2019 Annual Report

2019 ANNUAL REPORT

OUR MISSION
To provide employment and training opportunities to people with disabilities and

other barriers to employment.

OUR VISION
To be a high performing, mission-integrated, enterprise-funded, not-for-profit business.

OUR DEFINITION OF MISSION INTEGRATION
Our mission of providing employment and training opportunities to people with
disabilities and other barriers to employment is integrated into our business model
and mission services programs. Our workplaces hire and train people with disabilities
and other barriers to employment. Our Mission Services Programs train and provide
job search assistance and placement. Our goal is Competitive Integrated Employment
(CIE) for people with disabilities and overcoming barriers to employment for all people.

Credibility: OUR CORE VALUES
Creativity: As an organization, we do what we say we will do.
We are willing to try new ideas in order to improve any aspect of
Collaboration: the organization.
We are different people, with different skills, who work well
together to get the job done.

OUR CULTURE
Although we are a multifaceted organization with many departments and individual
objectives our mission remains the same. “We are one” organization, with one mission,

that together we achieve.

2 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

Letter from the

Chairman and CEO

As you open the pages of this Annual
Report, we hope you will experience the gift of
community, people working together towards
a common purpose. We are very grateful for
the collaboration we have with our community.
We cannot improve lives and strengthen
families through job placement assistance, training and much more without the generosity of San
Diego County residents. In 2019, we provided free job placement assistance, training, and other life
changing services to over 6,500 San Diego County residents.
We also celebrate our loyal ambassadors (employees) who support our mission all year. We are
extremely proud of the 1,955 ambassadors who worked for Goodwill in 2019. They do the heavy
lifting, both literally and figuratively, to advance the mission of Goodwill San Diego and they did an
amazing job in 2019!
Last year, we reinstated our Paid Training Program, which provides training and paid work to
individuals struggling to find a job. Over 50 participants received their Certificate of Completion. Each
one with their unique story. As one participant shared, “The moment I went to Goodwill’s website and
read their mission statement, I had hope, from that moment on, I knew there was opportunity.”
In this report, you will also see our community impact in numbers. In those numbers, we see the faces
of the people we serve. We also know from the numbers there is much work for us to do. In 2019,
we completed a Community Needs Assessment, with the assistance of many community members,
which will help us meet the challenge.
We are very proud of achieving our goals in 2019. It was a record-breaking year in many ways,
invigorating us to achieve greater results. We are continually challenged by the words of our founder,
Reverend Edgar J. Helms, “…the past is prologue; the future is in your hands”.

Jonathan Tibbitts Toni Giffin
Chairman, Board of Directors President and CEO

2019 ANNUAL REPORT 3

2019 YEAR IN REVIEW

YOUR FAVORITE STORE IS PAID TRAINING
NEW AGAIN PROGRAM

Our Point Loma Retail Store is new again with a We started a Paid Training Program that
state-of-the-art cash wrap, wood flooring, and a provides three-months of on the job paid
big, open, furniture showroom. It was important training to job seekers who have little to no work
to make this location more functional to enable experience. Our program managers provide a
our Ambassador’s to provide exceptional structured, hands-on training environment for
customer service to our valued customers. jobs in retail and donations. Learning retail
We also remodeled our Imperial Beach Retail and self-management skills are vital to the
Store. An additional 2,200 square feet of success of the trainee’s future employment.
retail space was added to provide additional The trainees work 20 hours and are expected
shopping opportunities to our customers. A to demonstrate what they have learned. Once
new production room, offices, break room and trainees successfully complete the program,
loading dock were added to allow ample room they are encouraged to apply for regular jobs
to work and produce product for the store. with Goodwill San Diego or other community
Our Hillcrest Retail Store received an additional employers. Graduates are ready to become
1,600 square feet of retail space, new furniture part of the workforce and receive job search
and housewares area, and modern cash wrap. assistance from Goodwill Advisors.

