Toluna News - Year in Review Template EN-US%2FCA

TOLUNA
Our Year in Review

HIGHLIGHTS, UPDATES, PROMOS, WINNERS, HOLIDAY WISHES

January 2018

Dearest  Influencer IN THIS
ISSUE
The year 2017 has been quite the
roller coaster. We would like to take 03 Meeting the teams
the time to thank you and all our 04 2017 Highlights & Updates
wonderful Influencers who have 06 Toluna Sweepstakes
trusted us throughout the years. 08 Prize Draws
As we are about to embark on this 10 Test Products
new year with its share of surprises
and new challenges, we thought it 11 Giving back - donations
would be nice to take a trip down 12 Promotions & contests
memory lane. 13 Upcoming Contests
14 Influencer testimonials
Join us as we travel through the main 16 FAQS - A Community Guide
events of the year 2017 and share 18 Toluna Travels
news on upcoming events for 2018. 20 Happy New Year Wishes

Alex W.

2

Meeting the teams

The Website Community Team

Animates & Moderates the Toluna community

They are the fun team, always ready to hear your new ideas
for improving the community so don't hesitate to share.

Contact here: https://us.toluna.com/people/TolunaTeam
Contact here: https://ca.toluna.com/people/TolunaTeamCA

The Social Media Team

Posts trending and fun content on our FB pages
Swing by our Facebook page to continue influencing your
world by participating in trending debates and fun
animations.

Contact here: https://www.facebook.com/Toluna

The Helpdesk Team

The superheroes who don't wear capes
Always ready to answer your questions about surveys and
rewards. Answers on average in 72h or less.

Contact here: https://us.toluna.com/contactus
Contact here: https://ca.toluna.com/contactus

The Incentives Team

Processes and ships all rewards
Works hand in hand with the above teams to make sure that
all rewards are delivered in the best time possible.
Launches and processes lotteries, test products and all
rewards available on the website.

3

2017 Highlights

HAVE YOU SEEN OUR NEW LANDING PAGE?

October - ongoing

We are always looking for new ideas to improve the website
and make it more interesting for our members.
Thanks to your precious feedback, we have updated our landing pages to not only
reflect what Toluna is all about, but to also make it easier for users to understand how
to use our website. We have already updated most of our pages but if you don't yet see
this design, please know that we are working on launching it in your language as soon
as possible.

NEW FRIEND REFERRAL FEATURE

November

We have recently optimised our Referral program
to include a shareable link; making it a lot easier to invite
friends to Toluna.com. Now, you can simply copy/paste
the referral link and share it on the platform of your
choice.
Once your friend has successfully joined, you will receive
500 bonus points for each referral (points limited to 10
new friends per month)

4

and Updates

WE SAID GOODBYE TO OUR GIFTIES
PROGRAM

July

After 5 years and 7546 winners, we have decided to
put an end to our Gifties program that seemed to be
losing in momentum. Don"t worry, we are working hard
to replace it with something that you will be sure to
enjoy.

LAUNCH OF TOLUNA EVENTS

May

Toluna launched a whole new and fun way to share your
opinion and earn points. These exclusive forums are only
open for a short period to small groups with specific
interests. To be selected to participate, simply answer our
short surveys in the Survey Centre. If your profile
corresponds, you will receive an exclusive invite to the
forum you qualified for.

END OF MOBILE CONTENT BONUS

May

Since the launch of our latest mobile app in 2015, we have
credited bonus points for the 1st content created via the
app. This bonus was no longer needed, as we are already
awarding points for all quality content created on Toluna,
regardless of device.
Please note that you will still be receiving an extra
500 points for every survey you complete via our mobile
app so don't forget to download it.

5

Toluna sweepstakes - 

Did you know that our monthly cash sweepstakes now takes
place weekly?

Before, every month 20 winners could win one of the following cash prizes up for
grabs: 1X2000€, 1X1000€, 1X500€, 2X150€, 3x100€, 12X75€

While this allowed users to earn bigger cash amounts, it also restricted the number
of winners to a few extremely lucky influencers

$100 Since October 1st, every week 25 lucky
members can each win $100!
25 WINNERS
EACH WEEK We made the change with our members
in mind, because we want to make sure
that as many of our loyal members get a
chance to win!

