LIVA Lookbook_clone

FLUID FASHION GUIDE 4 TRENDS

SPRING/ 1 FABRIC
SUMMER 2019 NATURE BASED
WARDROBE FLUID FABRIC IS IN

REFRESH SAY HELLO TO
with LIVA
AN ECO ENHANCED
FASHION SPEAK FLUID FABRIC
ABOUT LIVA

STYLE ICON

KANGANA
RANAUT

SPEAKS ABOUT
ECO ENHANCED
FLUID FASHION

THE EDITOR #FluidFashion

The heatwave has always set #FestiveLove
the tone for one too many
Give your wardrobe a stylish update with super chic, fashion trends. But this #Breathe
fluid looks showcased in “THE LIVA NATURAL FLUID Spring/Summer ‘19, it’s LIVA’s #YouMoveItMoves
fluid fashion that’s riding the
FASHION GUIDE S/S 2019”. tide. This natural fluid guide
is a melting pot of the trends
LIVA is a nature-based fabric that effortlessly drapes to keep you updated with the
around you without being clingy. It is fashion so fluid, that latest summer styles crafted
with LIVA fabrics. Expect
when you move, it moves with you. everything from chic office
wear to holiday essentials,
So move like a diva this summer season with handpicked colour palettes
looks from LIVA’s natural fluid fashion guide! to gorgeous prints. We’ve
also given the staple kurta a
Look for the LIVA fabric tag in leading outlets and brands. fluid makeover. Watch how
LIVA has transformed to
suit flowing maxi dresses,
off-shoulder blouses, ethnic
ensembles and more. And
the biggest news this season
is the launch of Livaeco, an
eco-enhanced variant of LIVA,
that makes the women of
today work towards a better
tomorrow. All in all, this is a
definitive report to make your
summer a lot more brighter.
Are you ready to flow with
the trends?

PHOTOGRAPHY: PRABHAT SHETTY | CREATIVE DIRECTION: DIPTI SOONDERJI MONGIA | #TrendSetters WHY WE RECOMMEND
STYLISTS: ROCHELLE D’SA, ANISHA GANDHI, DIKSHA GOEL I HAIR AND MAKEUP: FLAVIA GIU | LIVA FABRIC FOR THIS SEASON?
GRAPHIC DESIGN: KARISHMA GUPTA | COPY: AMRITA KATARA
LIVA is a nature-based fabric
Crafted from renewable wood resources, the LIVA fabric

is 100 per cent naturally sourced and biodegradable.

LIVA is a fluid fabric
Without being clingy, the LIVA fabric effortlessly drapes
around your body. When you move, it moves with you.

LIVA is every designer’s delight
From an elegant Indian attire to fun festive wear, the LIVA
fabric can be used for a number of cuts and silhouettes.

DRESSED

TeaTOTHE
[WITH LIVA FABRIC]

In this summer heat,
all you need is a fabric
that is light, breezy
and flowing to get you
through the warm
afternoons, as you catch
up with your girls. And
let’s face it, no tea party
is complete without some
deliciously cute prints
that are light on the skin.
So go ahead and treat
yourself to some playful
ensembles—made fluid
with LIVA. Throw on those
maxi dresses, splash
yourself with some colour
and bask in the golden
sun as you gorge on that
irresistible cupcake.

Boho floral tiered dress kurta, Melange by Lifestyle
Crafted with LIVA fabric

Floral dresses, FIG
Crafted with LIVA fabric

From left to right:
Floral dress, Rangriti.

Floral top with
shrug, Rangriti

Crafted with
LIVA fabric

From left to right:
Kurta set with jacket, BIBA.
Kurta set, BIBA
Crafted with LIVA fabric

Blue printed kurti, Aurelia
Crafted with LIVA fabric

From left to right:
Pink floral top, Reliance Trends.
Navy blue off shoulder top, Reliance Trends
Crafted with LIVA fabric

Block print neon asymmetric kurtis, RANGMANCH
Crafted with LIVA fabric

Orange off shoulder dress, HONEY
Crafted with LIVA fabric

From left to right:
Sunflower print dress, HONEY.
Pastel pink top, HONEY
Crafted with LIVA fabric

IN FLUID MAKING FASHION
CONVERSATION RESPONSIBLE
WITH STYLE ICON
KANGANA RANAUT Introducing Livaeco fabric

