OXFORD SAND SEEDSTITCH White
Recto Rayé/ Verso Uni - Front Striped/ 100% Coton - 100% Cotton
Back Solid 275x230
Tissé Teint, Coton Egypte - Yarn Dyed, Couverture
Egyptian Cotton Bed Blanket
80 fils/cm² - 200 threads/sq inch OXFORD SAND
Housse de Couette, Taie sac, Taie à volant Tissé Teint, Coton Egypte - Yarn Dyed, Egyp-
Duvet Cover, Sham, Pillowcase tian Cotton
OXFORD SAND 80 fils/cm² - 200 threads/sq inch
Tissé Teint, Coton Egypte - Yarn Dyed, 45x45
Egyptian Cotton Coussin décoratif
80 fils/cm² - 200 threads/sq inch Decorative Pillow
Drap Housse
Fitted Sheet Ralph Lauren Merchandising Book SS19 | 51
OXFORD SAND
Tissé Teint, Coton Egypte - Yarn Dyed,
Egyptian Cotton
80 fils/cm² - 200 threads/sq inch
Drap Plat
Flat Sheet
IN LINE BEDDING COLLECTION - Oxford Sand
ACCESSORIES COLLECTION
SPRING 2019
DECORATIVE PILLOWS & THROW BLANKET
RL CABLE NEW RL FLAG Navy
100% Cotton, 5 colors, decorative pillow 45x45cm & throw blanket 130x180cm 100% Cotton, decorative pillow 50x50cm & throw blanket 140x180cm
NEW Yellow Red
NEW Cobalt Charcoal
Navy
ACCESSORIES COLLECTION - Decorative Pillow & Throw Blanket Ralph Lauren Merchandising Book SS19 | 54
DECORATIVE PILLOWS & COVERLET
RL PONY SEEDSTITCH WHITE
100% Cotton, 3 colors, decorative pillow 50x50cm 100% Cotton, 275x230cm
NEW Red/White NEW Navy/Red Navy
BRIDGETTE & NADINE AIDEN OFF WHITE
100% Cotton, decorative pillow 55x55cm 100% Cotton, 280x245cm
NEW Bridgette NEW Nadine
ACCESSORIES COLLECTION - Decorative Pillows & Coverlet Ralph Lauren Merchandising Book SS19 | 55
DECORATIVE PILLOWS & BLANKET
WYATT QUILTED RL VELVET
100% Cotton, 4 colors, pillows 65x65cm & blankets 280x245cm 100% Cotton, 3 colors, 50x50cm
Gray
Navy
White Navy
Silver Taupe
Cape Tan Ralph Lauren Merchandising Book SS19 | 56
ACCESSORIES COLLECTION - Decorative Pillows & Blanket
BATH LINEN COLLECTION
SPRING 2019
POLO PLAYER Towel
Coton Peigné Egypte, Broderie P. Player, 10 Couleurs, 600gr/m²
Egyptian Cotton, Contrasted P. Player Embroidery, 10 Colors, 600gr/m²
NEW Turquoise NEW Sunset orange White River Blue Travertine
Dune
Medium Green Red Rose Marine Pebble
TAPIS DE BAIN/ BATH MAT
Cloth (33x33cm) x6
Guest (40x75cm) x6
Towel (50x100cm) x6
Shower (75x140cm) x3
Bath Sheet (90x170cm) x2
Bath Mat (55x90cm) x2
Bathrobe x1
BATHLINEN COLLECTION - Polo Player Towels Ralph Lauren Merchandising Book SS19 | 58
POLO PLAYER Bathrobe
Peignoir à capuche, Coton Peigné Egypte, Broderie contrastée Polo Player , 6 Couleurs, 600gr/m²
Hooded Bathrobe, Egyptian Cotton, Contrasted Polo Player Embroidery, 6 Colors, 600gr/m²
S,M,L,XL
NEW Turquoise NEW Sunset Orange Red Rose Marine Pebble White
CABLE Towel
Logo Polo Brodé, 3 Couleurs, 500 gr/m²
Polo Pony Embroidered, 3 colors, 500gr/m²
