SVCE-UI/UX

Customer Resource Center - High Level UX

01.28.2020

1

What Are We Looking At

Page Flow Strategy
Content Structure
Home Page Portal

Tool Pages

2

What Are We Not Looking At

Content
Design
Nav or Footer

3

Page Flow Strategy

4

/ Page Flow Strategy

5

Content Structure

6

/ Content Structure / Site Content

7

/ Content Structure / Site Architecture

8

Home Page

9

/ Home Page / Energy Efficiency and Emissions Content

10

/ Home Page / Landing

INSPIRE
To facilitate traffic coming from outside marketing, it’s essential to land users in familiar design and message as the marketing.

11

/ Home Page / Energy Efficiency and Emissions

EDUCATE
Use Energy Efficiency and Emissions as a gateway

12

/ Home Page / Solar

EDUCATE
Solar - Use a testimony that speaks to the key driver for interest. Setup Solar page content.

13

/ Home Page / Electric Home

EDUCATE
Electric Home - Use a testimony that speaks to the key driver for interest. Setup Electric Home page content.

14

/ Home Page / EV

EDUCATE
EV- Use a testimony that speaks to the key driver for interest. Setup EV page content.

15

/ Home Page / EV

ACTION 16
Direct links to tools to facilitate return user and surface main conversion goal. This blade design could serve as an alternate and
abbreviated way to serve the tool pages instead of individual blades.

/ Home Page / EV

REAPPRAISAL 17
User isn’t interested in the CRC, expose high traffic and priority pages the user is most likely looking for.

/ Home Page / EV

DON’T LOOSE THE VALUE OF A VISIT 18
When running media to drive traffic, its important to make those dollars count towards future conversion if not this visit.
Offering the consumer value for re-engagement today, is cheaper then using media in the future.

Solar Tool Page

19

/ Solar Too Page / Content
Profile:

20

/ Solar Too Page / Landing

INSPIRE 21
It’s essential to land users in familiar design and message as the marketing and the Solar portal on the home page. Main
Conversion link is at top to setup page action intention and facilitate repeat traffic.

/ Home Page / Solar PV

EDUCATE
Solar PV - Intro with a testimony that speaks to the key driver for interest.

22

/ Home Page / Battery Storage

EDUCATE
Battery Storage - Intro with a testimony that speaks to the key driver for interest.

23

/ Home Page / Impact of Action

ACTION
Key actions and their benefits from low barrier to higher barrier.

24

/ Home Page / Testimony

ACTION
Testimony that defies key barrier to action.

25

/ Home Page / CTA

CALL TO ACTION 26
A blade purposely devoted to main engagement KPI for impact. Clearly set up link goes to outside third party with some
kind of preview of what to expect and ensure familiar landing. A secondary action is offered to re-engage in case user is not
converted.

/ Home Page / CTA

Have A Question
Options.

27

/ Home Page / Cross-Pollinate

REAPPRAISAL 28
User wasn’t converted to Solar. Cross-pollinate to other tool pages framed contextual to someone who has shown interest
in Solar.

/ Home Page / Offer

DON’T LOOSE THE VALUE OF A VISIT 29
Optional when offer is contextual to Solar. When running media to drive traffic, its important to make those dollars count
towards future conversion if not this visit. Offering the consumer value for re-engagement today, is cheaper then using media in
the future.

Electric Home Tool Page

30

/ Electric Home Tool Page / Content
Profile:

31

/ Electric Home Tool Page / Landing

INSPIRE 32
It’s essential to land users in familiar design and message as the marketing and the Electric Home portal on the home page.
Main Conversion link is at top to setup page action intention and facilitate repeat traffic.

/ Electric Home Tool Page / Landing

INSPIRE 33
It’s essential to land users in familiar design and message as the marketing and the Electric Home portal on the home page.
Main Conversion link is at top to setup page action intention and facilitate repeat traffic.

/ Electric Home Tool Page / Impact of Action

ACTION
Key actions and their benefits from low barrier to higher barrier.

34

/ Electric Home Tool Page / Testimony

ACTION
Testimony that defies key barrier to action.

35

/ Electric Home Tool Page / CTA

CALL TO ACTION 36
A blade purposely devoted to main engagement KPI for impact. Clearly set up link goes to outside third party with some
kind of preview of what to expect and ensure familiar landing. A secondary action is offered to re-engage in case user is not
converted.

/ Electric Home Tool Page / Cross-Pollinate

REAPPRAISAL 37
User wasn’t converted to Electric Home. Cross-pollinate to other tool pages framed contextual to someone who has shown
interest in Electric Home.

/ Electric Home Tool Page / Offer

DON’T LOOSE THE VALUE OF A VISIT 38
Optional when offer is contextual to Electric Home. When running media to drive traffic, its important to make those dollars
count towards future conversion if not this visit. Offering the consumer value for re-engagement today, is cheaper then using
media in the future.

EV Tool Page

39

/ EV Tool Page / Content
Profile:

40

/ EV Tool Page / Landing

INSPIRE 41
It’s essential to land users in familiar design and message as the marketing and the EV portal on the home page. Main
Conversion link is at top to setup page action intention and facilitate repeat traffic.

/ EV Tool Page / EV

EDUCATE
EV - Intro with a testimony that speaks to the key driver for interest.

42

/ EV Tool Page / EV Charging

EDUCATE
Charging - Intro with a testimony that speaks to the key driver for interest.

43

/ EV Tool Page / Impact Of Acting

ACTION
Key actions and their benefits from low barrier to higher barrier.

44

/ EV Tool Page / Testimony

ACTION
Testimony that defies key barrier to action.

45

/ EV Tool Page / CTA

CALL TO ACTION 46
A blade purposely devoted to main engagement KPI for impact. Clearly set up link goes to outside third party with some
kind of preview of what to expect and ensure familiar landing. A secondary action is offered to re-engage in case user is not
converted.

/ EV Tool Page / Cross-Pollinate

REAPPRAISAL 47
User wasn’t converted to EV. Cross-pollinate to other tool pages framed contextual to someone who has shown interest
in EV.

/ EV Tool Page / Offer

DON’T LOOSE THE VALUE OF A VISIT 48
Optional when offer is contextual to Electric Home. When running media to drive traffic, its important to make those dollars
count towards future conversion if not this visit. Offering the consumer value for re-engagement today, is cheaper then using
media in the future.

Thank You

49