at-a-glance

WORKSHOPS AT-A-GLANCE
All times listed are Eastern Daylight Time (EDT) and GMT -4

All Workshops are 2-day (Part-1 on Tuesday and Part-2 on Wednesday)

TUESDAY & WEDNESDAY, MAY 4-5, 2021

11:00 am REGISTRATION / HELP DESK
12:00 pm-12:10 pm
12:10 pm-4:00 pm WELCOME TO THE WORKSHOPS & CONFERENCE / WHAT TO EXPECT

WORKSHOP 1: Practical Playbook for Stephan Liozu, Ph.D, CPP, Founder
Value-Based Pricing Value Innoruption Advisors

WORKSHOP 2: Becoming a Master of Your Brooks Hamilton, VP Services, Zilliant
B2B Pricing Universe

WORKSHOP 3: Negotiation Skills for Pricers and Sales: Lydia Di Liello, CEO and Founder,
Combating Professional Procurement & Winning Capital Pricing Consultants
1:15 pm-1:30 pm
2:30 pm-2:45 pm WORKSHOP 4: Strategic Choice Cascade for Pricing: Karen Chiang, Managing Director, Ibbaka and
4:00 pm-4:05 pm To Drive Growth Targets Steven Forth, Managing Director, Ibbaka
4:05 pm-4:45 pm
WORKSHOP 5: The Key Pricing Capabilities Valerie Howard, Solution Strategy Director, PROS
for Digital Selling Success

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CLOSING COMMENTS / HOUSEKEEPING NOTES

NETWORKING EVENT (TUESDAY ONLY)

TUESDAY & WEDNESDAY, MAY 11-12, 2021

11:00 am REGISTRATION / HELP DESK
12:00 pm-12:10 pm
12:10 pm-4:00 pm WELCOME TO THE WORKSHOPS & CONFERENCE / WHAT TO EXPECT

WORKSHOP 6: Continuous Improvement Methods Navdeep Sodhi, Managing Director,
For Pricing Operations Sodhi Pricing Associates

WORKSHOP 7: Partnering With Sales: Joanne Smith, President,
Best Practices for Price Execution Price to Profits Consulting

WORKSHOP 8: Behavioral Pricing: Shifting the Paradigm Florian Bauer, Ph.D., Founder and Member
from ‘Value-Based Pricing’ to Leveraging ‘Behavioral of the Executive Board, Vocatus AG
Economics’ in B2C and B2B Pricing

1:15 pm-1:30 pm WORKSHOP 9: Best Practices in Pricing B2B Software Scott Miller, Founder and President,
2:30 pm-2:45 pm and Software-Enabled Hardware Miller Associates
4:00 pm-4:05 pm
4:05 pm-4:45 pm WORKSHOP 10: Use Psychology to Improve Pete Morelli, Consulting Manager,
Your Product Offerings, Price Realization, Simon-Kucher & Partners and Chris Michaud,
and Sales Effectiveness Senior Director, Simon-Kucher & Partners

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CLOSING COMMENTS / HOUSEKEEPING NOTES

NETWORKING EVENT (TUESDAY ONLY)

PPS SPRING 2021 VIRTUAL CONFERENCE NEXT STEPS FOR CONTINUOUS IMPROVEMENT
MAY 4-12, 2021 #PPSVIRTUAL21 PRICINGSOCIETY.COM

CONFERENCE AT-A-GLANCE

All times listed are Eastern Daylight Time (EDT) and GMT -4

THURSDAY, MAY 6, 2021

11:00 am REGISTRATION / HELP DESK
11:30 am-12:00 pm Rafi Mohammed, Ph.D., Founder,
12:00 pm-12:15 pm NEW MEMBER WELCOME EVENT Culture of Profit
12:15 pm-1:00 pm WELCOME TO THE CONFERENCE / WHAT TO EXPECT
KEYNOTE PRESENTATION 1: Philip Daus, Partner,
1:00 pm-1:15 pm Boost Your Profits by Implementing Good-Better-Best Simon-Kucher & Partners
1:15 pm-2:00 pm BREAK
KEYNOTE PRESENTATION 2: Lionel Bourgouin, Managing Director
2:00 pm-2:15 pm How to Magnify Your Pricing Power and Partner, BCG
2:15 pm-3:00 pm BREAK
BREAKOUT SESSION Track 1: John Bruno, VP Commerce Strategy, PROS
Debunking Dynamic Pricing:
Why Black Boxes Are Doomed Kamal Sabnani, Principal Data Scientist,
BREAKOUT SESSION Track 2: Vendavo
Plan Like a Futurist for Exponential Channel Growth
BREAKOUT SESSION Track 3: Build Your Competitive Manu Carricano, Ph.D., Founder,
Pricing Edge in the B2B High-Tech Market TheTopLineLab
BREAKOUT SESSION Track 4: Artificial and Human
Intelligence to Navigate Chaotic Markets Kyle T. Westra, CPP, Manager, Wiglaf Pricing
BREAKOUT SESSION Track 5:
3:00 pm-3:15 pm Harnessing Monetization & Transparency
3:15 pm-4:00 pm BREAK
BREAKOUT SESSION Track 1:
5 Ways to Successfully Negotiate Higher Prices Peter Harms, Partner,
BREAKOUT SESSION Track 2: Simon-Kucher & Partners
Translate Pricing Strategy Into Sales Action
BREAKOUT SESSION Track 3: Rick Chappel, Vice President of
Suffering from Consumption? Master Usage-Based Pricing! Customer Success, Zilliant
BREAKOUT SESSION Track 4:
Pricing Innovation in Periods of Crisis James Wilton, Vice President,
BREAKOUT SESSION Track 5: Holden Advisors
4:00 pm-4:05 pm Practical Pricing Leadership
4:05 pm-4:45 pm CLOSING COMMENTS / HOUSEKEEPING NOTES Prakash Bhatia, CPP, Head of North America
KEYNOTE TOWN HALL FORUM Pricing, Kitchen & Bath, Kohler

