HNB GI Guideline Logos White Back

The Logo

The HNB General Insurance logo is the primary graphic element
of the company’s brand identity. Accurate, consistent application,
and precise production of the logo is essential to maintaining a
strong identity in the marketplace.

The following pages will show the official HNB General Insurance logo,
proper colour usage, and examples of proper placement
in various applications.

The HNB General Insurance logo was developed to use on their websites,
business cards, letterheads and other communication materials.
The full-colour logo should only appear against a solid white background.
The logo is available in three different formats: EPS, JPG and PNG.
Always use the electronic artwork appropriate for your application:

PRINT Media
Use EPS version for print applications.

WEB & Digital Media
Use JPG or PNG version for online applications.

Logo - Stacked Version (Preferred)

Stacked Version Logo - Justification

To display the HNB General Insurance logo properly and effectively,
it is important to give it proper spacing without interference.
The proper minimum spacing is outlined below.
This general rule will help the logo maintain a
strong presence on the application.

X

X

Font: HNBA & GI - Black XX
Font: HNBA & GI - Regular
Font: HNBA & GI - Regular XXX

XX

XXX

XX

Logo - Stacked Version (Preferred)

Minimal size requirements (1.5cm X 1.5cm)
will be enforced to avoid lost clarity in the logotype,
especially on the stacked version.

Minimum Usable Print Size: 1.5cm
1.5cm
Note:
Embroidery and e-communication (web and e-flyer)
applications may need a larger minimum size to
accommodate reduced dots per inch (dpi).

Logo - Stretched Version

The preferred logo to use is the stacked version of the logo.
The stretched version is used when it lends itself better to a specific application
such as stretched name signs or banners, crawler advertisements.

Stretched Version Logo - Spacing X

2X

Logo - Stretched Version

Minimal size requirements (W:8cm X H:1cm)
will be enforced to avoid lost clarity in the logotype,
especially on the stretched version.

8cm
1cm

Minimum Usable Print Size: W:8cm X H:1cm

Note:
Embroidery and e-communication (web and e-flyer)
applications may need a larger minimum size to
accommodate reduced dots per inch (dpi).

Corporate Colour Guide

Gradient Setup
Left - PANTONE P 102-8 C
Location - 0%
Right - PANTONE P 109-8 C
Location - 0%
Angle - 0°

Gradient Setup
Left - PANTONE P 109-8 C
Location - 0%
Right - PANTONE P 102-8 C
Location - 0%
Angle - 0°

Gradient Setup
Left - PANTONE P 1-8 C
Location - 25%
Right - PANTONE P 14-8 C
Location - 55%
Angle - 90°

C 000% M 036% Y 100% B 000% PANTONE P 14-8 C
C 000% M 000% Y 100% B 000% PANTONE P 1-8 C
C 097% M 081% Y 000% B 000% PANTONE P 102-8 C
C 100% M 035% Y 000% B 026% PANTONE P 109-8 C

Corporate Colour Guide - Gray-scale

C 000% M 000% Y 000% B 030%
C 000% M 000% Y 000% B 020%
C 000% M 000% Y 000% B 100%
C 000% M 000% Y 000% B 050%

Spot Colour Logo Applications

The preferred logo to use is the original version of the logo with original colours and shading.
However spot colour logo can be used when facing difficulties on printing
such as screen prints or to reduce the print cost.
2 Spot Colour Logo

1 Spot Colour Logo

Corporate Colour Guide - Reversed logo

Visual white space

Always keep white space around the logo on all four sides.
Use the height of the word “HNB” as a guide for the
minimum amount of clearance from any other element.

x x
x x

x

Unusable Examples

Do not stretch tall or wide Do not use wrong font Do not use unapproved colors

HNB
General
Insurance

Do not rearrange the logo’s elements Do not use shadows Do not warp or slant

The Sub-Product Logo

This product marking is completely combined with the HNB GI brand and identity.
Using the HNB GI brand against some market segments requires an identity
that indicates a different service level. In these events, the core values of the
HNB GI brand and its strategy remain intact and clearly apparent.
It is what is added to the overall brand positioning that comes through
the sub-product converter.

Sub-product must always use the full brand identity
and conform to its guidelines.

The Sub-Product Logo

MotorGuard

The Sub-Product Logo Practice X

X MotorGuard X Stacked
Version Logo
The product logo hight should be one forth of the
original stacked logo (Font: HNBA & GI - Black) horizontally center aligned X is fixed and
must never be
and this relationship is fixed and
must never be altered or reproduced X reproduced

Other Similar Sub-Product Logos

MyHome MyHealth MyCard

The Sub-Product Logo - Two Lines

X MotorGuard
X
X

X Extra
X

The two line product logo second line hight should be two third of the
product name (Font: HNBA & GI - Regular) horizontally top & bottom aligned to HNB GI

and this relationship is fixed and must never be altered or reproduced

The Sub-Product Logo - Similar Two Lines Products

MotorGuard MotorGuard MotorGuard
Extra Riders Eco
Marine Casualty
MotorGuard Cover Cover
Agro Fire Health
Cover Cover
Engineering
Cover