Media Kit 2016

STEEL CITY MEDIA

MEDIA KIT 2016 - KANSAS CITY

CONTENTS

EDITOR THE ROCKET &
TERESA MORNING SHOW
Austin Williams
Digital Director, SCM 06 Take a chance to meet Mix 93.3’s Rocket & Teresa Morning Show. The (in)famous mornining
show on Kansas City’s #1 Hit Music Station.
Mix ON-AIR
10
Teresa, Mix 93.3
Rocket, Mix 93.3 12 The Q104 Morning Show Drive welcomes a new mem-
Jenny Matthews, Mix 93.3 ber, Tj McEntire, and hilarity has ensued.
Dave O, Mix 93.3
STEEL CITY MEDIA Steve Serrano, Mix 93.3 FROM CITY 14
Synematix, Mix 93.3 COUNCILMAN,

Q ON-AIR TO ON-AIR
JOCK, TO
TJ McEntire, Q104 VOICE OF THE
Zeke Montana, Q104 CHIEFS, DALE
Jillian, Q104 CARTER IS THE
Ali Stephens, Q104
Mike Keller, Q104 MAN

KFKF ON-AIR

Dale Carter, 94.1 KFKF
Tony Stevens, 94.1 KFKF
Ed Walker, 94.1 KFKF
Debbie Erickson, 94.1 KFKF

KC 102.1 ON-AIR

Bryan Truta, KC 102.1
Jen Johnson, KC 102.1
Jacqui Lucky, KC 102.1
Natalie Rush, KC 102.1
Kyle Kristofer, KC 102.1

ADVERTISE

Marc Harrell, GM
Katy Jennings, GSM
Sally Wheeler, LSM
Kristen Apple, LSM
Gabe Barnes, Digital

Kansas CIty LOVES waking up to The Show with Jen &
Truta, KC’s freshest morning show in the market.

WHO ARE WE? STEEL CITY MEDIA

Steel City Media is a Pittsburgh based multimedia company
with market leading media outlets in both Pittsburgh and
Kansas City. For the past 30 years, our local focus and
commitment to the communities we serve has enabled us to
create and execute multi-platform, impactful marketing
campaigns. Our properties consist of Q104 (KBEQ), KC 102.1
(KCKC), 94.1 KFKF (KFKF), and Mix 93.3 (KMXV) in Kansas City. In
Pittsburgh, our properties are Bob FM 96.9 (WRRK) and Q92.9
(WLTJ).

Additionally, Steel City Media houses an entire digital
marketing division dedicated to helping businesses grow their
success through highly-target display advertising, SEO, SEM,
reputation management, and much more. We believe in
providing a solution, and not just a sale. With dozens of years of
experience, we believe in helping our communities and
businesses grow.

Steel City Media - Calendar of Events for KC

EVENT CALENDAR

JAN FEB MAR APR MAY JUN

ALL STATIONS KCKC KBEQ
Radio Goes Red Easter Egg Drop Hot Country Nights
Superbowl Watch Parties Backyard Makeover Celebrity Golf Tournament

KFKF KFKF
Graduate Recognition Summer of Freedom

KMXV & KCKC KMXV
AIDS Walk Red, White & Boom
Books & Boutiques
KBEQ & KFKF
Country Stampede

KMXV & KCKC KMXV & KCKC
Kansas City Fashion Week AHA Heart Walk

KMXV & KCKC KBEQ KBEQ
Red Dress Dash Birthday Bash Downtown Hoe Down

ALL STATIONS KCKC Hot Country Nights
Playoff Watch Parties Backyard Makeover
KFKF
ALL STATIONS Graduate Recognition
Bracket Challenge
ALL STATIONS
Snake Saturday Mother’s Day
KC’s St. Patrick’s Day Parade

Big 12 Watch Parties

Steel City Media - Calendar of Events for KC

Throughout 2016 we are apart of MANY D ON’T MISS OUT ON YOUR BUSINESS’ CHANCE TO
events, and host many of our own. Nearly BE APART OF ONE OUR BIGGEST EVENTS OF 2016.
every event has sponsorship opportunities.
From our signature events such as Y’allapalooza, Summer of
Freedom, or Red, White & Boom, to our community events like
Easter Egg Drop, Celebrity Golf Tournament, and being apart of
Kansas City’s St. Patrick’s Day Parade, you will always see us out
and about. Our stations never stop promoting, participating, and

getting out in the community.

Nearly every event is sponsorable with a variety of opportunities,
do NOT miss your chance on some of these events!