4 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

EMPLOYER OF THE YEAR CHULA VISTA EAST H STREET
AWARD RETAIL STORE OPENS

Goodwill San Diego received the Employer of Goodwill’s FREE employment programs and
the Year Award from the San Diego Committee services combined with retail shopping became
on Employment of People with Disabilities at available in one location at our new Chula Vista
Jobtoberfest on October 22 at Pechanga Arena. East site. Community members can stop by
Charlene Autolino, the organization’s CEO, this location’s Community Employment Center
presented the award to our CEO, Toni Giffin. “Our for free help with the development or updating
employment programs for people with disabilities of a resume, online job application or interview
are at the heart of our organization,” shared Toni preparation. You can also take a free soft skill
Giffin. Nearly 43.4 percent of our ambassadors workshop in English or Spanish including
have a disability and another 6.1 percent have Workplace Communication, Conflict Resolution,
other significant barriers to employment. We or Computer Basics. Then, walk over to the
believe our ambassadors with disabilities are retail store and shop for an interview outfit,
some of the most dedicated, motivated and family apparel, shoes, home décor, furniture,
reliable. Our Supported Employment program and more. This location also accepts donations
provides employment opportunities for people including furniture, and electronics - truly a one-
with developmental disabilities. The program stop shop.
offers specialized job training and customized
individual support to eligible participants. The 2019 ANNUAL REPORT 5
high level of integration makes the program
very rewarding and successful.

MICHAEL S. ROWAN
AMBASSADOR OF THE YEAR

The Michael S. Rowan Ambassador of the Year Award is given to a Goodwill Ambassador who best
exemplifies Goodwill’s Big 12 Aspirational Values:
Positive Attitude, Honesty and Integrity, Professionalism, Sustainability, Work Quality, Safety,
Teamwork, Proactive, Job Knowledge, Believes in Mission, Communication, and Customer Service.

“Being a leader means making sure others have We asked Mickey, “What is the secret to your
the opportunity you were given,” shared Mickey. success?” Mickey responded by saying, “It’s
“I think my team deserves this award for their been a lot of trial and error, especially as a new
great work.” Mickey believes growing people is leader. I had to find out what works.” Mickey
what it means to be a leader. Looking forward likes to take a step back to see what others can
to 2020, Mickey doesn’t know how we, Goodwill do. Mickey has turned 3 stores around. “Mickey
San Diego, are going to top last year. We can truly believes in our mission and he himself has
be productive and think about our character and worked his way from a store retail ambassador
credibility and what we bring to the organization. to store manager, a great success story,” said
Our Paid Training Program gives participants Barajas. “He and his team broke a record in
job training and support by modeling character sales for his store in 2019.” He put the team
including showing up to work, accountability, together and used their strengths to benefit and
competencies, and character. The more help the organization. Mickey believes in lifting
recognition and success you earn, the better the team up, positivity is the key. It’s like football,
position you are in to help others. I think about everyone has skills, and they can benefit the
my bench strength and who will move up if I team.
move up or leave. Mickey takes his positive energy and applies it
I encourage my team to put themselves in their to his life, mentally and physically. He enjoys
work. We can’t expect the organization to do the challenging his mind and developing his skills
work for us. Mickey thinks most people want a by spending his free time writing. He also clears
hand up, not a handout. “The culture at Mickey’s his head by exercising, writing, and playing
store is like no other - you can really feel the music.
energy in the building and in his team,” shared
his nominator, Alex Barajas, District Manager.

6 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

MICKEY
MADSEN

It’s been a lot of trial
and error, especially
as a new leader. I
had to find out what

works.

2019 ANNUAL REPORT 7

MICHAEL
CARON

I have a great
customer service
work ethic and

attitude.

8 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

TOLLESON AWARD

The Tolleson Award honors an outstanding Goodwill Ambassador who has shown great progress and
accomplishment in overcoming barriers to employment, while still benefitting from the Goodwill work
environment.

