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Published by Leslie Glazier, 2018-10-22 16:18:32

Leslie_Glazier_Branding_Book_v6_proof11

Leslie_Glazier_Branding_Book_v6_proof11

2

WHY HIRE LESLIE?

S E RV I C E . I N N OVAT I O N . I N S I G H T.

Serving clients for a lifetime, not just a transaction.

The Art of Selling - As a local expert and a skilled negotiator, Leslie prides herself on delivering results;
her process of transparency, knowledge, and the network fuel the success of how she sells your home.

Custom-Crafted Marketing Plans – Leslie’s strategic marketing methods and extensive network of
over 4,000+ contacts, allow her to deliver targeted campaigns that help find the perfect buyer quickly
and effectively.

Data Driven Transparency - Leslie provides @home reports throughout
the process to keep you up to date on the current market competition.

Concierge Service - In addition to being a full-service broker, Leslie
is accessible and understands the value of your time; she provides
complimentary accessory staging, a detailed “To Do List”, and
access to her exclusive Preferred Vendor List.

Advanced Buyer Targeting - Leslie will find the best buyers for
your home through data and modern marketing methods,
leveraging factors like household income, net worth,
likely to buy, and more.

Custom Relocation Service – Leslie works closely with @relocation,
connecting you to over 50 different relocation management companies.
Alongside her personal connections with global businesses as well as
local universities and hospitals. Leslie has access to relocation buyers
from all over the world.

34

@properties: a local leader

In less than a decade, @properties became the
#1 real estate brokerage firm in the city of Chicago

and began expanding to the suburbs.

But for @properties, leading has far less to do with Being a leader also comes with responsibility.
numbers and far more to do with innovation. Technology It means moving the industry forward by sharing best
changes, markets change, expectations change. So we practices, serving in positions of leadership with the
never stop changing. Innovation permeates everything local REALTORS® association, and giving back to
we do, from building the most sophisticated website the community.
to introducing new services to sourcing new marketing
channels. Innovation is the heartbeat of our business.

#1 in home sales #1 in luxury home sales

CHICAGO CHICAGO

@properties @properties

Berkshire Berkshire
Hathaway Hathaway
Home Services Home Services

Coldwell Banker Coldwell Banker
Residential Residential

Baird & Warner Jameson Sotheby’s
Intl Realty

$0 $1 $2 $3 $4 $5 $0 $250 $500 $750 $1
total $ volume by brokerage billions million million million billion

total $ volume by brokerage

Source: MRED, LLC, #1 ranking based on MARKET SHARE for overall closed volume, city of Chicago, 1/1/17 - 12/31/17.

6

LUXURY PORTFOLIO INTERNATIONAL®

@properties is a member of Leading Real Estate Companies of the World®, the world’s largest
organization connecting independent real estate firms, and Luxury Portfolio International®, repre-
senting more $1 million-plus properties around the world than any other network. These affiliations
ensure that we serve every real estate need and client, in any corner of the world, with seamless
execution and optimal reach.
LeadingRE is the world’s largest network of independent brokerage firms. Last year, its affiliates
sold nearly one million homes worth $250 billion, more than any national real estate brand. The
network includes the No. 1 real estate brokerage firm in 41 of the top 90 global markets, including @
properties in Chicago.

8

SOLD BEFORE MARKET. skilled negotiation

the right marketing & exposure works! that never leaves money on the table

3305 N RACINE #D 901 EDGEMERE 1030 W WRIGHTWOOD #H 1300 N LAKE SHORE #21B 1440 N LAKE SHORE #4E 1245 N DEARBORN #2N
Sold before market Sold before market
Sold before market over asking price, Highest price per square foot in Sold in under 10 days, highest price Sold in less than one week, highest
stunning photos the building per square foot of a 2 bedroom in price in building
the building

230 E ONTARIO #2501 901 W MADISON #613 1041 N DAMEN #1F 1816 N BISSELL 2038 N SHEFFIELD #2 507 W FULLERTON #1
Sold before market Sold in less than one week Sold before market, over asking price Sold before market, over asking price
Sold in less than one week, over asking Sold in less than one week, over list
price price

9 10

EXCEPTIONAL PHOTOGRAPHY
inside & out

Online images are the first impression potential buyers get of your home. Magazine quality photos are
imperative to make your home come alive.

