Wayfinding RFP Response - Tangram

RESPONSE TO RFP
May 13, 2022

City of Pasadena, TX

Consulting Services to Develop a City Wayfinding Program
and Parking Branding Design

Submitted By
Tangram Design, LLC
George Lim, Principal Partner
878 Santa Fe Drive Unit 1, Denver, CO 80204
www.tangramdesignllc.com | 303.777.8878

Table of Contents

Section 1: Proposal Summary 1
Section 2: Profile on the Proposing Firm(s) 4
8
Section 3: Qualifications of Firm 23
Section 4: References 27
Section 5: Work Plan 32
34
Section 6: Proposal Innovations 40
Section 7: Project Staffing 42

Section 8: Proposal Exceptions
Section 9: Cost proposal

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design i

Introductory Statement
Section 1: Proposal Summary

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 1

Dear Ms. Sheena Salvino,

Tangram Design, LLC (Tangram) respectfully submits the following response and qualifications for consideration to
develop a new Wayfinding Program for the City of Pasadena, TX and a Parking Branding Design. We understand that
the city also wants the chosen consultant to develop a concept to visually direct to and identify Historical Landmarks,
identified in the RFP. Through this submission, I would like to introduce to you who we are and some areas that Tangram
specializes in that we feel can benefit the City of Pasadena, TX Wayfinding Program project.

Tangram works in the planning and design of wayfinding systems, branded environments, interpretive/exhibit design,
and placemaking. Since its inception in 1996, Tangram has developed a variety of branded wayfinding signage projects
ranging in size and complexity for governmental, institutional, transportation, recreational, commercial clients, and
special districts across the nation. The needs of these projects varied from simple sign panels that direct, inform, or
educate to broad and complex signage systems and placemaking environments that elicit greater interaction.

Tangram specializes in developing municipal wayfinding systems for small urban /rural cities and towns that may
have limited financial resources than larger cities. After working in this profession for 25 years, we have developed a
process that can be applied to the clients budget without sacrificing innovative and creative design solutions. We have
successfully completed several Wayfinding Signage Master Plan Programs and Branded Parking Plans for many cities
looking to direct visitors to their destinations as well as to their Historical Landmarks.

We have also developed a niche in culturally sensitive and special district projects with historical information. We
believe every city has a story to tell and there is always something we can find to tell the public about the city. This
encourages visitors to engage with the community a little deeper by exploring and visiting more destinations during
their stay. Tangram developed a municipal wayfinding systems that includes the historic information of the city onto the
wayfinding signage program to help with the walk-ability of the city. We provide innovative and creative design solutions
that encourage the visitors to interact and learn about the local history and culture as they navigate throughout the
downtown or the city. This methodology has also encouraged the community members to take more ownership and care
of the signage program which has proven to reduce the intentional vandalism and destruction of the signs.

To better develop a successful wayfinding program for any city, Tangram believes it is essential to take into consideration
the community health and safety during the design process. We apply the principles of Crime Prevention Through
Environmental Design (CPTED) into our initial assessment and throughout our design development of the wayfinding
signage program for all of our community wayfinding projects. We have even included qualified public health and safety
researchers onto our staff. Incorporating the principles of CPTED can help create a safe and secure environment that
encourages activity, vitality and viability, enabling a greater level of participation and activation into the community. This is
especially relevant these days as we continue to work around COVID restrictions, the rise in the homeless population and
the continued social injustice volatility in our communities.

With an eclectic mix of creative designers, wayfinding strategists, technical specification experts, social health and safety
researchers and seasoned community wayfinding project managers, Tangram will deliver high-quality and effective
wayfinding signage design solutions to this project. By keeping interaction with our clients and being responsive and
accountable at all times, Tangram can be relied upon to keep a project on track and on budget.

Tangram has the qualifications to professionally and expertly conduct the work to be performed for this project. We
sincerely welcome the opportunity to help develop the City of Pasadena, TX Wayfinding Program and Parking Branding
Design.

Sincerely,

George Lim, Owner

2
City of Pasadena, TX - City Wayfinding Program and Parking Branding Design

George Lim
Owner/Pricipal
Creative Director
c 303 408 6957
[email protected]



Matthew Delade
Pricipal
Technical Design Director
Construction Administration Director
o 303 777 8878
[email protected]



City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 3

Section 2: Profile on the Proposing Firm(s)

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 4

Company Experience

FIRM DESCRIPTION DESIGN METHODOLOGY

Tangram Design is a creative firm whose success is Tangram uses design to solve problems, evoke
driven by our people. We are committed to execute emotions, build communities, and create environments
with excellence and apply innovative strategies and that communicate and increase the quality of the
design solutions to improve the social, economical and human experience. Balancing form, function, visual
environmental well being of the communities we serve. communication, and technology with project goals, we
Intertwining our passion for design and our desire to adapt and tailor design solutions to meet the specific needs
enhance our local and global communities, we use our of the project, community, and the environment. We ensure
design talent to create environments that communicate that every project is holistically explored, designed, and
and increase the quality of the human experience. professionally managed.

Our design focus is the practice of environmental graphic Signage and wayfinding systems guide people through a
design (EGD) — a discipline that encompasses the physical environment and enhance their understanding
planning and design of signage and wayfinding systems, and experience of the space. For each of our clients, we
branded environments, exhibit design, and placemaking. aim to create an aesthetic, functional, and maintainable
With roots that stem from traditional graphic design, we signage system that promotes their brand, improves
also offer quality brand/identity, publication, print design, overall circulation, creates a sense of place, and increases
marketing, and digital media services. To ensure that our the visitor experience. Navigating people through an
clients are receiving the highest level of our consulting environment often requires more than signage alone.
services, we limit the amount of clients we take on for the Using art, landscaping, and interactive design technologies,
entire year to only eight (8). All of our projects are Principal augments the interaction and experience people have with
led. The assigned Principals will be active team members the environment, making them more lively and vibrant.
throughout all phases of the project. Tangram designs solutions that are appropriate for the
landscape and community and provides quality strategies
Type of Services that connect people to a place.
Environmental Graphic Design
Recognizing the importance of walkability and bicycle-
• Signage/ Wayfinding Design and Programming friendly environments, creating a pedestrian-oriented
• Branded Corporate Environments system of directories/maps, directional signs, along with
• Placemaking incorporating interpretive signage or art are all examples
• Site Analysis of wayfinding components that aid in guiding people
• Exhibit/Interpretive Design to destinations and creating a sense of place. Tangram
• Project Management creates design solutions that provide friendlier pedestrian
• Construction Administration environments and that encourage safe and active user
spaces.
Graphic Design
• Brand / Identity /Logos Brand and identity are key to creating a sense of place
• Marketing and Promotion within an environment and in developing a wayfinding
• Print Design system that is unique to a place. Tangram takes great care in
• Digital Media understanding our clients brand as well as the environment,
culture, history, and lifestyle of a place. By integrating
Design Consultation/Service brand with design solutions, we generate an authentic,
• Stakeholder/Community Outreach meaningful experience within the signage system.
• Community and EGD Workshops and Classes
• Mentorship / Internship Programs

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 5

Company Experience

Firm Make Up Cost Estimating
Our core design team of seven, consists of an eclectic mix Having designed signage and wayfinding systems
of designers whose backgrounds include graphic design, for 25 years, Tangram has extensive experience in
architectural and planning design, industrial design understanding how signage is engineered, fabricated,
and public health. We also have outreach to additional estimated, and maintained. To provide accurate costs
contract designers that we utilize on an as need basis. and establish budgets throughout the course of a project,
From brand to structural design, integration with we utilize our relationships with signage fabricators and
environment, and other project aspects, the diversity direct suppliers to get the most current costs of selected
of our team ensures that every project is holistically materials. We utilize these relationships to monitor
explored and designed. Collectively, the unique make-up material costs and look for more competitive solutions
of our team provides our clients with a creative resource when they begin to rise. To make sure we keep current
that effectively delivers high-quality, detailed, and in this area, we consistently research and assess new
context-sensitive design solutions. materials and fabrication methods that are relevant to
Community Engagement our industry. This ensures our designs remain innovative
Tangram develops and administers community outreach and effective for our clients. We will perform three cost
programs, performing studies, workshops, online surveys, assessments of the chosen design from beginning,
and focus group testing. Our experience with conducting middle and at the end of the project.
and coordinating these community outreach efforts, in
addition to our individual, professional experiences, MUTCD / ADA Guidelines
makes us highly qualified to lead and engage project Working on wayfinding projects requires a good
stakeholders through the development of a wayfinding understanding of contrast, legibility, placement, and
signage program. other factors that meet the regulations and design
standards set by the Manual on Uniform Traffic Control
City of Bethlehem: Concept Presentation Public Meeting Devices (MUTCD) and the ADA Accessibility Guidelines.
Tangram has worked with DOTs in Pennsylvannia,
Snohomish County: Community Engagement Meeting Washington, Colorado, Utah, and Texas. We are very
knowledgeable about how to navigate their codes
regulations to create innovative wayfinding systems.
Through participation with the SEGD, Tangram has
contributed to the writing of signage guidelines for the
Access Board and the Department of Transportation. We
have performed studies and developed white papers that
have helped to define and standardize these guidelines.

