Idea Book 2018

YOUFROR#1INSSOPUIRRACTEION

2

PPPC 20120505

CANADIAN INDUSTRY AT A GLANCE

Products and services segmentation (2017)

WEARABLES 39.1%

OTHER ITEMS 25.0%
AND SERVICES

DRINKWARE, 14.3%
HOUSEWARES
AND OTHER
HOME PRODUCTS

DESK AND OFFICE 13.3%
ACCESSORIES

WRITING 8.3%
INSTRUMENTS

TOTAL - $1.8 BILLION

Source: <<IBSWorld>> Promotional Products in Canada Industry Report 2017 Idea Book 2018 // S t u d y R ep o r t
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FEATURED
_01 P R O D U CT S

_02 _01
_03 Spector & Co.
- BG103 Roll-Top Water

Resistant 22L Backpack

www.spectorandco.com

_02
Canada
Sportswear
- L00970 / L00971

Artic-Quilted Down
Jacket

www.canadasportswear.com

_03
Botanical
_04 Paperworks Inc.
- Wildflower Seed Paper

Sprouter Kit

bit.ly/seedpaperpromo

_04
Windmill Canada
_05 - W C51920

Luminate Star pen

www.windmillcanada.ca

_05
Martini-Vispak Inc.
_06 - Tablet Zipper Case

www.martinivispak.com

_06
DML Creation
- DV53

Pom-Pom

www.divisioncaps.com

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2 Ideal Knitwear Inc. 38 Fandazzlerz NEW MEMBER
40 Artech & IS
3 Study Report 42 Justincase
46 Botanical Paperworks Inc.
CANADIAN INDUSTRY AT A GLANCE 48 Study Report

4 Featured Products EMOTIONAL CONNECTION TO PROMOTIONAL
PRODUCTS
5 Table of Contents
49 Study Report
6 Stormtech Performance Apparel
IDEAL ADVERTISING QUALITIES
8 Canada Sportswear Co.
50 Soft Stuff Creations Inc.
10 Fashion Biz Wholesale (CAN) Ltd. 52 BCH Unique Inc.
54 First Aid Central NEW MEMBER
12 Study Report 56 Faro
58 ESP (St Regis Group)
ATTENTION TO DETAIL 59 Study Report

13 Bagsfirst / Ferstar / James Harvest 10 REASONS RECIPIENTS OWN
Sportswear PROMOTIONAL PRODUCTS

14 Spector & Co. 60 Case Studies
Award Winning Promotion
18 Sock 101 NEW MEMBER - Unfiltered Facts McMaster:
The Brand that Supported the
20 Kanata Blanket Co. Movement

22 Case Studies 62 Martini-Vispak Inc.
Award Winning Promotion 64 Chocolate Inn / Taylor & Grant
- Hollywood Suite T-Shirt 65 Win-Leader Corp.
66 MarketingEdge Magazine
24 Study Report 67 PPPC Scholarship
68 Canada Sportswear Co.
THE AVERAGE RATE OF EXPOSURE
FOR PROMOTIONAL PRODUCTS PER DAY

25 Interfold Designs

26 Bic Graphic

30 Windmill Canada

32 Study Report

STAYING POWER OF PROMOTIONAL
PRODUCTS

33 Prodir & Premec NEW MEMBER
(DBA Swisspens)

34 DML Creation

YOUR # 1 SOURCE
FOR INSPIRATION.

Idea Book 2018 // Table of Contents

5

For organizations who choose distinction –
Stormtech is a resourceful partner. Faithfully
designing and supplying enviable products,
we help teams rise above.

PATROL SOFTSHELL

XB-3 | XB-3W

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LET IT RAIN 3
2
1

4

5

1 Neutrino Shell NS-1 | MSRP $120.00 2 Ozone Lightweight Shell APJ-2 | MSRP $70.00 3 Torrent Snap Fit Poncho SRP-2 | MSRP $30.00 4 Monsoon Pant MSNP-1 | PPPC 980709
MSRP $100.00 5 Cascade Waterproof Backpack (35L) WXP-1 | MSRP $70.00

www.stormtech.ca

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LAMB LEATHER JACKET INSULATED SOFTSHELL JACKET
men’s L00497 / ladies L00498 men’s L03170 / ladies L003171 / youth L3170Y

QUILTED DOWN JACKET HYBRID LIGHTWEIGHT JACKET
men’s L00970 / ladies L00971 men’s L09270 / ladies L09271

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FULL ZIP HOODY PULLOVER HOODY
men’s L00667 / ladies L00668 men’s L00687 / ladies L00688 / youth L0687Y

CUSTOM STYLE CUSTOM STYLE CUSTOM STYLE CUSTOM STYLE
Performance Softshell Workwear Fleece

website: www.canadasportswear.com PPPC 911006

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BIZ COLLECTION.
MODERN STYLES YOU’LL
K E E P COMI NG BAC K TO
AGAIN AND AGAIN.

