Heinz Deck

Page 3: Esports Photo

Photo of esports as a whole.

WHAT IS ESPORTS

WHO ALL IS GETTING INTO ESPORTS

Picture of esports

How hot is esports right now?

Jerry Jones of the Dallas Cowboys purchased a franchise

i. Jerry Jones (picture + what they bought/are building)
ii. Madison Square Garden Group - NY Knicks + Rangers
iii. Delaware North - Boston Bruins
iv. Golden State Warriors
v. Robert Kraft
vi. Cleveland Cavaliers
b.
385 million people watch esports worldwide - expected to increase 20% by 2020 (NewZoo)



Page 4: Demographic of Gamers (age)



Page 5 Demographic of people in pittsburgh

College Photography

Page 10: Statement that encourages sales in esports

BIG ESPORTS PHOTO

Esports Organization

WHAT THE KNIGHTS ARE

PHOTO OF THE KNIGHTS



Knight Life

Team Achievements



Page 8: Logo Rights & Activations

Your designation as a “Proud Partner of the Pittsburgh Knights” gives you the right
to use Pirates marks and logos for pre-approved in-market promotions and POP
displays.

There are numerous ways to activate your partnership with the Pittsburgh Knights.
Options include in-venue and online promotions that utilize our marks and logos to
help fulfill your unique marketing objectives

Page 9: Pictures of activation examples

Local Merchandise Campaign
Facebook Targeted Marketing
Venue Brand Placement
Stream Brand Placement

Merchandising Activation and Brand Integration







Venue Activations







Page 19: Impressive statement on our social media

The Knights have X total followers across Y social media platforms, an increase of
XY% over 2017.

Page 18: Clean Picture of our social media numbers

Example --->







Page 7: Picture of an example of activation

Page 20: Stats about our social media presence