Promac Company Profile

REV12


Promac
Paints
is
an
independent
manufacturer
and
marketer
of
decorative
and
industrial
coatings,
as
well
 as
 a
 range
 of
 cleaners,
 primers
 and
 sealers.
 We
 have
 achieved
 our
 position
 as
 a
 market
 leader
 by
 maintaining
a
unique
blend
of
constant
innovation
and
efficiently
run
systems,
and
by
leveraging
our
in‐ depth
knowledge
of
our
products
and
industry.
Our
years
of
expertise,
commitment
to
continuous
research
 and
innovation,
as
well
as
our
family
unit
and
team
spirit,
have
seen
us
develop
and
distribute
superior
 products
that
will
bring
your
imagination
to
life.

We
 market
 our
 product
 range
 on
 a
 national
 and
 international
 basis.
 Our
 headquarters
 are
 located
 in
 Gauteng,
South
Africa
and
we
supply
our
customers
from
four
conveniently
located
depots
in
Pretoria,
 Durban
and
Port
Elizabeth.
Promac
Paints
products
are
also
manufactured
in
Namibia
under
license
by
 Coral
Coatings
(Pty)
Ltd.

Our
Slogan:

From
 humble
 beginnings,
 Promac
 Paints
 is
 expanding
 its
 position
 in
 the
 market
 place
 with
 enthusiastic
 marketing
aggression,
wholeheartedly
supported
by
a
healthy
measure
of
humanity.
This
epitomises
the
 strategic
theme
of
Promac
Paints.


Promac
Paints
was
founded
in
1992.
Vaughan
Prost
 had
 spent
 some
 time
 in
 the
 chemical
 industry
 supplying
raw
materials
to
paint
manufacturers
and
 felt
that
entry
into
the
decorative
paint
industry
was
a
 natural
 progression.
 So,
 together
 with
 his
 lifelong
 friend
 Stephen
 Reinecke,
 who
 brought
 with
 him
 quality
 assurance,
 production
 and
 planning
 experience,
Promac
Paints
was
born.

Our
marketing
strategy
was
simple,
straightforward
 and
 effective.
 The
 aim
 was
 to
 provide
 unmatched
 technical
support
and
customer
service
to
its
small
 customer
base
by
offering
excellent
service,
support
 and
product
advice,
coupled
with
quality
products
at
 affordable
prices.
A
strategy
that
has
remained
the
 cornerstone
 of
 the
 company's
 long‐term
 success
 ever
since
and
has
assisted
in
establishing
Promac
 Paints
 as
 one
 the
 fastest
 growing
 and
 most
 progressive
 surface
 coatings
 companies
 in
 the
 country.
The
 demand
 for
 Promac
 Paints
 products
 spread
 from
the
building
industry
into
the
retail
market
and
 Promac
Paints
products
became
a
familiar
sight
in
 the
hardware
and
paint
chain
stores,
supported
by
 promotional
 material
 in
 the
 form
 of
 technical
 datasheets,
 signwriting,
 colour
 charts
 and
 in‐store
 point
 of
 sale
 material
 ‐
 all
 fabricated
 by
 Promac
 Paints's
 in‐house
 artisans.
 By
 the
 third
 year
 of
 operation,
our
penetration
into
a
market
dominated
 by
 the
 major
 paint
 companies
 necessitated
 the
 investment
in
a
new
production
plant.
Whatever
we
 lacked
in
size
back
then,
when
compared
to
the
paint
 giants,
 we
 made
 up
 for
 by
 offering
 and
 achieving,
 better
service,
better
deliveries
and
improved
sales
 margins
for
their
retail
customers.
The
Promac
Paints
image
took
on
a
more
corporate
 hue
 with
 a
 newly
 launched
 logo
 and
 the
 strategic
 theme
of
"Our
quality
spreads
further."

