Crest Dynamics Management Consultancy PLT
A HRDF Registered Training Provider LLP0003452LGN
Official Newsletter of Crest Dynamics Mid-May 2015February 2018
Are You Using Any of the ……..
Leaders say a lot of stuff. Good leaders carefully avoid saying any of the six below. Which of the six are you
guilty of, if any?
1. “I think…” Great Leaders have to sound confident. “I believe” is a much better choice of words than “I
think.” I believe sounds convincing, I think sounds weak.
2. “Don’t bring me bad news or surprises.” This is a common mistake leaders make. What you are saying
to those you lead is, only come to me with things I want to hear. As a result, people will naturally sweep time
bombs under the rug. Good leaders want people to come to them as soon as there is any hint of an issue.
3. “You’re just lucky to have a job.” I remember during the pinnacle of the US recession, I had been working
with a rather crass senior leader. I had expressed to him the need for really listening to his employee. His
reply was, “they are just lucky to have a job.” As soon as the economy strengthened people quickly and
luckily found other jobs.
4. “I’m the boss.” Being the boss today looks
different than it has in the past. It requires
collaboration, relationship building and respect.
Stating “I’m the boss” is the antithesis of each of
these three. Margaret Thatcher once said, “Power
is like being a lady. If you have to tell people you
are, you aren’t.”
5. “That’s not my fault.” Great leaders
understand accountability. If you’re the leader, it is
almost always your fault.
6. “I like people who think like me.” If everyone
is like you, then boring is what you will be. We
don’t need more people like us as leaders, we
need people who look, think and act differently
than us. Team and organizational diversity creates
more creativity and better solutions to problems.
Contact Us for Training Quotation
Inbound Sales via a joke or kind gesture. Building a strong
rapport with clients can prove rewarding in the long
Part 2 / 2 run.
8. Learn to Be an Exceptional Copywriter
5. Be an Expert and Add Value Inbound sales people often write more than many
An expert will add value throughout the phases of the other tasks. It is important to be clear and
sales cycle. Give something more than a rote sales concise when writing. Sharpen your writing skills in
pitch to buyers. Use your expert industry knowledge order to clearly communicate by reading and writing
to provide additional information about best practices daily outside of work.
and provide realistic solutions.
9. Have Timing and Tact
6. Always Conduct Prospect Research Your actions should be based on buyer behavior.
Know the immediate solutions to plausible buyer Understanding your prospects will assist in
concerns before they are presented. Research connecting with the buyers at the right time and in the
your buyer by reading their social media profiles, right way. Use a free tool to further track buyer
understanding their company mission statement, behavior such as Signals, which tells you when a
and identifying their strategic objectives. Staying person has opened a sent email. This tool can
aware of the buyer’s needs shows the buyer you care. indicate how important you are to the buyer.
7. Build Rapport with Customers Inbound selling can allow you to connect with buyers
Inbound sales are largely based on building on a deeper and more meaningful level. Earn loyalty
interpersonal relationships with buyers. Engage in and build trust in order to turn buyers into dedicated
rapport building with buyers in order to add a personal customers.
touch throughout the entire sales cycle. Give
your buyers a positive experience with your company
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Health Wise: Human Resources:
Energy Drink Disaster Hiring Dwarf or Giants?
Skip energy drinks when you’re tired David Ogilvy, the well-known advertising wizard
Energy drinks contain up to five times more caffeine who founded the Ogilvy & Mather advertising
than coffee, but the boost they provide is fleeting and agency, never spent a day in HR, but had an
comes with unpleasant side effects like nervousness, orientation practice that all HR leaders would
irritability, and rapid heartbeat, says Goodson. Plus, appreciate. He established a wonderful tradition of
energy drinks often contain high levels of taurine, a welcoming new leaders in his organization with a
central nervous system stimulant, and upwards of 50 gift of five wooden dolls, each smaller than the
grams of sugar per can (that’s 13 teaspoons worth!). other, one inside the other. When the recipient
The sweet stuff spikes blood sugar temporarily, only finally gets to the fifth little doll, the smallest doll,
to crash soon after, leaving you sluggish and foggy and opens it, he finds the message:
headed—and reaching for another energy drink.
“If each of us hires people who are smaller than
we are, we shall become a company of dwarfs,
but if each of us hires people who are bigger
than we are, we shall become a company of
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cost billions of dollars. The recall will last until the
end of 2019 and take until 2020 to resolve. .
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Manufacturers with quality control procedures in
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The cost associated with these recalls can be steep.
Testament to this is the Takata recall, which is
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Leadership & Supervision
Once upon a time, an old man that you threw out yesterday”. The Proactive Supervisory Skills
spread rumours that his neighbour old man said, “I can’t do that! The Highly Effective Supervisory Skills
was a thief. As a result, the young wind must have spread them and I Leadership Master Practitioner
man was arrested. Days later the won’t know where to find them”. Think Like a Leader, Lead Like a
young man was proven innocent. Thinker
After being released, the man felt The judge then replied, “The same Shift Your Leadership
humiliated as he walked to his way, simple comments may Lean Leadership
home. He sued the old man for destroy the honour of a man to Executive Management
wrongly Accusing him. such an extent that one is not able
to fix it. The old man realized his Continuous Improvement
In court, the old man told the Judge, mistake and asked for Kaizen Made Ezy
“They were just comments, didn’t forgiveness”. Kaizen Thinking Mechanism
harm anyone. The judge, before Understanding Lean Manufacturing
passing sentence on the case, told Office Lean
the old man, “Write All the things Single Minute Exchange Die (SMED)
you said about him on a piece of Poka Yoke
paper. Cut them up and on the way Training Within Industry
home, throw the pieces of paper Productivity Improvement Techniques
out. Tomorrow, come back to Hear 5S Step by Step Approach
the sentence”. Auditing for 5S Compliance
The next day, the judge told the old Moral: Do not malignant or blame Statistical Process Control
man, “Before receiving the anyone without knowing the fact or
sentence, you will have to go out the truth. Your words may ruin Management
and gather all the pieces of paper someone’s reputation without any Creative Thinking & Problem Solving
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