Newsmax Media reaches millions of affluent, influential ...

OVERVIEW

Email Alerts

Feed Network Newsmax Media reaches millions of affluent,
TV influential, and highly informed readers . . .

Websites Each month Newsmax reaches 14 million Americans via our informative websites,
Publications opt-in email news alerts, Newsmax Feed Network, newsletters, and magazine.

Our news team is composed of some of the most distinguished, award-winning
journalists in the industry. For advertisers, our targeted demographic and subscriber
base of upper-income baby boomers is hands-down one of the most attractive
audiences in the marketplace.

Newsmax is more than just news — it’s the drama of news: Washington intrigue,
Wall Street insiders, Hollywood happenings, money and power, war and peace,
refreshing opinion, medical and health news, as well as investigative reporting.

Forbes magazine has called Newsmax a “news powerhouse” and The New York
Times says it is a “potent force” in U.S. politics.

Readers get commentary and insight from brilliant minds such as:

Michael Reagan B en Stein Fareed Zakaria

D r. Ben Carson G eorge Will D r. Laura Schlessinger

Alan Dershowitz Jim Rogers S cott Rasmussen

Larry Kudlow Robert Wiedemer J ohn Stossel

. . . plus many other contributors who offer our readers the stock and financial news
they need to manage their wealth.

Our top team of medical doctors includes Mehmet Oz, Michael Roizen, Erika
Schwartz, Russell Blaylock, and Chauncey Crandall.

We provide everything our upscale, information-hungry baby boomer readers want
in an exciting news-you-can-use format.

When they really want to know, they turn to Newsmax 24/7 — online, in email,
print, and even on television via Newsmax TV.

Newsmax is a powerful way to reach our highly responsive audience. We deliver results!

If you’re looking for highly engaged citizens, families with high household incomes,
high-end vacation travelers, or car buyers, we can help you pinpoint your target.

Newsmax Media delivers frequency, reach, scalability, and targetability.

Tap into the power of Newsmax!

Call our Advertising Team today, toll-free at 888-766-7542 and take your profits to the
max with Newsmax!

More info: [email protected] or call 1-888-766-7542

Email Alerts EMAIL ALERTS

OVERVIEW

Our Email Alerts Are as Powerful as Ever . . .

Many savvy marketers know that email marketing is the most powerful way to reach
online users.
Direct Marketing News reports that a recent study found that 75.8% of marketers
are using more promotional emails to market their business than they were just
three years prior. And Forrester Research predicts that “email marketing spending
will balloon to $2 billion in 2014 with retention email, services, and ad-sponsored
acquisition newsletters all representing bright spots.”
Marketers are able to tap into Newsmax’s powerful audience by advertising in
sponsored news email alerts, as well as via “exclusive” emails, wherein the marketer
can write the subject line and the copy of the full email.
With more than 4 million email subscribers, Newsmax’s email lists are among the
best in the business. Here’s why:

TRULY OPT-IN. Newsmax is a legitimate email news content provider and never
sends spam. We have a 18-year track record of responsible emailing. We are
white-listed with all major ISPs and adhere to the highest email best practices,
including CAN-SPAM, and rated A+ by the Better Business Bureau.
RESPECTED BRAND. Studies have shown that the most important factor in a
person reading an email is the name in the “from” line. Newsmax is one of the
most powerful news brands on the Web. Our websites attract more than
14 million unique users monthly. Forbes magazine has called Newsmax a
“news powerhouse.”
REAL CONTENT. Newsmax email news alerts are compiled by a staff of veteran
journalists who provide readers with interesting, current, and thought-provoking
news content in our daily email alerts offered in the areas of breaking news,
politics, health, personal finance, and jokes.
REALLY ENGAGED AUDIENCE. Newsmax’s online sites have one of the most
powerful and engaged baby boomer audiences in the United States. Boomers are
interested in the latest news, and information on health, personal finance, and
lifestyle that will impact their lives. Boomers are the largest demographic group
in the nation and the one with the highest levels of disposable income.
Newsmax offers multiple, scalable email lists with as many as 4 million email names
available. Newsmax offers specific email lists in the areas of breaking news, health,
and finance. Newsmax also offers highly specialized lists for disease conditions and
other demographic groupings. Please see our lists below.
Additionally, Newsmax represents 16 different email list owners. These senders are
highly vetted by Newsmax and have our stamp of approval. All follow Newsmax’s
“best practices” rules, as well as offering influential brands with engaging content.
SEE OUR LISTS!

Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542, and take your profits to the max with Newsmax!

More info: [email protected] or call 1-888-766-7542

EMAIL ALERTS

Email Alerts DEMOGRAPHICS

Newsmax Email News Alerts Get Responses!

Newsmax’s audience includes more than 4 million opt-in subscribers to our news alert
emails. Unlike many other email lists, Newsmax email readers are a highly responsive,
age 50+ audience of baby boomers with a strong interest in health, finance, lifestyle,
charity, and political offers.

Check out some of our key lists:

Newsmax — 1,580,000 opt-in subscribers
Newsmax email subscribers are not only tuned into their world and current events, they
are a demographic that cares about their well-being: their health, their wealth, and their
lifestyle. They are highly responsive to offers that support their privileged way of life.

Key Data:

97% are age 45+ 27% are top management, C-level
67% are male executives, or business owners
67% read Newsmax on a daily basis
6 1% plan to travel in the next 12 months 85% vote in every election

SOURCE: SURVEY MONKEY 2016

Moneynews — 500,000 opt-in subscribers
This is a list of savvy investors who are anxious to hear the latest financial and
investment news. These consumers not only track the economy, but want the latest
stock, bond, commodity, currency, precious metals and other market trends. They are
interested in investment vehicles as well as information products that protect and grow
their wealth.

Key Data:

78% are male 4 8% read Moneynews emails or visit
the website daily
79% are age 55+ 5 0% are interested in diversifications
and alternative investments
46% feel underprepared for their 37% invest in precious metals
financial future
SOURCE: SURVEY MONKEY 2016
52% have an IRA or Roth IRA

52% invest in mutual funds

Newsmax Health — 760,000 opt-in subscribers
This is a list of our most health-conscious readers who are seeking to live a long life
while maintaining a healthy lifestyle. Newsmaxhealth.com offers them the latest
health and medical news and advice from a group of renowned medical doctors
including Russell Blaylock, Mehmet Oz, Chauncey Crandall, Erika Schwartz, and David
Brownstein. This audience is highly responsive to health, medical, nutritional and
alternative health promotions, in addition to offers that promote wellness and a positive
lifestyle.

Key Data:

87% are age 55+ 44% are employed

57% are male 42% have made an online purchase for
vitamins or supplements within the
9 0% take vitamins or health past year
supplements

SOURCE: SURVEY MONKEY 2016

More info: [email protected] or call 1-888-766-7542

EMAIL ALERTS

Newsmax Email Lists Rates
Bringing highly targeted
audiences from trusted, Newsmax Email Lists All rates net / CPM
recognizable brands into
your reach. List List Size Exclusive Short Form Long Form
A few of those brands Sponsorship Sponsorship
include:
Newsmax Main 1,580,000 $23.00 $8.00 $9.25
health
Newsmax Health 760,000 $21.50 $8.75 $10.50
The Dividend Machine
Newsmax Finance Moneynews 500,000 $45.00 $22.00 $25.00
Selections
HTML Setup: $150 Newsmax Magazine 38,000 $50.00 — —
A /B Split: $50
S uppression: $50 Newsmax Store 270,000 $60.00 — —

Rules and Restrictions Progressives 430,000 $6.50 $3.00 —
Rates are subject to
change without notice. LEAD GENERATION AND INVESTOR RELATION EMAILS ARE SUBJECT TO SURCHARGE. COPY APPROVAL REQUIRED.
Content and links subject
to approval. Copy is due Health Email Lists List Size Exclusive Short Form All rates net / CPM
two business days prior to Sponsorship
send date. List Long Form
M inimum send and test Sponsorship
sizes may apply, depending
on list. Brownstein Newsletter 23,000 $175.00 — —
C ancellations incur a Blaylock Newsletter 28,000 $175.00 — —
25% cancellation fee if Crandall Heart Health Report 23,000 $175.00 — —
canceled within three Health Radar Newsletter 36,000 $175.00 — —
days of run date. Mind Health Report Newsletter 20,000 $175.00 — —
Arthritis 151,000 — —
Asthma 26,000 $20.00 — —
Cancer 96,000 $20.00 — —
$25.00

Diabetes 96,000 $25.00 — —

Digestion 89,000 $20.00 — —

Eczema 12,000 $15.00 — —

Heart Health 285,000 $20.00 — —

High Blood Pressure 145,000 $15.00 — —

High Cholesterol 129,000 $15.00 — —

Medix Select 150,000 $60.00 — —

Men’s Health 113,000 $25.00 — —

Mental Health 137,000 $20.00 — —

Neurological Nerve 205,000 $20.00 — —

Prostate 53,000 $25.00 — —

Psoriasis 12,000 $15.00 — —

Smokers 34,000 $15.00 — —

Snoring 178,000 $15.00 — —

Weight Loss 236,000 $15.00 — —

Women’s Health 123,000 $20.00 — —

LEAD GENERATION AND INVESTOR RELATION EMAILS ARE SUBJECT TO SURCHARGE. COPY APPROVAL REQUIRED.

