2014 Network Information Demographics - Prime Media

2014 Network Information
&

Demographics

A&E programming is dramatic, engaging, unique and tells stories in
unexpected ways. A&E offers a diverse mix of high-quality entertainment
through the network’s signature Real-Life Series franchise, the most
successful justice shows on cable, original scripted series, high-profile
acquisitions, original movies and specials that keep viewers coming back
for more.

Program Inserts: Value to advertisers:
Local Avails: 2 one-minute local avails per hour
Times: Avail break #1- between :10 and :20 mins. past the hour 1. Best third quarter ever, 2012 (total
viewers).
Avail break #2- between :40 and :50 mins. past the hour
Exception: During information programming block, avail 2. A top 5 network for women 25-54 and
top ten for men 25-54.
breaks at :29 & :59 past the hour
Insertion hours: 24 hours Saturday and Sunday 3. On pace to deliver 9 years of
Subscribers: 98.6 million consecutive growth.

Demographic Targeted Programming: Network Viewer Profile:
A&E’s viewers are…
Adults (18-29)- Bates Motel, Storage Wars, Shipping Wars, Getting younger!
Duck Dynasty, Intervention, Barter Kings Median Age: 47 years old
Male/Female Skew
Adults (25-54) –Bates Motel, Storage Wars, Shipping Wars, Male 50% Female 50%
Duck Dynasty,The Glades, Longmire, Barter Kings Median Income: $49,200

Demographic Skew by Daypart:

Daypart A18-49 Daypart A25-54
7a-8p 631
Mon.-Fri. 8a-8p 578 Sat.-Sun.
Mon.-Sun. 8p-11p 626

ABC Family programming is a mix of scripted drama, original movies,
quality acquired series and blockbuster theatricals. It reflects today’s
families, entertaining and connecting with young adults through relevant
stories about today’s relationships, all told with diversity, passion, humor
and heart. Program Inserts:

Value to advertisers: Local Avails: 2 minutes per hour
Times: Approximately 00:15 and 00:30
1. ABC Family has one of the best
audience profiles in television. Times varies depending on program segment durations.
Insertion hours: 24 hours per day
2. ABC Family viewing among Adults Subscribers: 97.5 million
18-49 has increased over 55% in the
past decade.

3. The AD Sales team for ABC Family Demographic Targeted Programming:
provides uniquely tailored marketing Persons: 12-34, 18-34, 18-49, 25-54
solutions that increase brand
awareness. Popular Established Programs:

Network Viewer Profile: Original Series: The Fosters, Pretty Little Liars, Melissa & Joey,
ABC’s viewers are… Twisted, Ravenswood, Switched at Birth, Chasing Life, Baby
More Loyal Viewers! Daddy
Median Age: 29 years old
Median HH Income: $53,000 Holiday Events: 13 Nights of Halloween, 25 Days of Christmas,
Spring Crush, Summer Crush

Blockbuster Theatricals & Original Movies

Acquired Hits: 8 Simples Rules, Gilmore Girls, That 70’s Show,
The Middle, Reba

Animal Planet immerses viewers in the full range of the animal kingdom
with rich, engaging, high-quality entertainment, information and
enrichment. Animal Planet taps into the instincts that drive us with stories
and characters that resonate with the human condition.

Popular Programming:
Too Cute! Pint Sized
Redwood Kings
Ice Lake Rebels
Tree House Masters
Dirty Jobs

Network Viewer Profile:
Median Age: 48.3 years old
Median HH Income: $60,700

Program Format: BET Networks is the leading provider of media and entertainment
for African Americans and consumers of Black culture globally. Our
Local Avails: 2 (:60 sec breaks/hour) brands reflect a full range of the Black experience and connect with
Times: :13 to :23 mins past each hr. fans of hip hop, gospel, jazz, comedy, drama, news, and more. We stay
connected to our diverse audience through our television networks,
:40 to :50 mins past each hr. broadband, video on demand, mobile and home entertainment.
Cue tones during our
Inspirational Programming Value to Advertisers:
Block are :29 and :59
Insertion Hours: 24 hours per day 1. Attracts Demographics - BET’s audience’s spending on consumer
Subscribers: 89.5 Million products on African Americans is more than $913 billion. During
prime-time, BET has one of cable television’s highest concentration of
Network Viewer Profile: female and teen viewers.

Index 2. A Distinct Audience with Diverse Users – We enable cable affiliates to
reach upscale, specialized market segments. We have expanded our
Adults 18-34 172 reach to become the preferred network of multi cultural households.

Adults 18-49 132 3. Use BET to Your Advantage – BET provides a platform for advertisers
to increase their reach of cable viewers through packaging
Occupation: Sales & Office Occupations 114 opportunities that target age and gender-specific groups.

Education: Attended College 120 Viewer Targeted Programming:

Marital Status: Single 199 Everybody Hates Chris, The Game, The Wendy Williams Show,
Jamie Foxx Show, The Family Crews, Sunday Best, 106 & Park, BET
(Based on Adults 18+) Blackbuster Movies, Bobby Jones Gospel Show, Celebration of
Gospel, The Mo’Nique Show, Lifts Every Voice, Rip The Runway,
Primetime Viewers Per 1000 Viewing Spring Bling
Households:

Women 18+ 612

Men 18+ 381

Program Format: With more breakout stars and critically-acclaimed original series than any
other network on cable, Bravo’s original programming-from hot cuisine to
Local Avails: 2 (:60 sec breaks/hour) haute couture-delivers the best food, fashion, beauty, design and pop
Times: :10 to :20 mins past each hr. culture, has the most engaged, upscale, and educated audience in cable.
Consistently the fastest growing top 20 ad-supported cable entertainment
:29 to :59 mins past each hr. network, Bravo continues to translate buzz into reality with critically-
:35 to :50 mins past each hr. acclaimed breakout creative competition and docu-series.
Insertion Hours: 24 hours per day
Subscribers: 95.2 million Value to Advertisers:

1. Bravo is ranked the #9 network among viewers A25-54, and #10
among viewers A18-49

2. Bravo is the #1 cable network for Program Engagement (70%).

3. Bravo is the #1 network for affluent and educated adults.

Network Viewer Profile: Viewer Targeted Programming:

Median Age: 42 Persons 18-49 & 25-54: Top Chef, Top Chef Extreme, The Millionaire
Matchmaker, Vanderpump Rules, Below Deck, Courtney Loves
Median Income: $60,700 Dallas, Ladies of London, Toned Up, Blood, Sweat & Heels, Southern
Charm, 100 Days of Summer, Untying the Knot, Flipping Out, Million
%P18+Comp. Dollar Listing: Los Angeles, Million Dollar Listing: New York, The Real
Housewives, Watch What Happens Live, Shahs of Sunset, Inside
4+ Years of College 33.9% The Actor Studio