National Leadership
Additionally, George Lim served in leadership roles for
the Society of Experiential Graphic Design (SEGD), – an
organization of professionals who plan, design, and build
signage systems. The organization is made up of both
design firms and signage fabricators. Our involvement
with SEGD equips us with the awareness of emerging
trends within our discipline. It gives us the ability to
successfully guide the town through established industry
processes in design and fabrication.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 6

Project Team

ORGANIZATIONAL CHART TEAM MEMBER PROJECT ROLES

Tangram has an outstanding team of highly regarded George Lim

individuals who have extensive experience in wayfinding Principal / Creative Director / Project Manager

signage projects. Our combined knowledge and George Lim will be the prime contact throughout the

experience makes Tangram qualified to perform all project. He will have prime responsibility and final

tasks associated with the scope of work. The following authority for all work produced by the design team.

identifies the team members that will be dedicated to this George will successfully manage and direct the overall

project and their roles and responsibilities. creative process, maintain the project schedule, and

facilitate consensus amongst project stakeholders.

The chart below illustrates our team’s organizational

structure and reporting relationship between our Matthew DeLade

individual team members. Principal / Director of Technical Design & Construction

City of Pasadena, TX Administration / Senior Designer
Matthew will be responsible for project/site analysis,

project documentation, and will lead the design team in
Tangram Design the development of the wayfinding system. He will also

George Lim develop the technical details of the signage components.

Principal / Creative Director / Project Manager He will be the project manage on the Construction

Matthew DeLade Administration for the project if desired by the client.
Principal / Director / Senior Designer Shannon O Quinn

Shannon O Quinn Principal / Senior Designer
Shannon will be responsible for the community
Project Manager / Senior Designer engagement and client relations for this project. She
will also be assisting in the project/site analysis and will
Keith Davis develop the wayfinding programming for the project.
Technical Designer

Quinn Brummell Shannon will also be an integral part of the design of
the wayfinding signage system and prepare deliverable
Researcher / Design Assistant

documents and drawings.



Keith Davis

Technical Designer

Keith Davis will be responsible for verifying that design

solutions are constructible, maintainable, and meet codes

and regulations where required. He will also help with any

material, technical specifications, or engineering.

Quinn Brummell
Researcher / Community Health and Safety
Quinn will be assisting with all the research for this
project. She will be advising the team on the local
community health and safety issues that may affect the
design of the wayfinding program. She will make sure our
designs are in line with our practice of Crime Prevention
Through Environmental Design (CPTED) as it applies to
the city.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 7

Section 3: Qualifications of the Firm

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 8

Company Experience

PROJECT RELATED EXPERIENCE 9
Tangram, for the past 25 years, have worked on a variety
of projects in which we were charged with developing
a branded wayfinding signage system for a variety of
Municipal Clientele. The following is a partial list of the
signage projects we have successfully completed that
involved various different government agencies, both
local and federal.

Municipality
• Town of Bayfield, Colorado
Town Wayfinding Signage System
• City of Bethlehem, Pennsylvania
Citywide Wayfinding Signage System
• City of Cañon City, Colorado
City Gateway and Wayfinding Signage System
• Morgan County, Colorado
Tourism Wayfinding Signage System
• City of New Braunfels, Texas
Citywide Wayfinding Signage System
• City of Port Angeles, Washington
Citywide Wayfinding Signage System
• Ogden Valley, Weber County, Utah
Ogden Valley Wayfinding Signage System
• Snohomish County, Washington
Aviation Attraction Wayfinding Signage System
• City of Troy, NY
Downtown/Gateway Signage Program
• Utah Department of Transportation, Salt Lake City
Legacy Parkway Vehicular and Pedestrian Trail
Signage and Wayfinding System

College/University
• Central Washington University, Ellensburg, WA
Exterior Signage and Wayfinding Plan
• College of Southern Nevada, Las Vegas, NV
Exterior, Interior, and Donor Signage and Wayfinding
Master Plan
• Columbia Basin College, Pasco, Washington
Exterior Signage and Wayfinding Program
• Eastern Washington University, Cheney, Washington
Exterior Signage and Wayfinding Program
• Laramie County Community College, Cheyenne, WY
Exterior and Interior Wayfinding Signage System
• University of Denver, Denver, Colorado
Signage Wayfinding and Donor Programs

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design

Company Experience

Transit 10
• City of Brownsville, Texas
La Plaza Multimodal Terminal Exterior / Interior
Signage and Wayfinding System
• Metropolitan Transportation Commission, CA
Regional Hub Signage Assessments and San Rafael
Wayfinding Signage Program
• Transbay Joint Powers Authority, San Francisco, CA
Transbay Temporary Terminal Signage and
Wayfinding Program

Interpretive Signage Projects
• Arizona Department of Transportation, Kingman, AZ
Needle Mountain Rest Area - Route 66
• City of Kirkland, Washington
Juanita Creek Restoration Project, Kirkland, WA
• City of Tacoma, Washington
Tacoma Chinese Reconciliation Park
• Whatcom County, Bellingham, Washington
Lake Whatcom Watershed-friendly Garden

Airport
• Aspen/Pitkin County Regional Airport
Roadway Signage and Wayfinding Program
• Colorado Springs Regional Airport
Roadway Signage and Wayfinding Program
• Dallas/Fort Worth International Airport
Terminal A Renovation: Signage and Wayfinding
Program
• Grand Junction Regional Airport
Roadway Signage and Wayfinding Program
• Norman Y. Mineta San José International Airport
Signage and Wayfinding Master Plan
• Paine Field Airport, Snohomish County Airport
Roadway Signage and Wayfinding Program
• Phoenix Sky Harbor International Airport
Signage and Wayfinding Master Plan

Tangram’s extensive work and experience in signage
and wayfinding systems demonstrates the knowledge,
qualifications, and ability we have to create a successful
wayfinding signage system. Our work on previous
projects of similar size and scope has provided our team
members with the understanding of how to incorporate
a comprehensive branded sign system into complex
environments.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design

Work Samples

City of Bethlehem: Wayfinding Program

Bethlehem, Pennsylvania

CLIENT The City of Bethlehem wanted a wayfinding signage program to enhance the identity of
City of Bethlehem the city’s Moravian Historic District and SouthSide Arts District. They wanted to improve
the visitor experience and create better vehicular and pedestrian connections to tourist
SERVICES destinations. With extensive community outreach efforts, Tangram created a vehicular
• Wayfinding Signage Design & and pedestrian wayfinding system that was well received by the community.

Programming With a strong focus of promoting walkability in the city, the pedestrian signage system
• Interpretive Signage Program indicates the distance or time it will take to reach a destination. Vehicular and pedestrian
• Public Involvement signage also incorporate an interpretive signage program which celebrates and informs
visitors about the history of their past innovators who have had a significant influence
within the city. Integrating distance and time along with interpretive information onto
the signs makes it easier and more entertaining for people to get around in the districts.
To save money and reduce the production of the amount of signs, the backside of the
wayfinding signs are used to showcase the interpretive information. The interpretive
panels are designed to show an image of the innovator alongside their innovation.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 11

Work Samples

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 12

Work Samples

Snowbasin 9

Wolf Creek 20

Nordic Valley 20

OGDEN National 6 Snowbasin 9 Powder Mtn 25
VA L L E Y Forest Access 10
Memorial Park 12 Wolf Creek 20 North Fork Library
Causey Park Downtown
Reservoir Nordic Valley 20 Huntsville BOTTS
OGDEN VALLEY Town Square
Cemetery
Powder Mtn 25 Point Marina
Bluff Beach
OLD TOWN EDEN
HUNTSVILLE TOWN

Snowbasin 9 Liberty Park
Nordic Valley
Wolf Creek 20 Wolf Creek
Powder
Nordic Valley 20 Mountain

Powder Mtn 25

Ogden Valley, Weber County

Weber County, Utah

Liberty Park

CLIENT Nordic Valley
Weber County
The Ogden VallWeoylf Csrepekans more than 170,000 acres of National Forest, three ski resorts,
SERVICES
• Gateway Signage more than 210 milesPowder of single-track trail for hiking and mountain biking and 13,000
• Exterior Wayfinding
Mountain
Signage
• Wayfinding Programming acres of lakes connected by pristine rivers for paddle sports and fishing. Desiring that

the Ogden Valley become a competitive four season world-class recreation and resort

destination, Weber County needed a wayfinding plan, design, and install strategy to

direct visitors to the many recreational destinations within Ogden Valley’s area.