811 N LASALLE UNIT B 1837 N MOHAWK

1300 N LAKE SHORE #21B 2651 N PAULINA

11 12

S TAG I N G Staging is Not Interior Design

make your home stand out with custom staging Staging and interior design are not the same, in fact, it is almost the exact opposite.
Interior design reflects the owner’s personality, their life story and how they see themselves
AFTER and how they want to be seen. Staging reflects the potential buyers, and in order to work, it
must reflect as many potential buyers as possible. Buyers don’t want to buy someone else’s
BEFORE
AFTER home: they want to buy their home.

BEFORE AFTER

13 BEFORE *virtually staged
AFTER

BEFORE

14

MARKETING MATERIALS
that deliver results

2651 n paulina street
chicago

2651NPaULiN aST.iNFo

8
2651 N PaULiNa STreeT
2651 N PaULiNa STreeT

9

KiTcheN KiTcheN

hardcover luxury brochures

My luxury listing brochure is a beautiful coffee table style hardcover book.

1037 WrightWood | chicago • This unit features 10” of concrete between floors.

• Perfectly appointed 2 bedroom + 2 bath home with an optional 3rd bedroom/den (currently formal dining area).

• This home features white oak flooring, custom light fixtures and built in surround sound throughout.

• Chef’s kitchen with handcrafted ebony cabinets,
Liebherr refrigerator, wine cooler, Bosch five burner cooktop, hood,
ivory silestone countertops, glass mosaic backsplash.

• Large private terrace off of the living room. Heated, deeded parking INCLUDED in the price.

23

print brochures

Your home will be beautifully represented in our marketing brochure.

15 16

CUSTOM WEBSITE REACHING MILLIONS
to showcase your home of homebuyers online

• high-resolution photography and floor plans • property features and amenities
• interactive mapping and school info • digital brochures

Targeted online marketing exposes your listing to buyers
in their online search through multiple channels

17 18

THE MLS: where effective TARGETED MARKETING
digital exposure starts to top-selling agents

      Attached Single MLS #:09894797 List Price:$2,095,000 Sample Remarks 1909 N Hoyne Avenue
List Date: 03/24/2018 Orig List Price: $2,095,000
Status: CLSD List Dt Rec: 03/24/2018 Meticulously upgraded 6BR, 4.5BA Lincoln Park home Chicago, Illinois 60647
Area: 8008   Sold Price:$2,042,000 on x-wide 30x125 lot. Distinguished interior designer’s
SP Incl. No personal home. Beautiful black brick w/new Pella Architect
  Parking: Series windows. Open 1st flr perfect for entertaining,
spacious LVR w/custom fp, opens to DR & wet bar. 12”
Address: 161 E Chicago Ave Unit 50A, Chicago, IL 60611 Lst. Mkt. Time: 8 crown molding & 5” white oak floors throughout. Chef’s
Concessions: kit features SS appliances, lrg island, eat-in area w/built-in
Directions: EAST OF MICHIGAN AVENUE. ENTER AT 161 CANOPY Contingency: desk & storage. Fam rm w/fp opens to 3 outdoor spaces
Curr. Leased: No including lrg deck w/pergola. Master suite boasts 12’
Sold by: Pamela Sage (110799) / Baird & Warner (11000)   cathedral ceilings, fp w/built-ins & large walk-in closet.
Model: Master BA has separate vanities w/marble tops, Kohler
Closed: 04/30/2018 Contract: 03/31/2018 County: Cook cast iron soaking tub & steam shower. 2nd/3rd BR’s share
# Fireplaces: dressing room, Jack/Jill BA with dbl bowl vanity. The PH
Off Mkt: 03/31/2018 Financing: Cash Parking: Garage level offers 600SF of living for BR/office w/new wood flrs,
11’ ceilings, BA & 2 decks. LL features media & rec room w/
Year Built:1985 Blt Before 78: No # Spaces: Gar:1 wet bar, wine room, 2BR/1BA & new radiant heated wood
Parking Incl. No floors. 3-car gar. New dual-zone HVAC units, commercial
Dimensions:COMMON grade roof + many more incredible upgrades!!
In Price:
Ownership:Condo Subdivision: SF Source: Estimated
# Days for  
Corp Limits: Chicago Township: North Chicago Bd Apprvl: 30
Fees/Approvals: Move-in Fee, Move
Coordinates: N:800 E:161  
Out Fee, Refundable
Rooms: 5 Bathrooms 2/1 Damage Deposit