White Collar Occupation 50.1% Popular Programs
Top Chef,, The Millionaire Matchmaker, Vanderpump Rules, Million Dollar
Home Owner 63.8% Listing, The Real Housewives, Below Deck, Courtney Loves Dallas, Toned
up, Blood Sweat & Heels, Ladies of London, Southern Charm, 100 Days
Daypart Viewing: of Summer, Untying the Knot, The New Atlanta, Watch What Happens
Live, Inside the Actors Studio
P18-49 P25-54

Total Day 62.0% 64.9%
Day 63.2% 60.2%
Early Fringe 59.4% 61.9%
Primetime 62.0% 66.3%
Latenight 61.5% 65.7%
Weekend 61.0% 63.4%

BTN (Big Ten Network) is dedicated to capturing the passion and tradition
of the Big Ten Conference and college sports. Showcasing hundreds of live
sporting events each year in stunning high definition along with award
winning original programming and in-depth studio analysis, BTN is the
premiere college sports network and the go-to destination for Big Ten fans
and alumni across the nation.

Value to advertisers: Program Inserts:
1. Hundreds of live Big Ten Conference Local Avails: Varies
Times: Times varies depending on program segment durations.
sporting events cablecast in high Insertion hours: 24 hours per day
definition, plus other Big Ten Subscribers: 53 million
programming including studio
shows, women’s sports, classic Demographic Targeted Programming:
games and other original Persons: 18-29, 29-54
programming.
2. Hard-to-reach demographics with Popular Established Programing:
less commercial clutter than most
cable networks. Adults & Men 18-49 & 25-54:
3. Live event programming, which is
less likely to be recorded.

Network Viewer Profile: Football, Men’s Basketball, Big Ten Elite, The Journey:
Median Age: Varies Big Ten Basketball, #BTN Live, Pre & Post Game Coverage,
Median HH Income: Varies Women’s Basketball, NCAA Sponsored Sports

CMT is the #1 destination for country music fans featuring the latest in
contemporary country music. CMT’s programming mix reflects its audience’s
diverse passions, blending hit music franchises with family, adventure and comedy-
oriented series’ that reach the heart of the country audience.

Program Format: Value to advertisers:

Local Avails: 2 mins. per hour 1. CMT is the #1 country music entertainment channel delivering the
Times: Floating avails best mix of music, news, concerts and series.
Insertion hours: 24 hours per day
Subscribers: 92 million 2. CMT is a Top 10 cable network for A18-49 who own a home.

Network Viewer Profile: 3. CMT viewers rank in the Top 10 for Influential Consumers of Outdoor
Activities including Gardening, Hunting and Fishing.
The typical CMT viewer:
43 years old Popular Establish Programs: Viewer Targeted Programming:
Full time job Events Persons 18-49
Average income of $58,000 CMT Music Awards
Married CMT Artists of the Year CMT Music Awards
Has children Specials CMT Artists of the Year
Homeowner CMT Crossroads CMT Crossroads
CMT’s Big Comedy Week Bayou Billionaires
Daypart Viewing: My Big Redneck Vacation
Series Sweet Home Alabama
Audience Total Day Primetime Dallas Cowboys Cheerleaders:
P18-34 28% 36% Bayou Billionaires Making the Team
P18-49 59% 54% My Big Redneck Vacation CMT Top 20 Countdown
P25-54 58% 55% Sweet Home Alabama CMT Insider
Women 56% 53% Dallas Cowboys Cheerleaders:
Men 44% 47% Making the Team
The Singing Bee
CMT Top 20 Countdown
CMT Insider

As the recognized world leader in Business News, CNBC empowers viewers
with real-time actionable insights that has the power to move markets. Whether
it's in the news room, stock exchange or in the field, CNBC has unparalleled
access to globally recognized C-suites, business and political leaders, and
innovators who share their insights on the financial industry with our trusted
talent.

Value to advertisers: Program Inserts:
Local Avails: 3 minutes per hour
1. CNBC is the World Leader in Times: :03 -:20; :23 -:37; :48 -:58
Business News Insertion hours: 24 hours per day
Subscribers: 97.4 million
2. CNBC is #1 in Reach for affluent
viewers Demographic Targeted Programming:

3. CNBC Delivers Key Audiences: C- Persons, Men and Women: 25-54
Level executives and top
management Popular Established Programs:

Daypart Demographic Persons 25-54:
Mon-Fri 5a-7p
C-Suite Executive Worldwide Exchange, Squawk Box, Squawk on the Street,
Affluent Fast Money Halftime Report, Power Lunch, Street Signs,
Educated Closing Bell, Fast Money, Mad Money, The Kudlow Report,
Out-of-Home CNBC Prime, The Suze Orman Show
Hard-To-Reach
Primetime Mon-Fri 7p-2a Intelligent
Innovative
Thought Leader
Affluent

CNN is a news brand that connects with more people through more touch points
than any other news organization. Through an unmatched blend of news breaking
coverage and appointment shows, CNN connects desirable viewers-valued
consumers.

Program Format: Value to advertisers:
Local Avails: 2 min. per hour
(If system carries HLN & TBS-additional 1 min. 1. CNN continues to reach more people on more platforms
break/hr.) than any cable news competitor.

Times: 2 floating 1 min. break per hour 2. CNN is a top choice among a community of the most highly
(If system carries HLN & TBS- Additional 1 prized consumers: Influentials.
min. break per hour)
3. CNN viewers are 23% more likely to talk about specific
Insertion hours: 24 hours per day advertised brands with friends and family.

Subscribers: 99.7 million Demographic Targeted Market:
Persons 18-49, 25-54:
Network Viewer Profile:
Base: Cable Viewers 18 - 54 Early Start, New Day, The Lead with Jake Tapper, The Situation
Median Age: 61 years old Room with Wolf Blitzer, Crossfire, Erin Burnett OutFront,
Median Household Income: $51,000 Anderson Cooper 360°,Piers Morgan Live, Anderson Cooper
360° Later, State of the Union with Candy Crowley, Fareed
Zakaria GPS

Demographic Skew by Daypart:

CNN (Mon-Sun) VPVH Time P18+ M18+ W18+ P25-54
6a-12n 1085 542 543 400
Time P18+ M18+ W18+ P25-54 12n-7p 1114 548 566 528
536 582 425 11p-2a 1136 510 626 347
24 hour 1118 508 653 586

8p-11p 1162

COMEDY CENTRAL is the undisputed, go-to comedy provider—the one and only network dishing it
out 24/7. Powered by the biggest names and freshest talent, it’s guaranteed to be brutally honest,
slightly absurd and always relevant. COMEDY CENTRAL engages a young adult audience eager to
watch—and share—unexpected, up-to-the-minute originals

