launch Party Budget

RevLab Overall Budget

Operational Plan

Week one begins September 1, 2019
The last week, week 39, is June 1, 2020

Sources

https://www.harpersbazaar.com/uk/beauty/make-up-nails/news/a37765/bobbi-brown-25th-anniversary-10-facts-about-the-brand/
https://investors.revlon.com/static-files/adeabe36-437f-4661-8fe9-316ef5b8a43a
https://www.revloninc.com/our-company/our-leadership
https://www.marketwatch.com/press-release/revlon-reports-fourth-quarter-and-full-year-2018-results-2019-03-18
https://investors.revlon.com/static-files/adeabe36-437f-4661-8fe9-316ef5b8a43ahttps://diginomica.com/revlon-needs-make-digital-
just-cosmetic-compete/
https://www.revloninc.com/our-brands
https://www.meatpacking-district.com/wp-content/uploads/2018/11/MTPK_DemographicsReport_Web-2.pdf
http://files.thehighline.org.s3.amazonaws.com/pdf/High_Line_Venue_Rentals_Deck.pdf
https://becore.com/performance-indicators-pop-up-shops/
https://www.nycedc.com/project/high-line
https://www1.nyc.gov/assets/planning/download/pdf/about/cpc/050161a.pdf
https://www.southernliving.com/news/what-it-costs-to-make-lipstick

THANK YOU!