MercuryConsulting ProfileInnovate, Transform, Sustain
SERVICE PROFILE MERCURY CONSULTINGPAGE 1Problem StatementConsulting ExpertiseIn today's dynamic business landscape, companies face the complex challenge of integratingdigital transformation seamlessly, optimizing logistics for efficiency, and minimizingenvironmental impact. The lack of holistic consulting solutions creates silos, hindering the fullpotential of organizations to navigate the digital era.Mercury Consulting consists of a group of independent experts from various technologycompanies, with diverse backgrounds in Digital Transformation, Supply Chain & Logistics,Cybersecurity, Big Data and New Technology Development. At Mercury Consulting, we arecommitted to providing hands-on problem-solving services to our clients:Digital Integration Strategy: Develop and implement seamless digital integrationstrategies by working closely with our partners.Supply Chain Optimization: Enhance supply chain efficiency through advanced digitaltechnologies.Technology Architecture Assessment: Evaluate and implement optimal technologysolutions for digital transformation.Change Management Expertise: Facilitate smooth transitions with specialized changemanagement programs.Performance Analytics and Improvement: Utilize analytics for continuous enhancement ofdigital and supply chain strategies.Join us on the journey to innovate, optimize, and make a lasting difference.
SERVICE PROFILE MERCURY CONSULTINGPAGE 2Technology ConsultingDevelop technology strategies aligned with overall business objectives.Assess current IT Infrastructure & technology capabilities, identify gaps and create aroadmap for future IT initiatives.Evaluate various options, consider cost–benefit analysis, and recommend the most suitablesolutions.Select & Design ERP systems to streamline business processes and enhance operationalefficiency.Manage ERP projects from inception to completion, ensuring the quality, duration and costoptimization.Identify and mitigate cybersecurity threats, implement security policies and protocols, andensure compliance with data privacy regulationsIT STRATEGIC PLANNINGERP IMPLEMENTATIONCYBERSECURITY AND DATA PRIVACYBFSI Oil, Gas & Energy Manufacturing LogisticsINDUSTRIESGuide organizations through digital transformation initiatives.Develop a digital transformation roadmap aligned with business strategies. Advise onapplication development and strategies to reach customers and employees.Big Data & AI: Define data strategy, including data collection, storage, and management.Assist in implementing advanced analytics and data mining techniques to extract valuableinsights from large datasets, involving descriptive, predictive, and prescriptive analytics.DIGITAL TRANSFORMATION
SERVICE PROFILE MERCURY CONSULTINGSupply Chain & LogisticsCarbon Credit Reporting SystemCollaborate with organizations to develop and refine supply chain and logistics strategiesaligned with overall business goals. This involves analyzing market trends, assessing risks,and identifying opportunities for improvement.Evaluate and redesign supply chain processes to enhance efficiency and optimize cost. Thisincludes inventory management, order fulfillment, and transportation optimization.Operate systems to collect, manage, and analyze data related to their greenhouse gasemissions.Develop solutions for IoT devices and sensors to collect real–time emissions data fromvarious sources.Project Documentation and Validation for organizations involved in emissions reductionprojects that generate (issue) carbon credits in order to facilitate the documentation andvalidation of project data according to established carbon credit standardsProvide tools to calculate carbon footprint, track emissions over time, and generatecomprehensive reports for regulatory compliance and sustainability reporting.Register and manage carbon credits on official registries, ensuring transparency andtraceability in the carbon credit market.Advise on and implement cutting–edge technologies in ERP, Warehouse ManagementSystem (WMS), Transportation Management System (TMS), Inventory ManagementSystem, SnOP, etc. for real–time visibility, data–driven decision–making, and processautomation.STRATEGIC PLANNINGEMISSIONS DATA MANAGEMENTCARBON ACCOUNTING, REPORTING AND COMPLIANCE MONITORINGTECHNOLOGY INTEGRATIONPAGE 3
