COMMERCIA - The Annual Newsletter 2018-19

COMMERCIA
Newsletter, Department of Commerce, Vol. 4 2018-19

Sri Aurobindo College (Eve.), University of Delhi

Faculty Members of Commerce Department Commercians with Kajol Devgan
at NDTV

Team 2018-19

Team presenting Rewards to Joy at Lamhein 2018
Winners of Hare & Hounds Farewell Party organised by Commercia

INDEX

COMMERCIA A POOL THAT EVERYONE'S SWIMMING - 8
Volume 4 (2018-19) STARTUPS
Official Students' Newsletter
of the Department of EMERGING TRENDS IN BUSINESS FOR 10
Commerce, 2018
Sri Aurobindo College (Evening),
University of Delhi

Patron HOW ONLINE FOOD DELIVERY SYSTEM 12
Dr. Namita Rajput OPERATES AND CREATES REVENUE?

Editorial Board INTERPERSONAL RELATIONSHIP 14
Faculty BETWEEN LEADER AND FOLLOWERS

Dr. R.S. Dahiya US - CHINA TRADE WAR BIGGEST 18
Dr. Anil Kumar Singh
Dr. R. K. Batra THREAT TO GLOBAL ECONOMY IN 2019
Dr. Vibha Batra
Mr. Aman Singh HOW PULWAMA ATTACK COULD SPELL 20
Dr. Archana Agarwal HIGHER ECONOMIC RISKS FOR INDIA
Dr. Rovika Prem
Dr. Sumati Varma COMMFEED 24
Ms. Meenakshi Thakur
Dr. Akhilesh Mishra
Mr. Rajeev Kumar Upadhyay
Mr. Surya Prakash Rathi
Ms. Shevata Marwah
Ms. Leena Chhabra

Students

Rohan Bansal
Karan Shrivastava
Saurabh Singh Parmar
Deepak Arora
Kanika Bansal

3

Principal’s Message

It gives me great pleasure to introduce the fourth edition of COMMERCIA-
The newsletter of the Commerce Society. It is in keeping with the season
of spring ask the harbinger of hope and energy and reflects the dynamism
and entrepreneurial spirit of the students of the Department of Commerce.
It showcases the various academic and non-academic activities that the
students have been engaged in during the academic year and is a matter
of great pride for the college.

It is the great achievement that students of our college have been
selected for the international project X – Culture- the only college in the
university to have this achievement to its credit. The enthusiasm of
students in trying to learn ‘Beyond the Classroom’ and to incorporate real-
life learning into the academic curriculum is worthy of praise. Their
initiative in different Enactus projects likes -Project Annapurna and Project
ISHTA, etc can never be sidelined.

The editorial team deserves to be appreciated for incorporating innovative
aspects of learning adopted by learned global faculty with practical words
of wisdom from our own alumni. The thought of the letter in various
dimensions of commerce and business is very interesting and informative.

The newsletter is a manifestation of all that the department represents-
excellence, academic rigor and well-rounded perspective on various
aspects of students life.

Once again, I congratulate the Commerce Society for this and wish all
the students the very best in life.

Dr. Namita Rajput
Principal

Sri Aurobindo College Evening

4

HOD’s Message

It’s a matter of great pride and honor for me to present the fourth issue of
“COMMERCIA”- the newsletter of Commerce Society of Sri Aurobindo College
(Evening). The newsletter provides an insight into the interactive platform sessions held
between the faculty and students on various subjects related to current issues. This
edition is the outcome of the great participation, enthusiasm, and talent of the
Commerce Society.

The Commerce society of Sri Aurobindo College (Evening) has come a long way since
its inception in 2014. I wish to acknowledge the contribution of my predecessors for
making it such a vibrant society. The Society provides a stimulating environment for the
Commerce students of the college.

The Commercia also published its first ever digital weekly newspaper named
“Commfeed”. It was reviewed by most of the students and got so many views, inputs
and is very well appreciated by the teacher and student community along with the
audience. It’s a great beginning to COMMERCIA keeping in pace with the new digital
era.

The Commerce students participated in various projects during this academic year,
namely: Project X-Culture, Enactus Project -Annapurna and ISHTA. The Current issue
of “COMMERCIA” reflects current prevailing financial and economic issues of
international and domestic importance. This edition covers the current issues related to
Startup India, Emerging Trends in business – digital impact on marketing sector, Online
Food Business – how it has made life a simpler and further generation of revenue and
sources of employment creation, Interpersonal the relationship between leaders and
followers - parting of knowledge and skills from our leaders to their followers, Trade
war–effects of economic sanctions by the Superpowers, Pulwama attack and the
economic repercussions on the Indian economy to mention a few.

I would like to thank and congratulate all those who have worked hard to bring together
such an outstanding piece of academic work and wish all the very best to the students
of the Department.