After earning hisAssociate’s Degree in computer gets along well with his co-workers. He likes the
science from Palomar College, Michael was fast pace of tagging and hanging clothes and
referred to Goodwill by the San Diego Regional processing housewares.
Center. By working with a Career Advisor at Michael is energetic and likes to help other
our Community Employment Center, he was people. “I have a great customer service work
able to get a job at Dibella’s Bakery. He was ethic and attitude. I smile at our customers and
responsible for packaging and wrapping baked help them find things they are looking for,” said
goods. He was there from May 2014 until July Michael enthusiastically. “I greet them when
2015 when he accepted a job opportunity they come into the store and say thank you
at Goodwill’s North Oceanside Retail Store. when they leave.” Michael likes to make sure
Michael is a processor, he tags and hangs we have safe stores and back rooms. He thinks
clothes, processes housewares, and conducts our donations are brand new and gets sad
general production. He is also a cashier. His when some donated stuff is damaged and we
favorite position is the cashier job because he can’t sell it in the stores. The coolest donated
has good money handling skills and thinks of item he has seen is a music box.
himself as a money handling expert. These are In his free time, Michael likes to go to the
Michael’s first jobs. “Michael’s journey has been movies, the shopping mall, the beach, listen to
a story of development and growth that inspires music, play video games, and browse the web.
those around him,” shared Derek Ragsdale, He likes to take walks in his neighborhood with
Job Coach Coordinator. “Michael began in his dog Mocha.
2014 as a shy, introverted individual who made He also likes spending time with his family. They
it well-known that he did not want to work love to see the growth in him. They have noticed
around customers. In 2017, we began exposing a big change since he was first diagnosed with
Michael to the sales floor a very small amount autism. Goodwill has helped him to get out of
of time each week. Eventually, Michael began his comfort zone and gain confidence when
to feel fully comfortable on the sales floor and interacting with others.
has developed into a friendly, helpful cashier.” Michael is thankful for this Award, it has made
Michael enjoys his job at Goodwill because he him very happy.

2019 ANNUAL REPORT 9

WILSON AWARD

The Wilson Award is named in honor of Maclean Wilson. The Wilson Award recognizes a Goodwill
Ambassador who was formerly enrolled in a Goodwill program, and is currently competitively employed
by Goodwill.

“It is obvious Thomas wants to succeed and “I like Goodwill because it gave me an opportunity
continue to be part of an effective team,” shared, to start working,” explained Thomas. “At 4 ½ I
Darlene Cossio, Director of Communications. was non-verbal and diagnosed with autism.
“Thomas is advocate for learning. He has Going to work has been a new adventure out in
taken our Workplace Communication and the big world for me. Goodwill has changed my
Conflict Resolution workshops to continue his life in a big way and I’m really glad they gave
development.” Thomas began his employment me my big break, my first job.”
with Goodwill San Diego as a textile processor What’s next for Thomas? “My dream is
in a Supported Employment group. He was with to hopefully become part of the NASCAR
a group at our Santee Donation Storefront for community. I want to be a famous race car
nearly 2 years. When the storefront closed, driver.” Thomas wants his co-workers to know
he was transferred to the Santee Retail Store. he is the guy they should talk to if they are
Intially, he was in a group but quickly received interested in race car driving or NASCAR.
the exciting news he was ready for Individual Thomas took speech therapy from kindergarten
Placement (IP). He moved over to IP and until he graduated from high school. His work
has been working independently ever since. has taught him to be more organized by putting
Thomas works at the cash register, hangs things away where they belong and making
clothes, puts away housewares (pots and pans, product look presentable in our stores.
toys, home goods), and attends to the fitting Thomas also loves the Special Olympics. He
rooms. He enjoys being at the cash register the competes in 4 sports throughout the year:
most because he gets to meet lots of different basketball, floor hockey, softball, and bowling.
people saying, “Good day,” and “Thank you for Floor hockey is his favorite because his team
Making Good Happen.” got the bronze medal during the 2017 Winter
When customers are happy, Thomas is happy. World Games in Austria.
He likes to help people by guiding them in What does Making Good Happen mean to you?
the right direction. When asked, “Where is “It means making people happy by giving them
furniture?” Thomas takes them to it and explains guidance and making sure I get things done
the moving process. right.”

10 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

THOMAS
SELBE

I like Goodwill
because it gave me
the opportunity to

start working.

2019 ANNUAL REPORT 11

RUTH
DAVIS

I love going to work
every day knowing

I am making a
difference in
people’s lives.