CASESTUDYViettel Post, a subsidiary of the Viettel Group, is a leading logistics and delivery serviceprovider in Vietnam. In December 2024, they launched the country's largest logistics park inLạng Sơn Province, aiming to enhance cross-border trade efficiency and reduce total logisticscosts.Viettel Post sought to address significant challenges in the logistics sector, particularlyconcerning the export of perishable goods like agricultural produce. Traditional customsclearance processes were time-consuming, often taking 3-4 days, leading to product spoilageand financial losses for exporters. The objective was to reduce clearance times to under 24hours, double the number of vehicles processed daily, and implement advanced technologiesto streamline operations.Seamless collaboration betweenMercury Consulting and Viettel Post.Tailored digital solutions addressingspecific operational challenges.Commitment to sustainable andenvironmentally friendly practices.www.mercuryconsulting.comBackground InformationChallengesObjectives Key Success FactorsReduce customs clearance time tounder 24 hours.Double the daily vehicle processingcapacity at the border.Implement advanced technologies toautomate and optimize logisticsoperations.Ensure the facility adheres tointernational green building standards.Viettel Logistics Park
Mercury Consulting played a pivotal role in helping Viettel Post conceptualize, design, andexecute the Viettel Logistics Park project. Our approach focused on delivering innovativesolutions and industry expertise to address the client’s challenges and meet their objectives:Strategic Planning and DesignMercury Consulting collaborated with Viettel Post to develop a master plan for thelogistics park. This included identifying key operational bottlenecks, setting measurablegoals, and defining the technology framework needed to optimize logistics operations andreduce clearance times.Digital Twin ImplementationWe introduced and implemented Digital Twin technology, enabling Viettel Post to create avirtual replica of the logistics park. This allowed real-time monitoring, simulation, andoptimization of operations, ensuring that any inefficiencies could be quickly identified andaddressed.Smart Gate System DevelopmentMercury Consulting designed an intelligent gate system equipped with advanced camerasand AI-powered recognition tools. This system automated vehicle identification, reducedmanual intervention, and accelerated entry and exit processes, significantly improvingthroughput.Automated Warehousing SolutionsOur team guided Viettel Post in integrating six types of robotics into the warehousingprocesses. From automated lifting to sorting and transporting goods, these technologiesenhanced operational efficiency and reduced labor dependency.Data Integration StrategyMercury Consulting developed a standardized data infrastructure, ensuring seamlessintegration between Vietnam and China's customs systems. This data-sharing capabilityfacilitated cross-border trade and improved processing times for exporters.Sustainability ConsultationWe advised Viettel Post on designing the logistics park to meet international greenbuilding standards, including the adoption of energy-efficient systems, renewable energysolutions, and eco-friendly construction materials.Through Mercury Consulting’s guidance, Viettel Post successfully built a cutting-edgelogistics hub that not only met but exceeded their goals. Our focus on technology, processefficiency, and sustainability has positioned the Viettel Logistics Park project as a benchmarkfor logistics innovation in Vietnam.Reduced customs clearance processing time from 3-4 days to under 24 hours.Doubled the number of vehicles processed daily at the border, enhancing trade flow.Improved efficiency in handling perishable goods, reducing spoilage and associatedfinancial losses for exporters.www.mercuryconsulting.comSolutionsResults
CASESTUDYEcoland Industrial Park Management Corporation, a subsidiary of the Ecopark Group, is apioneer in developing eco-friendly and sustainable industrial parks in Vietnam. As part of theirvision for modern and green industrial zones, Ecoland embarked on the development of anInland Container Depot (ICD) in Industrial Park No. 3, located in Hưng Yên Province.Ecoland faced the challenge of building a state-of-the-art ICD within Industrial Park No. 3 tofacilitate efficient customs clearance and logistics services for businesses in the region. Thegoal was to reduce transportation costs and time while ensuring seamless connectivity tomajor highways, seaports, and airports.Strong collaboration between MercuryConsulting and Ecoland throughout theproject’s planning and executionphases.Tailored solutions that addressedspecific challenges while aligning withsustainability and operationalefficiency goals.Strategic focus on integratingadvanced technologies and sustainablepractices into the project’s framework.www.mercuryconsulting.comBackground InformationChallengesObjectives Key Success FactorsDevelop a 147-hectare ICD to meet thelogistics and customs clearance needsof Industrial Park No. 3 and itssurrounding areas.Optimize transport connectivitybetween the ICD, major highways, ports,and airports to enhance goodsmovement.Implement advanced technologies toautomate and streamline logisticsprocesses, minimizing costs and delaysfor businesses.Hung Yen Ecoland ICD