I appreciate the pain and efforts taken by the students who have shown a keen interest
in contributing articles for publication. I would like to thank the Editorial Board Faculty
Members and Editorial Students team for their help and support extended in bringing out
this newsletter on time and hope to see this newsletter is published every year for
betterment and
improvement of society.

Ms. Meenakshi Thakur
Teacher in Charge

Department Of Commerce

5

From The Minds Of The Student Editors

Rohan Saurabh Karan Kanika Deepak

You hold in your hand the fourth volume of the newsletter of Commercia - The
Commerce Society of Sri Aurobindo College (Eve). With each passing year,
commercia constantly plans to strive for excellence, to bring glory to the

college and we did it yet again! We feel extremely proud as to have kept the
momentum up, going and unstoppable.

Adding too many achievements, we proudly present u the 4th successful edition
of our society’s annual newsletter!

For us, our newsletter is a never-ending journey, a journey of growth, adversity
and most important improvement. Its a tale of revision, constant adaption, and

change that led to a success story for all of us. This newsletter covers the
successes of all the ordinary people who made themselves extraordinary by

putting in the tremendous amount of efforts'

We thank all the members, faculty, friends, teammates for being constant
support and anchoring us during our rough waters...

Without our companions, this journey would have been absolutely unimaginable.

Note: To get a glimpse of this beautiful journey, you shouldn’t miss reading this
newsletter...

6

FROM THE DESK OF CORE TEAM

President

Being a part of such a wonderful organization made me learn determination
and how to work under pressure, also with the help of my teammates and
support.
Happy to add a new feather in the cap of Commercia introducing 4th
Rohan Bansal successful edition of our society's annual newsletter'

Vice President

"No one can whistle a symphony. It takes a whole orchestra to play it."
I am very happy to be a part of such a wonderful team. It's all because of this
hardworking, creative and dedicated team that we are always able to play the
Saurabh Singh symphony of success in our course of actions.

General Secretary

Deepak Arora Believe in yourself! Have faith in your abilities! Without humble but reasonable
confidence in your own powers, you cannot be successful or happy.
*Set your goals high, and don't stop till you get there.
"If you want to lift yourself up, lift up someone else"
"Teamwork is the ability to work together towards a common vision"
#Proud_to_be_a_Commercian

Joint Secretary

*"We choose our paths. our values and our actions, they define who we are*"
Being hardworking and true devotee toward your job is the best gift to give
your organization. #commercian
Muskan Bhardwaj

7

"A Pool That Everyone's Swimming In -
Startups"

Rashi Pathak
B.com.(P) IV Semester

Business and trade have been known to mankind As they say "truth always tastes bitter" and yeah I
since the ages and has evolved just like any other can sense through my telekinetic abilities that
thing on this giant sphere. However, it's an your answer is a "Big-fat NO". The study shows
evolution in the last century has been superbly that 90% of the Indian startups fail each year
unimaginable. It was miles beyond the reach of because of lack of innovation. And this data is no
any of the best soothsayers or clairvoyants of that less in any other corner of this new Internet -
time to predict the future. commercialized - Google - world. So again let's
dive into the sea of contemplation and ask that
The greatest unanticipated grandeur that ever why all these great hard working people who start
happened was the invention of "the Internet, with a dream of making it to the Forbes 30 under
television, the radio, newspaper and uncountable 30 lists ( I'm basically targeting the youth here )
-so- and -so ". From the time it took birth, it has eventually end in the gross list of failures and
grown more and more gigantic, more leave it all as if they never had that dream in the
indispensable, more informative and more first place ? My personal take on that in simple
accessible. And what creatures like us have terms is ..." They don't have the entrepreneurial
observed and probed is that it also have a huge mindset". All comes down to this simple but vital
impact on business. thing. Do you have the winners mindset or a
loser’s?
In the last decade or so, terms like "business" and
"businessmen" have been massively substituted People are bathing themselves in the shower of
by terms like " enterprise " and "entrepreneurs". entrepreneurship and starting companies without
As we are seeing consequential shifts in cultural even realizing that why did they even want to start
trends, this subtle - but - unsubtle change is one, that is why they are doing what they are
nothing to be surprised or flabbergasted about. doing. This, "Why" needs to be crystal clear. As
People now have been starting small Simon Sinek says "if you don't have your way, no
merchandises, small retail shops, small service matter how successful you are, you're not really
companies and tagging themselves and their successful". What makes people like Jeff Bezos,
companies as entrepreneurs and start-ups or Bill Gates, Zuckerberg, Bansal brothers, Ambanis
enterprises respectively. But let's take a moment or any of the 1% people who actually did it whom
of our, so-called precious time to introspect a little we call "successful people" so special?
on this thing. Are these people who think they've
got it, all figured out at the age of 22 and who 8
have started a little business, the real
Entrepreneurs? Like the real ones?

