Canaan Project profile 2020 (1)

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Canaan

Brief Synopsis on "CANAAN "

"Canaan“ a brand with a prophetic and Biblical reference has garnered the
goodwill of around 10 billion people Globally and as the brand suggests has stood
the test of time and evolved over the years since its inception in 2011 into a 360
degree brand in the food industry. It is the brainchild of a person who has been
time tested under various multinationals with a wide strength of varied hands on
experience behind him makes the brand all the more powerful.

To add variety to our ever growing line up we have included agricultural and allied
products which includes very unique products like Arica Plates of various types
Edible cutlery to name a few .Our Liberal Outsourcing Policy helped us augment
our presence effectively by sourcing out food products directly from the farmers
and fed to factory under agreement with TNAU ( Tamil Nadu Agricultural
University ) thus giving our products a stamp of authenticity.

Thus, we thrive to give the best deliverables to the customers thereby winning
their goodwill in the most earnest way.

The unique offerings like the Ready to Cook ( R2C ) and Ready to Eat ( R2E )
products are the distinct differentiator with its adherence to the stringent norms
which are followed not just in India but across the globe making the products a
universal choice

Quality Control & Licensing Policy

From the inception stage of the project, the food items are prepared in conformity
with adherence to high end quality and food standards under valid license. FSSAI
( Food Safety and Standards Authority of India ) following all safety standards and
required legal formalities , under relevant Central and state Enactments , with due
registration under TIN / CST / IT .

The Brand Canaan got Trade Mark which got Registered for India from TM in Class
29.Also globally the brand registration available except only For Olive oil in USA &
In Japan.

In 10 Countries Overseas Directorship initiatives are initiated and in active status
to be promoted in India first as Origin and outsourcing hub for all products except

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Canaan

Olive oil. Either subsidiary companies or Parent company can share to those
buying shares and takes up Board responsibilities in the respective countries.

We have closed on concept design, Design feasibility for production duplication of
Auto gravy making machine with the facility of purchase by customers in any
currency through a vending machine, where a global patent is a definite
possibility .

Ready to Eat Category includes

➢ Bread ➢ Wheat Paratha

➢ Fruit Jams ➢ Chicken Paste / Gravy
➢ Tomato sauces ( Flavours : Sweet , Sour ,
Spicy )

➢ Chapatti ( R2E )

Ready to Cook Category Includes

Olive Oil • Millet Powder

• Canola Oil • Wheat Flour

• Cold Pressed Coconut oil /
Gingerly oil / Groundnut oil

• Arica Plates 30 types with Anti-fungal treatment @ USA import standards
along with Chewable cutlery .

Target Market and Product feasibility

Under the guidance and day to day close monitoring by experts in the relevant
fields , we always strive to be par excellence in preparing and distributing the said
ready to eat food items within the stipulated time frame , thereby ensuring therein
the supply of high quality and wholly hygienic food to the students and staff
educational institutions , employees of corporates , patients in hospitals , street
vendors to public as the packs are with 30 designs of ARICA plates sealed with
Anti-Bacterial film, packing stickers to ensure right time, right price and in the
right quantity with expiry date along with Caloric chart .

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Canaan

The chicken paste like pickle with 1 months expiry is a hot FMCG network product,
the pouches, containers are of food grade with colour differentiated for sweet,
sour and spicy
Co- Branding Initiative
We are supported by Spencers for Jumbo Breads , Suguna Fresh for Chicken ,
Shakthi and Aachi Masala , Saffola Low calorie oil , Canola oil from Canada for our
test marketing @Coimbatore with 10000 packs through trade channels & Maruti
Branded Vans .

100 % ROI Indication
Customers because of low cost at the same time maintaining high quality
standards , availability , tradition and huge market visibility coupled with huge
business volumes resulted in perceiving us as an indian version of KFC .
Allied Product
30 types of Arica plates , square / round sized 2 - 12 inches with individual anti-
bacterial packing for serving food at marriages , Star Hotels , birthday parties ,
Sweet stalls with certification for anti fungal , permitted by FDA to import in US
ports .