Network Viewer Profile: Value to advertisers:
Base: Cable Viewers 18 - 49
1. Comedy Central is a top 5 cable network with young
Program Format: men in prime, late night and total day
Local Avails: 3 min. per hour
2. Top 2 programs among all late night talk shows with
Times: 3 floating 1 min. break per hour young adults and men.
(1 minute in the first half hour, and 2 in the
second ) 3. Comedy Centrals Original Programs continue to hold #1
rankings among young adult men.
Insertion hours: 24 hours per day
Demographic Targeted Market:
Subscribers: 98.5 million Men 18-24, 18-34, 18-49:

The Daily Show with Jon Stewart, South Park, The Colbert
Report, Tosh.0, Workaholics, Key & Peele, Brickleberry,
Futurama, Ugly Americans, The Nick Show Kroll, Russel
Simmons Presents the Rukus, Stand-up, Comedy Central Roast

Demographic Skew by Daypart:

P18-34 P18-49 P25-54 M18-34 M18-49
62% 47% 28% 41%
Mon –Sun 6p-11p 42% 64% 46% 30% 43%

Mon – Fri 8a-5a 44%

Illustrating the world in all its wonder, diversity and
amazement, Discovery creates the highest quality content that ignites
viewers' curiosity, immerses them in the how and why and satisfies
them with information.

Value to Advertisers:

Program Format: 1. Discovery Channel ranked #1 as a favorite channel
for viewers for the 8th year in a row.
Local Avails: 2 mins. per hour
2. For the 20th year in a row, Discovery Channel ranked
Times: 2 one-min. breaks floating within the hour #1 among total adults in importance to the enjoyment
of cable.
Insertion Hours: 9a-10a Summer months only
10a-3a ET/PT Mon-Fri 3. Discovery Channel ranked #1 as a Favorite Channel
9a-3a ET/PT Sat-Sun and Important to the Enjoyment of Cable among
adults who would definitely switch cable providers if
Subscribers: 97.6 million channel was dropped.

Network Viewer Profile: Demographic View by Daypart:

Adults 18+ Men 18+ Women 18+ Base: Adult 18+

Median Age: 44.6 44.0 45.3

Median Individual Income: $36,623 $43,393 $29,135 Daypart P18-49 P25-54

Median Household Income: $57,514 $61,636 $52,918 Daytime M-F(10a-4p) 48.3% 55%
61.1%
Median Home Value: $159,284 $164,399 $152,424 Fringe M-F(4p-8p) 60.5% 64.9%
70.1%
% Any College: 55.4% 55.4% 55.5% Primetime M-Sun(8p-11p) 64.7% 63.4%

Late Night M-Sun(11p-3a) 74.1%

Weekend Sat-Sun(9a-8p) 64.6%

Demographic Targeted Programing:

Gold Rush, Amish Mafia, Moonshiners, Fast N’ Loud, Mythbusters,
Alaska: The Last Frontier, Street Outlaws, Naked & Afraid, Bering
Sea Gold, Klondike

E! is television’s top global destination for all things pop culture. E!’s mission is to
Inspire and Entertain the Pop Culture Fan in All of Us. The network is currently
available to 96.8 million subscribers in the U.S. and E! content is available on all
platforms anytime and anywhere from E-online to social media to mobile to VOD
to the latest emerging platforms.

Value to advertisers: Program Inserts:
Local Avails: 2 minutes per hour
1. E!’s median age is 34, right in the Times: Approximately 00:15 and 00:45
sweet spot, and we reach an Insertion hours: Mon- Sun 7am-4am
upscale audience. Subscribers: 96.8 million

2. E! is a leader in digital programming Popular Established Programs:
and a multiplatform powerhouse. Persons, men and women: 18-34, 18-49, 25-54

3. E! is a leader in original After Lately, Burning Love, Chasing the Saturdays, Chelsea Lately,
programming. E! After Party, E! Investigators, E! Live from the Red Carpet, E! News,
E! Specials, E! True Hollywood Story, Fashion Police, Ice Loves Coco,
Network Viewer Profile: Keeping up with the Kardashians, Kourtney and Kim take Miami, Married
to Jonas, Playing with Fire, What would Ryan Lochte do?
Median Age: 34 years old

Median HH Income: $75,000

ESPN offers the widest and most diverse Value to Advertisers:
schedule of sports programming 1. ESPN currently reaches 86% of US TV households.
available. 2. ESPN delivers more Men 18-34, 18-49 and 25-54 who are

Program Format: in upscale households ($100,000+) than any other cable
Local Avails: 2.5 min. per hour on average network.
Times: Vary 3. ESPN Networks have collectively won 148 Emmy Awards.
Insertion Hours: 24 hours per day
Subscribers: 98.6 million Network Viewer Profile:
Persons: 18-49, 25-54
Median HHI: $62,400
Median Age: 41

Demographic Targeted Programming:
M18-49: X Games, NBA, NBA Countdown, Sport Center, NFL Live
M25-54: NFL Primetime, Sports Center, Monday Night Countdown, NFL Draft,
College GameDay

Demographic Skew by Daypart:

M18+ M18-34 M18-49 M25-54
432 393
Total Day 692 243 801 785

Prime Time 1496 408

•ESPN2 is a differentiated 24-hour sports network that feature more
than 7,000 hours a year of live and/or original sports programming,
complementing and extending the ESPN viewing experience.

Program Format: Network Viewer Profile:
Local Avails: 2 mins. per hour on average Persons 18-49
Times: Vary Median Age: 45
Insertion Hours: 60-second positions in all day Median HHI: $57,200
parts
Subscribers: 98.5 million

Value to Advertisers:
1. ESPN2 currently covers 86% of U.S. TV households.
2. ESPN2 is viewed at a higher rate among upscale men 18-34 and 18-49 ($100,000+) than total men.

Demographic Targeted Programming:
Male Teen: High School Basketball
Men-18-49: UEFA Soccer, College Football, Golf, Fantasy Show, SportsCenter
Men 25-54: NCAA Hockey Selection Show, UEFA Soccer, NFL Draft

Demographic Skew by Daypart:

Total Day M18+ M18-34 M18-49 M25-54
60 114 109
Composite PRJ 196 248 476 453

VPVH 815

Food Network is built around authentic storytelling that’s as much about what’s
going on in people’s lives as what they’re eating. Its dramatic true stories of people in
the food business, whether we’re watching them save a restaurant, find a job, or
even compete for their own Food Network show, creating emotional connections and
building loyalty.

Value to Advertisers:

Popular Establish Programs: 1. Food Network is available in more than over 100 million
Chopped households.

Diners, Drive-ins and Dives 2. Food Network Ranks #1 as a network were viewers are “More
Inclined to Buy What’s Advertised.”

Food Network Star 3. Food Network is a Consistent Top Ten Upscale Network.

