Brand Presentation Accor Global Development Q1 2023
NOVOTEL MEXICO CITY TOREO 2 Novotel Brand Presentation Q1 2023
Your time, your way Novotel believes it’s important to leave space for slow living. Its hotels invite business travelers to clock out and rest up, while encouraging families to soak up quality time together. Everything from the warm, modern design to the wellbeing and entertainment offerings is oriented around blending business and pleasure for a flawless experience. Whether they’ve arrived from a thousand miles away or for their staycation, Novotel destinations offer travelers an opportunity to connect with family, friends, colleagues and themselves, while also taking time to unwind. At Novotel, there is no need to choose between the two: here visitors can find flexibility, well-being and ease, while bonding together. RELAXED LIVELY COMFORTED ENERGIZED 3 Novotel Brand Presentation Q1 2023
4 Presentation title 00.00.2020 NOVOTEL CANARY WARF LONDON, UK Brand Story Born a modernist pioneer in the late 60’s with a clear vision: Create a European version of the US Motel concept, providing high level of comfort, relaxation and safety standards. Rationality, productivity and identical mass-produced rooms were new concepts. Today, we focus on the beauty of simplicity and a clear mission: reimagining everything to reshape time, anticipating the needs of tomorrow. 4 Novotel Brand Presentation Q1 2023
Content 1_ Brand USPs 2_ Brand Network & Pipeline 3_ Brand Platform & Target Audience 4_ Brand Experience 5_ Brand Communication 6_ Brand Performance 5 Novotel Brand Presentation Q1 2023
1_ Brand USPs 6 Novotel Brand Presentation Q1 2023
The most well known & reliable brand of its category Large global footprint of more than 560 hotels in 65 countries & 167 hotels in pipeline Best-known & trusted upper midscale "full services brand“: Sleep, Eat & Drink, Meet & Exercise . NOVOTEL MEXICO CITY TOREO, MEXICO 7 Novotel Brand Presentation Q1 2023
Intuitive & effective design Flexibility within a framework – 4 full hotel concepts developed by international designers Brand fluidity, modularity & multifunctional Repositionable table/sofa-extra bed(s) Optimized valued engineering = best construction & FFNE costs. NOVOTEL NORTH PERTH, AUSTRALIA 8 Novotel Brand Presentation SUNDUKOVY SISTERS CONCEPT SUNDUKOVY SISTERS ROOM CONCEPT Q1 2023
Family friendly BUSINESS DRIVEN Individuals/groups FAMILY FRIENDLY Best family offer on the market > 2 million kids every year worldwide Perfect mix of business / leisure, Leveraging the occupancy in lower periods (week ends & holidays) 9 Novotel Brand Presentation Q1 2023
10 Competition Matrix Awareness (low) Family Business Awareness (high) Novotel Brand Presentation Q1 2023
11 Novotel Brand Presentation 2_ Network & Pipeline Q1 2023
564 HOTELS 109,382 ROOMS 65 COUNTRIES IN 2022 167 NEW HOTELS 32,443 MORE ROOMS BY 2028 Network & Pipeline