I'm going to say it again...it all comes down to the All those who belong to the 1% of the population
mindset. These people have it not all, but a huge tagged as "successful people" are there because
amount of everything figured out - philosophies of firstly the hard work and hustle and then comes
about life, their whys, and purposes, have a metal their incredible mindset which has a crystal-clear
rod made up of perseverance and patience in their goal and purpose. So giving time to yourselves to
bodies which might be as strong as the cliff that realize all these things is the first baby step. Then
crushed the great ‘Titanic’. Talking about the come to the execution, grinding, and hustle. Give
mountain of qualities that they have , the one that yourself the opportunity to see and explore as
really sits on the apex - " the flag at the summit " is much as you can, expose yourself and come out of
" their ability to face failures , learn from them , the woodworms so that life can punch you right in
move on , try again and fail again, fail even better " your face and let yourself be knocked down by that
. Jack Ma, the one whose application at the brutal punch and then stand and rise stronger like
Harvard was rejected ten times, the one who was a Phoenix. Acquire the skills that you need to ,
even rejected for a job at KFC that he'd applied for read as much as you can learn as much as you
, he hadn't at all figured out until he was forty can and try not to be unorthodox - the one who
when he started solving problems of people using doesn't want to fit in , the one who doesn't want to
the internet and now you know who and what he is. follow the status quo and become "a linchpin" as
one of the great bestseller author Seth Godin says
. That's how real entrepreneurs are made. They
are the indispensable linchpins. So are you the
one?

9

Emerging Trends in Business for 2018

Aasthaa Rathore
B.com.(P) II Semester

“Opportunities don't happen. You create them."
-Chris Grosser

Developing countries will see the highest Crowdfunding Projects:
economic growth as they come closer to the There are more online platforms that
standards of living of the developed world. If you
want your business to grow rapidly, consider you can use for this purpose and this is good
selling into one of these emerging markets. because you do not have to rely on one website
Language, financial stability, economic system, to get noticed and to get your project funded. It is
and local cultural factors can influence which only good if more talented people become visible
markets you should favor. There are new to the masses because people are the ones who
gadgets, online tools, apps, and platforms that have a say in which projects will come to life.
help businesses around the world alter their Producers will also have immediate feedback on
approach, cut costs, and also advertise. Being up just how much their idea and products are viable
to date helps you react on time, and make and if the audience is excited about their project.
necessary alterations before your competition and So, crowdfunding is, in a way, a safe bet, since
thus appear unique and more relevant you do not need to get into debts in order to try to
realize your idea. The issue that occurred is the
With every year, there are new business lack of platforms for crowdfunding because if
opportunities. However, there are also new everyone relies on one platform only, it is hard to
challenges and issues that appear due to changes gain visibility amidst all of the existing projects
in perspectives, legislation, and innovation. Often, there.
a startup founder or even established business
owner may not be aware of these issues on the Remote Workforce:
horizon because they are so preoccupied with Due to the increased connectivity and
daily tasks. So, we are going to examine these
current trends in international business that more advanced methods of communication, like
dominated the year 2018. video calls, webinars, etc., we are now able to hire
people who do not live on the same continent and
Like pay them online. This is good for small
Crowdfunded Projects businesses, because they have a wider talent
Remote Workforce pool to choose from, and because they do not
Outsourcing Administration have to pay tax returns for the people who work in
Training through E-learning a different country. Online platforms for
Advertising via live videos freelancers are booming because there are
More Augmented Reality (“AR”) and capable people who are interested in getting a job
Virtual Reality (“VR”) Marketing and Shopping online, and small business companies who are
looking for an accessible and capable workforce
that can be found across the seas.

10

Outsourcing Administration:
Today, you can find entire companies

in the outsourcing business i.e. instead of hiring

someone to do your tax returns or any other
administrative work, you can put your faith into the
hands of companies who are experts and have all

the necessary tools to complete those tasks. This More Augmented Reality (“AR”) and Virtual
helps you save fund that would go on employing Reality (“VR”) Marketing and Shopping:
another worker, and for purchasing the reliable The outright success of this app demonstrated
software. Other services that are outsourced are showed that the world embraces augmented
graphic design for logo, web design, photo reality experiences, which opens up more doors
editing, and any other task that is necessary for for creative approaches to marketing.
your online presence, and for establishing your
brand identity. In other words, there are so many Also, there are VR video games and apps which
demands and global trends affecting international utilize the new gadget. There are bound to be
business that help you stay relevant, but there are some marketing campaigns that will target these
also budget-friendly solutions. users because some of the stores have already
started by developing apps that use VR to help
Training Through E-learning: users experience the virtual version of their store,
Employing a whole new team of and shop there. This type of immersive content is
what users crave, and they love when providers
professionals is not something that comes cheap. As create a more engaging and fun shopping
far as current trends in international business you experience by using current technologies. The
can opt eager cadets who are willing to learn, and reason why virtual shops are popular is that the
use eLearning solutions that help you train your staff shoppers who live across the seas cannot access
in an efficient and fast manner. them and experience their interior while shopping.