Scott Sinning, Marketing Manager, Graybar

Rafi Mohammed, Ph.D., Founder,
Culture of Profit

PPS SPRING 2021 VIRTUAL CONFERENCE NEXT STEPS FOR CONTINUOUS IMPROVEMENT
MAY 4-12, 2021 #PPSVIRTUAL21 PRICINGSOCIETY.COM

CONFERENCE AT-A-GLANCE

All times listed are Eastern Daylight Time (EDT) and GMT -4

FRIDAY, MAY 7, 2021

11:00 am REGISTRATION / HELP DESK Laura Preslan, Senior Director, Microsoft
12:00 pm-12:15 pm
12:15 pm-1:00 pm WELCOME TO THE CONFERENCE / WHAT TO EXPECT Phil Barden, Managing Director,
KEYNOTE PRESENTATION 3: DECODE Marketing Ltd.
1:00 pm-1:15 pm Digital Transformation Continues
1:15 pm-2:00 pm BREAK Thorsten Lips, Partner, Horvath & Partners
KEYNOTE PRESENTATION 4:
2:00 pm-2:15 pm What Does ‘Value For Money’ Mean For the Brain Tim Smith, Ph.D., CPP,
2:15 pm-3:00 pm BREAK Founder and CEO, Wiglaf Pricing
BREAKOUT SESSION Track 1:
AI in B2B and B2C Pricing Dan Ferguson, VP Beverage
BREAKOUT SESSION Track 2: Alcohol Solutions, Vistaar
Measuring Pricing Impact
BREAKOUT SESSION Track 3: Kyle Burson, Senior Manager IT
The Role of Pricing in Building Brands Business Relations, Topco
BREAKOUT SESSION Track 4:
Winning in Procurement Activities Jim Dillon, Chief Marketing Officer, Tigo Energy
BREAKOUT SESSION Track 5:
3:00 pm-3:15 pm Practical Pricing Leadership
3:15 pm-4:00 pm BREAK
BREAKOUT SESSION Track 1:
Developing an Economic Value Model Roberto Rivera, Senior Consultant,
BREAKOUT SESSION Track 2: Pricing Solutions
Negotiating with Negotiators: How to Get Customer Buy-In
BREAKOUT SESSION Track 3: Avy Punwasee, Partner,
Can Digital Transformation Solve Your Pricing Challenges? Revenue Management Labs
BREAKOUT SESSION Track 4:
It’s Time to ReStart Growth! Maarten Oosten, Director of
BREAKOUT SESSION Track 5: Data Science, Vistex
4:00 pm-4:05 pm AI-Based Pricing: The Next Step
CLOSING COMMENTS / HOUSEKEEPING NOTES Keith Pigues, CEO and Founder,
Luminas Strategy

Pedro Piccoli Soares, Executive Advanced
Profit Management & AI, Sixt

PPS SPRING 2021 VIRTUAL CONFERENCE NEXT STEPS FOR CONTINUOUS IMPROVEMENT
MAY 4-12, 2021 #PPSVIRTUAL21 PRICINGSOCIETY.COM

PPS SPRING 2021 NEXT STEPS FOR
VIRTUAL CONFERENCE CONTINUOUS IMPROVEMENT

The Professional Pricing Society (PPS) is proud to announce the program for our
2021 Spring Virtual Conference. Since circumstances will not allow us to have our
usual in-person event, we are pleased to offer much more in a Virtual format for the
business community around the world, at significantly lower costs to our members.

PRICING AND OPTIONS
Early Bird Rate (Until 3/25) Regular Rate (After 3/25)

CONFERENCE OPTIONS MEMBER NON-MEMBER MEMBER NON-MEMBER

1 Conference + 2 Two-Day Workshops + CPP $3,295 $3,595 $3,795 $4,095
2 Conference + 1 Two-Day Workshop + CPP
3 Conference + CPP $3,295 $3,595 $3,795 $4,095
4 Conference + 2 Two-Day Workshops
5 Conference + 1 Two-Day Workshop $3,295 $3,595 $3,795 $4,095
6 2 Two-Day Workshops Only
7 1 Two-Day Workshop Only $1,995 $2,295 $2,295 $2,595
8 Conference Only
$1,295 $1,595 $1,595 $1,895

$1,495 $1,795 $1,795 $2,095

$795 $995 $995 $1195

$695 $895 $895 $1095

For options that include the Conference, you can also earn 1 additional CPP credit
by completing the quiz from the May 6th & 7th conference keynote presentations.

Early Bird Rate Expires March 25th.
Non-Members receive a 6-month FREE Membership.

#PPSVIRTUAL21 PRICINGSOCIETY.COM