(Continued on the next page)

More info: [email protected] or call 1-888-766-7542

EMAIL ALERTS

Newsmax Email Lists Rates (Continued)
Bringing highly targeted
audiences from trusted, Special Financial Lists List Size Exclusive Short Form All rates net / CPM
recognizable brands into Sponsorship
your reach. List Long Form
A few of those brands Sponsorship
include:
Accredited Investor List 100,000 $125.00 — —
health Financial Intelligence Report 11,000 $175.00 — —
Franklin Prosperity Report 28,000 $175.00 — —
The Dividend Machine The High Income Factor 18,000 $175.00 — —
Resolute Wealth Letter 6,000 $175.00 — —
Selections The Dividend Machine 22,000 $175.00 — —
H TML Setup: $150 Ultimate Wealth Report 27,000 $175.00 — —
A /B Split: $50
Suppression: $50 LEAD GENERATION AND INVESTOR RELATION EMAILS ARE SUBJECT TO SURCHARGE. COPY APPROVAL REQUIRED.

Rules and Restrictions Email Lists Represented by Newsmax Exclusively All rates net / CPM
R ates are subject to Long Form
change without notice. List List Size Exclusive Short Form Sponsorship
Content and links subject Sponsorship —
to approval. Copy is due Be Well Buzz 136,000 $20.00 —
two business days prior to Biz Pac Review 180,000 $8.00 $3.50 —
send date. Dick Morris.com 315,000 — —
Minimum send and test Edward Klein 277,200 $17.00 —
sizes may apply, depending GOP Insider Brief 450,000 — $3.50 —
on list. Health Freedom USA $15.00 —
Cancellations incur a Interview With God 95,000 $12.00 —
25% cancellation fee if Medix Select Nutraceuticals 145,000 $15.00 $3.50 —
canceled within three Newsweek 150,000 $10.00 $3.50 —
days of run date. PJ Media 600,000 $60.00 $3.50 —
Prophecy News Watch 200,000 $15.00 —
Reagan Reports 200,000 $12.00 — —
Rasmussen Reports 660,000 $10.00 —
Swing by Swing 120,000 — —
The American Spectator 1,600,000 $25.00 $3.50 —
USA Carry $15.00 $6.00 —
AARP and AMAC Active Members 61,000 $12.00 $5.00 —
Annuity Interest 75,000 $15.00 $4.50 —
Conservative Veterans for America 210,000 $20.00 $7.00 —
Conservative Catholics for America 26,000 $25.00 $10.00 —
Cruise Travelers 195,000 $60.00 $3.50 —
Diabetes Info Center 53,000 $25.00 —
Gardening 130,000 $40.00 — —
Golf 90,000 $25.00 — —
Gun Insider 90,000 — —
NRA Gun Owners for the 2nd Amendment 82,000 — $12.00 —
Pet Owners 90,000 $21.00 — —
Retirement News 160,000 $15.00 $15.00 —
Women’s Health Matters 235,000 —
100,000 — —
140,000 $25.00 $12.00
$25.00 —
—
— $12.00
— $12.00

LEAD GENERATION AND INVESTOR RELATION EMAILS ARE SUBJECT TO SURCHARGE. COPY APPROVAL REQUIRED.

More info: [email protected] or call 1-888-766-7542

Newsmax Email Lists EMAIL ALERTS
Bringing highly targeted
audiences from trusted, GEO-Targeted Email Marketing
recognizable brands into
your reach.
A few of those brands
include:

health

The Dividend Machine Use Newsmax’s GEO-Targeted Email online tool to help your business find our
highly-responsive subscribers close to you!
Selections
H TML Setup: $150 Newsmax GEO-Targeted Email is a new program that allows local advertisers to tap
A /B Split: $50 into our powerful customer and reader lists using email.
S uppression: $50 Target our readers by ZIP code, state, or even DMA.
The GEO-Targeted Email tool will tell you instantly the approximate number of
Rules and Restrictions Newsmax readers near to your business — just contact us and you can reach this
R ates are subject to influential and responsive audience in days!
change without notice.
C ontent and links subject Newsmax GEO-Targeted Email helps you connect with our readers to:
to approval. Copy is due Market your small businesses
two business days prior to T ell about professional services: doctors, dentists, lawyers, any
send date.
M inimum send and test service imaginable!
sizes may apply, depending Invite them to conferences, business seminars
on list. S hare with them upcoming charity, social and political events
C ancellations incur a Inform them of special discount programs
25% cancellation fee if And much, much more!
canceled within three Check out our Geo Tool: newsmax.com/geo
days of run date.
More info: [email protected] or call 1-888-766-7542

EMAIL ALERTS

About Our Email EMAIL CREATIVE SPECIFICATIONS
Campaigns
Advertisers are permitted to send text and/or graphic banner advertisements in emails.
A ll Newsmax lists are
100% opt-in. File Sizes
N ewsmax subscribes to
six major ISP feedback HTML/Text
loops, automatically Data should not exceed 10kb
unsubscribing people
who decide to opt out. Images
O ur procedures have M aximum of 60kb (send separately), Recommended <40kb (hosted on your site)
been certified and safe-
listed by both “Return Sponsorship Banner Dimensions
Path Sender” and
“Habeas,” ensuring Skyscraper (160x600) Medium Rectangle (300x250)
strong delivery.
CAN-SPAM compliant Copy and Layout Formats
D irect Marketing
Association member HTML
Please don’t use MS Word’s “Save As HTML” feature.
Specifications N o MS FrontPage or WYSIWYG Web design software.
Subject line: 100 Although cascading style sheets are common in Web design, avoid using style sheets
characters max,
including spaces and CSS in your email campaigns. It can render incorrectly in some email clients, be
U nlimited body text stripped out, or overwritten. Styles should be inline and not external or internal.
M aximum of 10 N o Java, JavaScript, frames, or ActiveX.
hyperlinks Images can be hosted by you or by Newsmax.
No div tags or float tags. All images must have ALT tags filled out.
Ad Approval No Flash in HTML or HTML forms in the body of the email.
A ll copy is subject to
review and final Microsoft Word (Fees May Apply)
approval by Newsmax. If unable to supply the creative in HTML, send copy in a Word document.
A ll URLs will be checked Use Word’s formatting tools to show needed text format.
for possible spam Embed images in the Word doc to show layout, etc.
reporting. Please refer Provide any images needed as separate attachments.
to rulesemporium.com. We will produce the HTML, formatted to match your document as closely as possible.

Plain Text
Include your copy text inline in an email and attach images.
W e will produce HTML and apply simple formatting.
“ URL open” cannot be tracked in a text version.
Images cannot be displayed in simple text version of email.

Sponsorship Emails

D o not use background images.

Images can be hosted by you or by Newsmax.

M aximum image size is 300 pixels wide. A maximum width of 300 pixels applies to
total ad.

Text and Copy

Stock campaigns and any solicitation for donations must include a disclosure/
disclaimer statement in a readable, block font with a minimum size of 8pt.

C opy is due two days prior to send date.

S ubject lines should be upper and lower case, more than one word describing the
content of the email, and may not include “RE” or “FW.”

More info: [email protected] or call 1-888-766-7542

EMAIL ALERTS

Exclusive Emails EMAIL CREATIVE SPECIFICATIONS (CONTINUED)
Newsmax offers the ability
for the advertiser to own Subject line must begin with a capital letter. Words with more than three letters must
an entire message and have first letter capitalized.
subject line. Available on
every Newsmax email list. Subject line can contain the following punctuation:

Exclusive Email • Single quotes: ‘subject’ • Question mark: subject? • Comma: subject,

• Colon: subject: • Semi-colon: subject;

Subject lines cannot contain website addresses or email addresses.

S ubject lines cannot end with numerical digits.

S ubject lines cannot have any special characters. Examples include: ()[]*@&!<+/^

No $ symbols for amounts over $999.

No pornographic or sexual language.

No spaces between letters creating g a p p y t e x t.

S tock campaigns and any solicitation for donations must include a disclosure/
disclaimer statement in a readable, block font with a minimum size of 8pt. No stock
symbols in the subject line.

Unsubscribe Link Rules and Requirements

Advertisers may include an unsubscribe link within their email copy. (Newsmax may
remove advertisers’ unsubscribe link if guidelines are not followed.)

A dvertisers must be CAN-SPAM compliant.

N ewsmax emails will always include a link to unsubscribe from Newsmax lists.

A dvertisers may provide Newsmax with a suppression file consisting of their
unsubscribe list.

Advertisers’ unsubscribe landing page should clearly identify the advertiser, publisher
or product by name/brand.

Landing page should identify the list/publication(s) that users can unsubscribe from.

The collection of personal information for verification of unsubscribe requests is not
permitted.

A ny information collected via the advertisers’ unsubscribe process is not to be resold,
distributed, or shared in any way.