12 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

NELSON AWARD

Named in honor of Richard Nelson, who served as the Board Chair from 1948-1960, the Nelson
Award recognizes a Goodwill Ambassador who illustrates the mission of Goodwill through his or her
tireless devotion to our mission.

“It is such an honor to be recognized. I live and “Ruth’s passion for those she serves is beyond
breathe our mission and love going to work compare,” proclaimed Schubert. “She has an
every day knowing I am making a difference,” uncanny ability to hold participants accountable
professed Ruth. “The people we help are and inspires them to maximize their abilities.”
severely impacted by their disability. This Ruth has deep compassion for people with
deserves special attention and it is important disabilities. Her son Kenny was born with
they get the services and support they need to hearing loss. Her son’s struggles have created
be competitively employed.” Ruth has a strong compassion and empathy in her for families
relationship with our stakeholders and partner who have a child with a disability. Ruth believes
agencies that serve the disabled community. her connection to Goodwill was meant to be.
“The department was struggling with profitability Kenny wears hearing aids to be able to hear
when Ruth took over in 2016,” shared Michael and communicate like the rest of us. We are
Schubert, Director of Employment Services. fortunate to have state-of-the-art technology
“Since then, financial stability has returned, available to help him, especially because he
we have also seen an increase in participant has a rare type of hearing loss. If you didn’t
development growth, an expansion of individual see his hearing aids, you wouldn’t know his
placement into non-Goodwill jobs, and no CARF condition. Ruth shares Kenny’s story with other
audit recommendations.” parents and is not afraid to have an open dialog
Ruth has been serving on the San Diego and share their challenges. The trust that is
Committee on Employment of People with created when you can share a personal story
Disabilities for the past 10 years. Ruth is part of and demonstrate good intentions is powerful
the North County Task Force committee which and binding.
includes schools and north county organizations. Ruth enjoys all outdoor activities. She loves
She works with the Trace Alternative School, ocean surfing, swimming, and hiking. On her
a partner to the San Diego School System on days off, she hikes Cowles Mountain and Potato
behalf of Goodwill. She works closely with the Chip Rock. Thankfully, San Diego has many
Department of Rehabilitation (DOR) and the beautiful beaches and hiking trails to explore
San Diego Regional Center. and enjoy.

2019 ANNUAL REPORT 13

INSKO AWARD

The Insko Award is named in honor of Dr. Myron Insko, CEO from 1930-1959. The Insko Award
honors an outstanding graduate from one of Goodwill’s Programs who has obtained employment
outside of Goodwill.

Jonathan was employed by Goodwill San As a software tester, he tests heart monitoring
Diego for 5 short months. During this time, he panels. He loves his job and thinks it is just as
was able to gain work experience and a better amazing as his position at Goodwill. He had
understanding of the hiring process which to work hard to pass the American Software
helped him get a job in our community. Testing Qualification board exam. Even though
Jonathan joined a startup company and was it was challenging, he is very happy he passed.
sadly laid off because of budget cuts after 1 Jonathan has also worked for Delaware North at
year. He returned to a Goodwill Community Qualcomm Stadium in the concessions industry
Employment Center to meet with a Career and at Dollar Tree before Qualcomm.
Advisor. “Goodwill helped me back on my feet In five years, he wants to be an ethical hacker.
and gave me the momentum to move forward,” He has been taking online classes to prepare
said Jonathan. “I was referred to Goodwill by for his future career.
the San Diego Regional Center.” “Jonathan’s story is a great example of
Jonathan was hired by Goodwill to work as recognizing potential and encouraging growth,”
a front end processor (hanger) at the Santee said Mann excitedly. “The ‘it takes a village’
Retail Store in a Supported Employment philosophy helps many participants achieve
Group. He loved everything about the job, an success.”
easy-going atmosphere working with kind and Jonathan enjoys many hobbies including
friendly people. “Jonathan was a fast learner walking his chocolate lab Rosco named after the
and a natural born leader in his group,” said Dukes of Hazzard. He likes to ride motorcycles.
Kimberleigh Mann, Job Coach Coordinator. He is family-oriented and is grateful for his mom
While working at Goodwill, he was attending who helps him with everything. He occasionally
school through the National Foundation of plays sports like soccer and paintball. He plays
Autism Research (NFAR) program. He was video games with his friends. His favorites are
eligible for a 3 week internship which became a FIFA, MarioKart, or League of Legions.
full-time salaried position as a Graduate Quality When Jonathan needed help the Goodwill San
Engineer at Qualitest through NFAR, earning Diego team was there for him. He is thankful for
more than $20 per hour. the wonderful referral.