(Full/Half):

Bedrooms:2 Master Bath: Full

Basement: None Bsmnt. Bath: No

Waterfront: No Appx SF:2575
Total Units: 292 Bldg. Assess. SF:

# Stories:63 Unit Floor Lvl.: 50
% Own. Occ.: 93 % Cmn. Own.:

Utility Costs:

Remarks:    Exquisite renovation with endless, unobstructed Lake &City skyline views to the North &East. Rare corner unit has been
transformed into a gorgeous, custom home incorporating the finest material and fixtures. Gracious living spaces; Open living areas.
Stunning chef’s kit w/ the latest Wolf, Sub-Zero &Miele appls. Custom bar, wine fridge &built-in credenza/buffet are perfect for
entertaining guests. Two luxurious bedroom suites; Gracious master with 3 closets, a beautiful spa-like master bath with lrg shower,
white marble and separate tub. Luxurious custom appointments throughout. State of the art technology, motorized shades, custom
cabinets & closets, and exquisite millwork w/cohesive lighting and precise attention to detail. Separate laundry room with side by side
W/D. Amenities of Olympia Centre are yours to enjoy: concierge, attentive 24-hr doorstaff, fitness cntr, indr pool,sundeck, sauna,
Whirlpool, party room. Leased pkg options available for additional cost. Pet friendly.

School Data Assessments Tax Pet Information

Elementary:Ogden (299)   Amount: $1,820   Amount: $21,947.44 Pets Allowed:Cats OK, Dogs
Junior High: (299)   Frequency: Monthly   PIN:17102000681203  OK, Pet Count
High School: (299)   Special Assessments: No   (Map) / Mult PINs: No Limitation, Pet
Special Service Area:No Weight
Master Association: No Tax Year: 2016 Limitation
Tax Exmps: None
Coop Tax Deduction: Max Pet Weight: 30

Tax Deduction Year:

Square Footage Comments: 

Room Name Size Level Flooring Win Trmt  Room Name Size Level Flooring Win Trmt 

Living Room 31X17 Main Level Hardwood Master Bedroom20X15 Main Level Carpet

Dining Room17X15 Main Level Hardwood 2nd Bedroom16X11 Main Level Carpet Stunning architect-designed modernist sf home on quiet tree-lined street in $1,325,000
bucktown. Bright open living space featuring hardwood floors, woodburing
Kitchen 31X9 Main Level Hardwood 3rd Bedroom Not Applicable fireplace and custom built-ins. Gorgeous eat-in kitchen w/huge island,
SS Viking appliances. Pantry. Step out to 2 gorgeous decks, perfect for
Family Room Not Applicable 4th Bedroom Not Applicable entertaining. 3 brs on second level. Master suite features 2 closets (1 walk-in),
hotel inspired bathroom, separate w/c, large rain shower & bench. Lower level
Laundry Room6X6 Main Level Hardwood Gallery20X7 Main Level features 4th br, separate laundry room, full bath and family room. 2-car gar.
Walk to El, restaurants, shops, park and the 606 Trail!
Foyer12X5 Main Level Hardwood Walk In Closet7X6 Main Level Hardwood 48 hr notice for showings.

