LittleOttersIdentitybook

IDENTITY STYLE GUIDE

2

IDENTITY STYLE GUIDE

TABLE of CONTENTS

LOGO 04 3
Final Logo 10
Logo Variations 12
COLORS 14
Color Using 18
Breakdown
FONTS

IMAGES
Product Examples

ICONS
For web and Product use

LOGO

Final Logo

4

Logo Variations

5

B&W LOGO

Final Logo

6

Logo Variations

7

LOGO (backgrounds)

Final Logo (any variation of the color palette)

8

little O
WHERE IMAGI NATIONS SWIM WILD!

Logo Variations (any variation of the color palette)

9

COLORS

Color Useage ECSTASY LOCHMARA MINE SHAFT GRAY

CERULEAN FOR WEB USE FOR WEB USE FOR WEB USE FOR WEB USE
R: 247 G: 120 B: 36 R: 0 G: 112 B: 189 R: 77 G: 77 B: 77 R: 128 G: 128 B: 128
10 FOR PRINTING USE FOR PRINTING USE FOR PRINTING USE FOR PRINTING USE
C: 0 M: 66 Y: 98 K: 0 C: 87 M: 53 Y: 0 K: 0 C: 65 M: 58 Y: 57 K: 37 C: 52 M: 43 Y: 43 K: 8
FOR WEB USE
R: 5 G: 150 B: 214
FOR PRINTING USE
C: 77 M: 27 Y: 0 K: 0

Breakdown

40%
90%

40%
90%
40%
90%

40%
90%
40%
90%
20% 100% 60%80%20%100%80%20%100%80%
30% 50%70%30%70%30% 70%

10% 11

60%20%100%80%20%100%80%
50%30%70%30%70%

10%

60%
50%

10%

60%
50%

10%

60%
50%

10%

FONTS

Hickory Jack
Aa12
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

1234567890(,.;:?!$&*)

The Next Font

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890(,.;:?!$&*)

13

Simple Print Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Aa 1234567890(,.;:?!$&*)

IMAGES

14

105

IMAGES

16

107

ICONS

18

19

Little Otter Gloves
Website: littleottergloves.com
Facebook: https: facebook.com/

littleottergloves/