Tangram developed a branded wayfinding signage system that promotes the Ogden
Valley’s rural lifestyle and character. The sign system is designed to celebrate the Ogden
Valley’s primary landscape features, the mountains and the lakes which support the
recreational opportunities within the valley. The sign posts and back panel are designed
to represent the mountains and the wave at the bottom signifies the lakes. As much
of the community’s lifestyle in the valley is ranching, wood is used to integrate with
the environment. To achieve the final design direction, Tangram worked with the
project stakeholders and engaged the community as well as the Utah Department of
Transportation to find a solution that would work for everyone.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 13

Work Samples

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 14

Work Samples

PORT ANGELES

Elwha Klallam Historic District
Heritage Ctr County
Downtown Courthouse
PORT ANGELES Elwha Klallam
Heritage Ctr
Marine Life Ctr
DIRECTORY
PORT ANGELES FRONT ST.
Downtown Historic District
Historic District
Historic DistricHEtlewrChitiaavgiKcelaPClltaarrmk County
National Park County CourthouseMarine Life Center
Wilderness Ctr
6 min.

CElowuhrtahoKulaslelamDowntown DOWNTOWN ElwhaCity Pier Klallam

6 min.
Heritage Ctr

Heritage Ctr Historic District 3 min Downtown 2 min Marine Life Ctr
4 min
Public County 4 min Laurel Street
Parking Courthouse Stairs 6 min
Marine Life Ctr
City Hall 6 min Marine Life 6 min
Center

Visitor Center

Civic Park Marine Life 3 min Elwha Klallam 6 min
Center Heritage Center
4 min
Visitor Center 6 min Civic Park

City Pier

8 min

Pole Mounted DOT Vehicular Directional Freestanding Vehicular Directional
Pole Mounted DOT Vehicular Directional Freestanding Vehicular Directional
FRONT ST.
Public FRONT ST.
Parking
Public DOWNTOWN
Parking
Historic District 3 min

DOWNTOWN County 4 min
Courthouse

Historic District 3 min City Hall 6 min

County 4 min
Courthouse

City Hall 6 min

Marine Life 3 min Marine Life 3 min
Center Center
4 min 4 min
Visitor Center 6 min Visitor Center 6 min

City Pier City Pier

Parking Identification FreestandiFnrgeeDsirteacntodriyng Directory
Parking Identification
City of Port Angeles

Port Angeles, Washington

CLIENT The City of Port Angeles is a gateway to multiple tourist destinations, including Olympic
City of Port Angeles National Park and Victoria, B.C., making it a prime local, national, and international
tourist destination. Downtown Port Angeles is home not only to these international
SERVICES portals, but also to multiple public access beaches, a public pier, education and research
• Exterior Wayfinding facilities, as well as the Olympic Discovery Trail. In order to tailor to the needs of Port
Angeles’ citizens and visitors, an attractive and convenient wayfinding system needed to
Signage be designed that would help the city assist the community and its visitors.
• Wayfinding Programming

A Wayfinding Plan was developed for Port Angeles in 2011. As considerable time had
passed, since the last analysis and planning effort and because the city has continued
to change, the wayfinding plan needed to be updated and a new implementation plan
created. Tangram Design, LLC was commissioned by the city to assess and update
their 2011 Wayfinding Plan. Through this effort Tangram provided an updated branded
wayfinding system. The Wayfinding Signage Program fluidly guides vehicular and
pedestrian traffic within the city. The program is designed to enhance the identity of the
community and its institutions, reinforce the city’s brand, improve the visitor experience,
and inspire a better sense of place.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 15

ANGELESWork Samples DOWNTOWN
PORT CITY OF
PORT ANGELESPORT ANGLEES
BIENVENIDAS City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 16
WELCOME
PORT ANGLEES

WILLKOMMEN PORT ANGLEES

BIENVENUE DOWNTOWN

WELCOME

Work Samples

HISTORIC DOWNTOWN Riverfront Park
Troy Waterfront
Farmers Market
Arts Center

Russell Sage Rensselaer Riverfront Park MARINA Downtown Monument Square 2 min Monument Square 2 min
College Polytechnic Troy Waterfront Marina Downtown BID 2 min Downtown BID 2 min
County Institute Farmers Market City Hall Arts Center 2 min Arts Center 2 min
Courthouse EMPAC Arts Center Riverfront Park 4 min Riverfront Park 4 min
Prospect Riverwalk 5 min Riverwalk 5 min
Chamber of Park Downtown
Commerce Marina
City Hall
DIRECTORY Waterfront Historic
DIRECTORY District Downtown
City Hall Farmers Market
Troy Music Hall

2
1
3
4

5

1 Waterfront 3 Historic 5 Troy Music
District Downtown Hall

2 City Hall 4 Farmers Market

B.1 Neighborhood C.1 Freestanding DOT C.2 Pole Mounted DOT D.1 FreesCta.n3diFngreDeirescttaornyding D.2 Freestanding E.1 Freestanding E.2 Pole Mounted
Identification Vehicular Directional Vehicular Directional Vehicular Directional Marina Directory Pedestrian Wayfinding Pedestrian Wayfinding

Riverfront Park DIRECTORY Riverfront Park
Troy Waterfront Arts Center
Farmers Market 3 Troy Music Hall
Arts Center 4 Historical
5 Society
Downtown
Marina 2 City Hall
City Hall 1

1 Waterfront 3 Historic 5 Troy Music
District Downtown Hall

2 City Hall 4 Farmers Market

City of Troy American .5 blk
Theater
Troy, New York
Franklin Alley 1 blk

Arts Center 2 blk

DIRECTORY Monument 3 blk
Square

Downtown BID 3 blk

CLIENT The3 City of Troy, New York desired a gateway and wayfinding signage program to better
City of Troy 4
5
SERVICES
• Wayfinding Signage Design 2
• Wayfinding Programming
id1entify and direct visitors through their downtown. The city and it’s downtown are
REFERENCES
Dylan Turek, 1nestled along the Hudson River in the “Tri-Cities” region of New York. The rich history and2CityHallWaterfront3Historic5Troy Music
Director of Economic District Downtown Hall
Development
433 River Street 4 Farmers Market
Troy, NY 12180
518-279-7412 downtown amenities offered by Troy has resulted in significant economic growth. As Troy
[email protected]
continues to grow it is important for them to retain their history while staying relevant and
S TAT U S
In progress looking to the future.

Tangram Design, LLC was contracted by the City of Troy to develop a new wayfinding/
gateway signage program for the downtown area. The new system will replace the existing
signage, address recent commercial growth, create a more welcoming city at its gateway
points, and direct residents and visitors to local destinations easily and effectively. By
working with the city’s design committee and public, a new wayfinding signage system
was developed. The new signage program coincides with the recently adopted Troy
Comprehensive Plan. The design of the signage pays homage to the city’s history and the
Hudson river, while strengthening the city’s brand and adding an innovative shape and
design to the environment.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 17

Work Samples

HISTORIC DOWNTOWN

Riverfront Park Riverfront Park DIRECTORY
Troy Waterfront Troy Waterfront DIRECTORY
Farmers Market Farmers Market DIRECTORY
Arts Center Arts Center
CAST IRON STOVES 3 3
Downtown Downtown 4 4
Marina MaCrAinSTaIRON STOVES 5 5
City Hall City Hall
2 2
1 1

Historic UNCLE SAM1 UNCLE S
1 Waterfront 3 Downtown 5 Troy Music Waterfront 3 Historic 5 Troy Music
District Hall District Downtown Hall

2 City Hall 4 Farmers Market 2 City Hall 4 Farmers Market

Frontside FrontsBidaeckside Backside Frontside FBroancktssiiddee Backsid

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 18

Work Samples

Historic Downtown - Scenes HISTORIC
DOWNTOWN
MONROE
WASHINGTON

WASHINGTON

nes Historic Downtown - Scenes

MONROE WA HISTORIC DOWNTOWNHISTORICLibraryHISTORIC DOWNTOWN
DOWNTOWN Fire Dept. Visitor Center
CCoomrrepWcletAixoSnHMalIONNGRTOONE Monroe Parks & RecreationSkykomish Al Borlin Park
River Park
Park Place CURRIE VIEW PARK City Hall
Middle School City Hall Police
City Hall HISTORIC DOWNTOWN Historic Skykomish
Historic Downtown River Park
Downtown