Restricted Words and Phrases:

Act Now Easy terms you requested Serious cash
Alert Extra income Hot Search Engine Listings

Apply now Fast cash Insider Sex
As seen Financial freedom Instant Sunday Morning Alert
Levitra
As seen on Oprah Free access Loans Teen
As seen on TV Free gift Make money Time sensitive
Breaking Free info Marketing Undisclosed
Breaking news
Call now Free instant Me Urgent
Cash bonus Free offer Mine Valium
Cialis Free samples Multi-level Very important
Click here Not spam Vicodin
Congratulations Friend Online degree Winner
Dear Friend Get out of debt Online marketing Work from home
Don’t delete Online pharmacy Xanax
Earn extra cash God Promised you Your Family
Easy terms Hello Refinance Your Own
Eliminate debt Herbal Reminder Your own boss
Extra income Satisfaction
hi We
I
Hidden
Home based

More info: [email protected] or call 1-888-766-7542

Sponsored Emails EMAIL ALERTS
Advertisers can partner
with Newsmax to sponsor EMAIL CREATIVE SPECIFICATIONS (CONTINUED)
regularly scheduled
content. Sponsored emails Code Restrictions
include a link integrated Do not use Internal (Embedded) or External styling; code everything with inline
with news headlines, as
well as short form (banner) styles.
or long form (extended) Internal / External (WRONG):
versions of copy.
1 <style type=”text/css”>
Integrated Link
2 <!--
Short form (banner)
3 .class {font-family:”Times New Roman”, Georgia, Serif}
Long form (extended) 4 i {color:#0066FF}
5 -->
6 </style>
7 <link type=”text/css” rel=”stylesheet” href=”http://www.news-

max.com/stylesheet.css” />

Inline (CORRECT):
1 <p style=”font-family:”Times New Roman”, Georgia, Serif”>For

Millions of Americans <i style=”color:#0066FF”>Newsmax</i> is
their No. 1 news resource &mdash; distiguished, award-winning
journalists in the industry. For advertisers, our . . .</p>

Do not use absolute positioning or floating elements.
Example (WRONG):

1 <p style=”position:absolute;top:0;right:0”><img style=”float:

right” src=”http://www.newsmax.com/portrait.jpg” alt=”Mr. John

Doe” /> For Millions of Americans Newsmax is their No. 1 news
resource mdash; distiguished, award-winning . . .</p>

D o not use background images.
Example (WRONG):

1 <table background=”http://www.newsmax.com/background.jpg”>

2 <tr style=”background:url(”http://www.newsmax.com/bulletPoint.
j pg”) 3px 3px no-repeat”>

3 <td>For millions of Americans Newsmax is their . . .</td>
4 </tr>
5 </table>

D o not use JavaScript, Java, Frames, Flash, Forms, or interactive content.

A ll images must have the “alt” attribute, be posted on your publicly accessible web
server, and always contain full links (e.g.: http://www.newsmax.com/image.jpg)

The HTML should be coded by hand to ensure clean, compact code.

More info: [email protected] or call 1-888-766-7542

TESTIMONIALS

What our advertisers are saying . . .

Birch Gold: “We’ve been advertising with Newsmax and its represented properties for
four years, with ongoing success. As the advertising landscape evolves, they have
evolved with it, and they are always offering new and interesting opportunities for us to
get our offers in front of a qualified audience.”
T RS Direct: “We’ve been in direct response marketing business for almost 30 years, but
our business has experienced explosive growth in the last four years.
Part of the reason for that success is Newsmax. These guys are real pros who know their
business. Their magazine and online content is pertinent and well-targeted, so they’ve
built a loyal group of readers.
More important for us, it’s an audience that actually pulls out their wallet and purchases
product. We track everything, so we KNOW without a doubt that advertising with
Newsmax means increased profits.
Bottom Line: If you’re not advertising with Newsmax, you’re probably leaving money on
the table.”
A gora: “We get great leads from Newsmax and do a variety of campaigns with them.
The team is super easy to work with as well!”
Lear Capital: “Newsmax has been a dedicated and reliable partner and an integral part
of our media plan. With an array of digital offerings, we are able to speak to their
audience via the user’s preferred channel, leveraging all of our assets from in-depth
reports to video.”
H ear.com: “We were searching for a reputable news publisher to promote the hear.com
brand during our early growth stages. Pairing a powerful and trusted name alongside
our brand was important for us to develop credibility with our audience, and partnering
with Newsmax dramatically accelerated our efforts at acquiring qualified customers.
Newmax makes the task of brand-building and lead acquisition more streamlined and
consistent. We are excited at continuing our growth efforts with the help of the experts
at Newsmax.”
R ainmaker Adventures: “As a Premium Direct Response Media with clients in the
Financial, Health, Precious Metal and Physical Product sectors, Rainmaker Ad Ventures
has developed an excellent partnership with Newsmax Media over the past five years.
During that time Newsmax has helped us achieve consistent ROI on multi-million
dollar client spend, primarily utilizing Newsmax dedicated Email lists. Our Account
Manager Dawn Neely and the Newsmax team have been most responsive working with
us daily to maximize opportunity for client success while minimizing risk.”
Bel Marra: “Bel Marra Nutrionals Inc., has been working Newsmax for the past 5 years.
Tom Mulcrone who is our go to person at Newsmax has been very understanding and
accommodating with our needs and goals.
Thus, in the past year, Bel Marra Nutritionals Inc., have increased the Media Buys with
Newsmax and the advertising we have done with them so far has been very successful.
I really appreciate the feedbacks and suggestions that Newsmax gives us on our creative
piece when we advertise with them because they want us to maximize the potential, for
this, I would not hesitate to use them again.”

Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542, and take your profits to the max with Newsmax!

More info: [email protected] or call 1-888-766-7542

WEBSITES

Websites OVERVIEW

Online We Reach Millions of Affluent,
Influential, and Highly Responsive Readers . . .

Each month Newsmax reaches 14 million Americans via our informative websites,
opt-in email news alerts, Newsmax Feed Network, newsletters, and magazine.

Our news team is composed of some of the most distinguished, award-winning
journalists in the industry. For advertisers, our targeted demographic and subscriber
base of upper-income baby boomers is hands-down one of the most attractive
audiences in the marketplace.

Newsmax is more than just news — it’s the drama of news: Washington intrigue,
Wall Street insiders, Hollywood happenings, money and power, war and peace,
refreshing opinion, medical and health news, as well as investigative reporting.

Forbes magazine has called Newsmax a “news powerhouse” and The New York
Times says it is a “potent force” in U.S. politics.

Readers get commentary and insight from brilliant minds such as:

M ichael Reagan Ben Stein F areed Zakaria

D r. Ben Carson George Will D r. Laura Schlessinger

Alan Dershowitz J im Rogers Scott Rasmussen

Larry Kudlow R obert Wiedemer John Stossel

. . . plus many other contributors who offer our readers the stock and financial news
they need to manage their wealth.

Our top team of medical doctors includes Mehmet Oz, Michael Roizen, Erika
Schwartz, Russell Blaylock, and Chauncey Crandall.

We provide everything our upscale, information-hungry baby boomer readers want
in an exciting news-you-can-use format.

When they really want to know, they turn to Newsmax 24/7 — online, in email,
print, and even on television via Newsmax TV.

Newsmax is a powerful way to reach our highly responsive audience. We deliver results!

Newsmax is tracked by comScore as one of the top independent news websites in
the nation. If you’re looking for highly engaged citizens, families with high
household incomes, high-end vacation travelers, or car buyers, we can help you
pinpoint your target.

Newsmax Media delivers frequency, reach, scalability, and targetability.

Tap into the power of Newsmax.

Call our Advertising Team today, toll-free at 888-766-7542, and take your profits to the
max with Newsmax!

More info: [email protected] or call 1-888-766-7542

WEBSITES

Sections & Features WEB METRICS

Newsmax.com Home Newsmax.com Profile
TV
World Newsmax.com is a top independent news website with a highly desirable, engaged
Money readership with one of the largest baby boomer audiences on the Web.
Health Our audience has strong interests in health, finance, lifestyle, well-being, personal
Newsfront products, and even charitable and political causes.
America Newsmax.com offers timely, insightful coverage of relevant news and topics impacting
Politics Americans today. Newsmax’s coverage is delivered to all PC, tablet, and smartphone
Insiders platforms.
The Wire With the latest breaking news from an award-winning team of journalists along with
Sci & Tech contributions from well-known and respected Insider columnists, Newsmax.com is a
Slideshows primary source for millions of loyal, responsive readers.
Jokes 1 0.3 million average monthly unique visitors
60 million average monthly page views
5 .6 pages per unique visitor

SOURCE: Comscore Plan Metrix Audience Profile Report Q1 2016

Demographics
6 3% of readers are male
8 2% of the Newsmax.com audience is 45 years of age or older
7 9% of readers have attended college
3 3% of readers have a household income of $100,000+
1 6% have a net worth in excess of $1 million
2 5% are top management, C-level executives or own their business
2 0% more likely than the national average to have completed graduate school

and received a degree

SOURCE: Comscore Plan Metrix Audience Profile Report Q1 2016

Top News Websites

Newsmax 10.3

Fox News Politics 10

CNN Politics 9.8 million

Politico 6.7

MSNBC 5.6

The Hill 2.6 6,000,000 8,000,000 10,000,000
0
2,000,000 4,000,000 SOURCE: Comscore Plan Metrix Audience Profile Report Q1 2016

