SPRING 2024 – RETAIL INITIAL MONOGRAMS 500 - BLOCK FONT
ABC Middle Center ABC Tub Mat Options: Centered Short Side ABC Linen Guest Towel Centered CenteredABC Bath Towel/Sheet Centered ABC Hand Towel A Wash Cloth: Lower Left Corner A Centered ABC Tip Towel Centered Center Above Cuff ABC Standard Case Center Above Cuff ABC King Case Center Above Cuff ABC Flat SheetABC Standard Sham Upper Center ABC Boudoir Middle Center Centered Short Side CBA Decorative Throw ABC King Sham Upper Center ABC Duvet, Coverlet, Blanket Middle Center ABC Continental Sham Upper Center Middle Center Michael April 4, 2016 Boudoir Pillow Centered Short Side Michael Decorative Throw FULL NAME MONOGRAMS BED LINENS Cocktail Napkins: ABC 6x6 Middle Center ABC 6x9 Centered Short Side Dinner Napkin Options: ALower Left Corner ABCCatty Corner Placemat Options: AUpper Left Corner ABC Upper Center ACentered Left - Short Side Tablecloth Options: ABCCatty Corner ABC CBA Host/Hostess - Middle of both ends TABLE LINENS BATH NOTE: FOR THREAD COLORS FOR BEDDING REFER TO FESTIVAL 902 COLORS OR CALL CUSTOMER SERVICE FOR ASSISTANCE. PLACE MENTS Decorative Pillows: A Middle Center *Terzo Pillow only
APPENDIX
UNDERSTANDING SHEETING CONSTRUCTION THREAD COUNT The definition of thread count is a complex one, so we have chosen not to list any reference of thread count on any retail price lists or packaging. Thread count is just a numerical indication, and it is defined by us as being “determined by counting all of the threads woven into a square inch of fabric regardless of the number of ply yarns used”. If, for example, we use a single ply yarn in both the warp and weft, we count the single ply as one yarn. If we use a two-ply or multi-ply yarn in the warp or weft (as we often do to achieve the finest fabric, using the finest, longest staple yarn possible) we count both or each ply yarn in that square inch rather than count a two-ply twisted yarn as just one yarn. In truth, to understand what creates the softest hand, the finest drape, the most lustrous finish, and the world’s most luxurious linens, you must consider more than just thread count, which is simply a measure of the number of yarns woven into one square inch of fabric, as that is only one part of the story. The quality of a sheet is determined by three other key components as well, but it all starts with the quality of cotton, and the yarn itself. COTTON and YARN QUALITY The world’s finest cotton possesses a longer staple fiber than all other cottons (staple referring to each individual tiny cotton fiber or “hair”). We are involved in the creation of our bed linens every step of the way, allowing us to select only the very best long-staple and extra-long-staple cotton from Egypt and around the globe to be used in SFERRA linens. Once we’ve ensured the superiority of our raw materials, we have it cleaned and spun it into the smoothest, most silken-like yarns. The premium quality of our yarns is a direct function of this long cotton fiber length, since long-staple cotton can be spun into a smoother, stronger, and much finer yarn. Indeed, we have spun yarns so fine that we were able to innovate new weave constructions to craft some of the highest thread count fabrics known in our industry. Most notably, we utilize highly prized Giza 45 Egyptian cotton in our SFERRA GIZA 45 Collection of bed linens. GIZA 45 is a special genus of cotton known as ‘The Queen of Egyptian Cotton’, renowned for its superior attributes which are cultivated and nourished in the exceptionally fertile soil of the Nile River Delta. In the final steps of the process, we have these lush yarns woven in Italy by the foremost textile experts, in the world’s finest mills. THE CONSTRUCTION At SFERRA, we revere craftsmanship. Since Gennaro Sferra first brought his exquisite handmade Venetian laces to this country over a century ago, we have always enlisted the world’s finest spinners, weavers, sewers, embroiderers and artisans to craft our extraordinary linens. Thanks to generations of experience and expertise, at SFERRA we understand yarns the way a vintner understands grapes: what type and fineness of yarn to choose for each weave, and how to fine-tune each technical factor - from the number of picks sent through the shuttle, to the diameter