A GLOBAL FOOTPRINT OF 731 HOTELS OPEN AND IN THE PIPELINE 8% network + pipeline Americas 51 9,513 8 1,337 All figures as of December 2022 Breakdown network + pipeline by region is calculated by number of rooms ROOM NETWORK PIPELINE HOTEL NETWORK PIPELINE NETWORK PIPELINE 564 hotels 109,382 rooms 167 hotels 32,443 rooms F R A N C H I S E 29% M A N A G E M E N T 71% O P E R A T I N G M O D E 39% 306 49,952 37 6,092 network + pipeline Europe & North Africa 39% network + pipeline Middle East, Africa, Asia, Pacific 165 38,437 83 16,360 14% network + pipeline Greater China 42 11,480 39 8,654
NOVOTEL MEXICO CITY TOREO, MEXICO – 168 ROOMS Flagships
Flagships NOVOTEL BUR DUBAI, UNITED ARAB EMIRATES – 219 ROOMS
Flagships NOVOTEL MIAMI BRICKELL, USA – 275 ROOMS
Flagships NOVOTEL PARIS VAUGIRARD MONTPARNASSE, FRANCE – 187 ROOMS
Flagships NOVOTEL LONDON BRIDGE, UK – 182 ROOMS
Flagships NOVOTEL SYDNEY DARLING SQUARE, AUSTRALIA – 230 ROOMS Flagships
Flagships NOVOTEL SHANGHAI QINGPU EXCELLENCE, CHINA – 240 ROOMS Flagships
Flagships Flagships NOVOTEL NEW YORK TIMES SQUARE, USA NOVOTEL SINGAPORE ON STEVENS, SINGAPORE – 254 ROOMS Flagships
NOVOTEL RIO DE JANEIRO LEME, BRAZIL – 274 ROOMS Flagships
NOVOTEL HANOI THAI HA, VIETNAM – 343 ROOMS Flagships
NOVOTEL WORLD TRADE CENTER, MEXICO CITY – 106 ROOMS Flagships
Resorts NOVOTEL SHARM EL SHEIKH RESORT, EGYPT – 382 ROOMS Resorts
NOVOTEL MEGÈVE MONT BLANC, FRANCE – 92 ROOMS Resorts
Resorts NOVOTEL GDANSK MARINA, POLAND – 194 ROOMS
Resorts NOVOTEL QIANDAO LAKE, CHINA – 190 ROOMS
Resorts NOVOTEL MARINA SRIRACHA & KOH SI CHANG, THAILAND – 275 ROOMS
Resorts NOVOTEL BOGOR GOLF & RESORT, INDONESIA – 179 ROOMS Resorts
Resorts Resorts NOVOTEL ITU GOLF & RESORT, BRAZIL – 343 ROOMS
NOVOTEL DEVONPORT, AUSTRALIA – 187 ROOMS Latest openings Latest openings
NOVOTEL ZHENGZHOU AIRPORT, CHINA – 215 ROOMS Latest openings Latest openings
NOVOTEL MÜNSTER CITY, GERMANY – 120 ROOMS Latest openings
Latest openings NOVOTEL XI'AN XIXIAN, CHINA – 309 ROOMS
Upcoming openings NOVOTEL PARIS BELLEVILLE, FRANCE – 119 ROOMS Latest openings Latest openings
Upcoming openings NOVOTEL SANTA CRUZ DELLA SIERRA, BOLIVIA Latest openings NOVOTEL VLADIVOSTOK RUSSKY ISLAND, RUSSIA – 197 ROOMS Latest openings
NOVOTEL SALVADOR RIO VERMELHO, BRAZIL – 200 ROOMS Latest Openings
Upcoming openings NOVOTEL SANTA CRUZ DELLA SIERRA, BOLIVIA Latest openings NOVOTEL BANGKOK FUTURE PARK RANGSIT, THAILAND – 230 ROOMS
Latest openings NOVOTEL SUITES BANGKOK SUKHUMVIT 39, THAILAND – 88 ROOMS
Latest openings NOVOTEL JUMEIRAH VILLAGE TRIANGLE DUBAI, UNITED ARAB EMIRATES – 375 ROOMS
NOVOTEL LIVERPOOL PADDINGTON VILLAGE, UK – 221 ROOMS Latest openings
NOVOTEL LIVING SINGAPORE ORCHARD, SINGAPORE – 85 ROOMS Latest Openings
NOVOTEL MAKKAH THAKHER CITY, SAUDI – 1461 ROOMS Latest openings
Latest openings NOVOTEL SUITES MANILA ACQUA, PHILIPPINES – 310 ROOMS
Upcoming openings NOVOTEL MUMBAI INTERNATIONAL AIRPORT, INDIA – 260 ROOMS Latest Upcoming openings openings
Upcoming openings NOVOTEL KINSHASA LA GOMBE, DEMOCRATIC REPUBLIC OF THE CONGO – 115 ROOMS / OPENING MARCH 2023 Upcoming openings
Upcoming openings NOVOTEL MEXICO CITY CENTRO HISTORICO, MEXICO – 82 ROOMS / OPENING Q4 2023 Upcoming openings
Upcoming openings NOVOTEL TBILISI, GEORGIA – 180 ROOMS / OPENING JUNE 2023 Upcoming openings
Upcoming openings NOVOTEL HAMBURG CENTRAL STATION, GERMANY – 227 ROOMS / OPENING DECEMBER 2023 Upcoming openings