// 2018 BIZ COLLECTION CATALOGUE OUT NOW

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WWW.BIZCOLLECTION.CA PPPC 20100803

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ATTENTION TO DETAIL

Do consumers recall the branding & message on a promo product they received?

9 OUT OF 10 PEOPLE RECALL THE BRANDING

8 OUT OF 10 PEOPLE RECALL THE MESSAGING

7 OUT OF 10 PEOPLE RECALL THE CALL FOR ACTION

Source: Mapping Out The Modern Consumer - 2017 PPAI Consumer Study Idea Book 2018 // S t u d y R ep o r t
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newVISIT OUR
website

WWW.FERSTAR.COM

to view all of our brands

EQP EQP

as low as as low as

$8.36 $15.08

HAPPY BACK PACK | BP212 RANGER BACK PACK | BP214

PPPC 20040501

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HEALTH & W E

WHAT IS IT TO BE FIT?

HOW DO YOU STAY HEALTHY?

HW104 STEPS

SPORT WATCH/
PEDOMETER

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SPECFIT.SPECTORANDCO.CA

ELLNESS HW103 XANDER

Everywhere we go today all we hear about is, RESISTANCE BAND
“What’s the latest health product?” or “How many
different ways are there to help us stay in shape?”
SPECFIT specializes in high-touch corporate
wellness promotional products and strategies.

HW108 LANKA

MASSAGE BALL

HW110 CASSINI PPPC 641101

HAND GRIP

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PRESENTING 5 FROM
BRANDPATCH URBAN TO
COLLECTIONS
CUSTOMIZABLE SHAPED RUSTIC
PATCHES IN MATERIALS MAKE IT POP
BUSINESS SMART
MATCHING OUR MOST NOMAD MUST HAVES
POPULAR COLLECTIONS. CALL OF THE WILD
CLASSIC REVIVAL
®NEOSKIN FABRIZIO DONALD

#ASHBURY

NOMADIC
CULTURE

GREY IS TREND
THE NEW WATCH

BLACK SLEEK MINIMALISM

OUR DESIGNS ARE BASED #ASHBURYBAGS
ON RETAIL TRENDS IN
THE MARKET. SLEEK,
YET FUNCTIONAL,
COMFORTABLE AND
SECURE.

MESSENGER THE EXTERIOR
DUFFLE LINES ARE CRISP

BACKPACK AND CLEAN,
DRAWSTRING WHILE THE POCKETS
AND COMPARTMENTS
BRIEF
TOTE KEEP THE INSIDE
ORGANIZED.

SLEEK
MINIMALISM

WWW.ASHBURYBAGS.CA PPPC 641101

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… A FUSION OF SOPHISTICATION AND PPPC 641101
PRACTICALITY INSPIRED BY THE LATEST
FASHION TRENDS

Backpacks and duffels, once basics for hikers and students,
have evolved and now join Briefs and Totes trending as fresh and
exciting multi-functioning travel and business essentials.
Branding with BrandPatch - PATCHES from the fashion runway
to promotional!

WWW.ASHBURYBAGS.CA

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Leaders In Custom Socks

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GET TO KNOW US

For over 4 years, we have created a fun and hot product
for the promotional products industry - CUSTOM SOCKS!
We do this by having high quality, well-designed socks in
a variety of styles, colors, and materials. Custom socks are
great for fundraisers, giveaways, employee gifts, trade
shows or even for a self promo.

BETTER, BEST, AND U.S.

PRICING Prices perfect for every type of budget
PRTICMINE G Fastest turn time: 2 weeks
QUALITY Highest needle count machines

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CREATIVITY HAS NO LIMITS WITH...

• CUSTOM ARTWORK WITH
YOUR DESIGN

• MAXIMUM VISUAL IMPACT
• VIBRANT EDGE TO EDGE

COLOR
• SOFT TO TOUCH, PHOTO

REALISTIC IMAGES
• AVAILABLE ON OVER

25+ PRODUCTS
• PERFECT FOR ANYONE

ON YOUR GIFTING LIST

FOTO-CH
FOTO VISIONTM CHALLENGER THROW (50” X 60”)

1 PIECE MINIMUM* AND NO SET UP CHARGES!

OTHER EXAMPLES: *SOME EXCEPTIONS APPLY

GIGDRIEEFAATT!

