White Rose Sept - Oct 2016 Newsletter

September-October Newsletter

A HERITAGE OF DRY CLEANING

EXCELLENCE & INNOVATION

SEE MORE OFFERS INSIDE!

8 UNDENIABLE WAYS WHY A

IS A SMART BUSINESS DECISION!

September-October Newsletter

ACCORDING SPECIAL 40% Discount
MOMENTS WITH
DESERVED ATTENTION! For Wedding Gowns
When You Pay In
Our specialist service includes Advance
meticulous, hand-finished cleaning and
pressing with renowned attention to detail *Offer valid until 31st
to your cherished gown, making sure we
preserve it along with the special October 2016
memories.
LOVE THE
LEGACY

September-October Newsletter

Welcome To The Latest Edition Of
WHITE ROSE DRYCLEANERS NEWSLETTER

Welcome to this month’s newsletter full of great offers, educative tips and up to date
information.
In this edition we are excited to introduce our NEW outlet in Kitale Town. We manage our
business in the interest of current and future generations. This means balancing the
needs of our customers and job creation in Kenya as a whole.
As we gear towards the last quarter of 2016, We assure you of our dedication to customer
delight and service excellence.Enjoy a look ahead to the end of year markets plans for
2016 in our White Rose News Round-Up.

September-October Newsletter

CONTENTS

Need your dry cleaning done in one day? We Introducing The NEW White Rose
provide the same day service in Nairobi for Outlet In Kitale.
your convenience. White Rose ensures you
look your stunning best with its Express All Processing Outlets Countrywide
service to handle your last minute Upgraded With NEW Steam Irons.
emergencies. White Rose is the only
dry-cleaner that provides perfectly finished New Steam Press Equipment Installed
garments in just few hours as part of its At Moi Avenue.
Express Cleaning Service.
Point Of Sale Systems Updated Across
R R R Most Outlets In Automation Effort.

REGULAR CARE WITH OUR SPECIAL CARE DESIGNER CLEANING 8 Undeniable Reasons Why A White
EXCLUSIVE FIBRE TEX PLUS FOR SPECIAL FOR DESIGNER Rose Franchise Is A Smart Business
GARMENT REJUVINATION GARMENTS CLOTHES Decision.

White Rose Launches New Digital
Campaign To Spread It Legacy Of Dry
Cleaning Excellence And Innovation

September-October Newsletter

FREE PICK-UP
AND DELIVERY

Drycleaners

We look forward to saving you time and money with our convenient delivery service. Take
advantage of our incredible dry cleaning pick-ups and delivery services in Nairobi at no
extra cost right to your door. Those who are outside Nairobi will pay small fee for pick-up
and delivery.

September-October Newsletter

Introducing the New
WHITE ROSE KITALE BRANCH

In this edition we are excited to introduce our NEW fully equipped processing unit shop in
Kitale Town. As we move forward, we will continue to seek out opportunities to interact
directly with our customers by providing innovative, personalized services. We will also
continue our select geographic expansion in order to bring the White Rose experience
closer to consumers all over East Africa.

September-October Newsletter

Kericho Outlet Is Now Upgraded To A
FULLY EQUIPPED PROCESSING UNIT.

Great news for the people of Kericho! Customers can now enjoy the convenience of Express
Dry Cleaning Service.
Our passion for quality and for exceeding our consumers’ evolving expectations has been the
driving force behind our sustained growth.  In light of this we continually upgrade our equip-
ment periodically in line with our innovation policy. 

All Processing Outlets Countrywide Upgraded With NEW Steam Irons
Brand New Steam Vacuum tables being installed at Kenyatta Avenue, Kericho and Kitale processing units
New Steam Press Equipment Installed At Moi Avenue.

September-October Newsletter

THE BUSINESS YOU NEED! THE LIFESTYLE YOU WANT!