NEW Tango red Marine White
Guest (42x71cm) x6
Shower (62x137cm) x3
Bath Sheet (92x183) x2
BATHLINEN COLLECTION - Polo Player Bathrobe & Cable Towel Ralph Lauren Merchandising Book SS19 | 59
AVENUE Towels
Coton Egypte, Brodé RL , 10 Couleurs, 750 g
Egyptian Cotton, Embroidered RL, 10 Colors, 750 g
Sand Linen Red Amethyst White
Sea Mist Peacock
Charcoal Graphite Midnight
TAPIS DE BAIN/ BATH MAT
Cloth (16x22cm) x6
Guest (42x70cm) x6
Towel (50x100cm) x6
Shower (75x137cm) x3
Bath Sheet (100x183cm) x2
Bath Mat (50x80cm) x2
Bathrobe x1
BATHLINEN COLLECTION - Avenue Towels Ralph Lauren Merchandising Book SS19 | 60
LANGDON Bathrobe DONCASTER Bathrobe
100% Coton, 4 couleurs, 450gr/m² Peignoir masculin, tissu Doncaster, 2 Couleurs, 350gr/m²
100% Cotton, 4 colors, 450gr/m² Men bathrobe, Doncaster fabric, 2 Colors, 350gr/m²
M,L,XL M, L, XL
Cape Tan White Cape Tan Navy
Embroidery Navy Embroidery Navy
Charcoal Midnight
Embroidery Black Embroidery White
BATHLINEN COLLECTION - Langdon & Doncaster Bathrobe Ralph Lauren Merchandising Book SS19 | 61
OXFORD Towel OXFORD Bathrobe
Eponge blanche bordée du tissu Oxford, broderie Polo Player, 3 Couleurs Eponge blanche bordée du tissu Oxford, broderie Polo Player, 3 Couleurs
White body with Oxford fabric, Polo Player embroidered, 3 Colors White body with Oxford fabric, Polo Player embroidered, 3 Colors
UNIVERSITY STRIPE TOWEL 550gr/m² UNIVERSITY STRIPE BATHROBE
Kimono, 360gr/m², M,L, XL
Charcoal Blue Dune Charcoal Blue Dune
Wash Cloth (30x30) x6
Mitt (15x22) x6
Towel (50x100) x6
Shower (70x140) x3
Bath Sheet (100x183) x2
BATHLINEN COLLECTION - Oxford Towel & Bathrobe Ralph Lauren Merchandising Book SS19 | 62
POLO JACQUARD Beach Towel KACIE Beach Towel
100% Cotton, Jacquard, 100x170cm, 5 colors, 500g/m² 100% Cotton, 92x170cm, 500g/m²
NEW Orange/Cobalt NEW White/Green Yellow Navy
Cobalt/Red White/Navy Yellow/Cobalt
BATHLINEN COLLECTION - Beach Towels Ralph Lauren Merchandising Book SS19 | 63
CL RALPH Beach Towel CL HAMMAM Beach Towel
100% Cotton, 92x170cm, 2 Colors, 500g/m² 100% Cotton, Jacquard, 92x170cm, Ralph Lauren embroidered, 3 Colors, 380gr/m²
NEW Red Navy NEW Navy Purple Orange
BATHLINEN COLLECTION - Beach Towels Ralph Lauren Merchandising Book SS19 | 64
MERCHANDISING DIRECTIVES
SPRING 2019
BED LINEN BACK WALL
SAINT JEAN
OPTION 1 : Combination with RL624 White & Langdon Navy *
OPTION 2 : Combination with Alston Navy & Polo Player White
* Mixer avec Radnor si toujours en stock - Mix with Radnor if stock available
1 1. Produits en Exposition - Display Products *
2. Housse de Couette - Duvet Cover
2 3. Taie d’Oreiller - Pillowcase/Sham
3 4. Drap Housse - Fitted Sheet
4 5. Drap Plat - Flat Sheet
5
* Privilégiez d’exposer les taies d’oreiller à volant.