The
 blossoming
 cluster
 and
 golf
 course
 estates,
 mushrooming
in
the
greater
Pretoria
area,
provided
 a
perfect
opportunity
for
the
intrepid
entrepreneurs.
 The
 company
 developed
 the
 product
 range
 in
 accordance
 with
 the
 Building
 and
 Painting
 Contractors
Association's
strict
requirements.
Steeped
in
the
belief
of
the
importance
of
consistent
 quality
 and
 technical
 expertise,
 and
 supported
 by
 qualified
 and
 experienced
 staff
 appointments
 we
 continued
 to
 expand.
 Corporate
 promotional
 material
 described
 the
 company
 as
 providing
 a
 range
 of
 decorative
 paints
 to
 fulfil
 all
 the
 requirements
 of
 the
 market
 in
 relation
 to
 cement,
 plaster
and
brick,
pre‐fabricated
cement,
wood
and
 steel
 coatings.
 User‐friendly
 product
 data
 sheets,
 online
technical
support
and
a
colour
tinting
system
 now
supported
the
range.


We
have
identified
and
managed
the
human
and
physical
factors
needed
to
achieve
product
conformance
 and
exceed
customer
expectations.
Our
staff
is
the
key
to
our
success
and
the
human
and
physical
factors
 under
which
they
work
are
of
paramount
importance.
A
suitable
working
environment
is
always
maintained.

Regarding
human
factors,
one
of
our
objectives
is
to
be
an
"employer
of
choice"
in
the
21st
century.
In
 addition
to
providing
generous
benefits,
we
accomplish
this
by
providing
flexibility,
interesting
work,
a
balance
 between
work
and
family
life,
opportunities
to
give
back
to
the
community
and
perhaps
most
importantly,
the
 total
involvement
of
our
employees
in
an
empowered
environment
of
continuous
improvement.
We
encourage
 total
participation
by
structuring
a
team
environment,
utilising
participative
leadership
styles,
and
involving
 employees
in
continuous
improvement
teams.


MANUFACTURE
&
 LOGISTICAL
MANAGEMENT
In
2000
a
new
production
facility
was
built
to
cope
with
the
increased
demands
of
the
market
in
terms
of
capacity
 and
 to
 extend
 the
 quality
 standards
 that
 we
 have
 set
 for
 ourselves.
 In
 terms
 of
 marketing,
 the
 image
 of
 the
 company
was
upgraded,
both
from
a
visual
and
strategic
point.

2006/2007
proved
to
be
meaningful
years
in
terms
of
the
development
of
the
company.
In
2006
Promac
Paints
 Head
Office
moved
to
Business
Partner
Business
Park
in
Silverton,
Pretoria
and
the
expanded
development
of
a
 new
 5000m2
 modern
 warehousing
 facility
 bordering
 the
 factory,
 eliminated
 the
 unnecessary
 handling
 and
 movement
of
the
product.
This
was
amplified
by
upgraded
professional
logistical
support
through
specialized
 management
and
staff,
as
well
as
dedicated
logistical
purveyors.
2007/2008
heralded
the
further
growth
of
the
 investment
 and
 management
 base
 of
 Promac
 Paints
 with
 the
 expansion
 of
 the
 management
 team
 and
 shareholding
 to
 loyal
 and
 dedicated
 staff
 members,
 thereby
 securing
 a
 sound
 platform
 for
 the
 future
 of
 the
 company.
In
2013
Promac
Paints
acquired
10000m2
rental
warehousing
at
333
Zasm
Street,
Waltloo,
providing
 service
delivery
to
our
growth.


TAKE
A
LOOK
INSIDE
THE
 PROMAC
PAINT
FACTORY


MANUFACTURE
&
 LOGISTICAL
MANAGEMENT
In
line
with
our
strategic
plan,
Promac
Paints
moved
into
a
new
phase
of
growth
in
2015,
when
we
acquired
the
 Community
 Paints
 manufacturing
 plant
 in
 Vereeniging.
 This
 facility
 provided
 the
 much‐needed
 immediate
 manufacturing
capacity
to
maintain
quality
supply
of
product
to
the
growth
of
toll
manufacturing
and
the
demands
 of
the
Promac
Paints
brand.