14 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

JONATHAN
CHANEY

Goodwill helped
me back on my
feet and gave me
the momentum to
move forward.

2019 ANNUAL REPORT 15

JOHN
NAUGHTON

Goodwill provides
Jeld-Wen with a

connection to
the community.

16 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

SUTHERLAND AWARD

The Sutherland Community Service Award, named in honor of former Board Chair Alan Sutherland,
honors an extraordinary local business that has demonstrated a commitment to Goodwill’s mission
and programs.

John was a Human Resources Director for Jeld-Wen provides. “John has been an ongoing
the Arizona Community Colleges. Now, he is collaborator,” shared Patti Stanford, Community
a Human Resources Generalist for Jeld-Wen Employment Center Manager. “Jeld-Wen hired
with a focus on recruitment. He really likes 23 of our job seekers in 2019 and we have
working with a diverse population. John came hosted 3 hiring events for them.” John believes
from a blue-collar home and understands industry knowledge is not imperative if the
what some people are facing. He believes person has a general skill set and can fit into the
this understanding helps him find success in work environment. “It’s worth our investment in
recruitment. He thinks too many people write training and benefits if they are willing to stay
others off because they are in a challenging for a while.” John said, “Goodwill provides a
spot, a juncture in their life. Some people only connection to the community.”
look at the negative. When you take the time to John wants to have more onsite job fairs with
get to know the individual and try to understand Goodwill. The partnership works well at the
why they are where they are; you can sense local center because the Career Advisors are
when they want to pull themselves out of their great at reaching out to clients and setting up
situation and just need someone to take a interviews. John has started sending job listings
chance on them. for positions other than production to Goodwill
“Too often a recruiter will look for the exact - a customer care position for example.
replica of what the department specified for People with these skills go to Goodwill. He is
a position,” explained John. “Sometimes this broadening his scope. When the partnership
definition is not realistic. As a Recruiter, it is started, he focused on filling general production
good to look at transferable skills. If you are positions because they are well trained. Now,
working at Subway it is a production position. he understands people want Goodwill to offer
This is the same as building a window.” advanced career positions. The stay at home
We asked John why he and Jeld-Wen mom with budgeting and management skills is
collaborate with Goodwill San Diego. John told well qualified for a position with upward mobility.
us he looks for any resource that can tap into a
labor pool looking for the type of employment 2019 ANNUAL REPORT 17

GOOD NEIGHBOR AWARD

The Good Neighbor Award recognizes a local organization or business that goes above and beyond
to help the community.

Veterans Village of San Diego (VVSD) Esperanza’s assistant moved on, she asked
collaborates with Goodwill San Diego regularly. Brittney to work alongside her. Brittney applies
“Since 2014, VVSD has been a great partner to the development and training she received at
us,” said Aron Pritchard, Customized Programs Goodwill to her position at VVSD.
and Business Development Manager. “Our Esperanza is passionate about her work helping
symbiotic relationship is mutually beneficial our veterans. She is grateful to our veterans
and helps us provide housing and training and wants to give back by making sure their
resources to veterans who are homeless or at needs are met with outstanding employment
risk of homelessness. We have co-enrolled 170 services. “It’s a good feeling when they are
+ Veterans.” successful and we have been able to contribute
VVSD and Goodwill have a presence at the to their success,” professed Esperanza. “We
Military Veterans Resource Centers. VVSD and have an awesome team. I have been working
Goodwill Case Managers work together to help with veterans at VVSD for 25 years and 6 in the
veterans with everything from employment to Executive Director role.”
housing and specified trainings like Guard Card As a grandma, Esperanza spends a lot of time
and CPR. The goal is to help veterans and with her grandchildren. They are her pride and
their family members gain meaningful, full-time joy. Family time with her brothers and sisters is
employment. “Our case managers feel great important too, she has 10 siblings.
about meeting the veteran’s needs and goals. Esperanza is very proud of VVSD, she is most
We work well together,” shared Esperanza. proud of their ability to serve all veterans asking
“Goodwill team members come to VVSD for assistance and their families. VVSD has an
orientations and the Veterans Stand Down accomplished rehabilitation center, vets who go
event to let participants know about Goodwill through the program leave successfully. VVSD
programs and services, and vice versa.” works very hard with vets who come in with
When Esperanza was looking to fill a Case PTSD and substance issues. Esperanza feels
Manager position at VVSD’s South Bay office, fortunate to be able to serve our heroes.
she recruited a well-trained Goodwill employee.
She quickly came to appreciate Brittney’s kind
demeanor and great organizational skills. When