ASI 63723 PPPC 980901 SAGE 68671 FOTO-PLUSH
FOTO VISIONTM PLUSH THROW (50” X 60”)

www.kanatapromo.com

TOWELS • BLANKETS • FOOTWEAR • CONTRACT DECORATING

TRU-35CG FOTO FLIP FLOP & BT-10C

APPAREL DECORATING CABIN THROW

WE’VE GOT YOU COVERED IN EVERY SEASON!

Best Sellers for every season from Kanata Blanket Co. and Pro Towels.
Creative Design from Superior.

Premium footwear from Neet Feet.

ASI 63723 PPPC 980901 SAGE 68671 www.kanatapromo.com

CASE STUDY

AWARD WINNING PROMOTIONS

HOLLYWOOD SUITE T-SHIRT

Hollywood Suite is a cable channel dedicated to
showcasing iconic movies from the 70’s, 80’s,
90’s and 00’s.
The distributor of this campaign was tasked with
designing a fun t-shirt for Hollywood Suite, that
targetted their clients; cable providers. One of
the objectives that Hollywood Suite mentioned, is
that they wanted to deliver a worthwhile product
that people would enjoy wearing. They wanted
the recipients of this product to use the item more
frequently and to ultimately keep Hollywood Suite
top of mind when selling their channel.
To make the shirts more desirable, the distributor
recognized that it was essential to give their design
a more retail and less corporate look, while still
highlighting the Hollywood Suite brand. After some
discussion it was decided that it would be a great
idea to utilize iconic movie imagery from some of

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the movies that are showcased on the Hollywood With the growing size of streaming giants like
Suite channels. The distributor believed that this Netflix and Amazon, consumers are cutting off
strategy would create a connection to the product cable services more than ever before. Given this
and that the recipients would be happy to wear a current industry trend, Hollywood Suite is one of
shirt featuring their favourite movie characters. the few channels that is showing an increase in
subscribers. Hollywood Suite is now in their 68th
The team worked with an illustrator to recreate month of continuous growth. This promotion has
iconic movie images from different eras that helped to build a good relationship with cable
would be printed onto the shirt as a collage. As providers, which encourages them to sell the
Hollywood Suite has a channel dedicated to each Hollywood Suite channel.
decade, it was decided that the shirt would feature
at least one movie from the 70’s, 80’s, 90’s and
00’s.

The artwork was digitally printed directly on
the garment. This method allowed the details to
be represented more accurately and gave the
garment a higher-end retail look and feel. These
shirts were handed out as gifts at call centers by
a Hollywood Suite representative when they made
their scheduled visits.

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THE AVERAGE RATE OF EXPOSURE
FOR PROMOTIONAL PRODUCTS PER DAY

How often do consumers come in to contact with promo products?

22% 28%

ALL THE TIME MOST OF THE TIME

15% 18% 17%
6-10 TIMES 2-5 TIMES
AT LEAST ONCE

Source: Mapping Out The Modern Consumer - 2017 PPAI Consumer Study Idea Book 2018 // S t u d y R ep o r t
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25

ICLGEL CS MGBC20
BIC® Intensity® BIC® Clic Stic® BIC® 4-Color
Clic® Gel Process Business
Card Magnets
(20 mil)

P4A3A25
BIC® Sticky Note™ 4" x 3"
Adhesive Notepad, 25 sheet

GR CL
BIC® Grip Roller BIC® Clic®

bicgraphic.com IMGG

IMGG BIC® Image Grip Pen

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32121 30296
Full Color Luggage Tag
31878
myCharge® AMPMINI 36873
Portable Charger Rainbow Swirl

45448
KOOZIE®

Can Kooler

40072
Original Colored Dispenser
w/Standard Bandages

PPPC 560705

bicgraphic.com

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7302
Scenic Canada
(stapled)

46154
Charles Tumbler–18oz.

4380 45140
Daily Date Budget Mug
- 11 oz.
45009
Captain’s 15932
Chair KAPSTONTM Pierce
Tote-Pack

55856
Woofer Pen

bicgraphic.com BIC®, the BIC Graphic logo, bicgraphic.com, Good Value (logo)®, britePix™, Atchison™, KOOZIE®, JAFFA®,Triumph™ Calendars, Good Value™, BIC® Sticky Note®, and all related trademarks, logos, and trade dress are

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36607 15895
Superstar KOOZIE®
Award Lunch Break
Kooler
™
15907
AP8018 KOOZIE®
Two-Pocket Olympus 24-Can
Fashion Tote
Kooler
15908
Soft Cover
Spiral Notebook

20027 PPPC 560705
Super Pliers
bicgraphic.com
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Advertising at your fingertips!