The reason why eLearning is gaining so much Understanding these macro-level trends can
popularity is that it gives its course attendants provide some insights into where you should
more flexibility in terms of attendance. Also, they move and where you can create a new company
have more choices regarding how they wish to
tackle lessons, so they will opt for a learning style
that corresponds to them, and that allows faster
knowledge acquisition.

Advertising via Live Video: presence to take advantage of the changes in
Social networks have added a new business and consumer preferences. Creating an
international business is complex and not for the
feature called live video stream, which many weak. However, as our economies become
people love to use since it is quite engaging. This increasingly intertwined, it seems inevitable that
allows companies to advertise in a way that gives entrepreneurs need to prepare for cross-border
users the so-called in-the-moment experience, transactions in some respects. The key step – as
which makes them feel more included. Another

advantage of live video streaming is Q&A videos with any business – is to over-research and over-
which allow each viewer to participate in the show prepare before fully investing in global business
and help brand ambassadors bond with the user expansion. Understand your resources and find
base, which in turn creates better brand loyalty. people and entities that you trust to help.

11

How Online Food Delivery System
Operates And Creates Revenue?

Today, in this fast-moving world, being on a hectic Neeraj Kejriwal
schedule and not getting time to maintain the B.com.(P) II Semester
regular diet, have become a routine. Moreover,
the advent of the people in the big cities, away Then, the notification is instantly pushed to the
from their home, for work purposes, disturb their restaurant about the new order. And if the
meals to a great extent. Technology once again restaurant accepts the order, the user receives
gave us a way out and the right hands turned it to confirmation about the order being placed and the
a great idea, Online Food Delivery System has estimated delivery time. Then, the restaurant
emerged as the most appropriate solution to starts order processing and food preparation. On
these problems. food being prepared, the specific delivery boy
allotted to the user collects the food from the
Today, we can order any food of our choice using restaurant and delivers it to the users address
the Online Food Delivery apps and websites and against the cash or other payment methods if not
can completely rely on them for the quality of paid at the time of placing the order.
food, as they provide us with useful insight into
the restaurant's ratings and reviews, which helps Another question arises-how these online Food
us to check all our doubts and questions. And that Delivery Websites and applications make money?
is why it has become a very fast growing sector in The simple answer to this question is that the
the market. But, many restaurant owners are still Online Food Delivery System's primary source of
reluctant to list their restaurant online due to their revenue is Commission Based. For Example, you
incomplete information about this industry and to have started a small restaurant and you want to
them, it seems like it is a complex and time- reach a large number of people by delivering your
consuming process to put in place or difficult to food to the doorstep of the customer. For this, you
maintain. will require a mobile app, which will cost you
around 1 lakh and will require at least 2-3 delivery
Does a question arise that how this Online Food boys whose salary will be minimum 10k-15k per
Delivery System Operates? As we know, month each and accordingly, you will have to give
technology plays a premium role in every industry, the delivery boys the vehicles for delivery, which
the trend bug has bitten this industry as well. will again cost around 50k each.
Firstly, the user opens the website or the mobile
app, the user then searches for a favorite
restaurant, usually filtered via a type of cuisine
and chooses from available items, and chooses
delivery or pick-up.

12

In short, we can say, that it requires a good
amount of capital to be invested in it. But, if you
list your restaurant in an online food delivery
system, say Zomato, then you will not be required
to invest a large amount in the business as
Zomato will do the whole drill for you and will
charge you a commission of 10-20% which will, of
course, be a more beneficial as here you will be
able to reach wide customers without any
marketing investments. And this will ultimately
turn to be a win-win situation for both the sides,
that is, for the restaurant as well as for Zomato.
This is how the Online Food Delivery System Operates and creates revenue. So, for all the entrepreneurs in this
business who are looking forward to expanding their business, Online Food Delivery System is the key.
"So, to stand fit in the line, your restaurant must go online!"

Final Year Commercians with Ms. Meenakshi Thakur (TIC)

13

Interpersonal Relationship Between Leader
And Followers

Vineet Patni
B.com.(P) IV Semester

A stem gives support to leaves and flowers, but Mahatma Gandhi was also a great leader who
without its strength leaves and flowers are like became the most important part of Indian freedom
without its soul, same as interpersonal skills may struggle against colonial rule.
have been a helping hand for a leader but without Same as the George Washington known as the
these skills’ leader is like a bird without its wings. founding father and first President of the United
Interpersonal relationship means a strong bond States of America, was the great leader of the
between two or more individuals with different American Revolution.
mindsets, which include communication skills,
mentoring skills, leadership skill, and integrity, etc.