A.1-01: WESTERN GATEWAY 2
THE CITY OF MONROE: FINAL GATEWAY CONCEPTS

Visitor Ctr .5 blk

City of Monroe Historic .5 blk
Society .5 blk
Monroe, Washington Museum
Skykomish Travelers
River Park Park
Senior Center
Sky Valley The City of Monroe is located in east Snohomish County along the Skykomish River.
Food Bank
Boys & Girls Many new residents, and a majority of motorists that travel along highways that lead to
Club
the city, are unaware of the City’s historic downtown, riverfront parks, artistic, cultural,
CLIENT
City of Monroe retail, commercial, and entertainment services. To create more awareness, the City

SERVICES initiated a gateway and wayfinding sign program to greet visitors and residents with an
• Gateway Signage
• City Wayfinding Signage attractive sign design that makes a good first impression; helps people navigate through
• Historic Downtown
the community; and promotes economic development by highlighting key destinations 7
Wayfinding Signage HISTORIC DOWNTOWN - SCENES
• Stakeholder Involvement
• Wayfinding Programming and attractions. 3C I T Y W ATYHFEI NC DI TIYN GO F- MSOC ENNR EOSE : W AY F I N D I N G S I G N A G E D E S I G N D E V E LO P M E N T

S TAT U S THE CITY OF MONROE: WAYFINDING SIGNAGE DESIGN DEVELOPMENT
In progress
Monroe’s Historic Downtown is one of the city’s key tourism draws. To highlight the
downtown as an attraction and to give it its own sense of place, the city and historic
downtown signage were designed differently. The primary gateway and city wayfinding
signage reflects the city’s recreational and outdoorsy lifestyle while the Downtown
signage highlights Main Street’s historic charm and unique character.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 19

Branded Parking Design Samples

Continental Lot Existing
Existing curved canopy.
St. Mary’s Garage PUBLIC
L11

PAR K I NG

North River District

ENTRANCE / EXIT Caution Low Clearance 8'-2"

Caution Low Clearance 8'-2"

1 SSGcta.leMA: 3a/R1r6y"A’=s1GG' arEageS-IFGroNnt AEleGvaEtionAT S T. M A R Y ’ S 2 St. Mary’s 1GP' aAraRgeK- SI iNdeGEleLvaOtioTn ID

— — Scale: 3/16" =

City of City of San AntonioThese drawings are intended to illustrate design intent only and should only be used as a general reference guideline. All City of San Antonio Parking Wayfinding Master Plan DRAWN BY: AS, PD
San Antonio Design Intent Document CHECKED BY: GL, KR
final engineering, fabrication, illumination requirements/restrictions, and materials used are to be as specified and/or meet SCALE: As Indicated
400 N. St. Mary’s, Suite 100 707 17th Street, Suite 2300 Design Intent Document
San Antonio, TX 78205 Denver, CO 80202 U.S.A. San Antonio, Texasor exceed all required local and national codes. Scaled examples shown are for reference only, and do not necessarily
P: (210) 207-6000 P: (303) 820.5240
reflect actual site conditions. Detailed site surveys are required prior to fabrication and installation. All locations shown are
approximate. All final locations are to be determined during pre-installation site walk-thrus, prior to sign fabrication and
must be approved by Owner. Messages shown in these drawings are for general reference only. Refer to each site’s specific
reference drawings for actual required messages.

CLIENT With several parking lots and multi level garages, the Department of Downtown
City of San Antonio
Operations Parking Division for the City of San Antonio, Texas, found it essential that

SERVICES their parking facilities be better identified and easier to find and utilize. They required
• Trailblazing Parking
a Downtown Trailblazing Parking Master Plan be created that would define general
Master Plan
• Exterior Signage issues, signage design guidelines, and wayfinding criteria for their facilities. This effort

would not only increase their revenue but also aid in the efficiency of their operations,

maintenance and enforcement of the parking lots and garages.

The City of San Antonio hired our team members to create the Downtown Trailblazing
Parking Master Plan and corresponding design intent implementation drawings for the
signage. The City required that any new signage designs or standards that develop in this
process stem from the currently established signage design and brand. Working within
these parameters, our design team modified and enhanced the visual aesthetic of the
signage design, created new signage elements that worked with the system, improved its
constructability and cost-effectiveness, and ensured compatibility for implementation
in retrofitting existing parking facilities and future signage projects.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 20

$10.00
per day max.

Branded Parking Design Samples

WALNUT PAY STATION

PAY PAY STATION NORTH STREET TAY LO R
S TAT I O N Mon thru Sat
8am - 9pm Mon thru Sat
Sunday Free 8am - 9pm
Sunday Free
$1.00 $1.00
per hour per hour
$10.00
$10.00 per day max.
per day max.

CONCEPT 1A 8
BETHLEHEM PARK ING AUTHO RITY: PARK ING SIGNAGE SYSTEM

NORTH STREET Mon thru Sat
8am - 9pm
Mon thru Sat
8am - 9pm Sunday Free
Sunday Free
$1.00
$1.00 per hour
per hour
$10.00
$10.00
per day max. per day max.

RIVERPORT TAY LO R

Mon thru Sat
8am - 9pm

Sunday Free

$1.00
per hour

$10.00

per day max.

Bethlehem Parking Authority BETHLEHEM PARKING AUTHORITY:

Bethlehem, Pennsylvannia

CLIENT CONTAY LO R
Bethlehem Parking
Authority The Bethlehem Parking Authority in the City of Bethlehem, PennsylBvEaTHnLiEaH,EMhaPAsRsKIeNvGeArUaTlHORITY: PARKING SIGNAGE
parking lots and multi level garages and was looking to improve their existing parking
SERVICES facilities with better identified and easier to find signage. A Parking Master Plan was
• Parking Master Plan created that would define general issues, signage design guidelines, and wayfinding
• Exterior Signage criteria for their facilities. This effort would not only increase their revenue but also aid
in the efficiency of their operations, maintenance and enforcement of the parking lots

Mon thru Sat
8am - 9pm

and garages.SundayFree
$1.00
per hour
$10.00
per day max.

The Bethlehem Parking Authority hired our team members to create the Parking Master
Plan and corresponding design intent implementation drawings for the signage. The
City required that any new signage designs or standards that develop in this process
stem from the currently established brand. Working within these parameters, our design
team modified and enhanced the visual aesthetic of the signage design, created new
seifgfencaBtgiEveTeHenLlEeeHsmEsM,eanPntAsdR KtehI NnaGstuAwrUeoTdrHkOceRodImTwY p:iPtahAtRitbKhiIlNeiGtsyySfsIoGterNCmAimOG,NEpiCmSlEYePpSmTTrEo1eMAvnetadtiito7sncionnrsettrruocftiitbtiinligtyeaxnisdtincogst-
parking facilities and future signage projects.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 21

Branded Parking Design Samples

250 Columbine

VISITOR & RETAIL PARKING

3000 E

250 Columbine 250 Columbine
Garage Garage

OPEN OPEN

PARKING RATES PARKING RATES

MON.-FRI

MON.-FRI 0-20 min. $1.00
$2.00
0-20 min. $1.00 21-40 min. $3.00
$6.00
Garage Entrance21to-42050mCino. lumbine Ga$r2a.g0e0 41-60 min. $9.00
$12.00
41-60 min. $3.00 1-2 hrs. $16.00

2-3 hrs.

1-2 hrs. $6.00These documents are intended to illustrate design intent and should only be used as a general guideline. All locations shown are approximate. All final locations are to be Cherry Creek North BID Concept 2 - C.4 Wall Mounte3d-4 hrs.
2-3 hrs. $9.00determined during pre-installation site walk-thrus, prior to sign fabrication and must be approved by Owner. Detailing and information contained on these pages shall not Parking Signage System Concepts
be reproduced, copied, or utilized except for the specific project for which they were created, without previous written authorization from Tangram Design, LLC. Identification 4 hrs. max

© 2016 by Tangram Design, LLC. $12.00
3-4 hrs.
DATE: 09/02/16 30Weekend & $4.00
Steele St. and Bayaud Ave. Intersection 4 hrs. max $16.00TANGRAM DESIGN,LLC | 820 SANTA FE DRIVE DENVER, COLORADO 80204 | (303) 777-8878 Holiday

OPEN Weekend & $4.00 Lost Ticket $16.00
Holiday

uideline. All locations shown are approximate. All final locations are to be Cherry Creek North BID Concept 2 - A.1 Freestanding
ed by Owner. Detailing and information contained on these pages shall not LoVesht iTcuiclakreDt irectional $16.00
hout previous written authorization from Tangram Design, LLC. Parking Signage System Concepts

DATE: 09/02/16 22

Alley Entrance to 250 Columbine Garage

Garage Entrance to 250 Columbine Garage Concept 2 - B.1 Freesta
These documents are intended to illustrate design intent and should only be used as a general guideline. All locations shown are approximate. All final locations are to be Directional / Identificat
Cherry Creek North Parking Cherry Creek North BIDdetermined during pre-installation site walk-thrus, prior to sign fabrication and must be approved by Owner. Detailing and information contained on these pages shall not
be reproduced, copied, or utilized except for the specific project for which they were created, without previous written authorization from Tangram Design, LLC. DATE: 09/02/16
Parking Signage System Concepts

ideline. All locations shown are approximate. All final locations are to be © 2016 by Tangram Design, LLC. Denver, ColoradoConcept 2 - C.1b Wall Mounted
ed by Owner. Detailing and information contained on these pages shall not Identification
out previous written authorization from Tangram Design, LLC. Cherry Creek North BID

Parking Signage System Concepts

TANGRAM DESIGN,LLC | 820 SANTA FE DRIVE DENVER, COLORADO 80204 | (303) 777-8878

DATE: 09/02/16 29

CLIENT With numerous multi level private garages, Cherry Creek North in the City of Denver,
Cherry Creek North Colorado, found it important to better identify and utilize their parking facilities. They

SERVICES required a Parking Master Plan be created that would define general issues, signage
• Parking Master Plan
• Exterior Signage design guidelines, and wayfinding criteria for their facilities. This effort would not only
2nidncArveea.saenthdeCirorleuvmebniuneebSutt. Ianlsteorasiedcitniotnhe efficiency of their operations, maintenance and

enforcement of the parking garages.