of the yarn - to create the desired hand for our crisp or chamois-soft percales, silken sateens, and lustrous jacquards. We have built relationships with the best mills who blend centuries-old history and knowledge of their craft with cutting-edge textile technologies, looms and facilities. How we create the world’s finest cotton percales, sateens and jacquards are trade secrets, but our customers are the beneficiaries. We use a variety of yarn sizes (and thus, yarn fineness) to produce the different desired attributes and qualities of our sheeting: Our Celeste percale has a chamois-soft hand, while the Sereno makes for a very crisp and cool percale. And we were able to spin a yarn so fine that we created Milos and Savio, and are continuing to develop additional designs in this ne plus ultra category of sheeting, thanks to the phenomenal response from our customers. Our SFERRA GIZA 45 reaches a new level of quality utilizing a yarn heretofore not seen in our industry. THE FINISHING After premium cotton has been spun and woven into cloth of the very best luxury quality, the process doesn’t stop there. Our attention to detail continues into the fabric finishing and sewing, which can also dramatically affect the feel and the quality of the final product. Most all of our cotton sheets are mercerized - a process that helps plump the fibers, giving the fabric greater luster and strength, yet, we don’t sanforize our sheets (a process designed to help reduce shrinkage), preferring instead to cut our fabrics generously to allow for shrinkage. Our state-of-the-art finishing brings out the subtle sheen of a sateen, the softest nap of cotton, the richest, longest-lasting colors and enhances both the feel of the fabric and the quality of the weave. The fabric does not leave our mills unless it is as unblemished, smooth and sleek as possible, and unless it has achieved SFERRA’s exacting standards and impeccable quality. The final luxurious touch: instead of running decorative stitching or lace straight across the top cuff of the sheet, we use a European return. This means the design is formed with a mitered corner, and then continues 22 inches along the side of the sheet, which creates a much more finished, elegant look when the top sheet is turned down over the blanket cover. The end result of all this care and attention, every step of the way, is a difference you can feel, in sheets that are woven with the luxury tradition of fine heirlooms. But don’t take our word for it: feel a SFERRA sheet for yourself, and know that you can trust the integrity of the company who made it, as well as the retailer who sells it to you. Trust your hand, because nothing feels better than getting into bed at night nestled in the world’s most luxurious linens. 11 EAST 20TH STREET, NEW YORK, NY 10003 SFERRA.COM T 732 225 6290 [email protected]
FREQUENTLY ASKED QUESTIONS THAT YOU MAY FIND HELPFUL... How long should my bed sheets last? With proper care, fine bed linens can last for many years. In order to assure the long life of your bed linens, it is best to alternate the use of each set on a weekly basis. Three sets of sheets for each bed is a good guideline to follow: one on the bed, one in the wash, one in the closet. In between each use, launder and store your linens in a well-ventilated space. For best results when laundering, use a non-chlorine bleach and gentle liquid detergent. Wash on a gentle cycle with warm water. Line dry or tumble dry until slightly damp. Over-drying or drying on too hot a setting is the single biggest factor in reducing the life of your sheets. Are SFERRA sheets sized the same as American sheets? We over-cut our sheets and top-of-bed ensembles for generous sizing. This feels more luxurious, allows for shrinkage, and accommodates today’s deeper pillow-top mattresses, so you won’t ever feel “short-sheeted.” The dimensions listed for duvet covers and shams do not include the flanged borders that surround the duvet or pillow; they reflect the pocket size only. What is the average depth of a mattress so I can find the right size fitted sheet? Mattresses vary in thickness. Some people put featherbeds on top of mattresses, and many new mattresses have pillow tops for additional depth. Standard and older mattresses average 9 