Florio Launch Deck & Tasting

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Features & Benefits

• Florio is the leading producer of PREMIUM Marsala DOC.

• Florio represents 50% of the premium Marsala category at retail which is
over $1.3M in sales (IRI 52 week 9/27/20).

• Any chef will tell you using better ingredients means using less-more cost
effective! Florio has a significant on-premise presence nationally, and the
favorite of chefs.

• The Florio family was a prominent entrepreneurial Sicilian family who started
exporting Marsala wine in the nineteenth century eventually acquired his 2
largest competitors.

• Florio Marsala is versatile:
• Sipped and savored before dinner
• Added to your favorite classic cocktail
• Enjoyed as an after-dinner accompaniment
• Enhance your favorite recipe.

• Florio Marsala pairs amazingly well with food, especially strong cheeses, curry,
and salty seafood dishes typical of Sicily or even fried chicken.

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The Winery & Cellars DYK: The first Marsala was produced in 1773 by a
Liverpool merchant, John Woodhouse, who settled in
This historical winery was the port of Marsala and began fortifying the local
founded in 1833 by wines to emulate Sherry.
Vincenzo Florio.
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….giving not only a new dimension to
the city of Marsala but contributing to

the creation of modern Sicily.

The wine cellars overlook the sea,
and the ancient flooring comprised of

tufo stone has been restored to
naturally regulate temperature and

humidity.

Brand This is a versatile wine – to pair with Did you know?
Overview classic desserts or enjoyed as an
aperitif. This Marsala Superiore • Chefs will tell you the
Details comes from Grillo & Catarratto better quality means use
grapes and ages for 30 months in less.
ancient oak barrels, in addition to the
requirements of the DOC • Vintage refers to the year
specifications. of the ‘mosto cotto’.

Sweet 110 g/l perfect for • Inexpensive domestic
pastries & desserts - or fried Marsala adds salt to the
chicken!! wine.
Think Cream Sherry
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375ml Dry 38 g/l for savory dishes
750ml Think Dry Sherry

Marsala has EXPLODED at Retail

PRE COVID COVID

Florio dominates the premium Marsala category
~50% of Total Marsala Super Premium

The Category has grown significantly in 2020 as
Consumers are cooking at home.

Premium Segment driving growth -
Outpacing total wine in dollar growth.

Competitive Set + Opportunities - Florio

• Florio is the category leader in Super
Premium Marsala.

• Don’t be fooled by mass produced
domestic imitations or low
price/quality imports.

• Much like Maderia, Port or Sherry,
there is a difference between “real”
Marsala and imitators.

• We are building the category – need
to expand the shelf presence!

*Florio is currently sold in about 5,000 Florio belongs in every retailer!
off-premise accounts in the U.S.

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Italian This is NOT the
Competitive Set
Domestic
• Don’t be fooled by mass produced
domestic imitations or low price/quality
imports.

• There’s a reason why these wines are
priced as they are.

• Producers using additives to replicate
naturally occurring flavors of true Marsala.

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Marsala Superiore Riserva

Origin: DOC marsala
Varietal: 100% Grillo
Vintage: 2006
Vinification: Fermented on skins
Blended wine with brandy
Sugar: 70 g/l
Aging: 7 years on 1,800L oak casks
Alcohol: 19%

Think Pale Sherry or Malmsey Madeira

The Florio Gourmet Project 500ml

Bright amber in color. Notes of dates and 8
apricots on nose and palate. Smooth and dry.

Pair with gorgonzola or avocado or pastries
and dried fruits.

• What is the Targa Florio? An open road endurance car race created in
1906 by Vincenzo Florio, who also started the Coppa Florio in Brescia in
1900.

• One of the toughest competitions in Europe, covered 3 laps totaling 277
miles through curves on mountain roads of Sicily.

• By the mid-1920’s the Targa Florio had become of Europe’s most
important races predating Le Mans.
• The last race as World Sports Car Championship was 1973 due to
safety concerns.
• The TARGA lives on today as a road rally.
• There have been other Targa races from Tasmania and New Zealand to
Newfoundland and Australia

• Porsche named the hardtop convertible version of the 911 after the ‘Targa’
race (because Targa means “number plate”).

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Marsala Superiore Riserva

Origin: DOC Marsala
Varietal: 100% Grillo
Vintage: 2003
Vinification: Fermented on skins
Blended wine wtth brandy
Sugar: less than 40
Aging: 10 years on 1,800L oak casks
Alcohol: 19%

Think Dry Sherry or Sercial Madeira 500ml

The Florio Gourmet Project 10

Golden incolor with flavors and
aromas of almonds and honey. Dry
with finish of vanilla and liquorice

Pair with anchovies, parmigiano, or
almonds.

Marsala Superiore Riserva

Origin: DOC Marsala
Varietal: Grillo and Cataratto
Vintage: 2017
Vinification: Fermented on skins
Blended wine with brandy
Sugar: 104-106 g/l
Aging: 24 months in oak
Alcohol: 18%

Think Dulce Sherry or Malmsey Madeira

The Florio Gourmet Project 500ml

Bright amber in color with light shades 11
of caramel. Hints of raisins, vanilla
and dried fruits.
Pair with pistachios or dried fruits.

Brand The scorching sun, the warm winds, the • Name comes from the
Overview vineyards overlooking the sea protected Mediterranean wind that
by stone walls, the generous and fertile blows from the north-east.
soils, make Sicily the perfect habitat for
the production of grapes rich in intense • Fortified, dessert wine
aromas.
• Pair with fruit, cookies &
Grapes capable of generating wines pastries!
with warm golden and amber colors,
unequivocally Mediterranean, bring the • 15.5% ABV, higher-
intese and sparkling light of this corner alcohol Moscato
of Sicily into your glass.
• Sugar: 125 g/l
Varietals Moscato di Alessandria & Moscato
Bianco • Perfect for Thanksgiving
& Holiday after-dinner
Format & 750ml, Cork
Capsule • Comparable to Malmsey
The new design of the labels brings a Madeira or Muscat de
Packaging fresh approach to Marsala. Beaumes de Venise

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GRAN CHEF COOK WITH
QUALITY,
Florio Gran Chef is the perfect
blend of sweet & dry Marsala, AUTHENTIC
MARSALA
making it an ideal and
affordable demi-sec cooking FROM SICILY
wine to use in meat, poultry,

fish or dessert recipes.

Quality Marsala reduces
costs. Less product needed
for an excellent flavor.

NATIONAL & REGIONAL
ON-PREMISE

ACCOUNTS ONLY

1. Terre Arse 2. VecchioFlorio Dry MARSALA TASTING

3. Targa 4. VecchioFlorio Sweet 5. Oltre Cento

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