More info: [email protected] or call 1-888-766-7542

Sections & Features WEBSITES

Newsmaxfinance.com WEB METRICS
Home
Street Talk Newsmax Finance Profile
Finance News
Economy Newsmaxfinance.com reaches a highly desirable and extremely responsive audience
Companies of investors who are anxious to hear the latest financial and investment news.
Marketing These consumers not only track the economy, but also want the latest stock, bond,
Investing & Analysis commodity, precious metals, currency, and other market information and advice —
Insiders and are willing to pay top dollar for it.
Newsletters Typical Newsmaxfinance.com visitors are affluent, likely male baby boomers who want
to take control of their financial future, as well as protect and grow their nest egg as
they move toward retirement. Visitors are also treated to blue-chip financial advice from
a variety of credible, financial sources such as Larry Kudlow, Peter Orszag, James Dale
Davidson, Robert Wiedemer, Mohamed El-Erian, and Tom Hutchinson, among others.
2 .9 million average monthly unique visitors
4 .7 million average monthly page views
2.3 pages per unique visitor

SOURCE: Comscore Plan Metrix Audience Profile Report Q1 2016

Demographics
7 4% of readers are male
7 0% of the Newsmaxfinance.com audience is 55 years of age or older
7 9% of readers have attended college
6 0% of readers have a household income of $75,000+
1 57% more likely to have an account with a discount brokerage firm
1 47% more likely to have a portfolio valued between $250,000 and $499,999
3 96% more likely to have a brokerage account with Morgan Stanley
2 26% more likely to have a brokerage account with Charles Schwab
2 27% more likely to receive quotes online 1 to 2 times per week
1 26% more likely to own a home improvement loan
1 81% more likely than the national average to own a small business credit card

SOURCE: Comscore Plan Metrix Audience Profile Report Q1 2016

More info: [email protected] or call 1-888-766-7542

Sections & Features WEBSITES

Newsmaxhealth.com WEB METRICS
Home
Health News Newsmaxhealth.com Profile
Cancer
Brain Health Newsmaxhealth.com is a vital source for our most health-conscious readers who are
Diabetes seeking to maintain a long and robust life.
Anti-Aging They are hungry for the latest news on medical breakthroughs, medical studies,
Diet & Fitness conventional and alternative medicines, prescription drugs and nutritional
Health Wire supplements.
Newsmaxhealth.com offers them advice from renowned nutritionist Dr. Russell
Blaylock and relevant health news from prominent medical doctors, such as Dr. Peter
Hibberd, Dr. Chauncey Crandall, Dr. Erika Schwartz, Dr. Kenneth Beer, and others. The
website audience is highly responsive to health, medical, nutritional and alternative
health promotions, in addition to offers that promote a dynamic lifestyle. They are
constantly searching for products, supplements, and services that will help them and
their loved ones achieve and preserve optimal health and wellness.
2.7 million average monthly unique visitors
3.9 million average monthly page views
1 .7 pages per unique visitor

SOURCE: Comscore Plan Metrix Audience Profile Report Q1 2016

Demographics
5 5% of readers are male
5 2% of the Newsmaxhealth.com audience is ages 35-64
8 2% of readers have attended college
7 1% of readers have a household income of $60,000+
5 9% of readers have a household income of $75,000+
6 1% of the Newsmaxhealth.com audience own a pet
5 5% more likely than the national average to shop for vitamins or nutritional

supplements
8 9% more likely to purchase these vitamins or nutritional supplements online
1 46% more likely to have read health newsletters in the last month

SOURCE: Comscore Plan Metrix Audience Profile Report Q1 2016

More info: [email protected] or call 1-888-766-7542

WEBSITES

Advertising Types RATE CARD

Medium Square (300x250) Graphic Advertising

Sponsored Headine Standard Rectangle (300x250)

Around the Web M edium rectangle banners appear on right side of all pages and are offered run-of-
site or targeted by section.
Male enchancement exposed - Pilot Tells His Secret
A money-hiding secret Obama may not want you to know Skyscraper (160x600)
The #1 vitamin Deficiency Damaging Your Brain S kyscraper banners run on the left side of key section pages.
Wife Finds Her Husband Cure for ED
This free testosterone secret will drive her WILD! Pop-under (720x300)
Pop-under banners load under the site and reveal when users close their browser.
RSS Feed
Mobile (320x50)
NEWSMAX HEADLINES R ectangle banner appears centered on the bottom of the mobile site.
Club for Growth, Heritage Blast Boehner
Does Israel Have Solution for Shootings? Mobile Adhesive (320x70 , 480x70 , 768x110 , 1024x110)
Domino’s Founder Sues over Obamacare
This Weird Spice Remedies Diabetes Rectangle banner appears centered on the bottom of the mobile site and remains in
Should Boehner Agree to Tax Hike? Vote Here position as user scrolls.
Trump Buying Golf Sources in Florida, Everywhere
Snacks Tied to Colon Cancer, Beware Desktop Adhesive (480x50 , 768x90 , 1024x90)
Video Exposes Dangers of Obamacare Law
Rectangle banner appears centered on the bottom of the Desktop site and remains in
What’s This? position as user scrolls.

Recommended Special Links (215x161)
Image and text located on the bottom of all article pages.

Graphic Advertising Rates†† Newsmax.com Moneynews.com NewsmaxHealth.com


Ad Unit/Size

300x250 (Medium Square) $9.00 CPM 8.50 CPM 8.75 CPM
160x600 (Skyscraper) $6.50 CPM n/a n/a
720x300 (Pop-Under) $15.00 CPM n/a n/a
320x50 (Mobile) $6.00 CPM n/a n/a
Mobile Adhesive $12.00 CPM n/a n/a
Desktop Adhesive $12.00 CPM n/a n/a
Recommended Special Links $6,000/1 mo.
$2,600/1 mo. $2,600/1 mo.

Text Advertising

Sponsored Headline “Around the Web”
T ext headline displayed on all pages, on right rail and at the conclusion of each article

in the content well. Identified as “Around the Web.”

Breaking News Sponsored Headline
Premium positioned text link at top of the homepage and all section pages for

Newsmax.com, Newsmaxhealth.com and Newsmaxfinance.com. Ad runs for 24
hours. Available 2x per month, per advertiser.

Newsmax Feed Network†
Text Headline displayed across Newsmax’s network of 1,600+ publisher websites.

Feed ads placed through bidding exchange.

More info: [email protected] or call 1-888-766-7542

WEBSITES

Advertising Types RATE CARD

Medium Square (300x250) Text Advertising (Continued)

Sponsored Headine Text Advertising Rates Newsmax.com NewsmaxFinance.com NewsmaxHealth.com
$950/wk $400/wk $400/wk
Around the Web Ad Unit/Size
$3,600/mo $1,500/mo $1,600/mo
Male enchancement exposed - Pilot Tells His Secret Sponsored Headline $2,500/24 hrs. $2,500/24 hrs. $2,500/24 hrs.
A money-hiding secret Obama may not want you to know “Around the Web”
The #1 vitamin Deficiency Damaging Your Brain Breaking News Sponsored Headline $1,000/1 mo. $1,000/1 mo. --
Wife Finds Her Husband Cure for ED Hosted article on Newsmax.com/
This free testosterone secret will drive her WILD! specials Monday – Thursday/24 hours Weekend
Bid exchange Bid exchange
RSS Feed Ad Unit/Size

NEWSMAX HEADLINES Newsmax Feed Network Text Link
Club for Growth, Heritage Blast Boehner
Does Israel Have Solution for Shootings? All rates subject to change without notice, content and links are subject to approval.
Domino’s Founder Sues over Obamacare †Prepayment required. Minimum runtime of 24 hours. ††Display impressions are non-guaranteed.
This Weird Spice Remedies Diabetes
Should Boehner Agree to Tax Hike? Vote Here Native Ad
Trump Buying Golf Sources in Florida, Everywhere
Snacks Tied to Colon Cancer, Beware Built to resemble a News Article, your Ad will be placed on either Newsmax’s
Video Exposes Dangers of Obamacare Law Homepage, finance page, or health page. This averages 1.5-4 clicks a minute.

What’s This? Basic Package
Native Ad on Newsfront page with image, and in-text ecomm on article pages.

Intermediate Package
N ative Ad on Newsfront page with image, in-text ecomm on article pages, and

breaking news headline.

Comprehensive Package
Native Ad on Newsfront page with image, in-text ecomm on article pages, breaking

news headline, top 4 headline spot on RSS feed.

Native Ad Options

Native Ad Options Rate

Basic Newsmax Package $3,500
Intermediate Newsmax Package $4,200
Comprehensive Package $6,500
Finance Page $1,300
Health Page $1,300

Social Media Advertising

Reach our list of over 1 million active Facebook followers and over 56 thousand Twitter
followers through one of the most effective advertising platforms.
Our Facbook posts have a weekly reach of about 10-15 million views through our
posting efforts and our followers increase at approximately 12-15 thousand per week.
Social Media Options

Social Media Options Rate

Twitter Retweet $500
Facebook Written Post $500
Facebook Shared Post $500

More info: [email protected] or call 1-888-766-7542

WEBSITES

Websites DIGITAL FILE REQUIREMENTS

Advertisements Mechanical Requirements

Acceptable File Types
J PEG (Joint Photographic Experts Group) format with .jpeg or .jpg extension
GIF (Graphic Interchange Format) with .gif extension
Shockwave Flash with .swf extension
Plain text ad script with .html extension
A ll files must be able to be opened directly from Internet Explorer without

modification.

