B Corp Service Brochure

B CORP SERVICES




How Green Element guides you through the B Corp Certification process March 2017


The B Corp Movement

In my work, I often wonder to
A B Corp is a for-profit company certified by the non-profit B Lab to meet
rigorous standards of social and environmental performance, accounta- what extent business can help
society in its goals to alleviate
bility, and transparency. B Corps mind about their influence and impacts
on individuals, communities and the planet. poverty, preserve ecosystems,
and build strong communities
Advantages of certifying as a B Corp and institutions… B Lab has
1. Maintain Mission 5. Collaborate with Peers proven that there is a way – the

2. Differentiate from Pretenders 6. Save Money and Access Ser- B Corp movement shows us that
vices business, the driving force of our
3. Benchmark and Improve Perfor-
mance 7. Generate press economy, can be an agent of
4. Attract and Engage Talent 8. Raise Capital change and live up to society’s
standards.
Three Steps to Certification

1. Meet the performance requirement by achieving at least 80 points out - Secretary of State Madeleine
of a possible 200 on the B Impact Assessment Albright
2. Meet the legal requirement by amending governing documents or
adopting benefit corporation status
3. Make it official by signing the B Corp declaration of Interdependence




Green Element

 Takes you through the B
Impact Assessment

 Produces gap manage-
ment and actions

 Helps you achieve the
points you need for certi-
fication

 Guides you through the
legal requirement
The BIA questions are grouped by the Five Pillars of the B Corps movement

B Corp certification involves complet-
ing the online ‘B Impact Assessment’
- a comprehensive free tool provided
by nonprofit B Lab.

The B Impact Assessment is:

Positive —focuses on positive
impacts & pro-active management


Standardised yet Adaptive—
The B Impact Assessment Measures Operational Impact and Impact Business Model
across 78 versions based on sector
and size
Green Element’s Strategy Objective & Dynamic —

independently verified and updated
Our strategy is to help companies through certification is outlined here—we every 2 years
tailor your project to suit your organisation’s needs based on these stages:
 Initial Assessment—we run through the BIA’s five impact areas with you, Aspirational & Educational
making an initial assessment of your data and information status: i.e. —provides improvement tools & best
practice guides
1) data immediately available
2) data available that needs locating internally or externally
3) data unavailable or some uncertainty surrounding this information The B Corp Mission
 Gap management—we compile a strategy of how to address the ‘gaps’ in
information identified in the first step—this includes identifying whom to ap-
proach with our questions within and externally to your company (e.g. HR,
Finance, Facilities, Management)

 We help you gather the data identified in the first two stages

 We help you complete the BIA for your company and assess the initial score
 We use the BIA’s analytics with you to decide on a strategy to increase your
score, should it be below the required 80 points
Certified B Corporations:
 We can when required continue to work with you until you attain the score
required for certification—or higher

 We guide you through the legal change process in order to become a B Corp


 You become a certified B Corp!

 We help you maximise the impact of attaining certification through networking
with other B Corps and becoming an active member of the B Corp movement.

B Corp UK

The B Corp movement
began in the USA in 2008
and in 2017 is now a
global movement, with
108 B Corps in the UK.

Founding UK B Corp
Cook’s MD James Perry
says his company has
seen a lot of upside since
joining.

He says: "There are a
bunch of really great ben-
efits. The main one is The Global B Corp movement is rapidly expanding
you’re joining a global
movement of people who
feel similar. There’s bril-
liant networking, trading
opportunities.

"The other key thing that
we’ve experienced is at-
tracting and retaining tal-
ent. Particularly young
people want to work in a
purpose-driven environ-
ment. This idea of bring-
ing your whole self to
work, where you can see
your job as a platform for
what you want to achieve
in the world — employees
love this stuff. You really
do a much deeper level of
connection."

"A regular company is
run for shareholders. We
see three inputs — not
just capital, but also land Interested to know more?
and labour. B Corporation
is institutionalising the Green Element can help you decide if you’d
idea of rewarding those
other two inputs too. It’s like to consider becoming a B Corp...
not just for shareholders, Many companies conduct an initial assessment and discuss their scores and results,
it’s also for the communi- weighing up the benefits of certification before taking the next step towards certifica-
ty, and the environment." tion. We can help you to do this, so if you’re interested to chat to our MD William
Richardson, please ring him on 0207 0960054 Extension 4.

Green Element is a B Corp Contact Us


Green Element’s MD, William Richardson, discovered that the B Corp standard Give us a call for more
brought together all of the disparate social, governance, community, environmen- information about our ser-
tal and employee standards to which our company already subscribed – and so vices and products
much more.

The B Corp standard made us look deep into our organisation, examine each as- Green Element
pect of our conduct in depth, and feel proud to have already been moving in the
same direction of travel as the B Corp movement. Being part of the B Corp com- 020 70960054
munity, and being able to embed those sustainability and responsibility principles
into the DNA of the company to protect the Green Element mission, made it crys- [email protected]
tal clear to Will that becoming a Certified B Corp was the
right move. Visit us on the web at
www.greenelement.co.uk
The Future Looks B-etter


Since then, we have been able to share knowledge and experience with our fellow
B Corps companies in the UK and further afield, we’ve found that our clients are
interested and impressed that we’re a B Corp and want to find out more, and we
as a company have a sense of belonging to a community of like-minded people,
and have a renewed drive to achieve best practice in every piece of work, not just




Green Element is a Certified B Corp