LIST OF OUR 25 LATEST WINNERS

Username 1 Username 1 Username 1 Username 1 Username 1
Username 2 Username 2 Username 2 Username 2 Username 2
Username 3 Username 3 Username 3 Username 3 Username 3
Username 4 Username 4 Username 4 Username 4 Username 4
Username 5 Username 5 Username 5 Username 5
Username 5

6

Monthly to Weekly

Remember: the more active you are, the higher your chances of winning.
Don't delay, come to the website every day to participate in our surveys and

engage in the community

_TaNsU_

I am so happy to be a winner of the Weekly Lottery. When I saw the
points in my account, I could not believe in my eyes. "It must be a
mistake`, I thought, but I understood later that I was just lucky. I
used my points for iPhone X on the quarterly lottery in hopes that I
will have a chance for that too. Good luck to everyone.

lmallan4

I've won!!!!!
OMG Thank you Toluna!!! I've just won £98 on your weekly
lottery & it couldn't have come at a better time! I love this
site!!!

Cherenel

This time it was my turn! Winner of the weekly 100 euros! I found
out yesterday directly in my mail ... oh yes (...) Great Toluna! I
immediately used 500 points to purchase another ticket ... you
never know! hahahahaha.Thanks Toluna!

Roberta210

I am Super Happy, I won the Weekly Lottery. Thank you Toluna, I
already had my Christmas and birthday present in advance. I
already received the 100 Euros yesterday by Paypal, Like anything
can happen... Do not despair, your turn will come too ...

7

Toluna Prize Draws

Toluna organizes 3 prize draws every year for a chance to win the latest
gadgets or cool items that our members would love to have!
Here are the prizes offered in 2017:

iPhone X

We had 3 iPhone X up for grabs just in time for Christmas!
Winners: bukleli09, jadefire6, SwedishWildling

2 winners were selected at random and 1 winner bukleli09 was
the influencer who redeemed the most sweepstakes entries.

Samsung LED TV

We offered 3 X 55-inch curved Samsung
LED TVs, in hopes of bringing the cinema

to the comfort of your home!
Winners: bukleli09, 2terramar & Gold-tec
2 winners were selected at random and as

usual the last winner bukleli09 was the
influencer who redeemed the most
sweepstakes entries

8

Bose QuietComfort
Headphones

To start the year in style we offered
7 Bose QuietComfort headphones.

Winners: dmt.k, kristen_7988,
デジデジ8903, pierpabass,
marionhulzebosch, jhunstonesteel &
Lmam who gives us a review below

Won these Bose QuietComfort 35 Headphones from Toluna and
wow!! They are awesome. They block out any noise around you
and give a smooth, clear, high-quality sound. I love how they are
wireless and I can Bluetooth to my phone to play music as I work
without bothering anyone else, and easily receive calls through
them and get up and move around without worrying about wires
everywhere. I have also used them to play audiobooks for my
7-year-old son (especially on the odd occasion when I have to take him to my meetings
and don't want him to hear any of the conversation). They look good, are comfortable,
very easy to set up and use and they stay charged for ages. I absolutely love these
headphones, we are very grateful to have won them as not something we ever would
have thought to go out and get, but now finding extremely useful and fun, thank you
Toluna.

Stay tuned, our next prize draw starts on Jan 22nd
5 lucky influencers will have a chance to win a:

DYSON V8 ABSOLUTE vacuum cleaner

9

In 2017, Toluna gave

22000 PRODUCTSaway a whopping

What are Toluna Test Products?
These are simply free products that we send to our Influencers

who are willing test samples from our partners and share their

feedback.

To participate, you simply need to apply to the products you

wish to test wait to be selected.

                TEST Of course, you get to keep the
 PRODUCTS product once you have sent in your
feedback.
We have tons of new and cool
products to test in 2018, head on
over to the Test product page to
see what is now available or
coming soon

Special thanks to all the cool Influencers who send us these cute photos. 

10

TgivLeUs bNackA

You’re awesome! 

Together we collected and donated a total of $7890 to the International Red
Cross, to help those affected by natural disasters.
Seeing the engagement of our communities is
heartwarming. You are the reason why Toluna
continuously strives to do better and more!

Do you donate to local charities?
The generosity and kindness of our members inspired us to start

a collection in our Paris office so that we too could donate.
We'd like to thank you all for always being so loving and caring.