18 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

ESPERANZA
GRIFFIN

It’s a good
feeling when they
are successfull and
we have been able
to contribute to

their success.

2019 ANNUAL REPORT 19

2019 COMMUNITY IMPACT

100% Local 100% Not-For-Profit

PEOPLE More than 6,541 people served in 2019!

1,630 People Obtained Work Through Goodwill Programs
1,955 People Employed by Goodwill
New Supported Employment Participants
51 Ticket-To-Work & Department of Rehabilitation Individuals Obtained Jobs
90 Young Adults Obtained Work Through Goodwill
135 Veterans Obtained Work Through Goodwill
209 Ambassadors Promoted
278

PLANET

1,453,316 Donations Made by our Community
13,892,393 Pounds of Donated Items Recycled

PERFORMANCE

2,307,915 Hours Worked by Goodwill Ambassadors
1 New Location Opened

20 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

BY THE NUMBERS

2019 Financial Summary

REVENUE 64,302,504 95.5%
3,049,582 4.5%
Sales of Donated Goods ........................................... 100%
Fees for Services ...................................................... 67,352,086
Total Operational Revenue ...................................

EXPENSES 36,232,023 53.8%
14,939,316 22.2%
Wages & Salaries ...................................................... 19,550,225 29.0%
Wages Paid to People with Disabilities ............
832,374 1.2%
Mission Integrated Social Enterprise ........................ 615,517 0.9%
Training & Employment Services .............................. 4,508,350 6.7%
Administration ........................................................... 61,738,489 91.7%
Support Services ......................................................
Total Operational Expense .....................................

2019 ANNUAL REPORT 21

2019 BOARD OF DIRECTORS

OFFICERS

Jonathan Tibbitts Bob Russell Kelly Capen Douglas
Board Chair First Vice Chair Second Vice Chair
Civil Engineer Legal Counsel
Attorney

John Garretson, M.D. Karen Tanner Toni Giffin
Board Treasurer Board Secretary Assistant Secretary
Physician President & CEO
Banking

BOARD MEMBERS

Honorable David Gill Jean Roesch, Ph.D. Dan Johnson
Judge, S.D. Superior Court Educator Environmental Consultant

Sam Patella Robert Park Carlos O. Turner Cortez, Ph.D.
Real Estate Consultant Insurance Executive Educator

22 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

HOW TO GET INVOLVED

Together, we can strengthen our community by improving employability. When you donate and shop
at Goodwill, you help San Diegans get jobs. Help us continue providing independence, pride and a sense
of purpose by visiting a location near you. In 2019, Goodwill Industries of San Diego County served more than
6,541 San Diegans.
Donate: Bring your donations to any of our retail stores, outlets, unattended and attended donation centers,
donation storefronts or bookstores. Please mail monetary donations to 3663 Rosecrans Street, San Diego CA
92110 or electronically on the Donate page of our website.
Shop: Visit a retail store in your community, a bookstore, outlet, clearance center, or online at shopgoodwill.com/
sandiego.
Electronic Recycling: Visit our website to learn about our Dell Reconnect program and participating locations.
Community Employment Centers: Receive free assistance with your job search, interviewing skills, résumé
writing and job applications. Online or in person by visiting sdgoodwill.org

2019 ANNUAL REPORT 23

Did you know our City Heights Retail Store opened
in 1969 and is still in operation today.