Walk In Closet7X6 Main Level Walk In Closet6X6 Main Level

Walk In Closet6X5 Main Level

Interior Property Features:  Bar-Dry, Elevator, Hardwood Floors, Laundry Hook-Up in Unit, Storage
Exterior Property Features:

Age:31-40 Years, Rehab in 2015 Garage Ownership:Fee/Leased ($355) Sewer:Sewer-Public LESLIE GLAZIER
Garage On Site:Yes 312.208.3444
Type:Condo Garage Type:Attached Water:Lake Michigan, Public
Garage Details:Garage Door Opener(s), Heated
Exposure:N (North), E (East), City, Parking Ownership: Const Opts:
Lake/Water, Park Parking On Site:
Parking Details: General Info:Commuter Bus, Commuter Train
Exterior:Marble/Granite Parking Fee (High/Low):405 / 355
Driveway: Amenities:Bike Room/Bike Trails, Door
Air Cond:Central Air, Zoned Basement Details:None Person, Elevator, Exercise Room, Storage,
Foundation: Health Club, On Site Manager/Engineer,
Heating:Electric, Baseboard, Indv Controls, Exst Bas/Fnd: Party Room, Sundeck, Pool-Indoors,
Zoned Roof: Receiving Room, Sauna, Security Door
Disability Access:No Locks, Service Elevator, Valet/Cleaner,
Kitchen:Eating Area-Breakfast Bar, Island Disability Details: Whirlpool
Lot Desc:Corner, Water View
Appliances:Oven-Double, Microwave, Asmt Incl:Air Conditioning, Water, Common
Dishwasher, High End Refrigerator, Insurance, Security, Doorman, TV/Cable,
Refrigerator-Bar, Freezer, Washer, Dryer, Exercise Facilities, Pool, Exterior
Disposal, All Stainless Steel Kitchen Maintenance, Scavenger, Snow Removal
Appliances, Wine Cooler/Refrigerator,
Cooktop, Range Hood HERS Index Score:

Dining:Combined w/ LivRm Green Disc:

Bath Amn:Separate Shower, Double Sink, Green Rating Source:
Double Shower, Soaking Tub
Green Feats:
Fireplace Details:
Sale Terms:
Fireplace Location:

COMMON ERRORS OUR COMMMITMENT @properties e-blasts top agent network @gent app
• Poor grammar & typos • Skilled copywriting
• Unimportant features • Detailed and accurate features I will send my contacts detailed Top Agent Network members I will market your home internally to
• Missing searchable criteria • Complete all searchable fields possible information about your home. share information not yet on the more than 2,000 brokers.
• Limited showing/access information • Up-to date open house and/or showing information MLS, this gives my clients powerful
• Missing contact information • Complete agent contact information
• Incorrect mapping • Correct building information, HOA amenities advantages in a competitive
• Missing agent remarks • Complete agent remarks marketplace.
• Limited and poor photography • Professional photography
Pre-MLS Listings

Pocket Listings and Properties not currently on the MLS

19 20

partnered with the world’s ADVERTISING YOUR HOME
#1 LUXURY BRANDS

The story of your home is already written…
It’s all about properly sharing it.

MICHIGAN AVENUE The Golden Pages @properties showcases your home before the largest mass media and grassroots marketing initiatives – all
pool of homebuyers through marketing programs that are tailored to address the specific challenges and opportu-
built around EXPOSURE – exposure through an internal nities of the marketplace.
network of brokers and their client databases; through an
in-house marketing department with full print and digital More exposure means more page views, more phone calls,
capabilities; and through an exhaustive catalog of online, more showing requests, and ultimately a faster, more
lucrative sale.