The
fully
compliant
factory
had
the
ability
to
manufacture
smaller
batch
sizes
to
give
our
customers
a
faster
and
 better
 solution.
 This
 facility
 also
 came
 with
 a
 5000m2
 warehouse
 which
 made
 the
 supply
 of
 products
 in
 the
 southern
parts
of
the
country
more
feasible.

During
the
same
period,
Promac
Paints
acquired
a
new
state
of
the
art
delivery
fleet,
to
compliment
efficient
 service
 and
 supply
 chain
 management.
 We
 also
 acquired
 a
 state
 of
 the
 art
 route
 optimising
 system
 which
 improved
delivery
efficiencies.


In
2017
the
Argent
Group
was
interested
to
offload
 one
of
their
businesses
namely
Cedar
Paint,
which
 included
 the
 property,
 the
 manufacturing
 plant,
 stock,
 intellectual
 property
 and
 the
 staff.
 This
 was
 the
ideal
strategic
expansion
for
Promac
Paints.
We
 concluded
the
deal
to
commence
on
1
March
2018.
 With
 the
 Cedar
 acquisition
 in
 progress,
 the
 Vereeniging
 plant's
 life
 was
 short‐lived
 and
 subsequently
 closed
 in
 March
 2018.
 The
 prize
 in
 securing
 the
 deal
 was
 that
 Cedar's
 premises
 neighbored
 Promac
 Paints's
 manufacturing
 plant,
 and
there
was
2000KVA
of
power
available
and
100
 000
litres
in
underground
solvent
tanks.

Buddy
 Lebanon
 began
 Cedar
 in
 1962
 when
 he
 noticed
 an
 opportunity
 in
 the
 market.
 By
 1969
 the
 Cedar
 Radex
 Brand
 was
 registered
 and
 in
 1982
 Cedar
Radex
amalgamated
with
the
Albestra
and
 Vadek
Brands
to
become
the
third
largest
Coatings
 Manufacturer
in
Southern
Africa.

Cedar
is
a
name
synonymous
not
only
with
the
retail,
 mining,
building
and
construction
industries,
but
also
 with
 innovative,
 decorative
 and
 long‐life
 coatings
 which
have
evolved
over
a
period
of
more
than
48
 years.
The
 Argent
 Group
 divided
 the
 company
 into
 two
 brands:
Cedar
Paint
and
Castor
&
Ladders.
By
2012
 the
 Cedar
 Paint
 brand
 had
 become
 the
 preferred
 supplier
to
most
in
the
mining
industry
and
a
leader
 in
this
field.
Cedar
Vadek
became
a
household
name
in
the
late
 '80s
and
early
'90s.
In
1997
the
Brand
was
sold
to
a
 private
 owner
 who
 re‐structured
 the
 business
 and
 registered
 the
 company
 as
 Paint
 &
 Ladders.
 The
 Paint
 &
 Ladders
 brand
 incorporated
 Ladders
 and
 Castors
which
was
later
sold
to
the
Argent
Group
of
 Companies
in
2008.



A
business
or
franchise
concept
developed
in
1996
to
supply
a
decentralised
micro‐paint
manufacturing
business
 opportunity.
We
manufacture
a
range
of
decorative
water
and
solvent‐based
paints,
including
colour
tinting.