Donner Pen 1.50For a
Limited Time
#WC70716 / #WC70716PK (Pink)
$
(A)
Each

Minimum Quantity: 250
Set-up: $60.00

• A shining example of your business

• Smooth, retractable pen action

• High shine colour accents with silver clip & pen tip

• High qualiity metal pen

• Laser engraved for a longer-lasting imprint

• Available in Black or Blue Ink

Available Aquamarine
with Black
Cranberry
300% Larger Imprint Champagne
add 25¢ per pen Graphite
Emerald
Sapphire #WC59060 #WC59050 Pink
Sky
Add a or a
Gift Sleeve... Gift Box

for only 30¢ each

Helping Distributors Create Positive Client Experiences www.windmillcanada.ca

PPPC 980262 • ASI 97249 • UPIC WINCAN • SAGE 67664 • PPAI 387952

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Get your advertising filled
with Digital Ceramic Mugs!

Apply your background, colours, pictures, company name, address
and message to the Classic White Mug, and instantly create
a billboard everyone can get a grip on.

Digital 3.99Design Yours Today for only
Ceramic $ (A)
Mug Each

#WC40100 Minimum Quantity: 144
Set-up: $60.00
• One side, two sides or full wrap
• You decide the layout and colours
• Upload pictures for a personal touch
• 11 oz. White Ceramic Mug
• This mug is BPA FREE & top shelf dishwasher safe

Helping Distributors Create Positive Client Experiences www.windmillcanada.ca

PPPC 980262 • ASI 97249 • UPIC WINCAN • SAGE 67664 • PPAI 387952

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STAYING POWER OF PROMOTIONAL PRODUCTS

Where are they kept?

50% ON SELF 46%
45% KITCHEN 52%
38% VEHICLE
28% OFFICE 30%
27% BATHROOM 33%
27% BEDROOM 37%
27% PORTABLE CARRIER
26% STORAGE 23%
16% SHARED SPACE 31%
14% OUTDOOR SPACE
27%
Source: Mapping Out The Modern Consumer - 2017 PPAI Consumer Study 14%
32 13%

Idea Book 2018 // S t u d y R ep o r t

Swiss-made quality writing tools for international brands promotion. PPPC 20170601

www.premec.ch www.prodir.com

33

www.dmlcreation.com ON ALL IN STOCK CAPS. CONTACT CUSTOMER
SERVICE FOR MORE INFORMATION.

34

www.dmlcreation.com PPPC 20120707

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IDEAS... Keychains

Labels

Golf Tools

Spinners

www.dmlcreation.com

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Patches

Lapel Pins PVC
Silicone Bracelets Products

Lanyards

Premium branding, PPPC 20120707
delivering something special.

37

TM

LEADING SUPPLIER OF SPECIALTY TEMPORARY TATTOOS IN NORTH AMERICA

LOW COST AND MOST EFFECTIVE

INNOVATIVE
PROMOTIONAL
SOLUTIONS

RETAIL PACKAGE

CUSTOM PACKAGE

AVAILABLE

WATER / WATERLESS ADHESIVE ~ SIMPLE • EASY • SAFE... JUST PEEL AND APPLY.

Glitter, Gemstone
Glow In Dark ...
Custom to your Brand

GLITTER GEMSTONE GLOW

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IATNnhdeTnNoRewwO..F.DirsUt ECveIrN…G “PATENT
PENDING”

Stickers with integrated on/off LED Lighting
to highlight your Logo, Event or Brand...
CORPORATE • PROMOTIONS • CONCERTS • EVENTS
TOURNAMENTS • CONVENTIONS • FUNDRAISING

FIXED CLIP ROTATIONAL CLIP NECKLACE/BRACELET

PPPC 20170803

“FanDazzlerz is a registered trademark of Work It Out Inc.”

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40

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PPPC 981201

Auto Safety Kits

NEW!

97-017 | Roadside Rescue Kit 97-229 | Glovebox Safety
as low as $29.95(c) Kit/Document Holder
as low as $18.95(c)
CONLEOUWRS!

AS0405 | Auto Safety Kit
as low as $37.95(c)

97-227J | Auto Medic
as low as $49.95(c)

AS3955 | Roadside Safety justincasepromo.com
as low as $116.95(c)

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Accessories

FLA-780 | Roadside Emergency Flare Kit 21-200x | Visor Frames™
as low as $29.95(c) as low as $5.95(c)
2M1u-l9t1i-8To|oSlawfe/tDyiHgaitmalmTierre Gauge
as low as $19.95(c) NEW!

NEW!