JUL AUG SEP OCT NOV DEC

KBEQ KMXV KBEQ
Y’allapalooza Boo Bash Jingle Bell Birthday Bash
Hot Country Nights NYE at Whiskey Tango
ALL STATIONS
KFKF American Royal KCKC
Summer of Freedom Chiefs Watch Parties Holiday Music Sponsorships
Ultimate Holiday Furniture

Showcase
Komen “Rock the Ribbon”

Concert

KBEQ KMXV & KCKC KMXV
Hot Country Nights Kansas City Fashion Week Jingle Jam

KFKF AIDS Bicycle Cruise KFKF
Summer of Freedom KFKF St. Jude Radio-thon
4th of July (Blue Springs HS) KFKF Feed KC Now
Summer of Freedom
ALL STATIONS
ALL STATIONS KCKC Chiefs Watch Parties
Chiefs Watch Parties Holiday Music
Ultimate Holiday Furniture
American Royal Showcase
Komen Race for the Cure

ALL STATIONS
Chiefs Watch Parties

STEEL CITY MEDIA ROCKET AND TERESA
MORNING SHOW

January 25th, 2016 Steel City Media announced a
partnership with radio personalities, Rocket and Teresa,

to renew and extend their relationship with the
company as the morning show stars of the thriving

“Rocket and Teresa Show” on
KMXV Kansas City’s Mix 93.3

Meet Rocket & Teresa, Kansas City’s loved
Morning Show on Mix 93.3 FM. Bringing you
funny personal stories, celebrity gossip,
news, and getting you to work in the
morning with a smile on your face are just a few things
Rocket & Teresa accomplish each day. Nearly every
Kansas City resident knows Rocket & Teresa, and if they
don’t, they’re probably a Broncos fan and shouldn’t be
here anyway.

Rocket and Teresa were hired on January 31, MEET THE SHOW
2000 by CBS Radio Inc. The Rocket and Teresa
show launched on Mix 93.3 and the duo have
led the ratings for 16 years as the most listened
to show in Kansas City. Over the years, the Rocket and
Teresa show along with the Mix staff, have raised millions
of dollars for Kansas City charities such as Children’s
Miracle Network and Aids Walk. The Rocket and Teresa
Show partnered for the first time in 1992 at KJYO KJ-103
in Oklahoma City.

WHO LISTENS TO MIX 93.3? Well I was born july 1st, 1905 to a
set of Smurfs in Dallas, TX. I moved
KMXV-Mix 93.3 is one of Kansas City’s LARGEST RADIO to Kansas City in the early 1940’s
STATIONS reaching 150,200 people DAILY and and began working at Mix shortly
approximately 430,000 people each week. That’s 28% of thereafter. I’ve had to work long hours here at
the total population. Mix’s average listener is a 38 year the station to support my 27 children, all whom I
old female. This station is coined as the “mother - love dearly and still live at home.
daughter” station and reaches families with high income
levels.

MIX 93.3 IS KANSAS CITY’S
#1 HIT MUSIC STATION.

BY THE NUMBERS Ihave been on the air at Mix 93.3 since moving
to Kansas City in January of 2000. My husband
58% Female/42% Male - Median age is 38 Billy and I have two sons, Chase and
P25 - 54 = Largest age bracket (69% of audience) Christian. They both think they are
$75k+ = Largest HHI Bracket: (46% of audience) automatically Jayhawks just because they were
63% own their own home born in Kansas. We love going to the movies and
65% has a college degree watching a lot of reality television. God bless!
66% has one or more children at home
430,300 people tune in to Mix 93.3 each week

KMXV is KC’s LEADER for the past decade with both STEEL CITY MEDIA
Women & Adults.
Mix 93.3 is a clean, safe, non-controversial environment.
KMXV is the most promotionally active station in the mar-
ket.

MIXING
IT UP

Aside from the morning show, Mix 93.3 is serving up live
on-air talent throughtout the rest of your day with a cast of
great characters guiding you through your work week.

JENNY MATTHEWS DAVE O STEVE SERRANO
10 - 3 3-7 7 - 12

STEEL CITY MEDIA Mix 93.3 is Kansas City’s #1 HIT Music Station! Mix93 is one of Kansas City’s largest radio stations,
attracting adult and female consumers in the KC market... all with the reputation and star power to
deliver consumers into your business.

The Rocket and Teresa morning show anchors the on-air lineup, and truly reflect the lifestyle of the Mix
listener. Jenny Matthews, our “soccer mom,” follows in middays, Dave O, warm and likeable in afternoon drive
and Steve Serrano, young and hip, takes over evenings.

Mix 93 is known for being THE most promotionally active station in the market, with community events
and station promotions, like “Go Red for Women” and “Red, White, and Boom.” The Mix 93 active, loyal
listener has helped us become the largest radio station in the Kansas City marketplace, reaching 1 out of
3 people every week!