Web Optimization N o high contrast N o flickering
C reatives may not exceed 50kb

Flash Creatives
Flash files for creatives may not exceed 200kb and can be no longer than 10

seconds, loop no more than 3 times and must be saved as version 7.0. Clients
must modify their action scripting for click tracking to be provided by Newsmax
Media, Inc. (See “Click Tags” Below). Any flash creatives which play video must
be clicked before playing and include pause and mute functionality. Creatives
must not move beyond their boundaries. For example, a 160x600 skyscraper
must not generate any content outside of the 160x600 ad space.

Click Tags
O n any click, Flash ads should redirect to the URL specified in the clickTAG

argument; there should be no other redirection in between.

The variable name must be spelled “clickTAG” (uppercase TAG; no space
between click and TAG) and not “click tag,” “Click Tag,” or any other form.

Actionscript 2.0

1 on (release){

2 if (clickTAG.substr(0,5) == “http:”){
3 getURL(clickTAG, “_blank”);
4 }
5 }

Actionscript 3.0*

1 import flash.events.MouseEvent;

2 import flash.net.URLRequest;
3
4 buttonOrObjectReceivingClick.addEventListener(
5 MouseEvent.CLICK,
6 function(event: MouseEvent) : void {
7 flash.net.navigateToURL(new URLRequest(
8 root.loaderInfo.parameters.clickTAG), “_blank”);
9 }
1 0 );

*Replace buttonOrObjectReceivingClick when using the Actionscript 3.0 click tag with the actual name of button or element that will be receiving the click.

It’s not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad,
it may be necessary to prepend “_root.” or “_level0.” to “clickTAG” above, resulting in “_root.clickTAG” or “_level0.clickTAG”.

More info: [email protected] or call 1-888-766-7542

TESTIMONIALS

What our advertisers are saying . . .

Birch Gold: “We’ve been advertising with Newsmax and its represented properties for
four years, with ongoing success. As the advertising landscape evolves, they have
evolved with it, and they are always offering new and interesting opportunities for us to
get our offers in front of a qualified audience.”
T RS Direct: “We’ve been in direct response marketing business for almost 30 years, but
our business has experienced explosive growth in the last four years.
Part of the reason for that success is Newsmax. These guys are real pros who know their
business. Their magazine and online content is pertinent and well-targeted, so they’ve
built a loyal group of readers.
More important for us, it’s an audience that actually pulls out their wallet and purchases
product. We track everything, so we KNOW without a doubt that advertising with
Newsmax means increased profits.
Bottom Line: If you’re not advertising with Newsmax, you’re probably leaving money on
the table.”
A gora: “We get great leads from Newsmax and do a variety of campaigns with them.
The team is super easy to work with as well!”
Lear Capital: “Newsmax has been a dedicated and reliable partner and an integral part
of our media plan. With an array of digital offerings, we are able to speak to their
audience via the user’s preferred channel, leveraging all of our assets from in-depth
reports to video.”
H ear.com: “We were searching for a reputable news publisher to promote the hear.com
brand during our early growth stages. Pairing a powerful and trusted name alongside
our brand was important for us to develop credibility with our audience, and partnering
with Newsmax dramatically accelerated our efforts at acquiring qualified customers.
Newmax makes the task of brand-building and lead acquisition more streamlined and
consistent. We are excited at continuing our growth efforts with the help of the experts
at Newsmax.”
R ainmaker Adventures: “As a Premium Direct Response Media with clients in the
Financial, Health, Precious Metal and Physical Product sectors, Rainmaker Ad Ventures
has developed an excellent partnership with Newsmax Media over the past five years.
During that time Newsmax has helped us achieve consistent ROI on multi-million
dollar client spend, primarily utilizing Newsmax dedicated Email lists. Our Account
Manager Dawn Neely and the Newsmax team have been most responsive working with
us daily to maximize opportunity for client success while minimizing risk.”
Bel Marra: “Bel Marra Nutrionals Inc., has been working Newsmax for the past 5 years.
Tom Mulcrone who is our go to person at Newsmax has been very understanding and
accommodating with our needs and goals.
Thus, in the past year, Bel Marra Nutritionals Inc., have increased the Media Buys with
Newsmax and the advertising we have done with them so far has been very successful.
I really appreciate the feedbacks and suggestions that Newsmax gives us on our creative
piece when we advertise with them because they want us to maximize the potential, for
this, I would not hesitate to use them again.”

Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542, and take your profits to the max with Newsmax!

More info: [email protected] or call 1-888-766-7542

Available on TELEVISION

Devices: OVERVIEW
T Vs, computers, and
mobile devices Live TV in 30 Million Homes Via DIRECTV and
Verizon FiOS

Available using: Newsmax TV offers the same high-volume results to television advertisers that Newsmax
online platforms have been delivering for more than 15 years to digital advertisers.

C ONTENT: Newsmax TV delivers compelling breaking news and analysis with
the latest on politics, finance and health — including great conversation and
interviews with high-profile talent and contributors from across the political
spectrum. Guests include Dr. Ben Carson, Ben Stein, Alan Dershowitz, Dick
Morris, Dr. Oz and many other diverse voices.
VALUABLE AUDIENCE: We target “Baby Boomers” (Adults 45-64) who are the
largest demographic group in the nation with the largest amount of disposable
income. Our viewers are affluent, educated, and active consumers who respond
to financial, health, lifestyle and other content that improve their lives.
M ULTIMEDIA PLATFORM: TV Programming and commercial messages are
broadcast to 40 million homes via DIRECTV and Verizon FiOS – simulcast across
all smartphones and OTT devices. More than 100 million Americans can tune
into Newsmax TV free via online, mobile and tablet Apps, and OTT platforms
like Roku and Google TV.
BROADCAST OPERATIONS: Each day Newsmax TV broadcasts 24/7 from
studios in New York, Washington, D.C., and Boca Raton, Florida.
DISTRIBUTION GROWTH: Projected to be in 50+ million homes in 2016.
E FFICIENT AND RELIABLE TV ADVERTISING SOLUTION:
F lexible: Short form (:15/:30/:60/:120) and long form (28:30) formats accepted.
Reliable: Experienced sellers and support personnel.
Volume Friendly: State-of-the art systems.
CROSS-PROMOTE: Amplify the impact of your TV commercials on Newsmax
TV with the synergy of Newsmax Media e-mail, online and print advertising
opportunities.

Tap into the power of Newsmax. Call Matt D’Lando today, at 561-674-0726, and take
your results to the max with Newsmax!

More info: Matt D’Lando, Broadcast Sales | 561-674-0726 | [email protected]

TELEVISION

Available on RATE CARD: 2016
Devices:
Efficient and Effective Pricing to Drive Results
TVs, computers, and
mobile devices Newsmax TV is distributed on the most penetrated tiers on DIRECTV and Verizon
FiOS, as well as Newsmax.com, all smartphone and tablet devices, Roku and other
Available using: OTT outlets.

Direct Response Rates

Days Time Period :30 :60 :120
Monday – Friday 6 a.m. – 12 p.m. $20.00
Monday – Friday 12 p.m. – 7 p.m. $40.00 $40.00 $80.00
Monday – Friday 7 p.m. – 12 a.m. $45.00 $80.00 $160.00
Monday – Friday *12 a.m. – 3 a.m. $20.00 $90.00 $180.00
Saturday – Sunday 6 a.m. – 12 a.m. $45.00 $40.00 $80.00
Saturday – Sunday 12 a.m. – 6 a.m. $15.00 $90.00 $180.00
$30.00 $90.00

*WEST COAST PRIMETIME (SINGLE FEED NETWORK)
Days
Monday – Friday Time Period Political Rates :60 :120
Monday – Friday 6 a.m. – 12 p.m.
Monday – Friday 12 p.m. – 7 p.m. :30 $200.00 $400.00
7 p.m. – 12 a.m. $100.00 $400.00 $800.00
Monday – Friday *12 a.m. – 3 a.m. $200.00 $450.00 $900.00
Saturday – Sunday 6 a.m. – 12 a.m. $225.00 $200.00 $400.00
12 a.m. – 6 a.m. $100.00 $450.00 $900.00
Saturday – Sunday $250.00 $250.00 $450.00
$150.00

*WEST COAST PRIMETIME (SINGLE FEED NETWORK)

Broadcast Rates

Days Time Period :30 :60 :120
Monday – Friday 6 a.m. – 12 p.m. $80.00
Monday – Friday 12 p.m. – 7 p.m. $100.00 $160.00 $320.00
Monday – Friday 7 p.m. – 12 a.m. $150.00 $200.00 $400.00
Monday – Friday *12 a.m. – 3 a.m. $100.00 $300.00 $600.00
Saturday – Sunday 6 a.m. – 12 a.m. $120.00 $200.00 $400.00
Saturday – Sunday 12 a.m. – 6 a.m. $100.00 $240.00 $480.00
$200.00 $400.00

*WEST COAST PRIMETIME (SINGLE FEED NETWORK)

Programming*

Time Period Monday to Friday
6 p.m. – 7 p.m. The Hard Line With Ed Berliner (LIVE)
7 p.m. – 8 p.m.
8 p.m. – 9 p.m. The Steve Malzberg Show (LIVE)
9 p.m. – 10 p.m. Newsmax Prime with JD Hayworth (LIVE)
10p.m. – 11p.m. Unfiltered with Dennis Michael Lynch (LIVE)
11p.m. – 12 a.m.
12 a.m. – 3 am The Steve Malzberg Show (Recap)
3 a.m. – 12 p.m. Newsmax Prime with JD Hayworth (Recap)

Documentaries / Special Programming
Paid Programming

*PROGRAMMING SCHEDULE SUBJECT TO CHANGE

More info: Matt D’Lando, Broadcast Sales | 561-674-0726 | [email protected]

TELEVISION

Available on RATE CARD: 2016 (CONTINUED)
Devices:
Detailed Newsmax TV Programming Grid at http://www.newsmaxtv.com/
TVs, computers, and
mobile devices Basic Terms of Sale
1. Cash-in-advance (CIA): Unless credit application submitted and approved (all Long Form is
Available using:
CIA).
2. Order placement and materials: Minimum 4 days in advance of initial air date.
3. Long Form Disclosure: Advertiser must be identified within content of program; entity

paying for invoice must be identified on order (contact name, address, phone number).
4. C ancellation Policy: 5 business days notice for Short Form; 3 weeks for Long Form.