5 Always keep in mind to display a sham.
OPTION 1 OPTION 2 Ralph Lauren Merchandising Book SS19 | 67
BED LINEN BACK WALL - Saint Jean
BED LINEN BACK WALL
MARIGOT BAY
OPTION 1 : Combination with Baxter Sand & Oxford Sand
OPTION 2 : Combination with Baxter/Oxford Sand, Alston/Polo Player Dune & Polo Player White
1 OPTION 2 1. Produits en Exposition - Display Products *
2 2. Housse de Couette - Duvet Cover
3 3. Taie d’Oreiller - Pillowcase/Sham
4 4. Drap Housse - Fitted Sheet
5 5. Drap Plat - Flat Sheet
OPTION 1 * Privilégiez d’exposer les taies d’oreiller à volant.
Always keep in mind to display a sham.
BED LINEN BACK WALL - Marigot Bay
Ralph Lauren Merchandising Book SS19 | 68
BED LINEN BACK WALL
BLANC BLEU
OPTION 1 : Combination with RL624 White & Langdon Navy *
OPTION 2 : Combination with Langdon Navy, RL624 White & Doncaster Navy
* Mixer avec Radnor si toujours en stock - Mix with Radnor if stock available.
1 OPTION 2 1. Produits en Exposition - Display Products *
2 2. Housse de Couette - Duvet Cover
3 3. Taie d’Oreiller - Pillowcase/Sham
4 4. Drap Housse - Fitted Sheet
5 5. Drap Plat - Flat Sheet
OPTION 1 * Privilégiez d’exposer les taies d’oreiller à volant.
Always keep in mind to display a sham.
BED LINEN BACK WALL - Blanc Bleu
Ralph Lauren Merchandising Book SS19 | 69
BED LINEN BACK WALL
NORWICH ROAD
OPTION 1 : Combination with Alston Navy & Polo Player Red
OPTION 2 : Combination with Alston Dune, Polo Player Red & Dune
1 OPTION 2 1. Produits en Exposition - Display Products *
2 2. Housse de Couette - Duvet Cover
3 3. Taie d’Oreiller - Pillowcase/Sham
4 4. Drap Housse - Fitted Sheet
5 5. Drap Plat - Flat Sheet
OPTION 1 * Privilégiez d’exposer les taies d’oreiller à volant.
Always keep in mind to display a sham.
BED LINEN BACK WALL - Norwich Road
Ralph Lauren Merchandising Book SS19 | 70
BED LINEN BACK WALL
CASSIE
OPTION 1 : Combination with Doncaster Cape Tan / Langdon & RL624 Cape Tan
OPTION 2 : Combination with Alston Dune / Baxter & Oxford Sand
1 1. Produits en Exposition - Display Products *
2 2. Housse de Couette - Duvet Cover
3 3. Taie d’Oreiller - Pillowcase/Sham
4 4. Drap Housse - Fitted Sheet
5 5. Drap Plat - Flat Sheet
OPTION 1 * Privilégiez d’exposer les taies d’oreiller à volant.
Always keep in mind to display a sham.
BED LINEN BACK WALL - Cassie
OPTION 2
Ralph Lauren Merchandising Book SS19 | 71
BED LINEN BACK WALL
DURANT
OPTION 1 : Combination with Langdon / RL624 White & Langdon / RL624 Navy
OPTION 2 : Combination with Polo Player White & Alston Navy
1 1. Produits en Exposition - Display Products *
2 2. Housse de Couette - Duvet Cover
3 3. Taie d’Oreiller - Pillowcase/Sham
4 4. Drap Housse - Fitted Sheet
5 5. Drap Plat - Flat Sheet
OPTION 1 * Privilégiez d’exposer les taies d’oreiller à volant.