This photograph is a great example of how our
community used to donate.

Toyland Express Parade in December of 1961. Our philosophy of a hand up, not a handout is all
about a chance to work, a chance to earn.

90 YEARS OF MAKING GOOD HAPPEN 24

OUR HISTORY

Our story is built on the effort and dedication innovative spirit and desire to “press on till the
of those who served before us. On March 25, curse of poverty and exploitation is banished
1930, we opened the doors to our first location from mankind” remains strong. The Goodwill
at 402 Fifth Avenue at the request of Reverend membership consists of 157 autonomous
Edgar J. Helms, Goodwill Industries founder, organizations and is a very collaborative group.
and the backing of the Methodist Church. The Members are eager to help one another.
site occupied an entire city block in the historic Goodwill San Diego moved to its Point Loma
Gaslamp District. Our administration offices, Headquarters in 1994. Our controller at that
centralized processing, a retail store, boutique, time, Holly Robertson, selected all of the
“AS-IS” (outlet), and transportation were housed furniture and decor. The kitchen moved too
at Fifth Avenue. Our trucks were parked under a and became a food service training program.
dock on the property. On the second floor, there A chef was hired and employees received 50%
was a staffed kitchen and break room. Lunch off their order. Home pick up service was a
was prepared for all staff on site. mainstay, there were no free-standing donation
The site had a chapel with pews and a lectern. centers, totes, or bins. For many, the whole
In the early days, all Goodwill organizations house cleanout was a favorite adventure. Hiring
were led by Methodist Pastors. Today, Goodwill and serving individuals with disabilities has
of Eastern North Carolina is the last remaining been part of our mission for the very beginning.
organization to be led by a Methodist Pastor. Today, we also serve anyone with a barrier to
Goodwill’s are no longer affiliated with the employment, providing employment, training,
Methodist Church, however, Edgar Helms and wrap-around services.

OUR LEADERSHIP THROUGH THE YEARS

Myron Insko Eugene Morrill Michael Rowan Toni Giffin
1930 - 1959 1959 - 1984 1984 - 2018 2018 - Present

25 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

CELEBRATING 90 YEARS

As Goodwill San Diego celebrates 90 years, • Deborah Delatoba, 31 years
we recognize the people who helped us get to • Vicki Pina, 30 years
where we are today. • Marcelino Lazo, 29 years
We have been led by dedicated and • Maria Morett, 28 years
accomplished Board Chairs: • Mary O’Beirne, 28 years
• Stephanie Rose, 28 years
• Reverend E. Dow Hoffman • David Cerros, 28 years
• John W. Mott • Bob Kruse, 28 years
• Armistead B. Carter • Paz Martinez, 27 years
• MacLean Wilson • Darrin Powell, 27 years
• Richard A. Nelson • Debra Davenport, 25 years
• George A. Scott • Kim Johnson, 25 years
• Allen Sutherland
• Tom Tolleson Goodwill San Diego maintains its independent
• Jonathan Tibbitts pioneer spirit. Our positive culture and
We want to acknowledge the many people who commitment to exceptional customer service
have chosen to dedicate their career to Goodwill have kept our net worth in the Top 12. We
San Diego: have always adapted to the needs of the
• Harold Diggs, 49 years community. We began by serving European
• Mark Lawler, 44 years immigrants, in the 60’s we focused on people
• Karen Peterson, 43 years with developmental disabilities, in the 2000’s
• Bernice Brooks, 40 years we began serving veterans and young adults.
• Pat Macy, 40 years Employment has always been the focus,
• David Husted, 39 years providing “A hand up, not a hand out.” Thank
• Dale Strukelj, 35 years you for being by our side and Making Good
• Paul Maple, 34 years Happen!
• Henry Delatoba, 32 years
• Steven Rose, 32 years 90 YEARS OF MAKING GOOD HAPPEN 26

27 GOODWILL INDUSTRIES OF SAN DIEGO COUNTY

Goodwill Industries®of San Diego County sdgoodwill.org
3663 Rosecrans Street

San Diego, California 92110
(619) 225-2200

An Equal Opportunity Employer
& 501(c)3 Organization