SSWno2w5b0r0u|s3h2" Essential
as low as $5.95(c)

99-188XP | Wet/Dry Car Vac
as low as $16.95(c)

I2An0ss1ai5st0toa0rn/|LcJeituestwin/c2a4seHPRrReomaidusmide D50ia-1l T2i8r|eDGealuugxee Metal TTGire-0G2a1u|gHei-Pressure
as low as $29.95(c) as low as $6.99(c) as low as $3.95(c)

NEW!

FAlAa5sh1i0n0g|LCigOhBtBwE/mMearggnenetciyc Base NEW! F9l9a-s3h1l1ig|hMt wul/tiM-FaugnncetitoicnBRaosaed(s1iWde/SMD)PPPC 20120505
as low as $9.95(c)
as low as $9.95(c)
asi/63711 sage/68711
justincasepromo.com

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PortablePower

NEW!

NEW!

XP-733 | Multifunction XP-735 | Qi Wireless Power Bank
Power Bank Powerstation (7200 mAh) w/2.1A USB Port (10,000 mAh)
as low as $99.95(c) as low as $39.95(c)

NEW!

NEW! XP-734 | Universal World Travel NEW!
Adapter w/ 2 USB Ports
XP-736 | Quick Charge 3.0 as low as $26.45(c)
Power Bank w/ 2 USB Ports (6000 mAh)
as low as $35.95(c) 50-155 | Emergency
PowerStation
as low as $99.95(c)

NEW!

50-188 | Deluxe PowerStation XP-727 | Power Bank
w/ Air Compressor PowerStation (12,000 mAh)
& 200W Inverter as low as $189.95(c)
as low as $199.95(c)
justincasepromo.com

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NEW!

NEW!

97-447 | Sports Player First Aid Fanny Pack EK-450 | Dynamo Solar AM/FM
as low as $18.95(c) Radio/Flashlight w/ USB
as low as $44.95(c)

NEW! XP-737 | Personal Alarm
Keychain w/LED Light
as low as $5.95(c)

NEW!

AA3605 | Waterproof Dry Bag EK-005 | Emergency Rain Poncho
as low as $5.95(c) as low as $1.50(c)

NEW! NEW! NEW! AA3505 | Cooling Towel PPPC 20120505
as low as $4.95(c)
99-312 | Pop-up COBB Lantern 99-314 | Ultra Bright COBB
as low as $6.95(c) Lantern/Flashlight Combo justincasepromo.com
as low as $9.95(c)
asi/63711 sage/68711

PYROOUMPOLTAIONNTS!

Learn more: bit.ly/seedpaperpromo

46

Do you want to have a positive impact on people, your business, and the environment?

These eco-friendly plantable products do just that! Each piece is made with biodegradable post-consumer
materials embedded with seeds so that they grow into plants when planted in soil. Instead of creating
waste, these seed paper promotions grow habitats for important pollinators and create green spaces
that absorb rainwater to help reduce overland flooding.
With more forest fires, hurricanes, and flooding than ever, climate change is impossible to ignore.
But the good news is, we can do something about it. As businesses and as individuals, we ALL have
the power to make a difference by making better choices for the planet.

Take action and get started with your plantable promotions today!

1-877-956-7393 | [email protected] | PPPC# 20111201

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EMOTIONAL CONNECTION TO PROMOTIONAL PRODUCTS

How do promo products make consumers feel?

71%
HAPPY

52%
INTERESTED

46%
THANKFUL

43%
APPRECIATED

29%
IMPRESSED

28%
SPECIAL

23%
CONNECTED

18%
LOYAL

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Source: Mapping Out The Modern Consumer - 2017 PPAI Consumer Study Idea Book 2018 // S t u d y R ep o r t
48

IDEAL ADVERTISING QUALITIES

Categories 27%
are weighted
Provokes
and Action
may not
equal 100%

65% 47% 41%

Visually Personally Provokes
Appealing Relatable Emotion

60%

Clearly
Delivers
Message

Source: Mapping Out The Modern Consumer - 2017 PPAI Consumer Study Idea Book 2018 // S t u d y R ep o r t
49

Plush Toys are Forever
Your brand will remain in the hands and hearts of your customers for years
www.softstuffcreations.com

Get your brand noticed with these furry friends.

We stock both 11” and 6” plush animals in a variety of designs.

And you can dress them up with an
assortment of accessories, such as
a traditional hand knit sweater, a
t-shirt or full medical scrubs. Low
minimums.

6” Mini Me Collection Morris Moose

Priced from $8.50(C) each

11” Plush Collection

Priced from $13.42(C) each

Bucky Beaver Scout Bear Mini Me Mini Me
Rascal Raccoon Harlow Husky

50