The
PDMP
concept
is
a
turnkey
franchise
opportunity
to
manufacture
decorative
paints
competitively,
in
regions
 or
 countries
 where
 a
 concentrated
 paint
 premix
 is
 used
 in
 conjunction
 with
 only
 a
 few
 key
 raw
 materials
 to
 complete
a
selected
paint
product.
The
primary
advantage
of
PDMP
is
that
the
water
component
is
not
being
 transported.
Additionally,
the
PDMP
business
concept
offers
the
investor
a
low‐cost
entry
to
the
market,
low
stock
 holding,
and
low
operational
costs,
while
producing
a
competitive
paint
range
almost
on
demand.
Minimal
finished
 goods
stocks
are
required.
The
concept
offers
the
prospective
investors
both
retail
facets;
retail
direct
and
supply
 into
retailers.
Surface
preparation
products
including
cleaners,
sealers,
ready
to
use
crack
filler
 and
skim
coats.

Primers:
For
all
common
surfaces
(e.g.
wood,
metal,
masonry
etc.)
enhanced
for
 maximum
protection.

Undercoat
and
true
water
based
plaster
primers:
Water
based
Plaster
Primer
 Nano‐Tech
offers
the
same
performance
as
solvent
based
Plaster
Primer
for
all
 surfaces,
including
primers
for
unique
surface
modification
to
alter
aesthetically
or
 improve
the
surface
condition.
This
includes
the
unique
Stipple
Primer
Coarse
and
 Ripple
 Primer
 Round
 for
 surface
 modification
 or
 disguising
 plaster
 texture
 variations
or
imperfections.

Top
Coats:
A
full
range
of
acrylics
and
enamel
available
in
all
colours
and
gloss
 levels.

Specialized
coatings:
These
include
products
for
paving,
roofing,
waterproofing,
 anti‐corrosive
coatings
etc.
Furthermore,
Promac
Paints
has
access
to
the
latest
 technology
 for
 special
 purpose
 products
 for
 both
 light
 and
 heavy
 industrial
 coatings.

Design
and
development:
Over
the
years,
in
accordance
with
Promac
Paints's
 human
resource
policy,
considerable
investment
has
been
made
in
the
training
of
 technical
 and
 laboratory
 personnel.
 This
 has
 been
 complimented
 with
 the
 procurement
of
the
latest
and
most
up‐to‐date
laboratory
measuring
and
testing
 equipment
for
our
research
and
development
laboratories,
therefore
insuring
that
 we're
at
the
forefront
of
the
very
latest
trends
in
paint
technology.

Promac
 Paints
 trade
 marks
 and
 intellectual
 property:
 Since
 our
 inception,
 Promac
Paints
has
invested
in
more
than
30
registered
trademarks
for
proprietary
 brand
 identity,
 protection
 of
 our
 intellectual
 property
 and
 expansion
 through
 professional
branding.


Trade
Project
Specialist
(Promac
Paints
Blue
Seal)

Promac
Paints's
Blue
Seal
of
Quality
is
a
partnership
guarantee
product
and
model
that
encompasses
all
the
 facets
 for
 collaboration
 with
 the
 architect,
 asset
 owner,
 developer,
 manufacturer,
 certified
 inspectorates
 and
 applicators.
This
provides
the
asset
owner
assurance
of
compliance
to
the
specification,
cost
savings
and
higher
 levels
of
quality
through
joint
supervision
and
responsibility.

Our
motivation
to
our
customers:

Promac
Paints
have
a
vast
amount
of
experience
in
applying
the
right
paint
for
the
job
and
ensuring
that
the
life
 expectancy
of
the
chosen
paint
system
is
met,
thus
providing
solutions
to
all
the
needs
of
our
customers.
We're
 continuously
further
developing
and
improving
our
relationship
by
enhancing
solutions
that
are
fit
for
use
and
 essentially
related
to
the
profitability
of
your
company.