Rachael vs. Guy: Kids Cook-off Network Viewer Profile:

Restaurant: Impossible Day part Viewing

America’s Best Cook Day Part Percent Composition

Cutthroat Kitchen A25-54 W25-54 A18-49 W18-49

Guy’s Grocery Games Total Day 51% 32% 46% 29%

Food Court Wars Prime Time 53% 32% 47% 29%

Trisha’s Southern Kitchen Weekend 49% 31% 42% 26%

Program Format:
Local Avails: 2 mins per hour
Times: 1 minute local break at each :18-:19 & :48-:49 after the hour
Insertion Avails: 24 hours per day
Subscribers: 100.6 million

FOX Deportes is the leader in Spanish-language sports media, featuring
premier soccer programming with live coverage of the UEFA Champions
League, Copa Bridgestone Libertadores, and Copa Bridgestone Sudamericana

Program Format: Value to Advertisers:
Local Avails: 2 mins per hour
Subscribers: 21.7 million 1. Fully measured by Nielsen within the U.S.
Times: At the top of the hour and the half hour National Hispanic Television universe giving
Insertion Hours: 24 hours per day advertisers measurable, guaranteed delivery for
their investment.

2. Reaching 6.2 million Hispanic television
households, +50% of the total Hispanic Cable
Universe.

3. Fox Deportes is distributed on cable systems in
over 175 DMA’s throughout the U.S.

Popular Established Network Viewer Profile: 51%
Programming: Viewers Ages 18-49 $38K
Median Household Income:
International Soccer: UEFA Champions League, Copa Home Ownership 49%
Libertadores, Copa Sudamericana, FA Cup, FIFA Club Speak Spanish in Home 96.5%
World Cup

Major League Baseball Regular Season, All-Star Game,
Post-season and World Series

Fight Sports: Ultimate Fighting Championship, Golden Boy
Promotions Boxing

College Football: Big 12, Pac 12

The Fox News Channel is a 24-hour general news service devoted to

delivering fair and balanced coverage of the day’s events. Weekdays FNC
offers 17-hours of live programming, including one-hour programs in the
evenings that take an in-depth look at the days events and feature newsmaker
interviews.

Value to Advertisers:

1. Ranked 3rd in Total Day in all of basic cable.

Program Format: 2. Influential viewers, decision-makers, and
Local Avails: 3 mins per hour community leaders.
Subscribers: 97.6million
Times: 00:18 - 60 seconds 3. Top 9 cable programs, consistently (within
category), 13 of the top 15 overall.
00:45 - 120 seconds
Insertion Hours: 24 hours per day 4. Powerful demos – Adults 25-54 and $100K.

5. Loyal and engaged viewers who stay longer to
see spots, #1 in category.

Demographic Targeted Programming: Network Viewer Profile: 52.3 years
Men: Your World with Neil Cavuto, Hannity, The O’Reilly Factor Median Age: $147,7K
Median Household Income: $76.9K
Women: On the Record with Greta Van Sustern,, Fox & Median Individual Income: 63%
College Degree of Higher: 33%
Friends, The Kelly Files Household with Children:

Popular Established
Programming:
Red Eye, The Five, FOX & Friends, Special Report with
Brett Baier, FOX & Friends, The Kelly Files

FOX Sports 1 is the national sports network that puts fans first. FOX Sports 1 will
feature live coverage of the most compelling sporting events in the world. Plus, a
unique ability to connect with fans through entertaining studio shows and an
informative news operation.

Demographic Targeted Programming: PROGRAMMING GENRES:
Primary: Men 18-49, 18-34 Sports:
In Select Programming: Men & Women College Football, College Basketball, UFC, NASCAR,
Soccer, Boxing, MLB (2014), USGA (2015)

Value to Advertisers:

1. Connection to premiere rights from 7 key sports pillars previously found on niche sports and entertainment
networks will have a dedicated sports home with FOX Sports 1 adding convenience, quality advertisers want to be
part of.

2. Reach the coveted sports consumer

3. 97% of sports viewing is live (DVR proof).

Program Format: Popular Programs:
Local Avails: 3 minutes per hour (subject to change) Ultimate Fighting Championship, NASCAR,
Times: Vary Soccer, College Football, College Basketball,
Insertion Hours: 24 hours per day Major League Baseball, FOX Sports Live,
Subscribers: 87.7 million Crowd Goes Wild, UFC Tonight

FOX Sports Regional Networks is the nation’s leading provider of local sports. Sixty-seven
million subscribers in our owned and operated including FSSW and FSMW.

Marquee National Programming: Marquee Collegiate Programming:
World Poker Tour Big East Men’s Basketball Tournament- 2 hours live
Ultimate Fighting Championship Big 12 Football- 3.5 hours live
Championship Bull Riding Conference USA Football: 3.5 hours live
UEFA Champions League

Value to Advertisers:

1. FOX Sports Regional Networks owned–or affiliated-regional sports networks serve as the TV home to 41 pro
teams and 22 exclusive regional networks.

2. FOX Sports Regional Networks produce over 5,000 live sporting events and more than 3,000 live MLB, NBA,
NHL and NCAA football in native HD telecasts.

3. In addition to its thousands of home team games and a wide variety of locally produced sports programs, FOX
Sports Regional Networks televises national sports events and programs, including Big East & Big 12 Basketball;
ACC, Big 12, C-USA and SEC football; Ultimate Fighting Championship, World Poker Tour, and more

Program Format: Demographic Targeted Programming:
Primary: Men 25-54
Local Avails: 2 – one minute local avail breaks per hour In Select Programming: Men & Women

Times: Avail Break #1 between :10 and :20 mins. past the hour
Avail Break #2 between :40 and :50 mins. past the hour
Exception 5am-7pm (ET) breaks at :29 and :59 past the hour

Insertion Hours: 24 hours per day

Subscribers: 70 million

FX consistently delivers groundbreaking shows that wow critics and shatter expectations.
This commitment to producing provocative, original series combined with strong performing
acquisitions and a slate of blockbuster movies fresh from the theater, has earned FX a
fiercely dedicated following of A18-49

Value to Advertisers:

Program Format 1. FX is one of cable’s most honored networks, earning reviews and
Local Avails: 2 mins per hour awards for Original Series that elevate the network with both the
audience and the industry.

Times: :20 and :55 2. FX delivers the key components of an effective advertising
Insertion Hours: 19 hours (7am-2am) environment, highly engaged A18-49 viewers with extremely
Subscribers: 97+ million valuable consumer behavior characteristics.

Demographic Targeted 3. FX Integrated Sales and Marketing provides advertisers with
Programming: customized, integrated programs and value added sponsorship
opportunities in our highly acclaimed original series, movie franchises
and acquired hit shows.