Effective interpersonal relationship is important to There are countless examples of mighty leaders
build an authentic relation between leader and in our history. These are the modest personalities
followers. It can be done by communication skills as a ship who save their followers lives while they
as we know a good listener is always a good are drowning. Each leader has its own domain
speaker. So a leader needs to possess these skill but the interpersonal relationship is the way
skills, his work is just not to fabricate new ideas to achieve optimal success.
but he also needs to motivate the followers to
walk on his fabricated path. It is not just about a
tree that manages leaves, it's about a seed that
helps a manager to grow a plant than a tree. So
the leaders are not born they are made by
possessing interpersonal relationship.

But criticism is a tail which never leaves how good
it moves especially who is in a leadership
capacity. In most cases, our reaction is to become
defensive but understanding that criticism is the
best learning tool in our whole journey of life.

As Lord Rama accepted Vibhishana (Ravana’s
brother) by denying that he was from the family of
demons. Lord Rama is one of the examples to
this generation that through his interpersonal skills
he became a mighty leader.

14

Sri Aurobindo College Evening

Glimpse of ENACTUS SACE

Glimpse of NSS SACE

Glimpse of SAMTA - WDC SACE
15

ISHA KUSHWAH SAURABH SINGH
B.COM (HONS), SEM-6 B.COM (PROG), SEM-6
1ST PRIZE IN FACE PAINTING 1ST PRIZE IN FACE PAINTING COMPETITION
2ND PRIZE IN POSTER MAKING 2ND PRIZE IN POSTER MAKING COMPETITION
3RD PRIZE IN NEWSPAPER DRESSING 2ND PRIZE IN RANGOLI MAKING COMPETITION

UZMA SHAKEEL Gems

B.COM HONS. VI SEM of
SECOND PRIZE IN STORY WRITING COMPETITION

VAISHNAVI THAKUR Com
B.COM (HONS), SEM-6
2ND PRIZE IN INTER SOLO DANCE COMPETITION

ANUSHKA GOEL
BCOM (HONS), 6TH SEM
-2ND POSITION IN POETRY WRITING COMPETITION, SAC (EVE)
-2ND PRIZE IN QUIZ COMPETITION, SAC (EVE)
-2ND PRIZE IN MERCARI STELLAN, CVS
-CERTIFICATE FOR BEST ONLINE ANSWERS IN METOO
MOMENT DEBATE, ORGANIZED BY VIRANGANA, DSC

16

ABHIMANYU NASA
B.COM (PROG) , SEM-4
2ND PRIZE - INTER COLLEGE CASE STUDY COMPETITION
( AUROBINDO MORNING)
3RD PRIZE - ONLINE MOCK STOCK ( PGDAV COLLEGE)
2ND PRIZE - MOCK STOCK ( LADY IRWIN COLLEGE)

SHUBHIKA SINGHAL
B.COM(HONS.), SEM-4
3RD PRIZE- AD-MAD COMPETITION IN COMMERCE FEST OF
KAMLA NEHRU COLLEGE

mercia SHAILJA KULSHRESHTHA
B.COM(HONS.), SEM-4
3RD PRIZE - ADMAD COMPETITION (KAMALA NEHRU COLLEGE)
2ND PRIZE - DEBATE COMPETITION (DEBATING SOCIETY OF SRI
AUROBINDO COLLEGE EVENING)
BEST INTERJECTOR - DEBATE COMPETITION (DEBATING SOCIETY)

RAJDEEP SRIVASTAVA
B.COM (PROG) SEM-4
1ST PRICE - ERA TO TRADE (BML MUNJAL UNIVERSITY)
3RD PRICE- AD-MAD COMPETITION (KAMLA NEHRU COLLEGE)

SHUBHAM BHATT
B.COM SEM-6
1ST PRIZE - I.P.L AUCTION IN MAITREYI COLLEGE.
2ND PRIZE - I.P.L AUCTION IN C.V.S.

17

US-China Trade War Biggest Threat To
Global Economy In 2019

Sachin Taneja
Shruti Singhania
B.com(H) IV Semester

A competitive rivalry- the Us China trade war possess the biggest threat to the global market according
to recent studies.

The US and China had fired the opening salvos of what could become a full-blown trade war between

the world’s two largest economies.
What tariffs are in place?