Always keep in mind to display a sham.
BED LINEN BACK WALL - Durant
OPTION 2
Ralph Lauren Merchandising Book SS19 | 72
BED LINEN BACK WALL
DONCASTER x3 : Navy, Cape Tan & Silver
LANGDON/RL624 x3 : Navy, Cape Tan & Silver
1 1. Produits en Exposition - Display Products *
2 2. Housse de Couette - Duvet Cover
3 3. Taie d’Oreiller - Pillowcase/Sham
4 4. Drap Housse - Fitted Sheet
5 5. Drap Plat - Flat Sheet
BED LINEN BACK WALL - Doncaster / Langdon * Privilégiez d’exposer les taies d’oreiller à volant.
Always keep in mind to display a sham.
Ralph Lauren Merchandising Book SS19 | 73
BED LINEN BACK WALL
BAXTER Charcoal combined with Oxford Charcoal/Polo Player Pebble (or Alston Pebble)
BAXTER Blue combined with Oxford Blue/ Polo Player White
BAXTER Sand combined with Oxford Sand/Polo Player Dune (or Alston Dune)
BED LINEN BACK WALL - Baxter / Oxford Ralph Lauren Merchandising Book SS19 | 74
BED LINEN BACK WALL
SARANAC PEAK combination with Polo Player Red & Polo Player Navy
BAXTER x3 combined with Oxford
ALSTON x3 combined with Polo Player
BED LINEN BACK WALL - Classification Ralph Lauren Merchandising Book SS19 | 75
4 BED LINEN FREESTANDING
1
NORWICH ROAD : combined with Alston Navy/Dune & Polo Player Marine/Dune
2
Matching Accessories & Bath
3
1. Housse de couette - Duvet Cover * *Présenter des produits complémentaires associés **Suspendre sur les barres un plaid
2. Taie d’Oreiller - Pillowcase/Sham* à chaque modèle pour rythmer l’îlot. associé à la gamme/modèle
3. Drap Housse + Drap Plat - Flat + Fitted Sheets* - -
4. Plaid - Throw Blanket**
Display complementary products according the Throw blanket to be hanged on the bars according
collections on the freestanding the collections on the freestanding
BED LINEN FREESTANDING - Fashion Bed Ralph Lauren Merchandising Book SS19 | 76
BED LINEN FREESTANDING
OPTION 1 : x2 colorways : Baxter combined with Oxford Blue/Charcoal
OPTION 2 : x3 colorways : Doncaster combined with Langdon Navy/Silver/Cape Tan
4
1
2
3
1. Housse de couette - Duvet Cover * *Présenter des produits complémentaires associés **Suspendre sur les barres un plaid
2. Taie d’Oreiller - Pillowcase/Sham* à chaque modèle pour rythmer l’îlot. associé à la gamme/modèle
3. Drap Housse + Drap Plat - Flat + Fitted Sheets* - -
4. Plaid - Throw Blanket**
Display complementary products according the Throw blanket to be hanged on the bars according
collections on the freestanding the collections on the freestanding
BED LINEN FREESTANDING - Classification Ralph Lauren Merchandising Book SS19 | 77
POLO PLAYER Towel
CL Polo Player Colorama & towels wall elevation
x6
Pebble, Marine, Red rose, Green, River Blue, White
x8
Pebble, Dune, Marine, Red rose, Green, River Blue, White, Turquoise
x 10
Pebble, Dune, Marine, Red rose, Green, River Blue, Travertine, White, Turquoise, Sunset orange
CL PLAYER TOWELS - BATHLINEN COLLECTION Ralph Lauren Merchandising Book SS19 | 78