Salient features of Canaan Food
1) We cook chicken which is cut and cleaned in a factory delivering highest quality
and hygiene standards with international health quality certification .
2) All our are licensed under FSSAI to guarantee our food quality . we use low
calorie , high boiling point cooking oils
3) Canaan Tender chicken served in sweet , sour and spicy taste .
4) Our Bread & Vegetarian Savory are manufactured by Spencer India Ltd and we
have initiated a tie up with them on an All India Basis .

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Canaan

5) Canaan food is packed in Eco Friendly manner. The best packing material
ARICA ( Export Quality plates @US import standards )with anti-bacterial film
sealing with proper food labelling with dates of packing @ expiry .

6) We are in touch with institutions for catering to undergraduate trainees to serve
@ maintain canteen with prior permission . Yearly sponsor scheme for college
students union .
7) We have been given trial orders by 6 reputed hospitals in city for Bread ( White /
Wheat ) with 4 types of Fruit jams .

8) We have also supplied to prominent institutions in , college canteens and
exhibition venues .

The test marketing and results

Mineral water

Siruvani with 2 minerals (The world’s 2nd tastiest water) last summer was test
marketed across Coimbatore city and the results where overwhelming. Our brand
was well received in spite of a high pricing.

10 corporates gave standing orders namely LIC , BSNL , Axis Bank, DGFT Kotak
Mahindra Etc. to name a few .

400 % gross profits achieved
The stockiest was a 350 cr company which used to deal with world renowned
brands like Apple , Sony , LG apart from our brand " Canaan "

The results achieved are :
❖ Awareness & Positioning of Worlds 2 nd Tastiest Water

❖ Our mineral Water is comprising of 2 minerals coupled with 4 to 5 minerals
on the natural spring water .

❖ Thus could command a premium over competition

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Canaan

❖ The 4 th Brand to introduce mineral water with added minerals apart from
the BIG Three ( COCA COLA , PEPSI , BISLERI )

❖ 5 indian corporates acknowledged our USP and placed regular orders Pan
India .

❖ Introduction of PCM - Pin code Manager concept
❖ Appointment of a stockiest @ INR 20 lacs limit possible who dealt with

Global Giants .
Driven with the capacity to excel under basically 3 verticals namely Distribution ,
Consultancy and Retail sales , we are eagerly looking forward to associate
ourselves with a think tank which are from the top of the draw category to bring
out the best output in the destined market .

Stand Out features of "CANAAN"
▪ Pan India / Global Networking
▪ Brand Marketing
▪ Co- Branding
▪ E Commerce with loyalty back up rewards
▪ Customer & Franchisee Loyalty programmes
▪ Channel Funding concepts by Banks
▪ Brand Identity Collaterals
▪ Channel funding to 1000 EBOs in 3 years with entrepreneurs
▪ Brand Visibility vans 10 ft x 10 ft retails on road .
▪ with all the above, the launch can be in taken all the way in any Indian city
and 180 days in any other city .

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Canaan

Our rapidly progressive strides in this arena has given rise to getting noticed by
foreign investors from abroad. A couple of serious investors are really interested
from US

So shortly the company headquarters would be based out of New York, USA with a
few directors based out of USA and One from Canada as of now thus giving it a
global presence . We intend to have our Global Warehousing facility based out of
Savanah, Georgia , US which would cater to the West and Europe in particular . We
would be having other warehousing points which would be strategically located in
USA itself

We would be augmenting our presence throughout the length and breadth of India
with an aggressive team of experts in their given areas to put Canaan on the
national as well as across the globe

Seeing the tremendous potential of the global market for medical textile we have
been inspired to start a new vertical under the banner "Swanaya International
Marketing Private limited" Moreover the latent demand amongst IT and software
professionals for the medical garment which we would be launching.

We are having our registered office in Coimbatore. S.India. Where all the
outsourcing factories within 100 KM Radius with government sponsored cold
storage facility’s and warehouses.