The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by eheffley, 2016-04-15 15:22:49

Farm to Fork Proposal Package

from PR Tactics

Keywords: tactics,farm,fork,proposal,package

↞Cook-Off↠
Downtown Searcy

Event Proposal

↞ Cook-Off↠
D owntown S earcy

Concept

Boosting both the Farmer’s Market and
the Searcy community simultaneously, the Farm
to Fork Cook-Off will feature the best homemade
goodies Searcy has to offer—literally.
Theentrieswillnotonlybejudgedaccording
to their taste, appearance and originality, they will
also receive a score for their localness. Contestants
are judged according to what percentage of their
ingredients were purchased at the Farmer’s Market
just the day before.
Considering the comparatively large
church-going crowd, the event will take the place
of Sunday lunch. Guests will purchase a ticket at
the event to enjoy the local eats potluck style in
Courthouse Square. Participants will pay a fee to
enter their dish and receive one lunch ticket for
each dish entered and fee paid.
Local judges will select first, second and
third place in each category, and the winner’s will
receive a trophy or ribbon and cash prize.

Cook-Off ↞ ↠
D owntown S earcy

Event Schedule

Saturday Farmer’s Market
Setting
8 a.m. - 12 p.m. Judging
Eating
Sunday
Awarding
8:00 a.m. - 11:30 a.m. Cleaning
11:30 a.m. - 12:30 p.m.
12:30 p.m. - 3:00 p.m.
3:00 p.m. - 3:30 p.m.
3:30 p.m. -

Ticket Prices

Entry Fee $10 $7
Lunch Tickets Under 12 $12
12 and up

↞ Cook-Off↠
D owntown S earcy

Competition Specifics

Categories:

• Appetizers
• Entrees

• Side Dishes
• Desserts
• Drinks

Entry Process:

Each contestant will fill out a form prior to contest day that includes the
name of his/her dish, the category under which it falls, a brief description, the
dish’s expected yield, and a list of ingredients, denoting which were purchased
from the Searcy Farmer’s Market. These forms will be used not only to calculate
maximum attendance and to arrange set-up, but to aid the judges in determining

each dish’s localness.

Judge Selection:

Three judges will be selected for each category. Judges will consist
primarily of food industry locals, priority given to owners of local eateries. The
judges will not be paid, but each will be announced at the awards ceremony

along with the name of his/her business, and each will receive a free t-shirt.

Judging Process:

Every judge will taste every dish in his/her category. They will
individually grade each entry on a scale of 1-10 on its taste, appearance,
originality and localness; however, localness will be an objective rating. The

judges will have the entry forms with the ingredients listed.

Award Ceremony:

First, second and third place in each category will be announced after
the judges forms have been calculated. First place winners will receive trophies
and a cash prize (donated by a sponsor); second and third place winners will
receive ribbons and, if possible, a smaller cash prize (as donated by sponsors).

↞ Cook-Off↠
D owntown S earcy

Necessary Supplies

Tables and chairs
Plates, Cutlery, Napkins, Cups

Porta-Potties
Trashcans
Trophies
Ribbons
Microphone, Speakers, Sound System
*Drinks
Coolers
Paper (see collateral)
Clipboards

Pens
Markers
Lanyards
Barricade
*to sell as drink competition entries run dry (pun
intended).

↞Cook-Off ↠
D owntown S earcy

Budget

Item Quantity Unit Price Retailer Total After Trade

Trophies 5 $8.45 Athlete’s $42.45 $0.00
Choice $0.00
Ribbons 10 $1.08 Athlete’s $10.80 $0.00
Choice
T-Shirts $6.50 Royal Tees
(*15 free for
judges) $0.00 Parks & Rec $0.00
Tables &
Chairs 15 $0.11 Wal-Mart $0.00
Plates $0.06 Wal-Mart $0.00
Cups $0.06 Wal-Mart
Silverware $0.01 Wal-Mart
Napkins $0.00 Parks & Rec
Trashcans <$0.01 Wal-Mart
Paper $0.00 Army
Lanyards

↞ Cook-Off↠
D owntown S earcy

Revenue

Revenue will be generated through entry fees, lunch tickets and
tshirt sales. Sponsors may also purchase advertising space in

the form of table sponsoring and entry label sponsoring.
Each entry is free, and each eater costs approximately $1 in
supplies. Therefore, for each competition entry, the organization
will make $9 profit. For each eater under 12, the organization
will make $6. For each eater over 12, the organization will

make $11.
T-shirts may be preordered and paid for by participants via the
competition entry form and will also be sold for profit at the

event. Judges will receive free t-shirts

Cook-Off↞ ↠
D owntown S earcy
Collateral

Entry Form Judge Form

Name _______________________________________________________ Category ___________________________
Dish ___________________________________________________________
Category: Taste ________/ 10
Appearance ________/ 10
Appetizer Entree Side Dish Dessert Drink Originality ________/ 10
Localness ________/ 10
Dish ____________________________________________ Yield ____________ Comments:
Brief Description:
____________________________________________________________________ Judge Form
____________________________________________________________________ 8 1/2 x 11”
____________________________________________________________________
____________________________________________________________________ Judge

Ingredients (measurements not necessary): Judge’s Badge
2 x 3”
& circle what you bought at the Searcy Farmer’s Market!

Please send completed forms with $10 entry fee (cash or check) to:
Main Street Searcy
P.O. Box 1127
Searcy, AR 72145

Entry Form
8 1/2 x 11”

#17 Baked Zucchinni Casserole

Sally Smith

Sponsored By:

Entry Labels
5 x 7”

Cook-Off ↞ ↠
D owntown S earcy
Collateral ↞ ↠

Cook-Off
D owntown Searcy
How local can you go?
Enter your best dish made with locally-grown
ingredients for a chance to win. Potluck lunch

of the local eats entries to follow.
Sunday, June 14th

(Following the Searcy Farmer’s Market on Saturday)

12:30 p.m.
Courthouse Square, Searcy

$10 Entry Fee
$12 Eat Fee ($7 12 and under)

Visit www.downtownsearcy.com for more information.

Poster
11 x 17”

↞ Cook-Off↠
D owntown S earcy
Collateral

↞calnHoycoouawglo↠?

Sponsor Sponsor
Sponsor Sponsor
Sponsor Sponsor
Sponsor Sponsor
Sponsor Sponsor

T-Shirt


Click to View FlipBook Version