Concept 2 - A.3 Pole Mounted
Vehicular Directional
esign intent and should only be used as a general guideline. All locations shown are approximate. All final locations are to be

Cherry Creek North BID-thrus, prior to sign fabrication and must be approved by Owner. Detailing and information contained on these pages shall not

Cherry Creek North hired our team members to create the Parking Master Plan andhe specific project for which they were created, without previous written authorization from Tangram Design, LLC.
Parking Signage System Concepts

777-8878 corresponding design intent implementation draDwATEi: n09/g02s/1f6or the sig2n5age. The City required
that any new signage designs or standards that develop in this process stem from the

currently established brand. Working within these parameters, our design team modified

and enhanced the visual aesthetic of the signage design, created new signage elements

that worked with the system, improved its constructibility and cost-effectiveness, and

ensured compatibility for implementation in retrofitting existing parking facilities and

future signage projects.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 22

Section 4: References

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 23

References

REFERENCES
Below are references for entities in which similar work was completed. Please feel free to contact them to discuss our
ability and performance on their particular projects.

City of Bethlehem Town of Bayfield
Citywide Wayfinding Signage Program Town Wayfinding Signage Program
Darlene Heller, Director of Planning and Zoning Chris La May, Past Town Manager
City of Bethlehem 150 E. 29th St, Suite 215, Loveland, CO 80538
10 E. Church Street, Bethlehem, PA 18018 970-679-4501
610-997-7636 [email protected]
[email protected]
Snohomish County, Recreation and Tourism
City of Monroe Snohomish County, WA
Citywide Wayfinding Signage Program Tom Teigen, Director
Deborah Knight Snohomish County Parks, Recreation, & Tourism
806 West Main St, Monroe, WA 98272 6705 Puget Park Drive, Snohomish, WA 98296
360-863-4500 425-388-6617
[email protected] [email protected]

City of Port Angeles Laramie County Community College
Citywide Wayfinding Signage Program Campuswide Wayfinding Program
Emma Bolin Jerym “Bill” Zink, Director, Physical Plant
321 East 5th St, Port Angeles, WA 98362 Cheyenne, WY 82007
360-417-4752 307-778-1121
[email protected] [email protected]

City of Troy Paine Field Airport
Citywide Wayfinding Signage Program Exterior Airport Roadway Wayfinding Signage
Dylan Turek, Director of Economic Development Kevin Latschaw P.E. Airport Engineering Manager
518-279-7412 Pain Field Airport, Snohomish County Airport
[email protected] 10108 32nd Ave. West, Suite G Everette, WA
425-388-5122
Ogden Valley, Weber County [email protected]
Ogden Valley Wayfinding Signage Program
Charlie Ewert, AICP, Principal Planner
2380 Washington Blvd, Suite 240, Ogden, Utah, 84401
801-399-8763
[email protected]

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 24



July 22, 2021

RE: Letter of Recommendation

To Whom It May Concern,

The City of Monroe, Washington is happy to provide this letter of recommendation on behalf of
Tangram Design, LLC.

Tangram Design has been working with the City of Monroe for over a year to develop a
comprehensive Wayfinding and Gateway signage program for our community. As of the date of
this letter, the signage designs have been completed and the City is preparing to issue a bid for
fabrication and installation; the first phase of installation, to include gateway monument signs at
two of the primary entrances to Monroe, is anticipated to be completed this fall.

As the master plan was developed, the Tangram Design team has proven to be knowledgeable,
informative, and cognizant of the signage industry and practices. Their work in developing the
master plan has included data collection, community outreach, an assessment of Monroe’s
current signage and signage gaps, and completion of the “Gateway and Wayfinding Signage
Location Plan and Message Schedule”.

Throughout the concept design process, the team completed multiple consultation sessions with
Monroe’s City Council and Economic Development Advisory Board (EDAB). George Lim and
Matthew DeLade completed this work in a truly consultative manner, taking the feedback received
and refining their design recommendations to produce a final product that was well received by
City staff, elected officials, and advisory board members.

As part of their community assessment, the Tangram team visited Monroe and learned about its
Historic Downtown. In presenting their initial design concepts, the Tangram team submitted
designs for not only the Gateway and Wayfinding signage families they were contracted for, but
also a unique design concept for the Historic Downtown that they proactively prepared. This
personal touch showed the investment the team puts into each project; the design was warmly
received, particularly by the members of the EDAB, several of whom own businesses in the
downtown area.

The City of Monroe is confident in recommending Tangram Design for any project involving the
planning and design of wayfinding and signage systems. Tangram has completed many quality
projects in our area of similar or larger scope, and brings a significant amount of experience and
talent to their projects. Please do not hesitate to contact me should you need further information.

Sincerely,

Rich Huebner
Management Analyst

City of Monroe
806 West Main Street, Monroe, WA 98272

Phone (360) 794-7400 Fax (360) 794-4007

www.ci.monroe.wa.us

Section 5: Work Plan or Proposal

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 27

Project Approach

PROJECT APPROACH Existing Conditions - Site Survey

The strategic project approach and technical plan listed In order to properly study and understand the actual

herein is formulated to provide the most comprehensive signage needs and wayfinding issues encountered by the

Wayfinding Program to be implemented throughout the public, we will perform a comprehensive site survey and

city. Tangram to provide, but not limited to, the following analysis of existing conditions. Analyzing the site allows

deliverables: us to identify and assess opportunities, constraints, and

1. Current Condition Analysis and Parking Branding environmental conditions that may affect the design or

2. Comprehensive Wayfinding and Signage placement of the signage. The site survey will take into

3. Develop Plan with Schematic Design (Minimal 3 consideration the following:

Concepts) 4. • Community health and safety conditions

4. Design Development • Existing entry and wayfinding signage

5..Programming • Physical limitations of sign sizes / mounting heights

6. Documentation • Physical sight-line obstructions

7. Construction Administration (Bid Assist and CA) • Existing mounting opportunities in the environment

8. Historic Landmark Recognition • Signage clutter within the environment

• Primary destinations

1. PROJECT & SITE ANALYSIS • Landmarks and placemaking elements

Project Kick-off Meeting • Parking, Trail, and Recreation access points
• Vehicular, pedestrian, and bicycle traffic circulation
Our design team will conduct a project kick-off meeting
• Viewing distances and angles
with the City of Pasadena Wayfinding Program Project
• Lighting conditions and engineering considerations
Committee and any other necessary project stakeholders.
• Common color palettes, finishes, textures or
This meeting will provide in-depth information that
architecture in surrounding environment
allows our design team to:
• Reuse or sustainability opportunities
1. Establish project objectives and guiding principles.

2. Understand short/long-term development plans and
operational goals. Other potential wayfinding tools other than signage
shall also be considered during the site survey. From
3. Identify project stakeholders.
landmarks and landscaping to art and interactive
4. Establish schedule and communication procedures.
design technologies, there are a variety of wayfinding

Stakeholder / Community Engagement applications that can be used to enhance the interaction
Stakeholder groups will be included in this phase by and experience people will have within the city. In some
participating, interacting, and engaging with the design instances, the best solution to enhance understanding
team in project meetings or one-on-one meetings. If not and movement in the environment may be having
represented at the project kick-off meeting, we will set- no signage elements at all and rather removing visual
up calls or in-person meetings with primary stakeholders and psychological barriers. The site survey will help
to obtain information regarding their expectations and/ establish what additional strategies may be valuable to
or goals for the wayfinding signage program, if needed. the area and community.