Champion
of
the
consumer:

Promac
Paints's
relentless
pursuit
of
excellence
has
been
stimulated
by,
not
only
it's
quest
to
supply
sustainable
 'value
for
money'
to
its
customers,
but
to
expand
the
quality
horizons
to
protect
the
unsuspecting
consumer
from
 the
vagaries
of
false
promises
made
by
a
myriad
of
unregistered
manufacturers.
Complimenting
the
in‐house
 quality
band
system,
is
our
observance
and
conviction
in
the
ISO
9001
:2000
since
January
2003,
now
ISO
9001
 :2015,
an
International
Quality
Management
Accreditation.
This
further
illustrates
the
company's
commitment
to
 quality
and
protection
of
the
consumer.
The
company's
membership
of
and
participation
on
executive
level
at
the
 South
African
Paint
Manufacturers
Association
(SAPMA)
endorses
this
commitment
even
further
where
Promac
 Paints's
executive
was
Chairman
of
SAPMA
for
three
years.
We
remain
members
of
the
executive.


Promac
 Paints's
 research
 and
 development
 department
 is
 headed
 by
 a
 highly
 qualified
 and
 experienced
 BSc.
 Masters
 graduate.
 Backed
 by
 more
than
decade's
worth
of
experience
in
the
paint
 and
 resin
 industry,
 and
 supported
 by
 two
 experienced
 R
 &
 D
 chemists
 with
 BSc.
 Masters
 degrees.
This
affords
us
the
competitive
advantage
 of
 not
 only
 matching
 and
 exceeding
 the
 quality
 of
 any
 products
 in
 the
 market
 place,
 but
 developing
 custom
designed
products
to
meet
the
requirements
 of
prospective
customers.

Promac
Paints
has
developed
products
to
meet
the
 needs
 of
 our
 customers,
 not
 to
 imitate
 our
 competitors.
Each
product
is
therefore
tailored
to
the
 customer's
 needs
 and
 is
 designed
 to
 be
 the
 most
 cost‐effective
and
user‐friendly
product
available
on
 the
 market,
 offering
 solutions
 to
 specific
 problems
 encountered
in
the
industry.

To
 maintain
 high
 quality,
 inspection
 controls
 are
 conducted
at
every
stage
of
the
production
and
each
 finished
product
is
thoroughly
examined.
Laboratory
 and
 testing
 facilities
 allow
 us
 to
 perform
 all
 the
 necessary
 quality
 testing
 procedures
 during
 the
 production
 process,
 from
 raw
 materials
 to
 the
 finished
product.
User‐friendly
 product
 data‐sheets,
 material
 safety
 data‐sheets,
 and
 technical
 support,
 as
 well
 as
 our
 pro‐active
 website
 www.promacpaints.co.za
 support
the
range.
Information
on
our
company
and
 it's
 products
 and
 services
 are
 available
 on
 our
 website.
 Promac
Paints
is
a
member
of
the
Master
Builders
 Association
 Gauteng
 and
 Western
 Cape
 and
 adheres
 to
 the
 code
 of
 ethics
 of
 this
 association,
 members
of
the
Corrosion
Institute
of
South
Africa,
 and
the
Waterproofing
&
Damp
Association
of
South
 Africa.


Our
flagship
range
of
products
are
marketed
under
the
banner
of
"Platinum
&
Gold
Band".
Promac
Paints
followed
 this
 range
 with
 the
 introduction
 of
 a
 unique
 Quality
 Band
 system.
 By
 utilising
 our
 packaging
 and
 promotional
 material,
this
enabled
customers
and
end
users
to
choose
products
based
on
how
long
they
require
the
paint
to
 last.

Platinum
products
signify
a
life
expectancy
of
10
to
15
years,
while
Gold
Band
products
signify
a
life
expectancy
of
 10
years,
Silver
Bands
signify
five
years
and
Blue
Band
products
three
years
respectively.
We
expanded
our
 unique
 selling
 points
 (USP)
 even
 further,
 by
 introducing
 perfumed
 paints
 designed
 to
 eliminate
 the
 offensive
 odours
of
freshly
painted
rooms.
Promac
Paints
have
been
manufacturing
the
Chamberlain
house
branded
paint
products
for
the
past
18
years.
 We
are
proud
to
be
associated
with
this
organization
that
has
been
in
operation
since
1903.
We
manufacture
their
 full
range
of
decorative
home
branded
paints.
They
are
progressing
in
leaps
and
bounds
and
are
clearly
one
of
the
 ambassadors
in
saying
that
we
"stand
behind
our
brand".