JENNY MAT THEWS DAVE O STEVE SERRANO

MIX’S STAPLE EVENTS STEEL CITY MEDIA

Each year, Mix 93.3 holds the largest Pop Music Festival in Kansas City; Red,
White & Boom. Featuring such artists such as Flo Rida, Cash Cash, Andy
Grammer, Tori Kelly, Ariana Grande, and more! This outdoor music festival draws
crowds from states all around Missouri and Kansas and features a great venue
to enjoy fantastic music, all followed up with an amazing fireworks display. There
is plenty of on-site presence for advertisers and crowds exceeding 20,000 for one
great evening of pop music.

In December of each year, Mix 93.3 hosts an indoor arena show titled “Mix 93.3’s
Jingle Jam” which has featured fantastic artists over the past few years. Adam
Lambert, Pentatonix, Cody Simpson, Pink, Aerosmith and Fallout Boy. This live
event is promoted heavily for months in advance and listeners wait each year to
find out who will be performing at this year’s Jingle Jam concert.

#2 #2 #3 #3

W 18 - 49 W 25 - A 35 - 49 W 35 -49

KFKF IS COUNTRY

Celebrating 53 years of Mainstream & Classic Country Music
in 2016! Kansas City is the #1 Country Music market in the
United States. 94.1 KFKF plays both kinds of country mu-
sic, both new, and old. Their listeners are boldly loyal and
pratriotic.

STEEL CITY MEDIA Dale Carter gets you up and ready for
work with the most country music in
the morning!! For over 21 years, Dale
has been with 94.1 KFKF dishing up a
healthy dose of classic and current country
music. Dale and 94.1 KFKF play the MOST
Country Variety and his morning show provides
some laughs along the way. Dale was elected
to the Country Radio Hall of Fame in 2011. He is
also a member of the Blue Springs City
Council and the stadium voice for the Kansas
City Chiefs!

He has been KFKF’s Program Director
since March, 1995, and has served
as the Morning Show Host since
August, 1997. In radio since 1979, he
is an 8-time nominee for the CMA Large Market
Personality of the year, the 2003 Country Radio
BRoadcasters Large Market Air Personality of
the Year, and a 4-time winner of the Missouri
Broadcaster’s Large Market DJ of the Year
Award.

DALE CARTER

CELEBRATING OVER 21 YEARS WITH 94.1 KFKF

BY THE
NUMBERS

WHAT CAN KFKF DO FOR YOU?

49% female / 51% male - Median age is 56
P 35 - 44 = Largest age bracket (37% of audience)
$75k+ = Largest HHI bracket (54% of audience)
29% Adult 18 - 49 composition
57% of audience has college degree
60% own their own home
44% have children at home

Heritage station that’s

been in KC 53 years.

Tony Stevens takes over After a long hard day at
the reins at 9 am and work, hit the roads with
sends you into your Ed Walker on the Late
music lunch-block from Afternoon Show. At
9am to 2pm. Tony is a musician, 5pm Ed delivers the #1 Song at 5,
businessman, husband and proud Kansas City’s top voted Country
father, Tony’s done it all. He’s Song of the day! Turn up KFKF and
been a fixture on KFKF for nearly sing along on your drive home.
20 years!

WHO LISTENS TO KFKF? STEEL CITY MEDIA

THE LISTENERS ARE EXTREMELY LOYAL, STEADFAST AND PATRIOTIC. The average age of the listeners is 43, with
kids, usually in high school or college. Think God, Family, Country. If you are looking for faithful customers this is
the station to be on.

KFKF features classic 90’s country music, the greatest country songs of all time – and some new music, but only
when it’s good enough. The KFKF listener is loyal to the station, to our on-air personalities, and to our advertisers.
KFKF not only does well in the metro but delivers to the out-lying areas of the city as well. Plus, with heritage
events like Summer of Freedom, and the St Jude radiothon, KFKF works hard to give back to Kansas CIty!

STEEL CITY MEDIA KBEQ - Q104.3 Celebrating 23 years of
“NEW” Country in 2016!

Kansas City knows Q104, Kansas City’s #1
for New Country, where “URBAN CHIC
MEETS COWBOY COOL”. KBEQ is the
station that’s known for breaking the
NEW country music in Kansas City.

The KBEQ listener is young, affluent and
on the go - upscale country, with an
average age of 40 to mirror the market,
and a balance of male to female
listeners. With a well-known morning lineup
with over a decade in KC, featuring Zeke, TJ and
Jillian, followed by midday sweetheart, Ali
Stephens, and Mike Kellar driving you home
in the afternoon, Q104’s personalities have a
proven track record of delivering consumers
into some of the area’s largest advertisers, while
hosting huge sold-out music events including
the Q104 Birthday Bash and Hot Country Nights
in the Power & Light District.