to 12 inches, while newer pillow-top mattresses are 14 to 16 inches deep and up. All of our fitted sheets are cut generously, to 17 inches deep. How can I be sure my sheets won’t shrink, and will continue to fit my bed after laundering? All cotton will shrink to some extent, but we anticipate this by cutting our items larger to allow for shrinkage. We also design almost all our fitted sheets with extra-deep 17-inch pockets, which allows for the deep, pillowtop mattresses that are popular in the United States, and also ensures that the elastic will not be over-stretched, leading to stress on the seams and fabric. Many of our bed linens are woven on extra-wide 120-inch looms, which allows us to create wider sheets and deeper fitted sheets. Do I need to iron my cotton sheets? Many people do not iron their sheets, preferring the comfort of cotton and not minding its slightly wrinkled natural state. To help your sheets to look as crisp as possible, be sure not to over-dry them. Wash them in warm water with a cool rinse, dry them on a low setting, and remove them from the dryer promptly while they are still slightly damp, then hang or fold to smooth. Minimal touching up with an iron-on the cuff or return, for example, will give a crisper appearance, especially to embroidered sheets (be sure to iron embroidery on the reverse side). Of course, for the most elegant appearance, some people do prefer to have their sheets ironed. Why do some sheets lose their sheen after laundering? Sateen sheets, after their first washing, will lose some of their shine and silkiness due to the construction of sateen weaves. Ironing will smooth the fibers and restore the luster and the sheen of the fabric. How does one dress a formal bed? First, the bed skirt is placed between the mattress and box spring. It can coordinate with the blanket cover, the duvet cover or the sheeting, or be a simple classic, like a matelassé. The fitted sheet comes next, then a flat sheet. Because Sferra sheets are designed with the luxury of a “European return,” meaning any embroidery or hemstitching continues for at least 22 inches up each side of the flat sheet, they are designed to be left untucked at the top, then folded down over the blanket and blanket cover. The blanket is added next, and can be tucked in. Then, for a formal bed or in summer or a warm climate, a matelassé or jacquard coverlet is placed atop the blanket, and the flat top sheet is folded gracefully over the top of the blanket - the “European return”. The coverlet or blanket cover may be either tucked in or left untucked, according to its weight and your preference. In colder climates, a down duvet is added and folded in half at the end of the bed. Or, for a less formal look in cold weather, use just a duvet and not a coverlet. 11 EAST 20TH STREET, NEW YORK, NY 10003 SFERRA.COM T 732 225 6290 [email protected]
CARING FOR YOUR BED LINENS Sleeping on fine quality linens is always a pleasure; caring for them can be too, if you follow some simple suggestions for ensuring their proper care. In return, you will prolong the life of your bed linens, while preserving their beautiful appearance. While SFERRA linens are made from natural fibers that generally can be machine-washed at home, please be sure to read the care label on each item for best results. MACHINE WASHING Pre-wash your linens before first use. Separate your fine linens from other items in the wash, especially those containing polyester, which tends to create pilling, and items with heavy zippers, which can damage the fabric. Separate light and dark colors. Avoid overloading the washing machine, which can cause fibers to break down from excessive abrasion and agitation. Wash most linens in warm water on a gentle cycle with a cold-water rinse. Be careful to pretreat any stains prior to washing. Be sure to check the care label of each item before laundering. DETERGENT Use a mild detergent free of added bleach, whiteners, brighteners, or fabric softeners. Do not pour detergent directly on textiles; rather, add it to the water as the wash tub fills or dilute detergent with water, then add linens. Unless linens are very soiled, you only need to use half the recommended amount of detergent. BLEACHING Chlorine bleach can weaken fibers and cause