Primary: Adults 18-54 Popular Established Programs:
American Horror Story: Coven, Anger Management, Archer, Chozen, Justified,
In Select Programming: Men & Louie, Sons of Anarchy, The Americans, The Bridge and The Strain.
Women

Daypart Viewing: Time P 18-34 P18-49 Network Viewer Profile: 38 years
Daypart 7a-9a 24.4% 51.8% Median Respondent Age: $63,324
Morning M-F 9a-3p 32.2% 54.3% Median Household Income: 44%
Daytime M-F 3p-6p 33.5% 55.4% HH with Children < 18 years old:
Fringe M-F 6p-11p 28.6% 53.3%
Primetime M-Sun 11p-2a 32.2% 58.1%
Late Night M-F



HLN is the national television network that focuses on the “must-see, must-share” stories
of the day. Drawing upon the network’s deep bench of talent, HLN dissects and demystifies
the news stories and newsmakers people are talking about. HLNtv.com, the network’s
digital platform, is the online destination for users to go deeper into the top stories driving
the conversation and generating the national buzz.

Program Format Value to Advertisers:
Local Avails: 2 mins per hour
Times: :29 and :59 1. In Q3 2013, HLN enjoyed the largest Total Day increases in total
Insertion Hours: 24 hours per day viewers across the cable news landscape (the net tied with CNN for
Subscribers: 99.7 million the largest Total Day adults 25-54 growth, both +15%). Furthermore,
HLN posted the only growth in M-Su Prime among the nets:
Demographic Targeted
Programming: 1. Total Day: HLN grew +19% among total viewers and +15%
Primary: Adults 18-54 among adults 25-54

Adults 29-54 2. Prime: The network was also up +17% among total viewers and
+21% among adults 25-54

Popular Established Programs:
Morning Express with Robin Meade, Jane Velez-Mitchell, Nancy Grace, Dr. Drew
On Call, Showbiz Tonight, Weekend Express.

Daypart Viewing Time AA P 18+ (000’s) Network Viewer Profile: 57 years
Daypart Median Respondent Age: $43,000
Mon-Sun 6a-6a 311 Median Household Income: 22%
Mon-Sun HH with Children < 18 years old:
Mon-Sun 8p-11p 417
Mon-Sun
Mon-Sun 6a-12p 269

12p-7p 362

11p-2a 293

Viewers who are passionate about home will find a plethora of programming options on HGTV.
The network is producing more than 800 hours of series and specials that focus on fun,
entertaining stories and authentic homeowner experiences. In 2014, HGTV will continue to
showcase the charismatic experts who offer fresh perspectives on renovation, remodeling,
refurbishing, design, real estate, landscaping and more.

Program Format: Value to Advertisers:

Local Avails: 2 min per hour 1. HGTV delivers the largest number of Upscale viewers in all of
cable.
Times: Break #1- :08 to :23
2. HGTV delivers and audience with the highest discretionary
Break #2- :38 to :53 income in all of TV.

Insertion Avails: 7am-4am ET 3. HGTV delivers engaged and motivated viewers.

Subscribers: 99.5 million Network Viewer Profile: (Monday-Sunday) Base: A18+

Demographic Targeted Programming: Upper Demos: $75,300
Buying and Selling Median HHI 79%
Cousins Undercover Home Ownership
Flip or Flop
Renovation Raiders VPVH Primetime Total Day Weekend
Elbow Room
Extreme Homes A25-54 HHI $100K+ (8p-11p) (6a-6a) (6a-8p)
Flea Market Flip W25-54 HHI $100K+ #2 #3 #2
Brother vs. Brother A25-54 HHI $125K+ #1 #1 #1
W25-54 HHI $125K+ #2 #3 #2
House Hunters Renovation #1 #1 #1
Income Property
Love It or List It Network Viewer Profile: (Monday-Sunday) Base: A18+
House Hunters
Dayparts P25-54 W25-54 P18-49 W18-49
House Hunters International
Property Brothers Total Day 42% 30% 36% 26%

Prime Time 42% 29% 36% 25%

Weekend 42% 31% 36% 25%

The History Channel is a leading destination for revealing, award-winning original
non fiction series and event-driven specials that connect history with viewers in an
informative, immersive and entertaining manner across multiple platforms.
Programming covers a diverse variety of historical genres ranging from military
history to contemporary history, technology to natural history, as well as science,
archaeology and pop culture.

Value to Advertisers: Program Format:
Local Avails: 2 mins per hour
1. Top 5 Cable Network, ranking #3 among M25-54 & #5 among Times: Break #1- :00 to :30 past the hour
A25-54.
Break #2- :31 to :60 past the hour
2. 11 series averaging over 1.0 million A25-54 viewers- the most
of any cable network. Insertion Avails: 24 hours
Subscribers: 99.5 million
Demographic Targeted Programming:
Network Viewer Profile:
Adults & Men 18-49, 25-54:
Event Specials: Hatfield's & McCoy's, Men Who Built America, Median HHI $52,800
Mankind The Story of All of Us, Vikings, The Bible, America The Median Age 53.3
Story of Us, Vietnam in HD, WWII in HD, 102 Minutes That
Changed America, Gettysburg, Houdini HHI $50K+ History Viewers
HHI $75K+ 54%
Series: Swamp People, Pawn Stars, American Pickers, Ax Men, 33%
Mountain Men, American Restoration, Counting Cars, Vikings

Network Viewer Profile: (Monday-Sunday) VPVH

Dayparts A 18-34 A18-49 A25-54

Prime 196 490 579

Daytime 197 448 494

Weekend 189 472 557

Program Format: LIFETIME is a premier female-focused entertainment destination, and the
most favorite and trusted network for women, offering the highest-quality
Local Avails: 2 one-min break per hour programming with shows that are modern, sexy, exciting, daring and
provocative
Times: Avail Break #1 between :00 and
:30 minutes past the hour Value to Advertisers:

Avail Break #2 between :31 and :60 1. Lifetime is the #2 female skewing network in primetime among W18-
minutes past the hour 49 & W25-54

Insertion Hours: 24 hours per day 2. Successful programming across 3 genres: Original Scripted, Original
Unscripted, Original Movies..
Subscribers: 98.7 million
3. Prime destination for original movies.