What is Trade war? So far, the US has imposed three rounds of tariffs
on Chinese goods, totaling more than $250bn.The
Essentially, a Trade war is a back and forth duties range from 10% to 25% and cover a wide
dispute wherein a country imposes tariffs on range of industrial and consumer items - from
certain imports in order to restrict the trade handbags to railway equipment.
relations between two economies. In response to The US has also put tariffs on worldwide imports
which the countries affected by those tariffs of goods like steel and washing machines, which
impose their own fees on tariffs. further affects products from China.
Beijing hit back with tariffs on $110bn of US
From where the Trade war started? goods, accusing the US of starting "the largest
trade war in economic history".
US President Donald Trump has complained China has targeted products including chemicals,
about China's trading practices since before he coal and medical equipment with levies that range
took office in 2016. from 5% to 25%. It has strategically targeted
products made in Republican districts and goods
The US launched an investigation into Chinese that can be purchased elsewhere, like soybeans.
trade policies in 2017. Later they imposed tariffs
on billions of dollars worth of Chinese products Why tariffs?
last year, and Beijing retaliated in kind. Tariffs, in theory, make US-made products
cheaper than imported ones and encourage
consumers to buy American.

Heading towards a new cold war?

Alongside the tariffs, the US has also stepped up
wider economic and geopolitical pressure on
China this year, raising the prospect that this may
be the start of a broad, multi-front confrontation
similar to the Cold War between the US and
Russia.

18

What is the impact so far? The trade war with China is not only affecting
China and the US, but it is also affecting
The trade dispute has unnerved financial markets, everybody … these kinds of decisions are
risks raising costs for American companies and is impacting all of the worlds, – and it should
adding pressure to a Chinese economy that is not be the right of one person to decide.” -
already showing signs of strain. Rodrigo Malmierca Díaz, Minister of Foreign
Trade and Foreign Investment of Cuba.
It has also stoked fears about the impact on the
global economy. “Talk is cheap. Actions are what matter ... I
hope that both sides come to the table and
Last year, the International Monetary Fund action follows words." - Todd Rokita, member
warned the trade war between the US and China of the United States House of Representatives.
risked making the world a "poorer and more
dangerous place".

Say of politicians, business leaders and
academics on the rift between China and USA.

“What you can change are the things you plan
and you choose to do. Of course, you are in a
lousy outlook, but that is the same for your
competitors as well. You have financing
problems, so do your competitors. You don't
need to do a zillion things, but you need to do
something right.” - Jack Ma, Executive
Chairman, Alibaba Group.

American and Chinese businesses and consumers will not be the only ones to pay for this conflict. Japan,
which has plenty of its own disagreements with China, urged a swift resolution to the row for fear of its impact.
The tariff imposed on steel, aluminum, and other products would have a greater effect on some other
countries, including allies such as Canada and South Korea, than China.

COMMERCIA always
welcomes freshers with Help

Desk

19

How Pulwama Attack Could Spell Higher
Economic Risks For India

Shubhika Singhal
Deepak Arora

Words have unlimited power of everything.
A great word can change your mind and a great word can change your life too.

A tribute to our national heroes.

After the 2016 attack on Indian Army base that It will not be easy for the ruling Bharatiya Janata
killed 19 soldiers, Delhi said, “it carried out a Party (BJP) to seek re-election under the shadow
campaign of “Surgical Strikes” in Pakistan - of Pulwama attack. In terms of pure economic
administered Kashmir, across the de facto measures, the government of India has withdrawn
border”. Despite these measures, “PULWAMA the Most Favoured Nation (MFN) status and
ATTACK” did take place. Following the horrific imposed a tariff of 200 percent on imports from
terrorist attack on 14 February 2019 in Pulwama, Pakistan. However, it is unlikely to have a
Jammu and Kashmir, carried out by Jaish-e- significant impact as trade between the two
Mohammed (JeM), India went into a state of countries is just about $2 billion.
shock and mourning. The entire country got
united in support of the 44 martyrs of the Central
Reserve Police Force (CRPF) and their families.
There is a resolve to punish the perpetrators of
this heinous crime. India said that it will ensure
the "complete isolation" of Pakistan after a suicide
bomber killed 46 paramilitary police in Indian-
administered Kashmir. The bombing of the
convoy was the deadliest attack on Indian forces
in the region for decades.

More than 40 Central Reserve Police Force So from this, the question is raised from our
(CRPF) jawans of our nation were killed in the Indian citizens that what is the economic impact of
Pulwama district of Jammu & Kashmir (J&K) in terrorism India will face?
one of the worst terrorist attacks in recent times. The economic impact of terrorism can have wider
While terrorism affects a developing economy in implications. Subhayu Bandyopadhyay of Federal
a number of ways, the immediate economic Reserve Bank of St. Louis and Javed Younas of
impact of Pulwama will depend on how the American University of Sharjah, for example, in an
government of India intends to deal with it. article in 2017 noted: “The associated rise in
security costs and loss in productivity of the
workforce — through damages to labor and
capital — are likely to reduce national
income.”