An online survey will be sent out to the community to During our site assessment, GIS mapping will be used to
gather their thoughts and expectations for the wayfinding identify key decision points, landmarks, destinations and
signage system. This is a simple way to engage your to locate potential sign locations. Mapping these locations
community and give them the opportunity to be a part of on-site assists our design team with understanding
the signage design process. vehicular and pedestrian circulation as well as in the
development of accurate sign location plans.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 28

Project Approach

Research assessment take into consideration existing conditions,
In developing wayfinding solutions, there are a variety of short and long term development goals, and input
factors that can affect the success of a wayfinding system. from the city and project stakeholders. The assessment
To ensure we are designing a signage program that is defines opportunities to improve signage and wayfinding
appropriate for the community and the environment, we throughout the area, promote accessibility, and
will also research: emphasize a holistic visitor experience that respectively
creates a sense of place for visitors and a sense of pride
• Community health and safety conditions for residents.
• Historic information of the city
• Current city brand and design guidelines The assessment report will clearly define the purpose,
• Master or community plans that demonstrate long- goals, and objectives of the wayfinding system. It will
document community engagement efforts and will
term or short-term development goals ultimately provide a plan and framework from which
• Previous sign design recommendations signage designs and wayfinding strategies will evolve.
• Event and marketing programs
• Online presence (ie. websites, social media) 2. SIGNAGE DESIGN
• Various social, economical, and cultural
Conceptual Design
characteristics of the community Our design team will develop a minimal of 3 preliminary
• Identify typical audiences and define their general design solutions that will creatively explore the design
parameters and visual aspects of the signage system’s
directional needs and wayfinding difficulties sign types. Each concept will provide a different
• Vehicular and pedestrian circulation routes and solution for integrating the city’s brand into the signage
design. The concepts will demonstrate general structural
modes of transportation and graphic characteristics of the signage system.
• Climate conditions Processes that will be performed in this task include:
• Strategies for integrating technology or digital
• Define brand elements that reinforce identity
signage components into the system, if applicable • Identify basic elevations of all key signs, including
• Local, State, and Federal codes and regulations
scale references such as people, cars, trees etc.
Collecting this information is important and helps us • Study models of sign form and shapes
to define the character, environment, and culture of • Examine typeface and symbol options
the city. It also helps us to understand the city’s future • Analyze material and color palette options
goals, define how people are learning about the area
virtually, and observe how the city is setting its public Conceptual Design Review / Presentation
image. These elements play a crucial role in defining All concepts are documented in a graphic format that will
a visitor’s experience. We want to ensure that how the show the basic elevation of the signs and illustrate how
signs communicate with the public represent the City they would be typically used in the environment. Written
of Wisconsin Rapids in a positive and engaging way that explanations will be supplied to provide rationale for
reflects its cultural identity and connects with the city’s design choices and materials. A general or public meeting
brand. will be held to present the concept designs for review and
discussion. An online survey can also be supplied to get
Assessment Report additional community feedback.
An assessment report will be prepared that will supply an
analysis of the city’s existing signage and its wayfinding
challenges and opportunities. The report will also include
recommendations to resolve wayfinding issues and will
identify opportunities to enhance the visitor experience.
Observations and recommendations made through this

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 29

Project Approach

Design Development In design development, our design team will:
Based on input received from the concept design review, • Refine and finalize sign nomenclature, based on
and after approval and consensus from the Wayfinding client input/feedback.
Committee to proceed further with a specific conceptual • Provide a preliminary sign location plan - Locations
design direction, we begin to modify and refine the are determined by analyzing circulation routes,
chosen concept. During design development our decision points, and the physical environment.
design team will go into greater detail of all aspects of • Develop sign message schedule.
the structural and graphic components of the signage
program. All design concepts are modified and illustrate Based on comments and feedback obtained during
the evolution of its informational and visual content. design development, the sign location plan and message
Details and factors that are considered in this task schedule will be finalized within the Final Wayfinding
include, but is not limited to: Signage Master Plan which will be reviewed and
approved by the Wayfinding Committee.
• Refine signage graphics and hardware design
• Determine sign and messaging sizing requirements Wayfinding Programming Review
• Understand levels of digital/media integration As the project develops, the Wayfinding Committee will
• Analyze illumination requirements be provided with nomenclature charts, circulation plans,
• Develop specifications for signage materials, sign location plans, and other documentation that will
help establish and define the wayfinding programming of
fabrication, or installation techniques the signage system.
• Obtain material/color/finish samples
• Prepare preliminary sign locations and messages 4. FINAL DESIGN INTENT DRAWINGS
• Obtain budgetary cost estimates
• Confirm signage complies with Local, State, and After final review and approval of the design development
of the signage, Design Intent drawings will be completed
Federal codes and regulations, and ADA guidelines for the signage system. We will develop a document
that will include all the necessary information to obtain
Design Development Review accurate bids for the fabrication and installation of the
All refinements of the signage and wayfinding system will signage project. The biddable document shall include:
be documented in a graphic format. Specifications for
materials, fabrication, or installation techniques will be • Signage design drawings illustrating dimensions,
indicated on the drawings. material and technical specifications.

3. WAYFINDING PROGRAMMING • Signage graphic standards.
• Sign location plans and message schedules.
The visual aspects of a sign program are deeply influenced • Bid requirements including sign quantities, sample
by its informational aspects. Structuring the content for
the wayfinding programming is based on sign inventory, and prototype requests.
sign nomenclature, sign location plan criteria, and • Fabricator performance requirements.
identifying media and technology needs, if applicable.
Pre-Bid Preparation
Wayfinding programming evolves throughout the life Tangram shall supply a final set of cost estimates for the
cycle of a project. In Conceptual Design, we will: fabrication and installation of the project, once the design
intent drawings are complete. We will also provide a list of
• Illustrate the types of signs that will be needed to recommended fabricators that are qualified to produce
effectively guide people around the area. the signage system that the City can solicit to when they
are ready to submit the signage package for bid.
• Provide a preliminary nomenclature list which
identifies all destinations to be included in the
signage system.

• Provide a vehicular and pedestrian circulation plan.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 30

Project Approach

5. PROJECT MANAGEMENT Our design team will conduct meetings with the

Tangram aims to always keep interaction with our clients Wayfinding Committee throughout the project to:

proactive, responsive, timely, comprehensive, and • Establish project objectives and guiding principles.

accountable at all times. By facilitating a consensus- • Understand short/long-term development plans and

decision making approach, providing quality project operational goals.

management, and establishing a practical project • Identify destinations and terminology

schedule, we ensure the client and project stakeholders • Provide decision making in planning, design, and

take ownership in the design process and ultimately the implementation.

final solutions. It also ensures that the project stays on General Stakeholder Group
track, on schedule, and on budget. Public projects require community outreach and input

Project Coordination to be successful. Reaching out to the broader public

Tangram has developed a system of project management/ requires the development of a stakeholder group

coordination that has been key in the success of our consisting of political and community leaders, key

projects for other clients. To ensure coordination destinations, funding agencies, and the media. These

between our offices, our design team, and project groups in turn communicate with the public. General

partners is maintained Tangram will: stakeholder groups usually have a very limited say in day-

• Develop formal communication channels for team to-day project decisions, but should be informed and

members, project management, and stakeholders. able to comment on key decisions, particularly related to

• Communicate and coordinate project activities with design.

all client and project stakeholders The most successful projects are the result of an active
• Provide periodic status reporting working relationship between the client, project
• Establish checkpoints to assess preceding or stakeholders and the design team. Project efforts can be
derailed, due to a lack of an accord amongst constituents.
succeeding milestones that have a significant To avoid this, we utilize a consensus decision-making
bearing on scope going forward approach to build trust and create ownership and
• Establish and exercise quality assurance checkpoints commitment. It is an inclusive process that engages
throughout the life of the project all participants so that decisions are made in the best
• Manage project issue resolution and coordinate all interest of the whole. This type of interaction allows for
stakeholders to bring issues to resolution or develop input from every participant to be carefully considered
measures for mitigation of issues and helps to address all legitimate concerns.
• Develop detailed project plans that are continually
updated and used to manage/guide project activities.

• Identify and define detailed project tasks, their Project Phasing
duration, and dependencies Similar Projects are usually implemented in phases.
After a final Wayfinding Master Plan has been approved,
• Perform regular engagement meetings with project Tangram will work with the client to determine what are
manager for reviews, discussions, questions, etc.