Demographic Targeted Programming: Lifetime Television’s original
series, acquired series, movies and specials appeal to the most sought
after demographics:

-Women 18-34 -Women 18-49 -Working Women
-Adults 18-49 -Adults 25-54

Network Viewer Profile: Popular Established Programming:
Lifetime Original Movies: Flowers in the Attic, Lizzie Borden took an Ax,
The Lifetime Viewer The Gabby Douglas Story, The Trip to Bountiful, A Day Late and a Dollar
Short, Deliverance Creek
Female Audience 76%
Lifetime Unscripted Series: Dance Moms, Project Runway All Stars, Kim
Male Audience 24% of Queens, Emmy Award winning Project Runway, Under the Gunn

Median Age-Women 47.7 Lifetime Scripted Series Drop Dead Diva, Devious Maids, Witches of East
End
Mean HHI $48,000

MSNBC is the destination for progressive insight, political commentary and perspective
on the issues facing Americans. MSNBC offers a full schedule of live, world-class
reporting and analysis, and award-winning documentary programming - 24 hours a day,7
days a week.. Drawing on its award-winning original journalism and trusted sources,
MSNBC digital delivers diverse and compelling content designed to invite consumers into
the conversation

Value to Advertisers: Program Format:

1. Advertising with msnbc allows advertisers to align with msnbc’s Local Avails: 3 mins per hour
passionately progressive and incredibly loyal viewers that
ultimately makeup quality consumers. Times: floating breaks between- :03-:20
window, :23-:37 window, :40-:58 window
2. Through emerging technology, MSNBC provides seamless cross
media opportunities for advertisers looking to reach consumers Insertion Hours: 24 hours per day
on all platforms.
Subscribers: 95.7 million

Viewer Targeted Programming: Network Viewer Profile:

P25-54: Adults 25-54

Morning Joe, The Daily RunDown, Jansing & Co., msnbc Live, NOW with Median Age 42.8
Alex Wagner, Andrea Mitchell Reports, NewsNation, The Cycle, The Ed
Show, PoliticNation with Al Sharpton, Hardball with Chris Matthews, All in Median HHI $81,400
with Chris Hayes, The Rachel Maddow Show, The Last Word with Lawrence
O’Donnell Median Individual Income $48,300

Median Home Value $205,876

Demographic Skew by Daypart:

Daypart Mon-Fri 6a-9a M25-54 F25-54
Morning Mon-Fri 9a-4p 60% 40%
Daytime 59% 41%
Sat/Sun 6a-6p
Weekend Mon-Fri 5p-7p 57% 43%
Fringe Mon-Fri 7p-2a 64% 36%
Prime Sat/Sun 7p-2a 61% 39%
50% 30%

MTV is the world’s premier youth entertainment brand. With a global reach of more
than a half-billion households, MTV is the cultural home of the millennial generation,
music fans and artists, and a pioneer in creating innovative programming for young
people, including its Emmy®, Grammy® and Peabody® award-winning content built
around compelling storytelling, music discovery and activism across TV, online and
mobile.

Program Format: Value to Advertisers:
1. #1 full day, ad-supported entertainment cable network
Local Avails: 2 minutes per hour 2. 5 of the Top 20 cable series, more than any other network
Times: 00:20 and 00:50 3. 3 of the top 5 reality cable series
Insertion Hours: 24 hours per day
Subscribers: 96.8 million Viewer Targeted Programming:

Network Viewer Profile: Persons 18-34:
Teen Mom 2, Ridiculousness, Teen Wolf, Awkward, Catfish, Girl Code,
Median Age: 23.3 2014 MTV Movie Awards, The Real World 29, 2014 MTV Video Music
Income: $ 60K+ 41% Awards
31%
$ 75K+ 20% Popular Established Programs:
$100K+
1st Quarter- Teen Wolf Season 3, Teen Mom 2, The Real World EX-
Education: PLOSION, Jerks with Cameras, Are You the One?, Woodie Awards
1-3 years of college 39%
4+ years of college 19% 2nd Quarter- 16 and Pregnant, 2014 MTV Movie Awards, Faking it,
Awkward
3rd Quarter- Happyland, 2014 MTV Video Music Awards

Value to Advertisers: Program Format:
Demographic Targeted Programming Local Avails:
Times:
Insertion Avails:
Subscribers:

Network Viewer Profile:

Nickelodeon is the number-one entertainment brand for kids. It has built a diverse,
global business by putting kids first in everything it does. The company includes
television programming and production in the United States and around the world,
plus consumer products, online, recreation, books and feature films. Nick at Nite is
Nickelodeon’s nighttime programming block that features popular hit family
comedies.

Program Format: Demographic Targeted Programming
Local Avails: Nickelodeon has three (3) one (1) minute avails
every hour Children 2-5
Times: Three (3) avails: (3 x :60 breaks for hour)
Floating Avail Break #1: avail falls the second half-hour Bubble Guppies, Dora the Explorer, The
Floating Avail Break #2: (8p-10p): one avail per half-hour Fresh Beat Band, Go Diego, Go!, Max
Insertion Avails: 7 days a week; All day except from 9am-11am and Ruby, Ni Hao, Kai-Ian, Peter Rabbit,
Team Umizoomi, Yo Gabba Gabba!.
Network Viewer Profile:
• Children Ages 2 -14 Children 6-11
• Programming targeted towards all
SpongeBob SquarePants, The Fairly
ethnicities OddParents, and Teenage Mutant Ninja
Turtles,Fanboy and Chum Chum, The
Penguins of Madagascar, Kung Fu
Panda: The Series, T.U.F.F. Puppy, and
Winx Club.

Tweens 9-14

True Jackson, VP, The Troop, Big Time
Rush, Victorious, Power Rangers
Samurai, Supah Ninjas, Marvin Marvin,
Wendell & Vinnie, Sam and Cat, and The
Haunted Hathaways.

The Channel contributes to the National Geographic Society’s
commitment to exploration, conservation and education
with smart, innovative programming and profits that directly support its
mission.

Value to Advertisers: Program Format:
High Quality - #1 Local Avails: 2 mins per hour
Bold and Tries New Things - #1 Times: Break #1- :15 to :30 past the hour
Valuable - #1
Distinctive - #1 Break #2- :45 to :57 past the hour

Demographic Targeted Programming Insertion Avails: 9am-6am Mon-Sun
Wicked Tuna Subscribers: 85 million
Brain Games
Network Viewer Profile:
Ultimate Survival Alaska
Life Below Zero Median HHI $86,955
Diggers Median Age 48

Cosmos: A Space Time Odyssey HHI $100K+ NGC Viewers
Own Home 32%
67%

ESPN and the Southeastern Conference have joined forces to create The SEC
Network, launching August 14, 2014. The new channel will super serve fans of
one of the nation’s elite conferences – the SEC. It will deliver live coverage
of SEC sports, with a heavy focus on top-tier football and basketball games, along
with other live men’s and women’s sports, studio shows, and original content. The
SEC Network will embody what makes the SEC special: an elite conference, a
powerful brand, and a passionate, national fan base.