Video Hyperlink

11

Toluna Interview

December, 2017

meet two cool,
alomvianzgi,nlga,dfiuens!

57KIMMM

From Texas, USA

One time I randomly received a
package of face serum from a survey
in the mail to test! The product was

absolutely amazing . It gave me
absolute pleasure to participate an

give my honest opinion.

12

PINK03

From Quebec, Canada

I’m definitely going to stick
around. Toluna has so many
aspects that interest me. I love it. I
will continue to contribute
content, vote on content, and do
surveys. I’ll make a difference.

rinetaedrvtiheewetnotdiraey!

Click here

13

Our Influencers share

Did you know we have a public hashtag on Facebook, Twitter and Instagram
where users can share pictures of what they have earned or won on Toluna?

#TolunaWins

If you have ever wondered what other Influencers from other communities are
winning on Toluna, swing by to have a look.

14

the love - #TolunaWins

If you really enjoyed your gift and would like to say more, you can also send us
a cute video like Dilan from the Turkish community:

Video goes
here if

applicable

15

An Influencer's guide

Wearhnatoins Ttholeunbeas?t way to Hcoonwtencat?n I earn points for

Answering surveys is the fastest way You can also earn points for creating
to earn points. content. From 100 to 1000 points per
You can complete them by email or piece of good quality content.
directly from the Survey Centre on Insider tip: We are more likely to
the website. credit Polls and Topics as they
generate more interaction.
What is good content?
Acarne etahrernepootihnetrs?ways I
Good content is simply content that
has an illustration (picture or video) Sponsored polls: Sponsored polls
and generates interesting are special polls that allow you to
feedback. earn 15 points every time you vote
Original and authentic content will on one of them
also get higher and more frequent Contests: You can earn 100 to
bonuses. 5000 points per contest and
sometimes up to 10,000 points
How often should I post? depending on the difficulty.
Leaving great comments: You can
You can post every day or at your own earn 100 – 1000 points for
leisure. However, no matter how great comments on all topics so don't
your content is, if you post >10 pieces forget to participate.
of content in a 5-minute window it will
be perceived as spam; since it doesn’t
allow users to see content from other
influencers which might be frustrating.
Please wait at least 10 minutes
between posts.

16

to Enjoying Toluna

As in all communities where users share opinions and debate their point of
view; it may happen that you will not always like or agree with the opinions
posted by your fellow Influencers.
When this happens, there are a few things you can do to avoid quarrels and
keep the exchanges in the community interesting and respectful.

TgouliudnealinCeosm? munity aWdnohnoat'tht egsrehtoIuanllfdolnuIgendwcoeitrih?f I

We do our best to moderate the site's The first thing you should do is avoid
content and comments, in order to and ignore the user and his/her
make Toluna enjoyable for all users. content. Not only will this allow you to
If you would like to report misuse of enjoy the site a lot more, it will prevent
inappropriate content, please use the unnecessary frictions.
Contact Us link. Just take a deep breath and keep
Remember: scrolling. It's as simple as that!
1) Be courteous and respectful of other
users
2) Do not spam the community
3) Do not promote personal pages/
channels/ sites
4) Make interesting friends
5) Enjoy the community

CimanprIovsehtahree siidteea?s to

YES, please do. You can send us an 17
email using the contact us link or just
post a message on our Toluna Team
wall. We are always open to new ideas
that could make Toluna even better.

If you are an active influencer on
the Toluna community, you know

    LUNAthat we are an international team of

Community Managers who try our

TRAVELSbest to share some of the fun things

that the team is up to.
To start the new year, we thought it would be cool to share a few pictures of the
countries we have visited in the past few months.

Can you guess where the Community Manager is in each picture?

1
2

3 4
18

5
6

7
8

How many do you think you 9
guessed correctly?

Check answers

19

HAPPY NEW YEAR

As this new year begins, we would like to take a moment to thank all our
dear Influencers for your loyalty and dedication.
2017 had its share of ups and downs but we hope that with your help, 2018
will be a great and productive year for us all!
Special thanks to the hundreds of users who took the time to send us your
2018 wishes. We couldn't add each and every video to the complication
but know that we watched and enjoyed every single one of them.
Thank you, Thank you, Thank you!

Hyperlink
Added

20

Thanks to all our
wonderful

members without
whom, this would
not be possible!

SEE YOU SOON ON TOLUNA.COM

Influence Your World