Coordination of Partnerships the most important signs to be fabricated and installed in

Wayfinding Committee the initial Phase to be successful. We would recommend

A Wayfinding Committee’s role is to assist in decision no less than 50% of the approved Master Plan Signage

making throughout the entire planning, design and Program for the initial phase. Remaining amount to be

implementation process. The Wayfinding Committee is divided into upcoming years in two phases i.e. 25% and

usually small and includes stakeholder representatives 25%. To be determined by annual capital budgets and or

that can take a leadership role in key areas of the process. other funding. We recommend implementing in phases

Wayfinding Committee members are also responsible to determine what is actually needed in the environment.

for communicating decisions to larger stakeholder

constituencies. City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 31

Section 6: Proposed Innovation

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 32

Innovation & Technology
Tangram believes that a successful wayfinding is a
combination of signage, maps, art, technology, and
other graphic, visual, or audible methods that engage
people with the physical environment to enhance their
understanding and experience of the space

As our society and culture continues to embrace the
amenities and conveniences of smartphones, apps,
real-time information, etc., providing technological,
interactive, or digital signage components can provide
an opportunity to enhance how people engage and
experience a city. The use of digital signage typically
causes mixed reactions where some embrace it to
promote local business and festivals while others feel it is
an intrusion to the natural beauty of their environment.
As it is not yet clear whether integration of digital or
technological approaches will be embraced by the
community, during the development of signage concepts,
suggestions for incorporation of these elements where
appropriate will be considered.

Successfully utilizing technological, interactive or
digital elements within the signage system will be highly
dependent on the city’s capability and resourcefulness
to maintain the digital content of these systems.
Digital signage or technological approaches must be
consistently managed, updated, and maintained for
these types of systems to be functional and effective.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 33

Section 7: Project Staffing

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 34

Project Team

George Lim

Business Owner / Creative Director / Project Manager / Educator / Mentor

YEARS OF EXPERIENCE EDUCATION
34 Masters of Fine Arts, Graphic Design and Digital Media 1994
Tyler School of Art of Temple University in Philadelphia, PA
Bachelor of Fine Arts, Graphic Design 1988
University of Denver in Denver, CO

BOARD POSITIONS With a master’s degree from the Tyler School of Art of Temple University in Philadelphia,
Santa Fe Dr. Business

Improvement District a bachelor’s degree from the University of Denver in Colorado, and over 30 years of
Denver, CO professional experience, George has established himself as a national leader in the practice of
Board Member

environmental graphic design. George is an authority in the design of branded environments
Chinese Reconciliation Park
for culturally sensitive, municipal and private projects. His experience includes designing and
Foundation

Tacoma WA. implementing branded wayfinding signage systems and programming for municipalities,
Past Vice President airports, universities, parks, retail environments, and transit stations.
Past Board Member



Art District of Santa Fe As an adjunct professor at the University of Colorado, George commits his desire and passion
Denver, CO

Past Board Member to teach to all his projects. He delivers creative guidance, inspiration, and leadership to

facilitate design solutions from conception to completion. He aims to communicate the

Society for Experiential

Graphic Design specific mission and values of a project and create a positive and memorable experience which
Past National Board Member
connects with people and engages their sensibilities.
Past Chapter Chair

American Institute of With his broad range of knowledge and experience, George is equipped to create effective
Graphic Design design solutions and ensure all project expectations and requirements are met or exceeded. He
Denver, CO efficiently manages tasks, resources, costs, and responses to meet project needs. Additionally,
Past Board Member his engaging character and practicality builds effective collaboration among team members
Past Education Chair and creates consensus among project stakeholders.

Art Directors Club of Denver Associated Projects (Partial List)
Denver, CO MUNICIPALITY Laramie County Com. College, Cheyenne, WY
Past President
Past Chairman City of Bethlehem, PA Exterior/Interior Wayfinding System Master Plan
Past Education Chair
Citywide Wayfinding Signage Program T R A N S P O R TAT I O N
SPEAKING ENGAGEMENTS
SEGD Annual Conference Town of Bayfield, CO Paine Field Airport, Everette,WA
Young Designer’s Summit Town Wayfinding Signage Program Exterior Roadway Wayfinding Signage Program
Austin, TX Weber County, Utah Phoenix Sky Harbor Int. Airport, Phoenix, AZ
June 2019 County-wide Wayfinding Signage Program Signage and Wayfinding Master Plans for
City of Troy, NY Roadway, Curbside, Interior and Public Parking
SEGD Annual Conference
Young Designer’s Summit Citywide Wayfinding Signage Program Mineta San José Int. Airport, San José, CA
Minneapolis, Minnesota E / UNIV ERSITY Airport
June 2018 COLLEG Exterior/Interior Signage Program and

SEGD Annual Conference Central Wash. University, Ellensburg, WA Guidelines
Academic Summit and Young
Designer’s Summit Exterior Wayfinding Signage Plan Additional project experience available upon
Miami, Florida College of Southern Nevada, Las Vegas, NV request.
June 2017 Exterior and Interior Wayfinding Signage

Be Like Water

- BRUCE LEE

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 35

Project Team

Matthew DeLade

Principal / Director of Technical Design & Construction Administration / Senior Designer

EDUCATION

Bachelor of Arts, Environmental Design 2013

University of Colorado in Boulder, CO

YEARS OF EXPERIENCE Associates Degree, Architecture 2010
9
Northampton Community College in Bethlehem, PA

O R G A N I Z AT I O N S Matthew graduated in 2013 from the University of Colorado at Boulder with a Bachelor’s
Society for Experiential degree in Environmental Design with an emphasis in architectural studies. Matthew has
Graphic Design experience in architectural design and urban planning as well as graphic design. He is a
Member strong conceptual thinker whose visual awareness, eye for detail, and ability to work in
three dimensions and space allow him to develop innovative and creative designs that work
SPEAKING ENGAGEMENTS holistically in an environment.
SEGD Annual Conference
Young Designer’s Summit
Minneapolis, Minnesota
June 2018

LEADERSHIP/ VOLUNTEER With his planning education, Matthew accurately performs site assessments and research

EXPERIENCE to develop evidence-based concept designs that align with project objectives and goals. He
American Institute of develops 2D and 3D signage drawings, prepares sign location plans/message schedules, and
Architecture Students,

Northampton Community creates detailed design intent documentation for wayfinding signage and environmental
College Chapter graphic projects. With a high level understanding of the visual intent and effective
Membership Officer

2009-2010 communication skills, Matthew works with internal team members as well as suppliers,

fabricators, and clients to ensure projects are documented and executed successfully.
Saucon Valley Middle School

Assistant Soccer Coach

2008-2009 Associated Projects (Partial List)

M U N I C I PA L I T Y Columbia Basin College
Boy Scouts of America,
Eagle Scout City of Bethlehem, PA Exterior/Interior Wayfinding System

2008 Citywide Wayfinding Signage Program T R A N S P O R TAT I O N
Town of Bayfield, CO
Paine Field Airport, Everette,WA
Town Wayfinding Signage Program
Exterior Roadway Wayfinding Signage
Morgan County, CO
Program
Tourism Wayfinding Signage Program

City of Cañon City, CO Additional project experience available
Wayfinding Signage Program upon request.
Weber County, Utah

If we did all County-wide Wayfinding Signage Program
the things we City of Troy, NY
Citywide Wayfinding Signage Program

are capable of COLLEGE/UNIVERSITY
doing, we would Laramie County Community College,
literally astonish Cheyenne, WY
Exterior/Interior Wayfinding System
ourselves

THOMA EDISON

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 36

Project Team

Shannon O Quinn

Project Manager / Sr. Designer

EDUCATION

Bachelor of Fine Arts, Graphic Design 1999

Rocky Mountain College of Art and Design in Denver, CO

YEARS OF EXPERIENCE Associates Degree, Communications & Liberal Arts 1997
23
Mount Vernon College of George Washington University Washington DC

O R G A N I Z AT I O N S Shannon, in her 20 plus years, has become an award winning accomplished professional
Society for Experiential Graphic designer working both nationally and internationally. She is recognized for creating memorable
Design brands through her graphic design and visual communications work. Her project management
approach and ability to engage with the clients helps with creating successful projects and
American Institute of Graphic relationships. She has the ability to carry out her designs into the built environment by producing
Arts, Colorado comprehensive wayfinding and interpretive signage systems that clearly tells the stories of our
clients. Working with the staff, Shannon mentors and supervises them in work direction for
SPEAKING ENGAGEMENTS project strategy, design, layouts, and copy writing. She also monitors and manages production
SEGD Annual Conference, schedules for our design projects.
Young Designer’s Summit
Minneapolis, Minnesota
June 2018

Shannon’s ability to include a client’s story, history and or culture into the design of branded
wayfinding signage systems, not only facilitate an ease in helping people find their way but
also work to revitalize, grow, and craft places where people want to live, work, and invest. She
produces aesthetic and organized signage strategies and designs that are evidence- based and
humanistic.

Shannon has developed several extensive cultural, environmental, and context-sensitive
interpretive projects in which she was responsible for providing the research, storytelling, graphic
communication, placemaking strategy and signage design for the project.