20

The fiscal impact of terrorism tends to be higher in As per the recent survey in the context of the
the case of developing economies compared to economy, India's economic growth to slow to
developed economies. In this context, a 2015 7.3% in 2019. Stating that borrowing costs have
International Monetary Fund (IMF) working paper already increased on higher interest rates,
concluded: “…the econometric analysis Moody's said it expects the Reserve Bank will
supports the view that public finances in continue to steadily raise the benchmark rate
developing and low-income countries are through 2019, which will further dampen domestic
more vulnerable to terrorism than those in demand. In the end, we all can mark up the fact
countries that are richer and diversified.” that the 14th February i.e. PULWAMA ATTACK
will bring a vast change in everyone’s life and also
Although retaliation would impose a will have a great miserable effect on our India’s
disproportionate cost on Pakistan, which is Economy. We will work together as a nation to
battling an impending balance of payments fight against terrorism. We will mourn with the
problem, it doesn’t seem to be interested in families of Jawans killed in the attack. We shall
economic progress. Its continuous support to never compromise with the terrorist forces.
terror has reduced India’s options. But the Indian
government must carefully evaluate all
possibilities before taking action. The Ministry of
External Affairs said, “India highlighted the role
played by Pakistan in using terrorism as an
instrument of its state policy.” They also said
that the Ministry of External Affairs (MEA) will
continue to take all steps to expose the complicity
of Pakistan in the Pulwama terrorist attack and
demand immediate and verifiable action against
Jaish-e-Mohammed and its leader Masood Azhar.

“Who are these people who are celebrating a win after this dastardly and cowardly attack,
why is there no humanity amongst humans now?” # PULWAMA

Members delivering the presentation at Manthan

21

COMMERCIANS EVERYWHERE

"INTERNSHIPS"

Massive success has been achieved by Senior Commercians

ANUSHKA GOEL
BCOM( HONS), 3RD YEAR
-MARKETING AND CONTENT CREATION INTERN AT SMILEMIDDLE
-MARKETING STRATEGIST AT PROJECT CHETNA BY IIT ROORKEE
-PROJECT COORDINATOR AT UMEED- A DROP OF HOPE

DEEPAK ARORA
B.COM(P) 3RD YEAR
COMPLETED 2 MONTHS
AS ACCOUNTS EXECUTIVE
AT EPA INFRASTRUCTURE PVT. LTD.

KESHAV SARDA
BCOM PROGRAM, 3RD YEAR
2 MONTHS AT ESG INTELLIGENCE PVT LTD.
AS A RESEARCH ANALYST AND DATA ANALYST

SHUBHAM BHATT
B.COM(P) 3RD YEAR
•HIGHER EDUCATION SCHOLAR (H.E.S) AND
STUDENT MENTOR AT “ULLAS TRUST” FROM
2 YEARS.
•COMPLETED 1.5 MONTHS INTERNSHIP AT
SARC & ASSOCIATES..
UZMA SHAKEEL
B.COM HONS. 3RD YEAR
WAS AN INTERN IN NASSCOM FOUNDATION
AS DATA ANALYST

VAISHNAVI THAKUR
BCOM HONS., 3RD YEAR
COMPLETED 1 MONTH
AS MARKETING INTERN
AT IMS LEARNING RESOURCES PVT. LTD.

22

COMMERCIANS EVERYWHERE

"INTERNSHIPS"

Our junior fire fighters

MUSKAN BHARDWAJ
B.COM(PROG) 2ND YEAR
•3 MONTH INTERNSHIP AT THE CAMPUS CONNECT AS A CONTENT WRITER (WORK FROM HOME)
•1 MONTH INTERNSHIP AT EDVIZO -DIGITAL MARKETING (WORK FROM HOME)
•1 ½ MONTH INTERNSHIP AT TVS MOTOR AS DATA ANALYSIS AND STOCK MANAGER
• 1-MONTH INTERNSHIP AT BEAUTY VISION AS GENERAL STRATEGY AND PLANNING.
• 2 MONTHS INTERNSHIP AT HUNTSENDS AS BUSINESS ANALYTICS AND RESEARCH.

NIHARIKA
BCOM (PROG) 2ND YEAR
-COMPLETED 2 MONTHS INTERNSHIP AT PLACIO
IN MARKETING AND SALES

SHUBHIKA SINGHAL
B.COM(HONS.) 2ND YEAR
COMPLETED 1 MONTH
AS SAVING-CURRENT ACCOUNT DEPARTMENT COORDINATOR
AT INDRAPRASTHA SEHKARI BANK LTD

23

COMMFEED

We, the Commercians, don't sit back and see Saurabh Singh
things happening around - we make things B.com.(P) VI Semester
happen. We always strive to use the creativity,
knowledge, and power of innovation of our Commfeed comes up with all the cardinal
members to impact our audiences, unlike any commerce related events and happenings which
other. took place during a week for its audiences to keep
acquainted of what is going in the global
The world is constantly evolving and the economy.
commerce field is the one which is providing
strength to this developmental process. The ABOUT COMMFEED :
majority of today's goods and services have a
major chunk of elements of commerce involved in Commfeed is made up of two words i.e. Comm +
their conception, paving the way too long, fulfilling Feed, where Comm stands for commercial or
and enriching lives of the people who are related to commerce and Feed means the supply
influenced by them. of some matter to a person or thing, together
describing the core objective of Commfeed, that
is, providing commercial feeds to its users.