them to yellow, therefore we do not recommend the use of bleach for any fine linens. DRYING While line drying outdoors is gentle, safe, and imbues linens with the fresh scent of the outdoors and natural bleaching of the sun, it is not always practical. You can machine dry most linens on low heat, but be sure to check the care label. Shake out damp linens and smooth before placing in the dryer. Do not use dryer sheets or liquid fabric softeners. Never use a high heat setting, which will weaken the fibers, cause shrinkage, and shorten the life of your linens. Remove items from dryer promptly, while still slightly damp, to minimize wrinkles. Smooth and let air dry, or press while still damp with an iron, and fold. CHEMICALS Some hair and skin products, such as acne lotions, face creams or toothpastes that contain oxidizing agents, may cause discoloration of colored sheets and towels. When using such products, it’s safest to sleep on white bed linens. SHRINKAGE All natural fibers will shrink to some extent, but in most instances we generously overcut our products to allow for shrinkage. Do not wash or, especially, dry linens on a hot setting, which is most likely to cause shrinkage. Follow instructions on care label. IRONING To restore the lustrous face of sateen fabrics, iron on the reverse side. Iron linens while still slightly damp. Use a steam iron on a warm/hot setting for cotton; use a hot setting for linen and a water spritzer if needed. For embroidered linens, iron them on the reverse side atop a towel to preserve the three-dimensional effect of the embroidery. Use a press cloth to protect delicate lace and cutwork. HAND WASHING If the label says “hand launder,” never machine wash. Hand wash in gentle soap; rinse thoroughly in clean water to eliminate all soap residue, then line dry, lay flat (on towels) or hang to dry. Avoid wringing linens. PROFESSIONAL CLEANING Professional hand washing is recommended for the most delicate linens – those with heavy embellishments or embroideries; heirlooms or worn linens. Be sure to use a reputable launderer who knows how to launder delicate linens. For more information, please visit www.linenlaundry.com or call 800.637.6334. DRY CLEANING Dry cleaning is recommended for luxury fibers such as cashmere, merino wool and alpaca, and also to avoid excessive shrinkage on formal top-of-bed items like our Italian matelassé blanket covers. Be sure to use a professional dry cleaner with experience in natural fibers and luxury linens. STORING LINENS Store bed linens in a cool, dry, well-ventilated area. Linens stored long-term should be wrapped in white cotton, muslin (old pillow cases work well) or acid-free paper. Avoid storing linens in plastic bags or boxes, which can cause permanent yellowing; natural fibers need to breathe. Cedar chests can also yellow or streak fabrics. Store linen tablecloths rolled on cardboard tubes or hung on hangers (without plastic) to prevent crease marks from setting, which can weaken fibers. CARE INSTRUCTIONS FOR FINE LINENS 11 EAST 20TH STREET, NEW YORK, NY 10003 SFERRA.COM T 732 225 6290 [email protected]
CARING FOR YOUR BATH LINENS Your bath linens should be soft and absorbent, a cozy cocoon to wrap yourself in after a relaxing bath. Following these simple suggestions will prolong the life of your bath towels while preserving their look and feel. As always, we suggest you also consult the care label on each item for best results. MACHINE WASHING Machine wash using cold water and a mild detergent without added bleach, whiteners, brighteners or softeners. It is not advisable to use bleach, as it will weaken the fabric and cause yellowing. Always separate light and dark colors – and wash towels only with other towels to prevent pilling. Remember not to over stuff the washer. FABRIC SOFTENER Never use fabric softener when washing towels, as this could make them less absorbent. Use of liquid fabric softeners (and dryer sheets) is not recommended for any fine linens. DRYING Tumble dry on low heat. CARING FOR YOUR TABLE LINENS A lovely addition to any home, a well-dressed table sets the scene for many family gatherings and special occasions. The right tablecloth is the icing on the cake. Caring for your table linens by following these suggestions will