Tell us about your journey with LIVA? It was an evening to remember “It seemed like a perfect match for us to work
LIVA started out with me and the way the when the crème-de-la-crème of with Livaeco. As a brand, our design DNA and
team worked, how it’s evolved over the years the fashion world descended under brand principles have been to use sustainable
and their constant endeavour to better one roof to applaud the fabric that clothing since 25 plus years. From what we’ve
ties them together. Prolific fashion seen in this collection, we’ve loved
themselves is so heartwarming. experts like Anju Modi, Gaurav Jai working with it because it has
It’s not just a brand for me; it’s a set of Gupta and Schulen Fernandes for ticked all our boxes in terms
Wendell Rodricks showcased their of quality so we’re excited
values that I endorse. fluid designs under the canopy of to say that Livaeco is a
responsible fashion—thus unveiling great fabric. We can’t wait
What made you choose Livaeco? the most talked about eco-enhanced, to work on a prét line. -
Livaeco is a perfect brand match for me Livaeco—a nature based fabric that Schulen Fernandes,
because I think that we stand for the same is stirring up a storm in the world for Wendell Rodricks
fundamental ideology. The dress I’m wearing of style. A bevy of beauties glided
is made with Livaeco—and it looks good and “Being a down the ramp in stunningly draped
feels good too. In today’s day and age, why conscious silhouettes with comfort and ease—
designer, I need while the showstopper and brand
should we choose between the two. to set an example ambassador Kangana Ranaut made
by using sustainable a strong yet fluid statement in her
Give us a style tip for the summer. and eco-friendly fabrics. soft olive green gown. All in all, it
No matter how you look, what you feel I was very surprised and impressed with was a night of spectacular designs,
is what you exude. If you’re feeling good, the manufacturing process of the Livaeco unparalleled talent and a conscious
you will look good any way. So there is no fibre which is made out of FSC certified effort to bring fashion closer to nature.
conflict there. I’m super excited for Livaeco’s wood sources. This inspired me to create
my new collection.” - Anju Modi
Spring/Summer Collection.

What is fashion to you?
It’s about being more inclusive of the life
around us. This is the future. Earlier, we
just cut a tree and didn’t care about it. Now,
it’s questionable. What is the fabric you’re
using? How long does it take to decompose?
How much pollution is the textile industry
causing—all of this is becoming a matter of

concern for the entire globe.

“If we have a huge infrastructure such as Birla Group available to
us, then the possibilities increase. And for us it’s a springboard
to do what we want to do. As a fabric, Livaeco has a great flow, a
great lustre and it works well for us.” - Gaurav Jai Gupta

The garments crafted with Livaeco fabric are
exclusively available in W stores across India
and many other multi-brand outlets.



WORK Polka dot pastel top,
Van Heusen
your way Crafted with LIVA fabric

UP

[WITH LIVA FABRIC]

Dress for the role you
want to play and soon

enough, you’ll find
yourself climbing the

ladder to success.
These effortlessly chic
breathable shirts and

flowing dresses are
made to infuse you with

confidence every time
you walk into that crucial

boardroom meeting.
Watch out for polka dots,

chequered dresses and
striped peplums—made
naturally fluid with LIVA
fabrics. Just so that you

flow from desk to date
without a worry.

Monochrome dress, Van Heusen
Crafted with LIVA fabric

Striped bell-sleeves top, Button down kurti with wide leg pants, W
Allen Solly Crafted with LIVA fabric
Crafted with LIVA fabric

WOMAN

SuFmLUmIeDr It’s that time of the year again. Summer is on us.
Flowers are in full bloom. Colours are everywhere.
TRENDS And fashion is as fluid as ever—changing with the
SPRING /SUMMER 2019
[WITH LIVA FABRIC] season yet again. This scorching season, here’s
what you should expect. Bright fruity colours
are making a strong statement. Folk Prints
are back in a fresh avatar. Indigo has made a
deep impression on the designs of leading
fashion brands while florals continue to
be evergreen. If something is common
between these trends, it’s LIVA—
a nature-based fabric that makes
fashion soft and fluid, ideal to beat
the heat with its light and breezy
styles. However, the hottest news in
town is the launch of Livaeco, an
eco-enhanced, fluid fabric for the
fashionably conscious modern
woman. Never before has style
been this comfortable,
nor has fashion been
this sustainable.

