Social Media Handbook

Social Media Guide

Purpose

Social media provides an easy-to-access outlet for us to connect and interact with patients,
donors, partners, and other HHM affiliates. As staff, our social media approach should reflect the
core values of Healing Hands.

Dos Don’ts

• Always be professional, but add your personal • Post during work hours
flair • Use any negative speech
• Post any sensitive or confidential information
• Be upbeat, encouraging & spirited • Post information about any patient
• Promote upcoming events or programs • Post about potentially controversial topics
• Actually post!
• Retweet, share, like, and repost our stuff

NTGD Campaigns #HealingHandsHeroes

Purpose

We want to promote our North Texas Giving Day Tailgate as much as we can by incorporating ALL
friends of HHM (patients, donors, partners, employees, etc.) in a fun, interactive way. We will be
revamping our three social media platforms—­ Facebook, Instagram & Twitter—using a variety of
strategies and campaigns.

#HHMHandsOfAHero Competition #HHMHeroOfTheWeek

• Anyone can enter his/her hero by • This is essentially a weekly patient
Instagramming or Tweeting a photo of his/ spotlight.
her hero’s hands and explaining why that • It is specifically up to our medical staff to
person is a hero. scout special patients to feature. So keep
• Weekly we will select a winner and your eyes peeled!
retweet/repost his/her photo and • If you believe a patient should be
explanation. spotlighted, first tell the patient he/she has
• All entries will receive feedback, but only been chosen and ask his/her permission to
the winner will be reposted or retweeted. be featured on our social media.
• Entries will be posted solely on Twitter and • We will feature each
Instagram, but winners will be featured on all #HHMHeroOfTheWeek on all three
three accounts. accounts.
• We strongly encourage employees to
participate!
• PS...heroes come in all shapes and sizes. :)

Sample Posts

Campaign Hashtags:

#HealingHandsHeroes
#NTXGivingDay
#HHMHeroOfTheWeek
#HHMHandsOfAHero