8 Undeniable Reasons Why A White Rose Franchise Is A Smart Business Decision.

For most entrepreneurs worldwide, selecting the right business to launch is not easy.
Although there are many factors to take into account, the most important is finding a busi-
ness that offers exceptional growth potential and a great likelihood of financial stability.
Dry cleaning is a business that offers a high-level of economic stability and is not greatly
affected by fluctuations in the economy because customers will always have their quality
garments cleaned professionally.
DO YOU HAVE THE DESIRE AND DRIVE TO SUCCEED IN OWNING AND OPERATING
A PROFITABLE BUSINESS?
If yes, White Rose Dry Cleaners is looking for You! DISCOVER THE TOP REASONS why you
should explore the White Rose Dry Cleaners franchise opportunity.

WHY

?

Instantly Recognizable Brand Name  Reach a Targeted & Refined Clientele 
Adopt a name built upon a foundation of consumer Enjoy high-level of financial stability because custom-
trust and developed with more than 60 years of ers will always have their quality garments cleaned
fabric-care experience. professionally.

Year-Round Business  Affordable Investment  
People wear clothes year-round, therefore it follows Our franchise saves you money by avoiding heavy
that they will need them cleaned all-year-around. investments in equipment purchase, staff salaries
and publicity costs. Just set up your shop, and leave
DLI Endorsement  cleaning to us!
White Rose Dry Cleaners is a professional member of
the internationally renowned Dry Cleaning and Laun- Highly Effective Marketing Department 
dry Institute (DLI). White Rose Dry Cleaners has invested in a proficient
marketing team to promote the brand nationally and
Free Entrepreneurial Advice  regionally.
Free Entrepreneurial Advice Benefit from free advice
from successful owners in the field of delivering Quality and Fluid Operating Systems 
quality cleaning to your customers. Quality and Fluid Operating Systems We have had
more than 52 years of establishing proven quality
delivery systems that give you a competitive edge.

If you would like to find out more about White Rose Franchise opportunities or have queries on anything in this newsletter,

explore www.whiterose.co.ke or call us on +254 722 205 500.

September-October Newsletter

When Your Team Needs
TO LOOK GREAT!

Join the growing number of corporations who are using White Rose Dry Cleaners’ Corporate
Services Program to not only save time and money but also as an innovative, low-cost way
for your business to differentiate yourself from competition and boost staff morale.

" Your Dry Cleaner Should Care As
Much About Your Appearance As You Do "

Looking for Wholesale
DRY CLEANING SERVICES?

White Rose Drycleaners offers Bulk Cleaning Services for businesses that have a regular
need for a higher volume of dry-cleaning. Our wholesale service is just what you are look-
ing for if you are a Hotel, Restaurant, Health facility, Event Organizer that rents out table-
cloths, napkins, chair covers, or even a building owner/manager that requires complete
suite cleaning for serviced apartments.

Do you own a Dry Cleaning Drop Store or Route?

Tired of constantly being disappointed by mediocre cleaning and poor customer service?
Call White Rose Drycleaners today to discuss our wholesale laundry services and subsi-
dized pricing.

Same day Service  Public Holiday Service 

4-hour Express Service  Sunday Dry Cleaning and Laundry Service 

Overnight service  Collection and Delivery

September-October Newsletter

White Rose Drycleaners Launches

LIVE THE LEGACY CAMPAIGN

White Rose recently launched its digital campaign through WestBrook Consulting. The
campaign leverages Out-of-Home Media vehicles of cmmunication such as Billboards,
Lightboxes and Street Banners. White Rose has also employed efforts to proactively
target users through social media advertising on Facebook, Twitter, YouTube, LinkedIn
and Instagram. We encourage you to interact with us on these platforms and most impor-
tantly, please do give us your feedback, which we greatly value.

IMMPARETSTSIOENRS R

For more expensive and delicate pieces or “investment pieces” White Rose Dry Cleaners
offers Blue Diamond Service; a custom process that our garment specialists perform to
ensure these special pieces are kept in pristine condition.

Make Your Mark

Visit any of our 55+ branches in Kenya and Uganda.

Great Quality, Value For Money, On Time, Always www.whiterose.co.ke 020 444 0661/2/3