FOLKPRINTS FLORALS
[WITH Livaeco FABRIC] [WITH LIVA FABRIC]

Sheer inserts or floor-grazing maxis—spring/summer Abstract. Autumnal. Boldfaced. Ditsy. What defines the
dressing takes a folk-y direction. Let go of layers for roomier season’s sartorial stance is floral prints. Think swirling
wraps and billowing sleeves that have made it back on the prints of garden-variety blooms, combined with tropical

fashion map. For a subtle nod to the trend, wear a folk print greens and baroque florals. Your motto: conquer
midi dress with block heels. Or, what better than sporting by clashing. Let your heirloom florals meet their
it with a complementing waistcoat and a slouchy shoulder match in camel cottons; or what better than a double
bag? With the rise of necklines and dip in hemlines, the dose of splashy petals for a hypnotic combination? If
clashing your florals isn’t your thing, there’s something
part 70s retro and part floral folk trend is all for modish refreshingly straight-forward about shades of beige and
ensembles this season. denim. Take it as the neutralising base and add rich,

Floral top, Reliance Trends boldfaced florals for a modern appeal.
Crafted with LIVA fabric

Off Green floral bell-
shoulder sleeves top,

top, Reliance Trends
Reliance Crafted with
Trends LIVA fabric
Crafted
with LIVA

fabric

Midi dress, W Jumpsuit, W Maxi dress, W
Crafted with Crafted with Crafted with
Livaeco fabric Livaeco fabric Livaeco fabric

Sleeveless maxi, W
Crafted with Livaeco fabric

SORBETCOLOURS INDIGO
[WITH LIVA FABRIC]
[WITH LIVA FABRIC]
A maximalist’s dream and easily adapted to suit the pastel lovers, sorbet
colours let you play with texture and tone like no other. Team sugary shades Can’t talk Indigo without talking jeans. Wear the cool tones from the
with a sharp attitude, give your plush attires a streetwise spin with khaki and Indigo family with one of your pairs—and we mean patchwork,
sneakers; or think bumblebee yellows, candied oranges and scarlet reds with frayed, acid-washed, tie-dye and everything else. Or, sport an Indigo
top with a sheer tulle-skirted shorts with denim mules. From pulling
neutralising mules and bucket bags. Your motto: combine the off patterns to taking inspiration from the sea waves and more, all is
sorbet palette with frills, feathers and all-encompassing possible with one of the season’s hottest trends. Slouch your way to
ruffles. Wear it loud and proud. chic by juxtaposing a yale blue kurti with statement-making paisley
pants. Bonus points for combining these two sartorial trends.

Wrap dress, Max Pop pink dress, Max Block print
Crafted with Crafted with indigo kurti,
LIVA fabric LIVA fabric
Ethnicity
Button down sleeveless Crafted with
dress, Ethnicity LIVA fabric

Crafted with LIVA fabric Block print
indigo top,
Ethnicity
Crafted with
LIVA fabric

Yellow Green tie and Floral dress,
chikan dye dress, Max Ethnicity
dress, Max
Crafted Crafted with Crafted with
with LIVA LIVA fabric LIVA fabric
fabric

All that’s From left to right:
Kurti with palazzo
Festive pants, Aurelia.
[WITH LIVA FABRIC] Blue kurti with
neon print, Aurelia
Diversify your summer Crafted with
staples with a LIVA fabric

contemporary fluid twist
to your ethnic wear. Be
it a destination wedding
or a day out with the
girls, these flowing
silhouettes will amp up

your festivities with ease.
From breathable shararas

to lightweight ghararas,
these statement-making

looks are made fluid
with LIVA, a nature-
based fabric that flows
generously and feels soft

on the skin.

Palazzo sari, W Sleeveless kurti with palazzo pants, BIBA
Crafted with LIVA fabric Crafted with LIVA fabric

WHAT’S FLUID THIS SEASON
[WITH LIVA FABRIC]
Make your summer
game stronger with Red plaid shirt,
some cooling blush Reliance Trends
tones made fluid
with LIVA fabric. Crafted with
This pink striped LIVA fabric
shirt dress by Van
Heusen is a good
idea whether you’re
dressing up for
work or stepping
out for brunch. Pair
it with ankle strap
stilettos and a tan
sling to make a fluid
statement.