TRAFFIC INFORMATION AND GUIDELINES

Traffic Instructions
P lease email all traffic instructions & related correspondence to:

[email protected]

Traffic instructions must include:

A dvertiser L ength of Spot

A gency F light Dates of Copy (Start Date and End Date)

N etwork C opy Rotation (Must Equal 100%)

ISCI / Commercial Code * Generic traffic template supplied upon request

8 00# (If Applicable)

Guidelines:
Instructions must be sent via email to traffic department inbox:

[email protected]
Verbal instructions will not be accepted
Newsmax traffic will provide email confirmation upon receipt of instructions
Copy changes or revisions will be applied to the next open log
6 0-day spot retention policy, advise in writing if spots should be kept longer
All materials must be received in-house 6 days prior to first air date
Spot Lengths: Short form (:15/:30/:60/:120) and long form (28:30)
L ong Form total run time must include :05 seconds of visual disclaimers at

the beginning and end of show (total of :10 seconds of disclaimers).

Digital Spot Delivery Via ‘EXTREME REACH’ | Destination: NEWSMAXTV
Digital Spot Delivery Via ‘COMCAST AD DELIVERY’ | Destination: NEWSMAXTV

Tape Delivery: Format: Format:
High Definition Standard Definition
Encompass Digital Media
c/o NEWSMAX TV HDCAM tape DigiBeta or BetaSP tape
Attn: Jeff James
3845 Pleasantdale Road Drop frame timecode Drop frame timecode
Atlanta, GA 30340
Audio: Stereo mix must A udio: Stereo mix must
(678) 421-6600 be on channels 1 & 2 be on channels 1 & 2

1 6x9/1080i C enter title safe

Traffic contact: Elisabeth Randtke, Traffic Manager | (561) 396-1084
[email protected]

More info: Matt D’Lando, Broadcast Sales | 561-674-0726 | [email protected]

TESTIMONIALS

What our advertisers are saying . . .

Birch Gold: “We’ve been advertising with Newsmax and its represented properties for
four years, with ongoing success. As the advertising landscape evolves, they have
evolved with it, and they are always offering new and interesting opportunities for us to
get our offers in front of a qualified audience.”
T RS Direct: “We’ve been in direct response marketing business for almost 30 years, but
our business has experienced explosive growth in the last four years.
Part of the reason for that success is Newsmax. These guys are real pros who know their
business. Their magazine and online content is pertinent and well-targeted, so they’ve
built a loyal group of readers.
More important for us, it’s an audience that actually pulls out their wallet and purchases
product. We track everything, so we KNOW without a doubt that advertising with
Newsmax means increased profits.
Bottom Line: If you’re not advertising with Newsmax, you’re probably leaving money on
the table.”
A gora: “We get great leads from Newsmax and do a variety of campaigns with them.
The team is super easy to work with as well!”
Lear Capital: “Newsmax has been a dedicated and reliable partner and an integral part
of our media plan. With an array of digital offerings, we are able to speak to their
audience via the user’s preferred channel, leveraging all of our assets from in-depth
reports to video.”
H ear.com: “We were searching for a reputable news publisher to promote the hear.com
brand during our early growth stages. Pairing a powerful and trusted name alongside
our brand was important for us to develop credibility with our audience, and partnering
with Newsmax dramatically accelerated our efforts at acquiring qualified customers.
Newmax makes the task of brand-building and lead acquisition more streamlined and
consistent. We are excited at continuing our growth efforts with the help of the experts
at Newsmax.”
R ainmaker Adventures: “As a Premium Direct Response Media with clients in the
Financial, Health, Precious Metal and Physical Product sectors, Rainmaker Ad Ventures
has developed an excellent partnership with Newsmax Media over the past five years.
During that time Newsmax has helped us achieve consistent ROI on multi-million
dollar client spend, primarily utilizing Newsmax dedicated Email lists. Our Account
Manager Dawn Neely and the Newsmax team have been most responsive working with
us daily to maximize opportunity for client success while minimizing risk.”
Bel Marra: “Bel Marra Nutrionals Inc., has been working Newsmax for the past 5 years.
Tom Mulcrone who is our go to person at Newsmax has been very understanding and
accommodating with our needs and goals.
Thus, in the past year, Bel Marra Nutritionals Inc., have increased the Media Buys with
Newsmax and the advertising we have done with them so far has been very successful.
I really appreciate the feedbacks and suggestions that Newsmax gives us on our creative
piece when we advertise with them because they want us to maximize the potential, for
this, I would not hesitate to use them again.”

Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542, and take your profits to the max with Newsmax!

More info: [email protected] or call 1-888-766-7542

Publications MAGAZINE

OVERVIEW

We Reach America’s Baby Boomers . . .

Award-winning Newsmax magazine reaches more than 500,000 Americans monthly.
Each month Newsmax’s top team of journalists and columnists produces a powerful
print publication offering Americans the perspective they need on current events,
politics, health, money and lifestyle.
Newsmax magazine readers are extremely loyal and responsive!
Newsmax columnists include George Will, Ben Stein, Dr. Laura Schlessinger,
Christopher Ruddy, and Michael Reagan, among others.
Dr. Ben Carson, best-selling author and commentator, tells America: “Each month I
look for Newsmax magazine to give me the news I can’t get elsewhere — you should
too.”
Ben Stein adds that Newsmax reveals the “unafraid, uncomplicated, bare-knuckles
truth about today’s dangerous world.”
Mike Reagan, the elder son of the late President Ronald Reagan, says: “I guarantee
that you’ll love Newsmax magazine.”
There is so much more in Newsmax magazine, which won a Gold Eddie Award in
the News/Commentary category of Folio magazine’s prestigious journalism awards,
the Eddies, and has now received a Charlie Award, the highest honor from the
Florida Magazine Association, in each of five categories including Best In-Depth
Reporting.
Newsmax magazine offers a great opportunity for advertisers to integrate campaigns
with online viewers in print, and to re-market product pitches.
Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542, and take your profits to the max with Newsmax!

More info: [email protected] or call 1-888-766-7542

MAGAZINE

Newsmax Magazine DEMOGRAPHICS
Sections
Upscale Demographics, Loyal Readership
 Special Election Issue 
7 1% are men 1 7% are professionals or business
OCTOBER 2012 | $4.95 | Newsmax.com owners
93% are 45 and older 57% are college graduates or higher
2016 45% have a total net worth of $500,000+
30% have a portfolio valued at
Stephen Moore argues that an Obama $500,000 – $2,000,000 SOURCE: SURVEY MONKEY 2016
second term may fracture America forever.
8 3% own a single-family home
EXCLUSIVE: Paul Ryan on the president’s willful neglect
Most Widely Read Features Time Spent With Magazine
Cover Story (84% Spend Over 1 Hour)
S ound Off
Newsfront Cover Story 1 - 1.5 Hours Less Than .5 Hour
America (75%) (29%) (13%)
Politics Did Not Read
F aith Ben Stein’s (3%)
World DREEMZ
Media (60%) 2.5 - 3 Hours
S howbiz Newsfront (12%)
M axLife (54%)
S cience & Technology 2 - 2.5 Hours
Life & Trends Faith and 1.5 - 2 Hours (22%)
Money Values (21%)
Travel (51%)
Healthy Living 0 10 20 30 40 50 60 70 80%
The Very Best
B acktalk Household Net Worth (Average: $685,000)

(25%)

(20%)

(15%)
(10%)

(5%)

(0%)

> $2,000,000 $1,000,000 – $500,000 – $250,000 – $100,000 – < $100,000
(10%) $1,999,999 $999,999 $499,999 $249,999 (15%)
(14%) (22%)
(21%) (16%)

More info: [email protected] or call 1-888-766-7542

MAGAZINE

Magazine ADVERTISING RATES & DEADLINES

2016 Advertising Deadlines (full page)

Issue Reserve Space Copy Deadline Estimated Mail Date
11/18/15 11/25/15 12/24/15
1/2 Page Ad January 12/15/15 12/22/15 1/21/16
February 1/19/16 1/16/16 2/25/16
March 2/16/16 2/23/16 3/24/16
April 3/18/16 3/25/16 4/21/16
May 4/18/16 4/25/16 5/19/16
June 5/17/16 5/24/16 6/23/16
July 6/16/16 6/23/16 7/21/16
August 7/19/16 7/26/16 8/25/16
September
8/17/16 8/24/16 9/22/16
October
9/16/16 9/23/16 10/20/16
November
10/18/16 10/25/16 11/24/16
December

Brand Advertising Rates* (color)