Shaping our lives Associated Projects (Partial List)
and the world M U N I C I PA L I T Y
City of Bethlehem, PA
around us, stories Citywide Wayfinding Signage Program
define who we Town of Bayfield, CO
are and how we Town Wayfinding Signage Program
interact with Weber County, Utah
County-wide Wayfinding Signage Program
those around us City of Troy, NY
Citywide Wayfinding Signage Program

- UNKNOWN

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 37

Project Team

Keith Davis

Technical Specifications Designer

EDUCATION

Bachelor of Fine Arts, Illustration 1999

Pennsylvania School of Art and Design in Lancaster ,PA

YEARS OF EXPERIENCE
23
Keith is a graduate of Pennsylvania School of Art and Design with a degree in Illustration. Keith
O R G A N I Z AT I O N S specializes in developing comprehensive design drawings and high-level detailing that clearly
Society for Experiential translate design concept and vision to those that make it a reality. He is passionate about
Graphic Design defining and preserving the design intent throughout the process in order to deliver the highest
level of end-product that achieves a creative vision.

Keith has a very diverse skill set that allows him to be an asset on multiple types of projects.
With career-long experience in nearly every aspect of the design and manufacturing process,
he has consistently proven to be the go-to resource capable of delivering the highest
quality installations in some of the most complex environments. Keith has demonstrated
project management skills in both large and small scale projects from conceptual design to
implementation. He has managed a range of wayfinding and signage programs for healthcare,
corporate, institutional, and retail projects.

Adding quality and accuracy to the design team, Keith’s intuitive talent for developing
methodical technical specifications ensures design solutions are constructible, reflect quality,
safety, security, ease of maintenance, and reasonable operational costs. He is also well known
for being able to accurately understand, interpret and apply all necessary ADA and Federal,
State and local law requirements to our projects.

Associated Projects (Partial List) H E A LT H C A R E
M U N I C I PA L I T Y Seidman Cancer Center, Cleveland, OH
City of Bethlehem, PA Exterior/Interior Wayfinding, Skyline
Citywide Wayfinding Signage Program Identification
Town of Bayfield, CO
The details are Town Wayfinding Signage Program
not the details. Weber County, Utah
County-wide Wayfinding Signage Program
They make City of Troy, NY
the design Citywide Wayfinding Signage Program

E D U C AT I O N
Neumann University, Aston, PA
Exterior Identification, Interpretive Exhibit

- CHARLES EAMES

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 38

Project Team

Quinn Brummell

Researcher / Experiential Designer

EDUCATION

Masters of Public Health, Community and Behavioral Health 2021

Colorado School of Public Health, Anschutz Medical Campus Aurora, CO

YEARS OF EXPERIENCE Bachelor of Science in Health Science, Public Health Education 2017
5
James Madison University in Harrisonburg, VA

O R G A N I Z AT I O N S Quinn will assist the team with the research of our projects. She brings a unique perspective to
Society for Experiential our team with her background in Community and Behavioral Health Science. She will help guide
Graphic Design the development of the wayfinding program to ensure that the program will reflect the true
Member understanding of the make up of the people and the health and safety of the community.

Colorado Public Health Quinn brings the following skill sets that helps in community engagement:

Association

Member

• Applying principles of leadership, governance, and management, which include creating a
vision, empowering others, fostering collaboration, and guiding decision making
• Ability to communicate audience-appropriate public health content, both in writing and
through oral presentation
• Capable of describing, selecting, and applying appropriate theories, models, frameworks and
evidence-based strategies for the development of health promotion, disease prevention, and
disease management programs
• Skilled in effectively engaging and collaborating with communities and stakeholders, in an
equitable and ethical manner, including developing a work plan, communicating effectively, and
disseminating results
•Trained in applying systems thinking tools to public health and safety issue.

Associated Projects (Partial List)
M U N I C I PA L I T Y

I’ve learned that Town of Bayfield, CO
people will forget Town Wayfinding Signage Program
Weber County, Utah
what you said, County-wide Wayfinding Signage Program
people will forget City of Troy, NY
what you did, but Citywide Wayfinding Signage Program
people will never

forget how you
made them feel.

- MAYA ANGELOU

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 39

Section 8: Proposal Exceptions

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 40

Tangram Design, LLC (Tangram) has no Exceptions to this Proposal.

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 41

Section 9: Cost Proposal

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 42

Fee Proposal

Tangram Design’s proposal for the Wayfinding Program and Branding Parking Design for the City of Pasadena, TX,
is based on the following process:

The proposed design fee is based on an average sum of the principal and staff hourly rates combined, which is
$80.00 an hour. We take the average sum and multiply it to the estimated hours it would take to complete this project
successfully.

We budgeted for 3 trips out to the City of Pasadena (1 in person meetings with City Staff and 2 Public meetings). All
food and lodging is based on current GSA rates for the area.

Tangram Design Billing Rate Scale:
Principals $150.00

Senior Designer $100.00

Project Manager $80.00

Junior Designer $75.00

Technical Designer $50.00

Administration $25.00

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 43

Fee Proposal: Wayfinding Signage Master Plan.

The below chart provides work hours, hourly rates, and total cost per each task. Hourly rates are based on an average
sum of the principal and staff hourly rates combined. The budget below is based on the scope of work outlined in the
RFP. If additional project details or information is supplied after the award of the contract, this may alter the project
scope and prices may be subject to change.

TASK WORK HOURS HOURLY RATE TOTAL COST
1. Project & Site Assessment
Project Kick-off Meeting (Prep / Presentation 3 people) 16 $80 $1280
Stakeholder / Community Engagement (3 people) 16 $80 $1280
Existing Conditions - Site Survey (3 people / 3 days on site) 72 $80 $5,760
Research (Gathering and reviewing all documents) 20 $80 $1,600
Assessment Report 40 $80 $3,200
$13,120
2. Program Design and Development Total Cost for Task 1
Parking Branding Design $8,000
Wayfinding Signage Conceptual Design (Minimal 3 concepts) 100 $80 $16,000
Concept Presentation & Stakeholder / Community Engagement 200 $80
Design Development (Develop on final concept selection) $640
Cost Estimating 8 $80 $8,000
100 $80
3. Wayfinding Programming 10 $80 $800
Nomenclature List / Circulation Plans $33,440
Preliminary Sign Location Plan / Message Schedule Total Cost for Task 2
Draft Sign Location Plan / Message Schedule $3,200
Final Sign Location Plan / Message Schedule 40 $80 $3,200
40 $80 $3,200
4. Final Design Intent Drawings 40 $80 $1,600
Design Intent Drawings 20 $80 $11,200
Bid Preparation
Cost Estimating Total Cost for Task 3 $6,400
$800
5. Bid Assist and Construction Administration 80 $80 $800
Pre-Bid Pres., Answer RFIs, Review Shop Drawings, Shop Visit 10 $80
10 $80 $8,000
REIMBURSABLE EXPENSES
Total Cost for Task 4 $3,400
Flight (8 Round trip flights) $3,400
42.5 $80 $69,160
Rental Car (10 Days) Total Cost for Task 5 TOTAL COST
Lodging (18 night GSA Rate) Sub-total of all Phases
Meals and Incidentals (18 days GSA Rate) $4,000
Parking (Public Parking Garages and Lots) (10 Days) RATE
Miscellaneous Project Expenses $500 / trip $780
$2,250
/ person $1,098
$78 / day
$125 / day $150
$61 / day $1,500
$15 / day $9,778
$78,938
N/A
Total for Reimbursable Expenses

TOTAL COST

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 44

Proposed Project Timeline


A typical timeline for similar projects are usually a one year schedule from Design to
Implementation. We understand that this RFP is for the Wayfinding Signage Design
and Programming only. The Proposed Timeline can be adjusted to the client’s needs
and purposes after the award of the contract during the contract negotiation period.

TASK 1 2 3 4 5 6 7 8 9 10 11 12 13 14

PROPOSAL / CONTRACT
Project Awarded
Bi-Weekly Calls

1. ASSESSMENT

Project Kick-off Meeting

Stakeholder / Community
Engagement

Existing Conditions - Site
Survey and Research

Assessment Report

2. PROGRAM DESIGN AND DEVELOPMENT
Conceptual Design

Concept Design Review
/ Presentation

Design Development

3. BID DOCUMENTS

Nomenclature List /
Circulation Plans

Preliminary Sign Location
Plan / Message Schedule

Final Sign Location Plan
/ Message Schedule

Design Intent Drawings

4. CONSTRUCTION SUPPORT SERVICES (OPTIONAL)
Bid Assist
Advertisement of Bid
Pre-Bid Meeting
Review Submissions
Award of Project
Fabrication and Installation
Construction
Administration
Punch List Review

Project Awarded Bi-Weekly Calls (or as needed) Client Review / Approval
Project Kick-off Meeting Meetings / Presentations Holidays
Work in Progress Milestones / Deliverables

City of Pasadena, TX - City Wayfinding Program and Parking Branding Design 45