Lavender stripe Play it cool by throwing
button down shift on this plaid shirt by
dress, Van Heusen
Crafted with Reliance Trends. Cool
LIVA fabric and casual, it’s made
fluid with LIVA fabric.
Wear it with distressed
denims to add a grungy
vibe. To make it look
effortlessly chic, slip on
your white sneakers, a
pair of sunnies and a

cute backpack.

Glide into your WOMAN
coffee dates with
a gorgeous tie and Three-quarter
dye summer dress sleeves top,
by Max Fashion and Allen Solly
belt it up for some Crafted with
extra oomph. This LIVA fabric
pretty blue and white
outfit is made fluid
with the LIVA fabric
and looks best with
strappy flats and a
cane clutch.

Tie and dye midi Move over sweater
dress, Max weather, it’s time for
Crafted with
LIVA fabric some easy breezy
styles. Just like this
striped blouse and
skirt by Allen Solly.
This cool ensemble

is made fluid with
LIVA fabric and is
luxuriously soft—
ideal to combat the

scorching heat.

From left to right: GETAWAY Strap on your
Chikan kurti, Max. GLAM seatbelts and take
Pastel off shoulder top off in style this
and striped pants, Max [WITH LIVA FABRIC] summer. Your much
Crafted with needed break needs
LIVA fabric some Instagram-
worthy pictures too.
So go with the flow
and throw on a pretty
little shirt dress or
even a drop shoulder
blouse, because it
can make you look
and feel as good as
that beach-breakfast
view. Make sure to
pack your suitcase
with easy to carry
styles, made fluid
with LIVA. It’s a
lightweight, nature-
based fabric that
can be paired easily
to give you different
looks. So that you
stay fluid as well as
comfortable, every
time you step out of
your hotel.

PTRI Yellow tribal peplum
top, Van Heusen
Printed dress, Crafted with
Allen Solly LIVA fabric
Crafted with
LIVA fabric

WOMAN

B Bell-sleeves laser cut
coral kurti, Morpankh
Crafted with LIVA fabric

RE

AK

Block print floral maxi, BIBA
Crafted with LIVA fabric

Midi dress with tribal print shrug, W
Crafted with LIVA fabric

Give your kurta a YOUR Belts and boots
cool twist by pairing are the perfect
it with a crisp white [WITH LIVA FABRIC] accessories to give
you a quirky twist
shirt. And make There are days when
heads turn you wake up, just hoping Kurta with block-printed floral
to glide in comfort. And motifs, Melange by Lifestyle
that’s when the basic Crafted with LIVA fabric
kurta comes to your
rescue. This season,
we’ve got a list of tips
and tricks to help you
ace fluid fashion. Pair
it with some gorgeous
boots, belt it up and
wear it like a dress, or
accessorise it with some
chunky jewellery. The
possibilities are endless
and so is the comfort—
because these styles are
made fluid with LIVA,
a fabric that breathes,
flows and drapes around
you without being clingy.

Green sleeveless
kurti, FBB
Crafted with
LIVA fabric

Throw on a Chunky jewellery
jacket for a on solid colours
biker-girl gone
traditional look is the best
formula for a
Red high-low kurti, PANTALOONS stylish look
Crafted with LIVA fabric
Black drape kurti, BIBA
Crafted with LIVA fabric

BACK TO CAMPUS
FASHION
LOOK FOR THE LIVA FABRIC TAG IN
[WITH LIVA FABRIC]
WOMAN
Mustard summer tunic in fluid
Grey summer floral prints, Melange by Lifestyle
tunic in fluid Crafted with LIVA fabric
floral prints,
Melange by It’s the start of the term.
Lifestyle Mercury levels are at an
Crafted with all time high. And so is
LIVA fabric high street fashion. So pick
out your flowing summer
dresses, because girls
just want to have sun. Go
for bright colours, and
floral prints, made fluid
with LIVA—a breathable
fabric that drapes you well,
making you effortlessly
stylish. Before you know
it, this fluid fashion is
going to make you a strong
contender for the official
fashionista of the year.

GRASIM ©2017 Grasim Industries Limited. All Rights Reserved.

livafluidfashion.com LIVAFluidFashion Livafashionin