1/3 Page Ad 1/6 Page Ad Size 1x Rate 3x Rate 6x Rate 12x Rate
Full Page $6,533 $6,333 $6,133 $5,866
Two Column, 2/3 Page Vertical $4,900 $4,750 $4,600 $4,400
Half Page (Vertical or Horizontal) $3,920 $3,800 $3,680 $3,520
One-Third Page (Vertical or Square) $2,613 $2,533 $2,453 $2,346
Half Column, 1/6 Page Vertical $1,372 $1,330 $1,288 $1,232
Ad Columns, 1/12 Page Square $719 $697 $675 $645
Ad Columns, 1/24 Page Horizontal $457 $443 $429 $411
2nd & 3rd Cover (Inside Front/Back) $8,167 $7,917 $7,667 $7,333
4th Cover (Back) $8,820 $8,550 $8,280 $7,920

1st Right Hand Page $7,840 $7,600 $7,360 $7,040

2 Page Spread $11,760 $11,400 $11,040 $10,560

Newsmax Magazine Direct Response Advertising Rates
Also Offers: Please contact a Newsmax ad representative to get the latest discounted rates for
direct response advertisers. Precious metal advertisers will incur a 15% premium
Business Reply Cards added to their frequency rate.
Single Sheet Inserts
Cover Wraps Circulation
P olybag Inserts
Print Digital Combined
101,624 8,163 109,787

Percentage of Readers Taking Action After Seeing an Ad

Visited Advertiser Website
Purchased Products

Discussed Ad With Others
Passed Along Ad
Took Any Action
0% 10% 20% 30% 40% 50% 60% 70% 80%

More info: [email protected] or call 1-888-766-7542

MAGAZINE

Page Dimensions ADVERTISING RATES & DEADLINES (Continued)
( 8 x 10 1/2” )
Page Parameters
Full Page
Size/Space Ad Dimensions (Non-Bleed) Ad Dimensions (With Bleed)

Full Page 7 x 10” 8 1/4 x 10 3/4”
Two Column / 2/3 Page Vertical 4 5/8 x 10” 5 1/4 x 10 3/4”
Half Page Horizontal 8 1/4 x 5 1/4”
Half Page Vertical 7 x 4 7/8”
One-Third Page Vertical (One Column) 3 1/2 x 10 4 x 10 3/4”
One-Third Page Square 2 1/4 x 10” 2 7/8 x 10 3/4”
Half Column / 1/6 Page Vertical 4 5/8 x 4 7/8”
Ad Columns, 1/12 Page Square 2 1/4 x 4 7/8” N/A
Ad Columns, 1/24 Page Horizontal 2 1/4 x 2 1/4” N/A
2 1/4 x 1” N/A
2 Page Spread N/A
15 x 10”
16 1/4 x 10 3/4”

2 Column 1 Column Technical Guidelines
2/3 Page 1/3 Page
Formatting Guidelines
P1a/g3e P1a/g6e
A ll of the high-resolution images and fonts
P1/a1g2e must be included when generating a PDF
file. Images must be in SWOP
P1a/g2e (Specifications for Web Offset Publications)
standards (CMYK or Grayscale) and in TIFF
1/24 Page or EPS format. Image resolution must be at
least 300 dpi (ppi). No RGB or JPEG (jpg)
images should be included in the file, and
do not nest EPS files into other EPS files.
All required trapping must be included in
the file. The file must be right reading,
100% size.

Bleed Trim Live Area Printing

NOTE: Bleed ads are not offered N ewsmax uses SWOP standards. All of Newsmax magazine is produced computer-to-
for the following ad sizes: One-third plate. See Advertising Specifications for dimensions.
page square, one-half column
(1/6 page) and 1/12 page square. Critical Color

Delivering Creatives If color is critical, please send a match print proof along with your file for accurate
printing.
Email copy to:
Electronic Transmission
[email protected]
Compressed files under 5 MB can be emailed to [email protected]. Larger
Upload copy to: compressedfilescanbeuploaded at: www.newsmaxstore.com/uploads/uploadform.cfm

www.newsmaxstore.com/ Media Storage & Returning
uploads/uploadform.cfm
A ll files and proofs will be destroyed six months after insertion date unless Newsmax has
Delivering Creatives received written instructions to return material immediately after insertion or to hold the
material for a specific future date (not to exceed one year from the last cover date). We do
CD-ROM or DVD media not return disks unless requested in writing. Please include a self-addressed, postage-
only. Please send your paid envelope.
media to . . .
Terms & Conditions
Attn: Teresa Tabeek
Newsmax Media Inc. A processing fee of $175 will be added for creative files sent incorrectly. The publisher is
PO Box 20989 not responsible for errors due to improper file preparation. Publisher is not responsible
West Palm Beach for shifts in color due to differences between file and proof if a color proof is not
FL 33416 supplied.

More info: [email protected] or call 1-888-766-7542

TESTIMONIALS

What our advertisers are saying . . .

Birch Gold: “We’ve been advertising with Newsmax and its represented properties for
four years, with ongoing success. As the advertising landscape evolves, they have
evolved with it, and they are always offering new and interesting opportunities for us to
get our offers in front of a qualified audience.”
T RS Direct: “We’ve been in direct response marketing business for almost 30 years, but
our business has experienced explosive growth in the last four years.
Part of the reason for that success is Newsmax. These guys are real pros who know their
business. Their magazine and online content is pertinent and well-targeted, so they’ve
built a loyal group of readers.
More important for us, it’s an audience that actually pulls out their wallet and purchases
product. We track everything, so we KNOW without a doubt that advertising with
Newsmax means increased profits.
Bottom Line: If you’re not advertising with Newsmax, you’re probably leaving money on
the table.”
A gora: “We get great leads from Newsmax and do a variety of campaigns with them.
The team is super easy to work with as well!”
Lear Capital: “Newsmax has been a dedicated and reliable partner and an integral part
of our media plan. With an array of digital offerings, we are able to speak to their
audience via the user’s preferred channel, leveraging all of our assets from in-depth
reports to video.”
H ear.com: “We were searching for a reputable news publisher to promote the hear.com
brand during our early growth stages. Pairing a powerful and trusted name alongside
our brand was important for us to develop credibility with our audience, and partnering
with Newsmax dramatically accelerated our efforts at acquiring qualified customers.
Newmax makes the task of brand-building and lead acquisition more streamlined and
consistent. We are excited at continuing our growth efforts with the help of the experts
at Newsmax.”
R ainmaker Adventures: “As a Premium Direct Response Media with clients in the
Financial, Health, Precious Metal and Physical Product sectors, Rainmaker Ad Ventures
has developed an excellent partnership with Newsmax Media over the past five years.
During that time Newsmax has helped us achieve consistent ROI on multi-million
dollar client spend, primarily utilizing Newsmax dedicated Email lists. Our Account
Manager Dawn Neely and the Newsmax team have been most responsive working with
us daily to maximize opportunity for client success while minimizing risk.”
Bel Marra: “Bel Marra Nutrionals Inc., has been working Newsmax for the past 5 years.
Tom Mulcrone who is our go to person at Newsmax has been very understanding and
accommodating with our needs and goals.
Thus, in the past year, Bel Marra Nutritionals Inc., have increased the Media Buys with
Newsmax and the advertising we have done with them so far has been very successful.
I really appreciate the feedbacks and suggestions that Newsmax gives us on our creative
piece when we advertise with them because they want us to maximize the potential, for
this, I would not hesitate to use them again.”

Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542, and take your profits to the max with Newsmax!

More info: [email protected] or call 1-888-766-7542

Publications NEWSLETTERS

OVERVIEW

Our Newsletters Target a Highly Responsive
Audience

Newsmax currently has more than 1.3 million subscribers to 17 health and financial
newsletters. These paid subscribers, who pay anywhere from $50-$1,000, receive
newsletters via digital and print. The subscribers are our most responsive and
engaged customers.
You can tap into them with powerful inserts into the print and PDF digital versions.
Advertisers can also send highly targeted emails to the subscriber list. (Please see
Email pages of Media Kit.)
Our health newsletters are prepared by a team of award-winning medical doctors.
Similarly, our financial newsletters are prepared by top financial experts and
economists who understand the economy and world markets.
Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542 and take your profits to the max with Newsmax!

Health Newsletters

The Blaylock Wellness Report
Dr. Russell Blaylock is a nationally recognized, board-certified neurosurgeon,

health practitioner, author, and lecturer. From food allergies to fending off the
flu, this newsletter offers real-world advice for staying healthy. Each edition also
features a Q&A section with Dr. Blaylock, giving subscribers the opportunity to
have specific concerns addressed.

Dr. Brownstein’s Natural Way to Health
Dr. David Brownstein offers the most recent insights on emerging natural

therapies, as well as the best methods of safe and effective conventional
healthcare. Dr. Brownstein believes that holistic medicine will be the medicine
of the 21st century. His newsletter presents current, relevant information to
help readers achieve their optimal health naturally.

Dr. Crandall’s Heart Health Report
Renowned cardiologist Dr. Chauncey Crandall offers readers his best advice on

how to prevent or reverse the #1 killer of Americans — heart disease.
Subscribers learn how to fight high blood pressure, high cholesterol, and angina.
They learn about heart-healthy diets, simple lifestyle changes, heart supplements,
and more to help them live symptom- free, drug-free, and stress-free.