miChigan avenue™ 2016, issue 2 Michigan Avenue magazine is Chicago’s FEATURED PUBLICATIONS INCLUDE
premier lifestyle publication,
late spring WWoemLeonve! chronicling the renowned people,
culture, politics, and parties that
Ikram: celebrate Chicago as a world-class
city in a glossy, oversize format.
15 Years of From the glistening shores of Lake
Fabulous Michigan to the expansive six-county
Fashion region that composes its coverage
area, Michigan Avenue magazine
Eat Here Now: delivers sophisticated content from an
Il Porcellino insider’s perspective.

anna Chlumsky Plus She’S got
ChiCago Bridal guide! our vote!
SpongeBoB goes Broadway
rino Burdi’s must-wear ANNA
men’s trends CHLUMSKY
art Buzz: dzine
returns for another hilarious season of Veep
michiganavemag.com
GreenGale PublishinG, llc

21 22

We relocated from CA to IL in 2017. Leslie was one of the RELOCATION
first people we met and she went out of her way to help
us understand Chicago neighborhoods and the dynamics Leslie works closely with @relocation who has connections with over 50 different relocation management companies,
of the real estate market. She quickly understood our serving literally hundreds of Chicagoland’s top firms. Along with her personal connections with local universities and
preferences and helped us narrow our search to the types of hospitals. Leslie has access to relocation buyers from all over the world.
homes we would actually buy. Due to the relocation process
our availability was limited, but Leslie worked around our RELOCATION NETWORK*
challenging schedules and made appointments whenever it
worked for us. After we selected our home Leslie helped
us through the offer process until the very end. Recently, a
friend also relocated to IL and I recommended Leslie to him
without hesitation. She is great!

• Boeing • Kohler • Shawmut
• Citadel • Marriott • Stryker
• Credit Suisse • McGuire Woods • Target
• Dow • Microsoft • The Hartford
• Ernst & Young • MillerCoors • United Airlines
• GetGo • Nuveen SIRVA relocation certified
• Kemper • Proctor & Gamble

*the aforementioned companies are in no way affiliated with @properties nor is their use of the relocation
department an endorsement of @properties services

23 24

leslie’s preferred vendor app, 24/7 26

Looking for a good painter or handyman? Simply visit the Apple App
Store or Google Play to download Leslie’s preferred vendor app.

UTILITY CONCIERGE
SERVICE

360 Home Connect is a complimentary time saving service to help connect you
with all of your new utility and home service needs. The Personal Concierge
will help you select the best and most cost effective connections available.
We pre-screen all our service providers so you feel comfortable with who you
choose, and we can spare you the time and hassle of researching countless
company reviews!

25

what my clients are saying

“ “

Leslie Glazier is a most exceptional broker. She is We have used Leslie for three transactions in the past 14
totally pro-active, ready to take the initiative to help months. She was always professional, responsive, and
her clients with limitless generosity and understanding. thoughtful. We relied heavily on her knowledge of the
She is thorough, funny, committed to her clients and market in Lincoln Park, and found that she always gave
extremely knowledgeable. I can’t imagine going us sensible advice and guidance. We would recommend
through this process with anyone else. Leslie to any of our friends and associates who have
BG any realty needs in Chicago. You can’t get more open
and honest help from a realtor than you can with Leslie.
“ RF

Leslie is one of the best I have ever worked with. “
She truly takes care of the customer and knows the
business inside and out. She is the ultimate professional Leslie both sold my home and assisted me in the
and I would highly recommend her to anyone. I have purchase of my new home and both ends were seamless.
recommended her to my friends because she is that She sold my home without it even being listed. She
good! There is nobody better in Chicago to buy or sell knew how to price it, market it and the first people who
a home then Leslie. looked at our home were the people that bought it!
SR The same goes for our home that we purchased — she
found it for us before it went on the market. Leslie has
“ superior knowledge of the real estate market and her
connections were priceless. Beyond this, she is kind,
Leslie went beyond expectations, and she got the honest and attentive. I simply can’t recommend her
deal done. Leslie was professional throughout, and enough!
made a difficult transaction run smoothly. I would DR
recommend her to anyone.
MB

