FOR A SUSTAINABLE WORLD AND LIFE BAMBOO STRAWS
Executive Summary Bamboozled offers eco-friendly product, aiming to provide day to day products needed by corporations, that will result to a 100% no-waste policy.
Our Team Mysarra Sabrina Mikhail JC Sofiya Adiliya Arieq
Our Vision, Our Mission and Values COMPANY VISION To lead sustainable and environmentally conscioussociety. COMPANY MISSION To encourage people and organisation to live sustainable lifestyle. COMPANY VALUES Dedicated in providing eco-friendly productsto reduce impact on the environment.
KEY ACTIVITIES As the world is moving progressively these days, we at Bamboozled are aiming to at least achieve these key activities. This is our mini effort on practicing ESG, on a mini scale. creating a positive impact to the environment STARTING A GREEN MOVEMENT aDVOCATE GREEN SUSTAINiBILITY
KEY PARTNERS Suppliers Chua Teik Bamboo Supplies Manufacturer Top Global Manufacturing SDN BHD NGO WWF, Greenpeace, GEC Marketing and Branding Agencies Hive Marketing REV Media Group Light Up 7 Restaurants Woodfire Fowlboys Super Saigon Plump Pizza Mansion Big Boss HSP Hotels Hilton Shangri La Four Seasons Royale Chulan Ritz-Carlton
Our Product Selection Toothbrush Straw Set Straw Collection Cutlery Combs and Brushes
Permanent substitute to everyday items Eco-friendly products One time purchase (reusable) Sustainable products Membership (% off other items) VALUE PROPOSITION
CUSTOMER RELATIONSHIP Re-establish consumers with love for the planet. Maintain a personal relationship with the customer. Continue bringing awareness to global warming. To establish relationship with customers, and to gain trust on what we belive, support in.
Key Resources As we believe in a 100% no waste policy, our products are sourced from a local Bamboo Farm, located in Port Dickson. We make sure our partners, especially resources are aligned with what we believe in.
S.W.O.T. Analysis Strength Weaknesses Opportunities Threats Environmentally Friendly Resourceful Inexpensive to Produce One-Time Purchase A Sustainable Future More Ability to Reuse Resume Awareness to Global Warming Innovation in New Bamboo-made Products More Competitors Will wear-out Usage Consumer Scepticism Have to restock continuously To Wash Continuously Limitation in Market Reach Dependence on Consumer Awareness
CHANNELS Channels are used to create a path for our service to travel to reach their intended customer. The channels we used to reach out to our customers are Instagram, TikTok and YouTube. This makes it easier for us to gain their attention because these social media platforms are used by the majority of society.
Channels
APP SHOP NEW READ REVIEW 5.0 Sean I am all about go green! Love Bamboozled products since day 1! Hans The quality of the products are soo good!! WORTH MY MONEY!!! 5.0 Lurve!!! so aesthetic!! will definitely purchase more of their Anas 5.0 SHOP Straws Set of 6 + Brush RM 35.00 Set of 3 + Brush
Colour Scheme Cream White Dusty Brown Oak Green Brown Typography Belleza Font - Samples AaBbCcDd EeFfGgHh IiJjLlMm DESIGN
Customer Segments We Cater towards a vast amount of age groups. There is a slightly higher concentration of environmentally conscious individuals, such as millennials and Gen Z.
Cost Structure Finding Raw Bamboo (finding bamboo and any treatments). Manufacturing (labour, machinery, facilities). Quality Control. Packaging (materials, design, branding). Marketing and promotion. Distribution and logistics (transport, warehousing). Overhead costs (rent, utilities, administrative expenses). Research and development are all significant components of the cost structure of a company that makes bamboo straws.
Revenue Streams Eco-friendly Alternative: Customers who are willing to spend more for environmentally friendly options may go for bamboo straws because of their biodegradability and other advantages. Aesthetic Appeal: Some customers find bamboo straws to have a distinctive and organic appearance that makes them willing to pay for the added flair it gives to their beverages. Durability and Reusability: Bamboo straws are strong and can be used repeatedly, making them desirable to customers looking for products that endure a long time and reduce waste.
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