In 2015, Q104’s Program Director, Mike Kennedy, was inducted in to the
Country Music Radio Hall of Fame. He joins 94.1 KFKF’s Dale Carter as our
second active running Program Director with an award-winning background in
the Hall of Fame. Mike also holds awards for Kansas Advertising Bureaus Hall of

Fame and R&R Magazine’s “Top 5 Country Programmer” in the U.S.!

ALI STEPHENS MIKE KELLAR BY THE NUMBERS

Ali is Q104’s Country Sweetheart. Her Mike grew up in St. Louis, and yes, he 52% female / 48% male
high-energy and genuine personality cheers for the Cardinals (boo) when they Median Age is 44
shine through on air and listeners adore come to town. Please don’t hate him. P25 - 54 = Largest age bracket (66%)
her kind nature and interaction. Ali $50k+ = Largest HHI bracket (47%)
joined Q104 in 2015, and is a staple to 54% have achieve some college
many of our large events. 52% have children at home
58% own their own home
There’s a number of ways to describe 270,900 persons reached weekly
Ali, but the most prominent would be;
Happy Enthusiast, Baking Master, Shop- He started his radio career at a station
a-Holic, Sports Watcher, Country Music in Lebanon, MO in 2006, where he was
Lover, and Food Extraordinaire. Ali joins known as “Wally”.
us from her previous station in
Columbia, MO and we are ecstatic to Mike is the newest addition to the Q104 #2 #3 STEEL CITY MEDIA
have her Fresh, Up-beat energy. on-air staff and powers the drive home
in the evenings with great new country M 35 - 49 A 35 - 54
music and great interaction with
listeners as well.

#4 #2

M 25 - 54 W 35 - 54

KC 102.1

TODAY’S BEST VARIETY

STEEL CITY MEDIA Bryan Truta and Jen Johnson host KCKC is the At Work radio station, featuring a “NO REPEAT
The Show every weekday morning, WORKDAY!” Targeting women between the ages of 30-50,
KC 102 is a great complement to Mix 93 in reaching the
keeping KC entertained. upper end of the female demographic. The KC102
listener is affluent, active, and working. If you were to walk
around Kansas City this is the station on in the workplace,
doctors’ offices, retail locations and more.

The station is locally operated and the environment is
family friendly, with no controversial programming.

Plus, KCKC is Your Holiday Music Station from
Thanksgiving to Christmas Day and is actively apart of
numerous Kansas City Christmas and Holiday events
throughout the metro and surrounding areas!

hen Truta & Jen finally finish The
Show in the mornings and get off the
air, your workday just keeps getting

Wbetter. Jacqui Lucky takes over at 10

am and transforms your work day with great music
and giveaways.

Playing a wide variety of top hits from the
last 30 years, it’s a fresh version of an AC
station that is active and hip, not sleepy.
Our lineup features hits from a diverse,
upbeat playlist of artists, including Journey, Prince,
Madonna, Justin Timberlake, to Adele and Adam
Levine.

Just when you thought your day couldn’t get
any better, 5’o clock hits and you’re heading
home listening to a great variety of music
brought to you by Natalie Rush during the
* Rush Hour. The perfect soundtrack to your
drive home!

Last but not least, polish off your day with Kyle
Kristofer from 7pm - Midnight every weekday
to wind down after work and enjoy great, family
friendly music. Whether working at the office,
running errands, or carting your kiddos from one activity
to the next, KC 102 will fill your day with fun, energetic
songs that you love. Plus, with non-controversial
programming, you can rest assured that those in the
backseat and surrounding vehicles won’t be offended by
what they hear from your radio’s speakers.

BY THE
NUMBERS

KCKC IS YOUR AT WORK STATION

52% female / 49% male - Median age is 38 From Thanksgiving til STEEL CITY MEDIA
P 25 - 54 = Largest age bracket (64% of audience) Christmas, KC 102.1 becomes
$50k+ = Largest HHI bracket (64% of audience) the Jolliest station in Kansas
60% Own their own home City playing a wide variety
53% have children at home of Christmas Classics around the
67% are college graduates clock. Additionally, KC 102.1 is a
388,900 12+ persons reached weekly part of TONS of local Christmas
and Holiday themed events and
#1 #1 #2 #2 activities. If your business thrives
with Holiday traffic, KC 102.1 is a
W 25 - 49 W 35 - 49 A 25 - 44 A 35 - 54 no-brainer.