27 28

about Leslie Glazier awards and affiliations

With over $100 million in sales in less than a decade, at ease in all situations. Overall, Leslie’s dedication to her charity work
Leslie Glazier is consistently one of Chicago’s most clients includes constant accessibility, careful listening,
accomplished brokers. Leslie’s comprehensive under- and a clear focus on her clients’ objectives and values. Keith Relief
standing of the Chicago metropolitan real estate market
is in part due to her experience living in some of the Leslie has purchased and lived in homes in Chicago
city’s most exciting and vibrant neighborhoods including and the North Shore, with firsthand knowledge of the
the Gold Coast, Lakeview, and currently, Lincoln Park, as complete real estate “life-cycle”, including working
well as the North Shore and her home town of Evanston. with an array of client who are first time homeowners,
to those that are seeking investment properties or
As an @properties Top 100 Broker, Leslie helps sellers are transitioning as empty nesters. Having completed
maximize sale prices and minimize market time, and several “gut” renovations of single family homes and
helps buyers by being their strong advocate throughout investment properties, she understands the relationship
the buying process. As an Accredited Home Stager, Leslie between design choices and budget realities. In fact,
uses her keen eye for design to prepare homes for sale. Leslie renovated her own family’s Lincoln Park home
Her one-of-a-kind marketing techniques make homes from a nineteenth century 3-flat into a single-family
stand out. Leslie is also a skilled negotiator and her home. Since then, her home was featured in Chicago
detailed follow-through provides a continuous level of Home, the Wall Street Journal, Playboy.com, a Sports
service to her clients throughout every transaction. Leslie Authority commercial, Claire’s Boutique, and a Bring it
has extensive experience in client relocation services, Home TV Show. Her home is also featured in the design
and works closely with over 50 different relocation book Chicago Spaces: Inspiring Interiors.
management companies to make client’s relocation
experience smooth. With every client interaction, Leslie Leslie currently lives in Lincoln Park with her husband
has a way of making her clients laugh and putting them and kids. When Leslie is not hard at work, you can find
her with at least one of her four children and two dogs.
312.208.3444 Her two eldest sons live and work in Chicago while her
[email protected] other two children attend Francis W. Parker School.
chicagohomestyles.com Leslie loves Chicago theatre, the Logan Square Farmer’s
Market on Sunday mornings, Diversey Harbor, and
walking on the 606 Trail.

29 30

About Ali Erie Thank you

Ali has genuine gift for making people feel comfortable her own, and constantly ensures her clients’ best interests for the opportunity to earn
and at ease. Her extensive knowledge of downtown remain safeguarded at all times. Ali is an Accredited your business
Chicago and the North Shore’s housing market provides Stager and has a keen eye for remodeling and interior - Leslie
clients with quick and informed advice every step of the design. Her commitment and special attention to detail
way. Working with one of @Properties top brokers, Leslie with every transaction has many clients coming back to 32
Glazier, specializes in sales and leasing in Chicago’s most Ali to purchase their first home and continue to rely on
desirable neighborhoods, Ali works closely with buyers, her expertise as they transition to the next stage in their
sellers and renters to help clients find a home their ideal homeownership life cycle.
home. Ali was born and raised in Winnetka and has been a
resident of the Lincoln Park/ Lakeview area for the past
With over 10 years of experience in sales and marketing, six years.
Ali transitioned into the real estate industry where her
superior customer service skills and dedication to client’s 847.710.0533
satisfaction has been paramount to her continued [email protected]
success. Ali blends Leslie’s custom marketing approach atproperties.com
with @Properties’ cutting-edge tools to find the best
homes for her buyers, while at the same time giving
sellers a competitive advantage when selling their home.
This is especially important for her relocation clients, who
may be moving from out of town or from the suburbs to
the city. Ali’s experience with relocation companies over
the years coupled with her knowledge of the process
makes every relocation smooth and efficient for her
clients. Ali treats every real estate transaction as if it was

31

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