Mercury Consulting provided Ecoland with a comprehensive range of consulting services tosuccessfully develop the Hung Yen Inland Container Depot (ICD). Our approach focused oncombining strategic planning, innovative technology integration, and financial foresight toensure the project’s long-term success. Key areas of our contribution included:Master Planning and DesignMercury Consulting collaborated closely with Ecoland to create a detailed master plan forthe ICD. This included determining optimal site layout, infrastructure requirements, andoperational workflows tailored to meet regional logistics needs. The design emphasizedscalability and efficiency, ensuring the facility could adapt to future growth.Financial Advisory and Business Model DevelopmentWe advised Ecoland on structuring a robust financing plan to secure investment for the147-hectare project. This involved identifying funding sources, including private equity,loans, and public-private partnerships.Developed a revenue-generation model to forecast the ICD’s financial viability. Keyrevenue streams included customs clearance fees, warehouse rentals, and value-addedlogistics services like packaging and distribution.Conducted a detailed cost-benefit analysis, evaluating operational costs versus projectedincome to ensure the project would achieve profitability within a defined timeline.Transport Connectivity StrategyWe devised a strategy to connect the ICD with major transportation networks, includingthe Hanoi–Hai Phong and Cau Gie–Ninh Binh highways, as well as key seaports like DinhVu and Noi Bai International Airport. This ensured seamless integration into regional andinternational supply chains, enhancing the facility’s attractiveness to businesses.Technology Integration and AutomationIntroduced cutting-edge technologies, including IoT, AI, and robotics, to streamlinecustoms clearance, warehouse management, and goods transportation processes.Advised on implementing smart gate systems and real-time tracking solutions to optimizevehicle flow and reduce delays.Recommended the use of digital twin technology for operational monitoring andpredictive maintenance, ensuring high efficiency and minimizing downtime.Sustainability FrameworkProvided guidance on achieving international green building certifications, such as LEED,by integrating renewable energy sources, energy-efficient lighting, and eco-friendlyconstruction materials.Developed sustainable waste management practices to minimize the environmentalimpact of the facility.Operational and Market ForecastingConducted market research to identify key industries and businesses likely to utilize theICD, tailoring the facility’s services to their specific needs.Advised on operational scalability to handle increasing volumes of goods, projectinggrowth in vehicle throughput and storage capacity over time.www.mercuryconsulting.comSolutions
With Mercury Consulting’s guidance:Ecoland secured the necessary funding and developed a financially sustainable businessmodel for the Hung Yen ICD.The ICD was strategically designed to integrate with regional infrastructure, facilitatingefficient cross-border trade.Advanced technologies were implemented, enabling automated, high-capacity operationsthat reduced costs and improved service quality.The project achieved sustainability goals, positioning the ICD as a green logistics hub thatsupports environmentally conscious industrial development.Our contributions ensured that the Hung Yen ICD not only met current logistics demands butalso established a solid foundation for long-term growth and profitability, reinforcingEcoland’s reputation as a leader in eco-industrial innovation.www.mercuryconsulting.comResults
CASESTUDYMoMo is Vietnam's leading e-wallet platform, with a robust ecosystem of financial services,merchant networks, and digital payment solutions. Facing increasing competition in the ewallet market, MoMo sought a detailed analysis of the industry landscape to refine itsstrategic positioning and identify growth opportunities.Provide a comprehensive analysis of the current e-wallet market in Vietnam, highlightingcompetitor performance and positioning.Assess the strengths, weaknesses, opportunities, and threats (SWOT) for MoMo.Deliver actionable recommendations for MoMo to enhance its market share and customerretention.www.mercuryconsulting.comBackground InformationChallengesObjectivesProvide a comprehensive analysis of the current e-wallet market in Vietnam, highlightingcompetitor performance and positioning.Assess the strengths, weaknesses, opportunities, and threats (SWOT) for MoMo.Deliver actionable recommendations for MoMo to enhance its market share and customerretention.MoMo Strategic Market Analysis