Value to Advertisers

1. 30.4 million Americans name an SEC team as their favorite Program Format:
team Local Avails:
Times:
2. SEC fans make sports a priority Insertion Avails:
Subscribers:
3. Four of the five highest-rated college football games of 2013
were SEC match ups

4. SEC Football viewers are 18% more likely than average
television viewers to be SuperSubscribers

Demographic Targeted Programming: Network Viewer Profile:

Live Events Median HH SEC Viewers
Median Age
45 Football Games, 100 Men’s Basketball Games, 60 Women’s
Basketball Games, 75 Baseball Games, 50 Softball Games. 40 HHI $50K+
Volleyball Games. 25 Women’s Soccer Games, Exclusive coverage HHI $75K+
of other SEC Men’s and Women’s sports, including softball, track &
field, volleyball and soccer.

Other Programming

SEC Nation The Paul Finebaum Show, SEC Storied , SEC Rewind

SPIKE is a general entertainment brand for adults with a male point-of-view defined
through bold, high stakes original programming, events, sports, and movies. SPIKE
provides content that inspires, thrills and entertains.

Value to Advertisers:
1. Spike is the leader in entertainment for men

Program Format:
Local Avails: 2 minutes per hour
Times: 2 floating- :60 breaks, 1-avail will hit in both the first half and second
half-hour
Insertion Hours: 24 hours per day
Subscribers:

TBS is basic cable's reigning champion among young adults in primetime. Available in 101
million households, TBS features original scripted comedies, original unscripted series along
with blockbuster movies and championship sports.

Network Viewer Profile: 41 Value to Advertisers:
$53.3K
Median Age 1. TBS ranks #1 overall cable network for reach of A18-34 in primetime.
Median HH Income 26%
% with 4+ Years College 39% 2. TBS is a Top 5 network in Prime Time delivery of A18-34, 18-49, and
% Households with Children 36% A25-54.
% A Counties
76% 3. TBS is a Top 5 network in Total Day delivery of A18-34, A18-49 and
Ethnic Breakdown 15% A25-54.
% White 9%
% Black 9% Demographic Targeted Programming:
% Other
% Hispanic Origin Women: Cougar Town, Conan, The Big Bang Theory, Ground Floor, Deal
With It, The Pete Holmes Show, King of the Nerds, Men at Work,Premiere
Program Format: Movies;
Local Avails: 2 mins per hour
Times: 2 floating 1-min breaks per hour Men: Conan, The Pete Holmes Show, American Dad, Deal With It, Sullivan
Insertion Hours: 24 hrs per day & Son, Men at Work, Ground Floor, The Big Bang Theory, Family Guy,
Subscribers: 100.2 million Premiere Movies, Major League Baseball;

Adults: Cougar Town, King of the Nerds, Conan, The Big Bang Theory,
Family Guy, American Dad, Deal With It, Men At Work, Sullivan & Son,
Ground Floor, Major League Baseball, Premiere Movies

Daypart Viewing: M18+ P18-34 P18-49 P25-54
W18+
50% 32% 56% 53%
Daytime 39% 43% 29% 54% 53%
Weekend 46% 37% 34% 61% 56%
Late 42%

TLC engages and entertains with insightful programming that transports viewers
into the authentic lives of real-life extraordinary characters you can learn from.
TLC programs are entertaining, unfiltered and always reveal something
worthwhile.

Program Format: Value to Advertisers:
Local Avails: 2 mins per hour
Times:2 floating 1-min breaks per hour 1. Top 5 ad-supported Primetime cable network with W25-
Insertion Hours: 24 hrs per day 54/18-49.
Subscribers: 96.4 million
2. Top 5 Cable Network with Women on Tuesdays, Thursdays,
Network Viewer Profile: 47.2 Fridays and Sundays.
Prime Median Age: $58,000
A25-54 Median HHI: 3. #1 Female Cable Network among Women on Friday nights.

Demographic Overview: Demographic Targeted Programming:
Primary Audience: Women 25-54 19 Kids and Counting
Viewer Composition: 75% women Little Couple
Long Island Medium
25% men
Here Comes Honey Boo Boo
90 Day Finance
Sister Wives
Gypsy Sisters
Four Weddings

Who do you think you are?
Next Great Baker

TNT is the first and only network dedicated to drama. TNT, one of the top-rated cable
networks, is an action-packed, thrilling, and edge of your seat ride for all types of drama
lovers.

Program Format: Value to Advertisers:
Local Avails: 2 minutes per hour
Times: 2 floating one-minute breaks 1. TNT is a top 5 cable net in Prime Time deliveries A25-54 (3rd), A18-49 (3rd)
per hour and HH (2nd).
Insertion Hours: 24 hrs per day
Subscribers: 100.9 million 2. TNT is a top 5 cable net in Total Day deliveries of A25-54 (1st), A18-49 (5th)
and HH (4th).
Network Viewer Profile:
3. TNT claimed four of basic cable's top 10 summer series, more than any other
Median Age 50 network.

Median HHI $47,600 Viewer Targeted Programming:

4+ Years of College 24% Women: Dallas, Rizzoli & Isles, Perception, Major Crimes, Cold Justice, Private
Lives of Nashville Wives, The Mentalist, Bones, Castle
Households w/Children 32%
Men: Falling Skies, Mob City, The Last Ship, Legends, NBA, NASCAR,
A Counties 36% Championship Golf, The Mentalist, NCAA March Madness

Demographic Skew by Daypart: Adults: Dallas, Rizzoli & Isles, Falling Skies, The Last Ship, Legends, Perception,
Major Crimes, Cold Justice, Inside Job, Save Our Business, Marshall Law: Texas,
Boston’s Finest, The Mentalist, Bones, Castle, NBA, NASCAR, Championship
Golf, NCAA March Madness

Composition

Daypart P18-49 P25-54
Daytime
Access 43% 47%
Prime
Late 35% 38%
Weekend
40% 43%

46% 49%

39% 46%

Travel is hardwired into the human experience; as essential to us as food and shelter.
Travel Channel is where viewers go to satisfy the urge to explore new places,
experiences and cultures. Our experts and adventurers go far beyond the horizon to
bring back a unique perspective on the world, with engaging stories that inspire,
entertain and, ultimately, tap into this basic human desire

Program Format: Value to Advertisers:

Local Avails: 1 minute segment 1 1. Travel Channel is Upscale: Travel ranks #5 in Median Annual
Discretionary Spending.
1 minute segment 2
2. Travel ranks #9 in upscale $100K+ VPVH’s
1 minute segment 3 3. Channel delivers ad friendly targets: Ranking #2 in A25-54 VPVH’s.