Health Radar
This newsletter offers the latest in medical advancements and wellness tips

from the worlds of both conventional and alternative medicine. This
information is delivered in an easy-to-read, easy-to-apply format. Guest medical
experts offer ways to cope with health issues that plague readers and their
loved ones, from cancer to memory loss, arthritis, heart disease, depression,
and more.

(Continued on the next page)

More info: [email protected] or call 1-888-766-7542

Health Newsletters NEWSLETTERS

(Continued from previous page)
Mind Health Report
Leading worldwide brain experts offer their very best techniques to help

subscribers improve and expand their brain function and emotional well-being.
Issues include latest advancements in brain research from the fields of
neuroscience and psychiatry. Subscribers can also access actual case studies,
and learn breakthrough methods for strengthening brain health and memory.
Healthy Balance
Dr. Erika’s life mission is to spread the word of wellness, disease prevention,
and self-empowerment to as many women as possible. Every month, she
reveals the truth about balancing hormones; the benefits of bioidentical
hormones; increasing your sex drive; preventing osteoporosis, heart attacks,
cancer, obesity, and many more. This consistent flow of current health wisdom
will help readers get healthier faster — and live a longer, happier life.
*For Print Specifications and deadlines contact advertising 888-766-7542 or
[email protected]

Financial & Investing Newsletters

The Dividend Machine
E ach month, noted investing expert Bill Spetrino covers the world’s little-known

— but highest-yielding — investments to help subscribers prosper and stay
ahead of inflation. The Dividend Machine recommends only high-quality stocks
from companies across the globe that hold a dominant position in their
industries and generate piles of cash, which they return to shareholders in the
form of dividends. This newsletter helps train investors to be more savvy by
looking beyond stock appreciation alone.
The High Income Factor
E dited by Wall Street veteran Tom Hutchinson, this monthly newsletter is
constantly on the hunt for high-yielding companies in a low-yield world. The
goal is to identify the most profitable, yet conservative, income opportunities
available. With upside far beyond basic savings accounts and CDs, this
newsletter discusses safe alternatives such as tax-advantaged income from
investments in master limited partnerships, real estate investment trusts,
covered-call funds, and more.
The Franklin Prosperity Report
T he Franklin Prosperity Report is dedicated to helping its readers save money
each month with creative ways to cut costs on groceries, insurance, travel, and
everyday expenses. This Newsmax publication is a monthly guide to learning
the strategies and loopholes of the wealthy, helping subscribers save more,
spend less, and increase net worth.

(Continued on the next page)

More info: [email protected] or call 1-888-766-7542

Financial Newsletters NEWSLETTERS

(Continued from previous page)
Ultimate Wealth Report
T his newsletter identifies the trends that are reshaping the future global

economy, and helps readers to profit by owning real assets that the world vitally
needs. Ultimate Wealth Report enables subscribers to combat the perilous
economic moves of the government — and even profit from their errors in
judgment — by buying commodity-based exchange-traded funds, commodity-
related stocks, stocks that benefit from rises in foreign currencies, and foreign
currency ETFs.
Financial Intelligence Report
T his monthly newsletter brings together some of the sharpest minds from the
worlds of finance, investing and economics. The goal is to deliver profitable
investment advice for today’s turbulent markets, advising subscribers on how to
protect their wealth. Readers get expert opinions and financial outlooks based
on how events are likely to unfold domestically and globally. Past topics include
the subprime credit crisis, housing bust, and baby boomer wave. Contributors
have included commodities expert Jim Rogers, billionaire Warren Buffett, Yale
professor Robert Shiller, and many others.
Resolute Wealth Letter
M assive geopolitical changes are altering the face of our economy. This will
create distortions in the flow of capital and increased risk for many. But it will
also create incredible opportunities for savvy investors. Each month in Resolute
Wealth Letter, Tom Luongo reveals new, deeply-undervalued investment picks
that allow us to take advantage of these dynamic global economic trends. Many
will experience uncertainty in this environment. But subscribers will enjoy
incredible opportunities to profit. The long-term strategy of the portfolio is to
help you protect and grow your wealth as confidence in our political system
wanes. Combining top-down macro-economic analysis with technical research
and a thorough review of corporate fundamentals, Tom is able to pick the
winners that so many others miss.
*For Print Specifications and deadlines contact advertising 888-766-7542 or
[email protected]

(Continued on the next page)

More info: [email protected] or call 1-888-766-7542

NEWSLETTERS

Printed Newsletter Inserts NEWSLETTER RATES AND CIRCULATION

Printed inserts should be Newsletter Rate Card
provided 8.5x11” folded
down to 8.5x5.5”. They are Newsmax paid health and financial newsletters are a great source to reach an
typically printed on a 70# extremely valuable audience with your message. Print subscriptions typically cost
coated text sheet and can $109 annually, so these readers are actively engaged with each monthly publication.
be double sided.
Other Paper Options Newsletter audiences can be reached one of the following three ways:

5 0# Offset Print
60# Offset A dvertisers can put a hard copy insert inside monthly printed newsletters,
70# Offset
Coated Text which gets mailed to subscribers.
Email PDF Newsletter Ads
Email should be provided Email PDF
at 8.5x11” without bleed. R each digital subscribers with a “full page” PDF ad inside the monthly
Please do not include
printers marks as they electronic version of the newsletter.
may show in the final
artwork. Email
Delivering Digital Creatives E ach paid newsletter list is available for rental. See Newsmax Email Rate Card
E mail copy to:
for pricing and quantities.
[email protected]
Due to printing deadlines and high demand for these products, advertisers should
Upload copy to: expect a longer lead-time than most Newsmax products.

www.newsmaxstore.com/ Rates (CPM)
uploads/uploadform.cfm P rint, $125 E mail, $125 C ombined, $112.50

NOTE: Space Reservation is the 1st of the month and creatives are due by the 5th of
the month.

Circulation

Newsletter Print Email PDF Combined

Blaylock Wellness Report 41,307 18,757 60,064
Dr. Brownstein's Natural Way to Health 34,302 12,781 47,083
Crandall Heart Health Report 36,790 10,504 47,294
Health Radar 58,429 14,188 72,617
Mind Health Report 30,270 5,515 35,785
The Dividend Machine 15,343 22,384 37,727
High Income Factor 13,659 15,163 28,822
Franklin Prosperity Report 27,459 26,203 53,662
Ulitimate Weatlh Report 12,922 24,539 37,461

Financial Intelligence Report 16,158 7,055 23,213

Resolute Wealth Letter 8,741 2,591 11,332

More info: [email protected] or call 1-888-766-7542

TESTIMONIALS

What our advertisers are saying . . .

Birch Gold: “We’ve been advertising with Newsmax and its represented properties for
four years, with ongoing success. As the advertising landscape evolves, they have
evolved with it, and they are always offering new and interesting opportunities for us to
get our offers in front of a qualified audience.”
T RS Direct: “We’ve been in direct response marketing business for almost 30 years, but
our business has experienced explosive growth in the last four years.
Part of the reason for that success is Newsmax. These guys are real pros who know their
business. Their magazine and online content is pertinent and well-targeted, so they’ve
built a loyal group of readers.
More important for us, it’s an audience that actually pulls out their wallet and purchases
product. We track everything, so we KNOW without a doubt that advertising with
Newsmax means increased profits.
Bottom Line: If you’re not advertising with Newsmax, you’re probably leaving money on
the table.”
A gora: “We get great leads from Newsmax and do a variety of campaigns with them.
The team is super easy to work with as well!”
Lear Capital: “Newsmax has been a dedicated and reliable partner and an integral part
of our media plan. With an array of digital offerings, we are able to speak to their
audience via the user’s preferred channel, leveraging all of our assets from in-depth
reports to video.”
H ear.com: “We were searching for a reputable news publisher to promote the hear.com
brand during our early growth stages. Pairing a powerful and trusted name alongside
our brand was important for us to develop credibility with our audience, and partnering
with Newsmax dramatically accelerated our efforts at acquiring qualified customers.
Newmax makes the task of brand-building and lead acquisition more streamlined and
consistent. We are excited at continuing our growth efforts with the help of the experts
at Newsmax.”
R ainmaker Adventures: “As a Premium Direct Response Media with clients in the
Financial, Health, Precious Metal and Physical Product sectors, Rainmaker Ad Ventures
has developed an excellent partnership with Newsmax Media over the past five years.
During that time Newsmax has helped us achieve consistent ROI on multi-million
dollar client spend, primarily utilizing Newsmax dedicated Email lists. Our Account
Manager Dawn Neely and the Newsmax team have been most responsive working with
us daily to maximize opportunity for client success while minimizing risk.”
Bel Marra: “Bel Marra Nutrionals Inc., has been working Newsmax for the past 5 years.
Tom Mulcrone who is our go to person at Newsmax has been very understanding and
accommodating with our needs and goals.
Thus, in the past year, Bel Marra Nutritionals Inc., have increased the Media Buys with
Newsmax and the advertising we have done with them so far has been very successful.
I really appreciate the feedbacks and suggestions that Newsmax gives us on our creative
piece when we advertise with them because they want us to maximize the potential, for
this, I would not hesitate to use them again.”

Tap into the power of Newsmax. Call our Advertising Team today, toll-free at
888-766-7542, and take your profits to the max with Newsmax!

More info: [email protected] or call 1-888-766-7542