ensure that your tables are properly dressed for years to come. MACHINE WASHING Machine wash in hot water for whites, cold for colors. Use pure soap for soft water or a gentle detergent in hard water, free from added bleach, whiteners, brighteners or softeners. It is not advisable to use bleach, as it will weaken the fabric and cause yellowing. Remember to use the rinse cycle to remove all detergent. This will help avoid “age spots” which are caused by oxidation of the fibers. If possible, treat stains when they are fresh. If allowed to set, stains may be impossible to remove at a later date. Delicate lace and embellished linens should be placed in a pillowcase or a mesh laundry bag before being placed in the washing machine. DRYING Avoid twisting or wringing out linens before drying. Tumble dry low until slightly damp. If possible, line dry in the sun to keep linen at its whitest. Do not use dryer sheets or liquid fabric softeners. IRONING Check to make sure your steam iron is clean - mineral deposits could cause brown spotting. Iron linens while still damp. If you cannot iron immediately, roll linens in a towel or a plastic bag and place in the refrigerator or freezer from 6 to 24 hours before ironing. This will make them easier to iron and prevent mildew. You can also use a hand-held steamer when the cloth is hanging from the table. Embroidered linens should be ironed on the reverse side until smooth but not dry. STORING LINENS Store your table linens by hanging or rolling them around a tube to minimize creasing. Store in a well ventilated place. Cover linens only in cotton, linen or muslin, or wrap in acid-free tissue. Never use plastic, cardboard or cedar chests to store your fine table linens. HELPFUL HINTS FOR STAIN REMOVAL • Candle Wax – Scrape off as much of the wax as possible with the dull side of a knife, then iron between absorbent paper, changing paper until wax is absorbed. • Coffee, Tea, Soda – Soak in hot water. Pre-wash with stain remover. • White Wine – Use Club Soda. • Red Wine – Cover with salt then rinse with cool water. • Oils – Pre-treat with stain remover or liquid laundry detergent. • Meat Juice or Tomato Juice – Rinse with cool water, never hot. • Ink – Hold stain against a towel, spray closely from behind with aerosol hair spray. Ink should transfer to towel. CARE INSTRUCTIONS FOR FINE LINENS 11 EAST 20TH STREET, NEW YORK, NY 10003 SFERRA.COM T 732 225 6290 [email protected]
OBLONG/RECTANGULAR AND OVAL TABLECLOTHS (ALLOWANCE FOR 10"-12" DROP) 70" x 90" (21/2 yards) seats 8 70" x 108" (3 yards) seats 10-12 70" x 126" (3 1/2 yards) seats 12 70" x 144" (4 yards) seats 12-14 70" x 162" (4 1/2 yards) seats 12-14 70" x 180" (5 yards) seats 16-18 70" x 216" (6 yards) seats 18-20 NAPKINS 6" round cocktail napkin or table doilie 6" x 6" square cocktail napkin 6" x 9" espresso/cocktail napkin 13" x 13" square tea napkin 18" x 18" square luncheon/dessert napkin 20" x 20" square dinner napkin 22" x 22" square dinner napkin 24" x 24" square buffet napkin 27" x 27" square buffet napkin PLACEMATS 6" x 9" espresso/cappuccino placemat 13" x 19" oval or rectangular placemat 14" x 20" oval or rectangular placemat 15" octagonal placemat 15" round placemat FOR MORE INFORMATION, PLEASE CALL CUSTOMER SERVICE AT 800.336.1891 TABLE LINEN SIZING For both casual and formal dining, we offer stock or by special order a complete range of sizes in tablecloths, napkins and placemat ensembles. The sizes noted below are considered basic sizes and are generally available in stock. OBLONG RECTANGLE OVAL CIRCLE SQUARE CUSTOM ORDERS: For unique requests, the Classico Italian linen (see item 418/419) and Acanthus (see item 1111) are available in wide widths and can be made in custom sizes, in most cases seamless. Please inquire for more information. SHRINKAGE: Please anticipate and allow for 4-6% shrinkage on all linen and cotton custom sized tablecloths. ROUND TABLECLOTHS (ALLOWANCE FOR 10"-12" DROP) 70" round seats 4 90" round seats 8 104" round seats 10-12 120" round seats 12-14 SQUARE TABLECLOTHS (OFTEN REFERRED TO AS TOPPER OR TEA CLOTH) 54" x 54" square topper seats 4 66" x 66" square seats 4 70" x 70" square seats 6 to 8 90" x 90" square seats 6 to 8
SFERRA 11 EAST 20TH STREET, NEW YORK, NY 10003 SFERRA.COM T 732 225 6290