1 minute segment 4 Viewer Targeted Programming:
Times: N/A
Hotel Impossible; Bizarre Foods America; Toy Hunter; Trip Flip;
Insertion Hours: 24 hrs per day Mysteries at the Museum; Baggage Battles; Insane Coaster Wars:
World Domination; Xtreme Waterparks, Dangerous Grounds;
Subscribers: 94.9 million Monumental Mysteries and Food Paradise

LEADING NATIONAL Demographic Skew by Daypart: Composition
ADVERTISERS
Daypart P18-49 P25-54
Appliances, Entertainment Daytime
Packaged Goods, Autos, Financial, Access 43% 47%
Retail, Communications, Health Prime
Tech, Credit Cards, Insurance, Late
Travel Weekend

35% 38%

40% 43%

46% 49%

39% 46%

TV Land is dedicated to helping our core A25-54 audience “Laugh More” by presenting
the best sitcoms of all times—from classic and contemporary hits to TV Land Original
Sitcoms. Presented on all platforms and featuring a full-service website at tvland.com,
TV Land is now seen in over 97.6 million U.S. homes.

Program Format: Value to Advertisers:
Local Avails: 3 minutes per hour 1. TV Land retains 100% of its A25-54 audience during commercials.
Times: 3 floating one-minute breaks
per hour 2. TV Land keeps viewers watching. A25-54 viewers spend an average of 25
Insertion Hours: 24 hrs per day minutes tuned in, ranking 6th among cable networks.
Subscribers: 97.6 million
3. TV Land’s original series all deliver significant growth versus Prime.
Network Viewer Profile: 38%
Male Skew: 62% Viewer Targeted Programming:
Female Skew: Original Sitcoms
Hot in Cleveland, Kristie, The Exes, The Soul Man
Demographic Skew by Daypart: Contemporary Hit Sitcoms
Curb Your Enthusiasm, Friends, Golden Girls, The Cosby Show, Everybody Loves
Composition Raymond, King of Queens, Home Improvement, The Nanny, Roseanne, Scrubs,
That 70’s Show
Daypart P18-49 P25-54 Classic Series
M-F 8a-4p The Dick Van Dyke Show, The Andy Griffith Show, Bonanza, Gunsmoke
S-Su 6a-7p 17% 29%
M-Su 4-7p
M-Su 7p-2a 44% 50%
M-Su 2-4a
M-Su 4-6a 19% 30%
M-Su 6-6ab
34% 42%

451% 56%

53% 56%

33% 41%

The Weather Channel delivers unparalleled live coverage of weather 24 hours a day, 365
days a week. The Weather Channel is the premier source for local, regional, national
and international weather. A team of expert forecasters clearly illustrates the where, when
and whys of weather, interpreting its course and how it impacts the lives of the viewers.

Value to Advertisers:
1. The Weather Channel is the least cluttered national TV outlet, running less than 4

commercial messages per break.
2. The Weather Channel maintains its #1 status as Most Valuable Network and is

also ranked in the Top 3 Network in Importance and Satisfaction.
3. Viewers are 30% more likely to remember a specific message of The Weather

Channel, as compared to average recall of commercials on other news networks.

Program Format:
Local Avails: 2 :60 breaks per hr
Times: at approximately 00:17 and 00:47 (During evening addition 9p-11p, local
avails fall at approximately 00:20 to 00:50
Times: Approximately 138 times a day
Insertion Hours: 24 hrs per day
Subscribers: 100.8 million

At USA, we celebrate the characters that surround us and embrace the quirks and
talents that make their stories unique. Through original programs, acquired series,
movies, groundbreaking digital storytelling and social platforms, we create a
connection with our audience that invites them to recognize and celebrate their
own unique character. That’s what makes our network a place where original
characters, engaged viewers, and great brands can come together and build
powerful relationships

Program Format: Value to Advertisers:

Local Avails: 2 minutes per hour 1. USA is the number one network with Cable viewers for 8 years in a row,
Times: Breaks occur inside the fueled by its hit shows.
program
Insertion Hours: 24 hrs per day, 7 2. USA Network is cable’s home for quality original movies, series and
days per week acquired blockbuster hits.
Subscribers: 98.6 million
3. USA Blockbuster Movies are a leading movie franchise on basic cable.
Network Viewer Profile: 54 USA’s strong relationship with Universal Pictures gives us the ability to
$49,500 view all the top blockbuster hits.
Media Age
Media HHI 24% Viewer Targeted Programming:
% Attended College 70%
% Home Owner USA Network Originals:

Demographic Skew by Daypart: Suits, Covert Affairs, White Collar, Royal Pains, Psych, Sirens, Playing
House, Horizon, and Graceland
Daypart P18-49 P25-54
USA Network Franchise events:
Total Day 39% 42%
Early Morning 40% 41% WWE: Monday Night RAW, Westminster Kennel Club Dog Show, Characters
Day 36% 37% Unite Quarterly Film Series, Characters Unite NFL Documentary
Early Fringe 39% 42%
Primetime 44% 47% Acquired Series:
Late Night 39% 42%
Weekend 44% 48% Modern Family, NCIS, NCIS: Los Angeles, Law & Order: SVU, Law & Order:
CI, CSI

VH1 connects viewers to the music, artists, and pop culture that matters to them
the most, with popular series, franchises and one-of-a-kind specials. Its iconic
public affairs initiative, the VH1 Save The Music Foundation, continues to support
music education in our nation's public schools.

Program Format: Value to Advertisers:

Local Avails: 2 minutes per hour Available in close to 99 million households in the U.S., VH1 is
the cultural home of the Adultster audience. Adultsters are a
Times: unique segment comprised of people who straddle the Millennial
and Older Millennial generations and defined by the firsts they
15 minutes past each hour to 27 are experiencing at this life stage (marriage, babies, homes, “real
minutes past each hour jobs”). They are a valuable audience not only for their spending
power but because they are developing brand loyalties for
45 minutes past each hour to 57 many years to come.
minutes past each hour
Viewer Targeted Programming:
Insertion Hours: 24 hrs per day
Persons 18-49:
Subscribers: 97.6 million
Basketball Wives, Behind the Music, Best Week Ever, Big Morning Buzz
Network Viewer Profile: 30.8 Live, Black Ink Crew, Couples Therapy, Hit The Floor, La La’s Full Court
Media Age $36,628 Life, LeAnn and Eddie, Love & Hip Hop, “The Greatest...”, Mob Wives,
Median HHI Miss U Much, Single Ladies, T.I. & Tiny: The Family Hustle
4+ years of college 28%
Daypart Viewing:

Daypart A18-34 A18-49 A25-54
63.7% 44.7%
Total Day 39.9% 63.9% 46.5%

Prime 39.4%

The Yankees Entertainment and Sports Network (YES) is an American Cable
and satellite regional sport network based in New York City, New York; it broadcasts
a variety of sports events, with an emphasis on New York Yankees baseball games,
and Brooklyn Nets basketball games.

Program Format: Value to Advertisers:
Local Avails: minutes per hour
Times:
Insertion Hours: 24 hrs per day
Subscribers:

Viewer Targeted Programming:

Network Viewer Profile:
Media Age
Median HHI
4+ years of college