CL POLO PLAYER Towels folding
DRAP DE BAIN, DOUCHE & TOILETTE TAPIS DE BAIN INVITE CARRE
Bath Sheet, ShowerTowel & Hand Towel Bath Mat Guest Towel Wash Cloth
Wash Cloth
Guest Towel
Hand Towel
Bath Mat
Shower Towel
Bath Sheet
Plier la serviette jusqu’à ce que le logo soit visible All Polos should be placed
Roll up the towel until the logo is visible on the left hand side
TOWELS FOLDING - CL Player Towels Ralph Lauren Merchandising Book SS19 | 79
AVENUE Towel
CL Polo Player Colorama & towels wall elevation
Mural x 9 colorways
x6
Graphite, Charcoal, Sea Mist, White, Peacock, Midnight 1
x8
Graphite, Charcoal, Sea Mist, White, Peacock, Midnight, Linen, Sand 2
3
x9
Graphite, Charcoal, Sea Mist, White, Peacock, Midnight, Amethist, Linen, Sand 4
x 10
Graphite, Charcoal, Sea Mist, White, Peacock, Midnight, Amethist, Red, Linen, Sand 1. Douche - Shower x5
2. Invité - Guest x4
Toilette - Hand x4
Carré - Wash Cloth x6
3. Tapis de bain - Bath mat x2
Drap de bain - Bath sheet
4. Tapis de bain - Bath mat x2
Drap de bain - Bath sheet
Ralph Lauren Merchandising Book SS19 | 80
AVENUE Towels folding
DOUCHE INVITE & TOILETTE TAPIS DE BAIN CARRE DRAP DE BAIN
Shower Towel Guest Towel & Hand Towel Bath Mat Wash Cloth Bath Sheet
RALPH LAUREN RALPH LAUREN RALPH LAUREN RALPH LAUREN RALPH LAUREN
RALPH LAURENLogo visible RALPH LAUREN RALPH LAUREN
RALPH LAUREN RALPH LAUREN
RALPH LAUREN RALPH LAUREN RALPH LAUREN
Logo visible
RALPH LAUREN
RALPH LAUREN
TOWELS FOLDING - Avenue Towels Ralph Lauren Merchandising Book SS19 | 81
RALPH LAUREN NEWS
SPRING 2019
HOTEL LE DUC
Market Week - Paris
RALPH LAUREN NEWS - Market Week Spring 2019 Ralph Lauren Merchandising Book SS19 | 84
HOTEL LE DUC
Market Week - Paris
RALPH LAUREN NEWS - Market Week Spring 2019 Ralph Lauren Merchandising Book SS19 | 85
HARRODS, London
England
RALPH LAUREN NEWS - Corners Ralph Lauren Merchandising Book SS19 | 86
PRINTEMPS HAUSSMANN
Paris
RALPH LAUREN NEWS - Corners Ralph Lauren Merchandising Book SS19 | 87
DE BIJENKORF, Eindhoven
Netherlands
RALPH LAUREN NEWS - Corners Ralph Lauren Merchandising Book SS19 | 88
ALSTERHAUS, Hamburg
Germany
RALPH LAUREN NEWS - Corners Ralph Lauren Merchandising Book SS19 | 89
PRINTEMPS VELIZY II
France
RALPH LAUREN NEWS - Corners Ralph Lauren Merchandising Book SS19 | 90
LARTUSI, Tallinn
Estonia
RALPH LAUREN NEWS - Corners Ralph Lauren Merchandising Book SS19 | 91
PACKAGING
Coffret pliable 38x38x14 sur fond bleu, Lettres dorées
Foldable blue box 38x38x14, Gold letters
Sac cadeau 40x15x51 sur fond bleu, Lettres dorées
Blue gift bag 40x15x51, Gold letters
Sac RL FR 041046
Sac cadeau 40x15x27 sur fond bleu, Lettres dorées
Blue gift bag 40x15x27, Gold letters
Sac RL FR 041027
Ralph Lauren Merchandising Book SS19 | 92
CONTACT INFO
MERCHANDISING TEAM
10 rue de la Pépinière 75008 Paris
Elise Léger
0033 (0)6 24 47 03 19
[email protected]
Julie Debord
[email protected]
Capucine Pernet
[email protected]