WHY COMMFEED? Dr. Namita Rajput
Dr.PNtraimncitiapRalaOjpuStD

Principal OSD

In our busy lifestyles, sometimes we miss vital
news shots which may help us to remain aware of
the daily changes occurring in the contemporary
corporate world. For removal of this hindrance,
Johann Carolus took an imperative step by
introducing the first printed weekly newspaper in
the year 1605 A.D. The newspaper was proved to
be one of the most worthwhile inventions in the
mankind. Henry Ward Beecher has truly said,
“The newspaper is a greater treasure to the
people than uncounted millions of gold.”
Now, in this era of protracted development and
technology, people don't have that much time to
go through such deep and lengthy info in
newspapers, everything needs to be very quick,
precise and crisp and here we got the quick fix to
this problem and to grab this right set of
circumstances - COMMFEED was introduced.

24

It is a weekly release by our society which
comprises of 5 most vital news headlines of a
week along with a beautiful quote or saying by a
famous personality or businessman. The first
successful edition of Commfeed was launched
on 9th June 2018 and since then we haven't
looked back and are continuously delivering it to
our audiences every Sunday.

SOCIAL MEDIA REACH:

Commfeed is posted on both of our social media
handles i.e. Facebook and Instagram and has
reached more than 40,000 people till now and
still counting. With the immense support of our
followers and supporters, we have succeeded in
attaining the ultimate goal that we planned for
Commfeed. We look forward towards bringing
out more such innovative initiatives to present
the ideas and creativity of our members in the
best possible manner and serve the best to our
audience.

Cunning Linguists
The Online Debate Competition

Organised by Commercia
We experienced an

immense participation

25

YEAR HIGHLIGHTS

Recruitment 2018

Green Initiatives

AAGMAN 2018

Own Weekly News Feed
Launched

Hare and Hounds - Treasure Hunt Competition
26

YEAR HIGHLIGHTS

MANTHAN
Speaking
Session
SEMINAR

JOSH TALKS

Hare and Hounds - Treasure Hunt Competition

27

X-CULTURE PARTICIPANTS 2018-19

The X-Culture project is a collaborative effort of dozens of instructors
around the world who strive to enhance learning in their International
Management/Business courses by providing their students with an
opportunity to gain first-hand experience in international collaboration
and cross-cultural communication.

DR. SUMATI VARMA Our college have been selected for the international project X – Culture-
EXECUTIVE TEAM MEMBER and is the only college in the University to have this achievement to its
credit. Opportunity provided by Dr. Sumati Varma, Faculty Member,
PROJECT X CULTURE Department of Commerce to the students.
UNIVERSITY OF NORTH CAROLINA

Anushka Goel Rashi Pathak

Karan Shrivastava Rohan Bansal

Keshav Sarda Shubhika Singhal

28

Muskan Bhardwaj Uzma Shakeel
Vaishnavi Thakur Vijay Sahni
Aniket Bhuwalka Ritika Dixit
Anjali Choudhary Nimish Dubey
Nishchal Vajpayee Ujjwal Nigam
Mayank Saxena Hardik Sahni

29

Manthan & Its Glimpse

Commerce department of Sri Aurobindo College (Eve.) organized an event named
"Manthan" on 30th Aug 2018 in which many students of Commerce department

participated. The chief guest of the program was Dr. Urvashi. She is the Associate
professor of Department of Commerce (University of Delhi). Dr. Urvashi gave a
lecture on the topic Millineum challenges faced by HR managers, After that our
principal Dr. Namita Rajput shared her views on the same problem . This session

was very helpful for the students and this contain many important articles about HR
Department. The event was further covered by Presentations of various teachers

from Commerce department and the event ended with the presentation of
Commercia - The commerce society on the topic - Problems faced by HR managers

in Recruitment and Retention Of Talented employees.
This was an interactive session between our host and the students. Many students

get to know more about the challenges faced by the HR Manager.

30

Member as a Speaker at Induction Program of Manthan - The Speaker Session
ENACTUS SACE Organised by Department of Coommerce

TEAM X-CULTURE 2018-19

Core Team with Ms. Meenakshi Thakur (TIC) Glimpse of AAGMAN 2018 Freshers' of
Commerce Dept., Organised by Commercia

COMMERCIA

Stupendous Team
of

Commercia