Graphic Design Portfolio

PORTFOLIO

Cody Weaver

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RESUME PROFILE TABLE “
OF CONTENTS
Cody Weaver I love what I do. Being creative and
(425) 606 1854 having fun doing so is my life. I have 4
[email protected] always been the type of person to work PACKAGING DESIGN
with my hands and have creative ideas
EXPERIENCE flowing through my brain. I am a hard 10
working creative who never gives up on LOGOS
COMMUNICATIONS DEPARTMENT TA 01/2017 a task and I love pushing myself to new
BYU-Idaho Communications Department limits to constantly learn. 14
Assisted communications professors in creative ICONS
courses. Main responsibilities included being I am a very outdoorsy person. I love to
knowledgeable in course materials to assist mountain bike, snowboarding, hike, hunt, 18
students to properly learn creative principles of and play lacrosse. When I am not doing ILLUSTRATION
design and social media marketing. something visually creative I like to read,
write, and play guitar. “ The art of
SENIOR GRAPHIC DESIGNER 08/2016 communication is
Soapbox Creative Agency SKILLS storytelling.
Daily tasks included creating vector designs and
working hand-in-hand with video department for • Skilled in Adobe Creative Suite
After Effects. Was orderly in meeting all deadlines • Compelling public speaker
and efficiently fulfilling all clients’ needs. Worked • Superb writer and editor
with Art Director to create company propaganda • Fluent in Spanish
and promotional flyers for future employment. • Dedicated team player
• Strong photography skills
SELF EMPLOYMENT 01/2015 • Creative and artistic
Photo, Design, and Video • Focused and deadline-driven
Promotional photo fashion shoots for small
businesses, wedding videography and
photography, and video work of hobbies. Logos,
flyers, and mailers created for client in advertising
campaign. Created logo for website creation for
local musician.

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PACKAGING
Design

Walden Farms

This repackaging was a great challenge. My goal for
Walden Farms was to transform the old and loudly
designed product to a simple, healthy, sophisticated
look. Walden Farms is known for having delicious
zero-calorie salad dressings. Being a healthy
substance, this package redesign was about focusing
on the overall look and feel of the company.

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Original Product Sketches

The front of the bottle has 5 different fonts. The flavor is even bigger and Here was my process to achieving the flavors I did. Since I already knew I would
draws more attention than the actual company name. The contrast is off and be doing my illustrations in Photoshop on a Wacom Cintiq, I did my sketches
the labeling around the text is very busy. There is too much going on with the digitally as well. I used a mixture of soft oil brushes, watercolor brushes, and a
lettuce and vegetables. comic ink pen.
Walden Farms is known for being healthy and tasty by keeping their salad All of my final pieces were done with a monochromatic color scheme (with
dressings at zero calories. Their healthy look is too distracting, so I stepped in to the exception of the green leaf for the raspberries). I wanted to keep the
resolve that. illustrations fun and simple.

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A New Look The Good And The Bad

These are the new flavors I created. I wanted to stay away from using plain It’s great to see the changes with the new bottle next to the old one. The new
Ranch dressing. I went with flavors that were more different and that had more bottle has a much better shape with a clean, fresh sticker. The new design has
complex fruits or vegetables to design. Each flavored bottle has the same color much more white space and is easier to read; also including an eye-catching
value on the outside border of the sticker to match the color of the illustration. illustration for each flavor.
To finish off the dressings I was able to find gold foiled paper to wrap on top of
the bottle caps to give it a finished look.

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LOGOS
Branding

Ascension

Ascension is a fictitious company that I created. I wanted
this logo to show who I am. Having already branded myself, I
went for something new. I love to mountain bike and anything
nature. Being an outdoorsy person, I felt Ascension was
a great way to show my personality in a logo. I paid close
attention to the triangle symbol to match the letter A in
the word Ascension. The A goes thin-to-thick from left to
right and has some slightly rounded edges. I put the same
attributes in the symbol to match the typography.

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San Sea Productions Changes

This logo was created for a video/photography two-man crew. The two were This was a first draft of San Sea Productions. Sometimes you have to just walk
based out of San Diego and Seattle. The goal for this logo was to create a away for a few minutes to see what is wrong with a design. I spent so much time
symbol that unified the two areas. focusing on the palm/needle that I was not noticing the typography. After a
After lots of brainstorming, a palm tree and the Space Needle were the two while I realized I needed to make a change from the all-caps.
icons that stood out to me. I then created a fun mash-up of both cities creating a I ditched the Ariel Black font and changed the top (SAN SEA) to be the sans
half palm and tower. serif font and the bottom was changed to add contrast.

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ICONS Camera Gear
Details Icons

Too often I have seen amazing
royalty free photos as shown below
that show off amazing camera gear,
but I have never seen icons.
I created this icon set with
extreme simplicity. Only the most
basic of lines and cut out shapes
were added to portray exactly
what the object was. Simple, yet
recognizable.

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Repeating Elements Star Wars
BB8
These nature and scenery icons are some of my favorites. These icons were
made of Africa, Australia, and Utah. Each icon is constructed the same way. My BB8 droid was fun making.
Every icon is made with a monochromatic color scheme. For each set, the There is more detail in this icon,
darkest value is the background square and the moon/sun. The outer ring is but again, its just the bare minimum
the lightest value for each icon, and all three show their depth of field by using to make the icon recognizable.
squares of their same value. I used the shape-builder tool a lot
For those reasons, the contrast on these icons are really good. They are super with squares and circles to make
simple but very easy to get. this entire icon. For some slight
depth I added two shapes with the
pen tool to make a shadow.

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ILLUSTRATION Pineapple Illustrator
Design Sticker
This was the first draft I created in
I love integrating multiple programs with Illustrator. I wanted the outside shape of
design. This vector was done in Adobe the grenade to have really clean lines so I
Illustrator and Photoshop. made it vector based with the pen tool. I
then added some flat colors to take over to
I love pineapples and trying new things. I Photoshop.
had a professor who always designed weird
stuff. This was my push to design something Photoshop Draft
on my own and push bent and straight in
to my designs. I took something normal My first draft in Photoshop turned out
(straight) like a pineapple and added the well. I was testing out certain brushes and
grenade (bent). shading techniques to see what I wanted to
do that would best fit this design

The Final Product

After my color and shading was finished
in Photoshop I took the rasterized image
back in to Illustrator to add the wooden
background and use the pen tool and
shape-builder tool to create the white
sticker background.

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Musicality Piece By Piece
Infographic
Given the visual flow of this
My initial start with this infographic following the
infographic was actually quite headphone chords; each major
difficult. Researching music year with a new tech piece was
I found that no website or easy to divide and make it’s own
credible source had ever created section.
a timeline of musical history for I kept this in mind while designing
hand-held devices. Because of to make sure separation could be
that, I took up the challenge by used for individual social media
doing my research and designing posts.
the history. All vectors were done in Adobe
Illustrator using a Wacom Cintiq
and pen, Gaussian blurs, shapes,
and pen tool.



For more design, photography and to read full blog posts to see my process of
work, please visit my website.

www.codyweaverdesign.com