MDS 5702 Development Paperwork

MDS 5702

Innovation Management & Entrepreneurship

Name: Ooi Wee Jian
Matric number: GS61564

ORGANIZATIONAL CHART

Job Description of Designer

• Taking design briefs to understand requirements
• Conceptualizing and developing design concepts,

graphics and layouts
• Designing and producing collateral in accordance with

brand guidelines
• Presenting ideas, concepts and design solutions to

various stakeholders and incorporating their feedback
into the final design
• Liaising with suppliers and service providers to ensure
proof is of good quality and in line with production
specifications

Street vendor

fieldwork observe

• Solaris Mont Kiara, Kuala Lumpur.
• Nasi Lemak Stall

Problems

1 2

Packaging not secure Packaging not attractive.
enough.
• Lack of colour
• Just by wrapping it • No branding
• Easy to leak out

sketching

Packaging & logo design

Business model canvaS

The business model canvas is a shared language
for describing, visualizing, assessing and changing
business models. It describes the rationale of how
an organization creates, delivers and captures
value.



Key partners

Key partners are the external companies or suppliers that will help
you carry out your key activities. These partnerships are forged in

order to reduce risks and acquire resources.
- Buyer-supplier relationships

To ensure reliable supplies by suppliers that will make sure the
production is going well.

Key activities

These key activities should focus on fulfilling its value proposition,
reaching customer segments and maintaining customer
relationships, and generating revenue.

production Problem solving

Designing, manufacturing and delivering a Finding new solutions to individual
product in significant quantities and/or of problems faced by customers.

superior quality.

Key resources

This is where you list down which key
resources or the main inputs you need
to carry out your key activities in order

to create your value proposition.

- Human
- Intellectual

Value proposition

A value proposition should be unique or should be
different from that of your competitors. If you are
offering a new product, it should be innovative and
disruptive. And if you are offering a product that already
exists in the market, it should stand out with new

features and attributes.

- - Customer experience & design
- A brand new packaging design that can attract more

customers to buy it

Customers relationships

In this section, you need to establish the type of
relationship you will have with each of your

customer segments or how you will interact with
them throughout their journey with your company.

- Personal
You will interact with the customer in person by
providing a brand new packaging design that can

attract them.

Distribution channels

Channels play a role in raising awareness of your product or
service among customers and delivering your value

propositions to them. Channels can also be used to allow
customers the avenue to buy products or services and offer

post-purchase support.

- Owned channel
Social media sites, they can promote their food and brand new
packaging through Instagram, YouTube, TikTok and Facebook.

Customer segments

These are the groups of people or companies that you are
trying to target and sell your product or service to.

- Everyone
- Niche market
Here the focus is centered on a specific group of people
with unique needs and traits. Here the value propositions,
distribution channels, and customer relationships should be
customized to meet their specific requirements.

Cost structure

Businesses can either be cost-driven (focuses on
minimizing costs whenever possible) and value-driven
(focuses on providing maximum value to the customer).

- Cost per product estimated
RM 5.00 (Nasi Lemak) + RM 0.50 (Packaging)

1,000 units x RM 5.50 = RM 5,500

Revenue streams

Revenues streams are the sources from which a company
generates money by selling their product or service to the

customers.

- Transaction-based revenue
Selling price per product

RM 8.00 (Nasi Lemak) + RM 1.00 (Packaging)
1,000 units x RM 9.00 = RM 9,000
RM 9,000 – RM 5,500 = RM 3,500

Thanks!