MASSMART
‐
BUILDERS
WAREHOUSE,
GAME
&
MAKRO

Promac
Paints
developed
a
brand
namely
Fired
Earth
and
in
2008
sold
the
intellectual
property
thereof
to
 Massmart
Holdings.

During
 2008,
 Promac
 Paints
 was
 awarded
 the
 tender
 for
 the
 manufacturing
 of
 a
 home
 brand
 for
 Builders
 Warehouse.
This
is
a
specialised
range
of
paint
products
tailored
to
suit
all
architects,
designers,
decorators,
 contractors
 as
 well
 as
 anybody
 in
 the
 DIY
 sector.
 Subsequently,
 we
 also
 secured
 further
 ranges
 for
 Builders
 Warehouse,
Game
and
Makro
including,
Fired
Earth
Painters
Pro
and
Simple
Choise.


We
ensure
a
quick
and
sufficient
delivery
service
for
any
amount
of
stock
from
our
factory
to
your
front
door.
All
the
 products
are
sealed
and
wrapped
for
extra
safety
and
security.
Coral
Coatings
(Pty)
Ltd
has
been
manufacturing
under
a
licence
agreement
since
1997.
We
manufacture
and
 supply
the
full
range
of
Promac
Paints
products.
Coral
Coatings
also
supply
RB10
and
Harris
products
from
an
 allied
company,
RB10
Paints
(Pty)
Ltd.

RB10
Paints
(Pty)
Ltd
specialises
in
the
supply
of
high‐quality
preparation
products,
cleaners,
primers
and
special
 purpose
 products,
 including
 products
 to
 the
 mining
 industry.
 RB10
 Paints
 has
 an
 exclusive
 licence
 supply
 agreement
for
South
Africa
and
all
SADC
countries
with
Orkla
a
House
Care
Norge
AS.
Orkla
has
recently
 acquired
LG.
Harris
&
Co.
Limited
("Harris"),
a
leading
supplier
of
DIY
painting
tools
in
the
UK
and
have
been
 available
for
many
years
in
South
Africa
and
Namibia.
Harris
is
a
market
leader
for
painting
tools
in
the
UK
and
 South
African
DIY
markets,
with
well‐known
brands
such
as
Harris,
Lynwood,
Harris
Victory
and
TClass.
This
 strategic
 intent
 and
 collaboration
 were
 to
 supply
 high‐quality
 UK
 designed
 painting
 application
 tools,
 yet
 affordable,
pairing
the
correct
tools
for
the
paint
type,
the
surface
application
and
enhancing
the
coating
system
 finish
and
longevity.


Promac
Paints
has
it's
own
tinting
system,
namely
Colour
Sense
whereby
popular
colours
can
be
created
using
 tint
bases
with
Promac
Paints
tinting
equipment.
Thousands
of
colours
from
the
major
colour
collections
as
well
as
 custom
colours
can
be
produced
in
all
the
top
quality
Promac
Paints
topcoats.
The
tinting
system
is
available
to
all
 our
retail
outlets.
Promac
Paints
is
a
licensee
of
the
NCS
Natural
Colour
System.
Promac
has
more
than
300
 tinting
systems
throughout
Southern
Africa.

Green
Environment‐
Greentech
TM:
Thinking
Ahead.

Promac
is
committed
to
uphold
our
environmental
responsibilities
and
increase
and
promote
the
good
reputation,
 in
 economic,
 social
 and
 environmental
 spheres,
 efficiently
 and
 with
 the
 highest
 service
 capabilities
 of
 our
 company
at
all
times.