1. Market AnalysisUser Trends: Evaluated the behavior of e-wallet users, including adoption rates,transaction types, and preferred features.Competitive Landscape: Analyzed key players' market share, user bases, and serviceofferings to identify MoMo’s competitive advantages and gaps.2. Competitor BreakdownZaloPay: Backed by VNG Corporation, ZaloPay has strong integration with Zalo, Vietnam’slargest social messaging app. It focuses on P2P transfers and in-app payments, capturinga significant user base.ShopeePay: Leveraging the Shopee e-commerce platform, ShopeePay attracts usersthrough seamless integration with online shopping and aggressive discount campaigns.VNPay: Known for QR code-based payments and integration with banking systems, VNPayhas a dominant presence in offline retail and services.Moca (GrabPay): As part of the Grab ecosystem, Moca benefits from Grab’s massive userbase in ride-hailing and food delivery, offering convenience-driven transactions.3. Business Performance EvaluationConducted a financial and operational performance review of key competitors, includingtransaction volumes, growth rates, and marketing expenditures.Benchmarked MoMo’s performance against industry standards, identifying areas forimprovement in user acquisition, revenue growth, and brand visibility.4. Strategic RecommendationsEnhance Differentiation: Develop exclusive features tailored to underserved marketsegments, such as SMEs and rural users.Leverage Data Analytics: Utilize transaction data to create personalized user experiencesand targeted promotions.Expand Ecosystem: Integrate more financial products, such as microloans, insurance, andinvestment options, to enhance user stickiness.Partnerships: Collaborate with niche sectors like education, healthcare, and governmentservices to build a more comprehensive payment ecosystem.www.mercuryconsulting.comApproachThrough this comprehensive market analysis, Mercury Consulting delivered actionableinsights that enabled MoMo to:Identify its core strengths in user engagement and ecosystem integration.Strategically position itself against competitors by focusing on user retention rather thanaggressive acquisition.Expand its value proposition through partnerships and ecosystem diversification.Results
PAGE 4After 20 years of working for Leading multinational Technologyorganizations in High–level positions at Oracle, SAP, and Microsoft, Mr.Pham The Truong has created breakthroughs in building and developing ITsystems, expanding business, building teams and building solid values forBusiness.2021 – Now: NGS Holdings – CEO2018 – 2021: Microsoft Vietnam – General Manager2012 – 2018: SAP Vietnam – Managing Director2005 – 2012: Oracle Vietnam – Sales Director1997 – 2005: Credit Lyonnais Bank (French) – IT Manager1996 – 1997: National Institute of Mathematics – ResearcherWith over 25 years of experience working for leading technologycorporations worldwide such as Oracle, SAP and large conglomerates inVietnam like Vingroup, Mr. Khai has extensive experience in implementingand consulting on solutions across various industries.2019 – Now: NGS Holdings – CTO2019 – 2022: DMSpro – CO–CEO2016 – 2019: Adayroi, Vingroup – CTO2007 – 2016: SAP Vietnam – Head Solution Architect2003 – 2007: Oracle Vietnam – Business Solution Director2000 – 2003: Oracle Singapore – Principal Consultant1995 – 2000: Oracle Vietnam – Principal ConsultantMR. PHAM THE TRUONGCEO – NGS HOLDINGSMR. NGUYEN QUANG KHAICTO – NGS CONSULTINGSERVICE PROFILE MERCURY CONSULTINGBoard of AdvisorsExperienced Business Manager with 20+ years across multi-industrydomains and international business ventures in Vietnam and Myanmar. Asavvy entrepreneur adept in networking, investments, and riskmanagement.2019 - 2023: mFunctions JSC - Co-founder & CEO2017 – 2019: Vincommerce – Director of Inventory Management &Supply Chain Optimization2015 – 2017: Vingroup – Vice Director of Adayroi Ecommerce Logistics2013 – 2015: Mservice/MoMo – Head of Northern VietnamRepresentative2011 – 2013: Beeline Vietnam – Head of Strategy and BusinessIntelligence2007 – 2009: NGS Telecom & Equipment - Managing Director2002 – 2007: VNPT – Broadband Network Manager – Telecom DivisionMR. BUI VIET PHUONGCEO – MERCURY CONSULTING
PAGE 5More than 29 years of experience in the field of Information Technology.Design and deploy technology, database, and IoT infrastructure solutionsfor large customers in Vietnam for mostly all important fields such asTelecommunications, Banking, and Government.Holding many important positions at FPT, CTIN, VNPT in industrysolutions & data platforms.Outstanding projects: CITAD, Residential database, VNPT 5Gdeployment, Calculation system for VNAirline, DWH for CIC/SBVMore than 13 years of experience in the field of solutions for the Financeand Banking industry in Vietnam, Mr. Bang and his team at NGS alwaysstrive to deeply understand the transformation goals and current issues offinancial organizations, offering comprehensive transformation solutionsthrough their expertise in financial and banking consultancy.8 years of experience in solution architecture and project managementat Intellect Design Arena Ltd, one of the leading companies insolutions for Banking & Finance.5 years of experience in implementing and consulting Banking andFinance solutions at Tecapro IT (Temenos, Polaris, IBM, ...)MR. NGUYEN QUANG HAIMR. NGUYEN DUC BANGSERVICE PROFILE MERCURY CONSULTINGExpert Team – Digital TransformationMore than 20 years of experience working in designing systemsarchitecture for various industries.2021 – Now: Director of Solution Architect– NGS2017 – 2021: Head of Solution Consulting Department– FujitsuVietnam2016 – 2017: Technology Director – HiPT2006 – 2015: Director of System Integration Center – HiPT2000 – 2005: System engineer – HiPTMR. PHAM ANH VAN
PAGE 6Mr. Son is known as one of Vietnam’s top cybersecurity experts,particularly in the field of malware prevention. During his tenure at Bkav,Mr. Son participated in numerous significant cybersecurity events bothdomestically and internationally.Former Vice President in charge of Anti–Malware at Bkav.Discovered and announced facial recognition breaches of Toshiba,Lenovo, Asus products..., identifying the source of attacks on a seriesof websites of US and Korean government agencies, including thewebsite of the President of Korea (July 2009).MR. VU NGOC SONSERVICE PROFILE MERCURY CONSULTINGExpert Team – CybersecurityMr. Quang is known as a leading expert with over 10 years of experience inapplication system attacks, in–depth research on security vulnerabilitiesand exploits, and involvement in supporting the investigation and handlingof major cybersecurity incidents in Vietnam.MR. BUI XUAN QUANG20 years of experience as CEO and Vice Chairman of Bkav. In charge ofSecurity; Implementing Enterprise and Government projects.More than 5 years of experience in charge of AI Camera, ComputerVisions, AI – Machine Learning product development projects.Implement key community projects at the National Assembly Office;Bank for Agriculture and Rural Development; Vietnam Television; SCICGroup…MR. LE THANH NAM
PAGE 7SERVICE PROFILE MERCURY CONSULTINGExpert Team – Supply ChainKnowledgeable business development manager accumulated from yearsof experience in South-East Asia market, including Vietnam, Thailand, andMyanmar. Mr. Hai Anh is an expert in economics and finance with strategicplanning mindset, thus, entrusted to design action plan for variousinvestment projects across CLMVT region.2021 – Now: NGS Holdings – Senior Consultant2018 – 2021: EFD Group (Myanmar) - Senior Advisor to Chairman2017 – 2018: Sri Sawad (Thailand) - Operation Director2016 – 2017 : KTzRH (Thailand - Myanmar) - Business DevelopmentManager2010 – 2016: BIDV - Investment AnalystMr. Binh has provided legal and business consultancy for many companiesseeking to penetrate the Chinese market. As an expert in Civil Law, Mr.Binh has also published various newsletter articles and legal journalsabout social issues, the economy and human rights.2018 – Now: Independent Consultant Lawyer2016 – 2018: TASCO JSC – Lawyer/ Assistant to BOD2011 – 2013: Vision & Associates Law Firm – Lawyer2006 – 2010: Standing Office of the Government Human RightsSteering Committee, Human Rights Magazine – Expert Editor2004 – 2006: Political Protection Unit of Police Department of PhuTho Province – AssistantQualifications:2013 – 2016: Lanzhou University, China – Master in Civil Law2009 – 2012: Hanoi Law University – Bachelor in LawMR. BUI VIET PHUONGMR. BUI HAI ANHMR. DO QUOC BINHExperienced Business Manager with 20+ years across multi-industrydomains and international business ventures in Vietnam and Myanmar.2019 - 2023: mFunctions JSC - Co-founder & CEO2017 – 2019: Vincommerce – Director of Inventory Management &Supply Chain Optimization2015 – 2017: Vingroup – Vice Director of Adayroi Ecommerce Logistics2013 – 2015: Mservice/MoMo – Head of Northern VietnamRepresentative2011 – 2013: Beeline Vietnam – Head of Strategy and BusinessIntelligence2007 – 2009: NGS Telecom & Equipment - Managing Director2002 – 2007: VNPT – Broadband Network Manager – Telecom Division
PAGE 8SERVICE PROFILE MERCURY CONSULTINGAnalytics & Financial ModellingComing from financial background with 7+ years of experience working forlarge corporates in financial industry, banking and technology.2022 – Now: NGS Holdings – Business Analyst2020 – 2022: Chan Hung Trading Technical Services – InvestmentAnalyst2018 – 2020: An Phat Holdings – Financial Controller2017: Standard Chartered Bank Vietnam – Financial Market OperationOfficer2016 – 2017: Ernst & Young Vietnam – Advisory InternGraduated from University of Alberta (Canada), Mr. Tran has experience inproviding functional and technical consultancy for banking institutions, aswell as experience working in auditing and IT outsourcing.2023 – Now: NGS Holdings – Business Development Specialist forGlobal Market2022 – 2023: VMO Group – Operations Manager & Pre-sales2021 – 2022: Deloitte Vietnam – Risk Advisory Associate2019: DFK Vietnam – Auditor InternMR. NGUYEN VIET CUONGMR. TRAN VIET ANHMR. PHAN HOANG GIANGWith over 14 years of working in auditing service and tax consultingservices, Mr. Giang has assisted many FDI customers’ operations inVietnam.Qualifications:CPAVNCTA
4th floor, 6th Element Tower, Nguyen Van Huyen Street Tay Ho District, Hanoi, [email protected] CONSULTINGYour digital journey partner, sharing challenges and victories together.