W I N D I A RLDwww.cioworldindia.com February, 2024 Untapped Potential Unlocking the Power of Women for a Brighter Future An Exemplar Inspiring Individuals and Industries via the Crossdoor to Future Sonia Middha The Power of She: Unleashing the Potential of Women World Women Connect Building a Global Network for Women's Empowerment Sonia Middha, Founder and CEO Crossdoor
n societies across the globe, women constitute an I invaluable yet often underutilized resource. The untapped potential of women represents a missed opportunity for progress and prosperity, not only for individuals but for entire communities and nations. Recognizing and harnessing the power of women is not just a matter of equality; it is a strategic imperative for building a more inclusive and prosperous world. The potential of women spans every facet of society, from the economy and politics to education, healthcare, and beyond. When women are empowered to fully participate in the workforce, economies thrive, businesses prosper, and communities flourish. Studies have consistently shown that increasing women's participation in the labour force leads to higher productivity, increased GDP growth, and greater innovation. Meet the League of Future’s Powerful Catalysts
Editor’s Note Moreover, investing in women's education and healthcare has far-reaching benefits, not only for women themselves but for future generations as well. Educated women are more likely to delay marriage, have fewer children, and invest in their families' well-being, leading to improved health outcomes, lower infant mortality rates, and higher levels of human development. In the political arena, the representation of women is essential for ensuring that the diverse perspectives and priorities of all segments of society are taken into account. Women bring unique insights and experiences to the policymaking process, leading to more inclusive and effective governance. When women are given the opportunity to lead, they often prioritize issues such as education, healthcare, and social welfare, leading to policies that benefit society as a whole. Despite the progress that has been made in recent decades, women continue to face barriers to full participation and equality in many parts of the world. Discriminatory laws and social norms, lack of access to education and healthcare, and gender-based violence are just some of the challenges that women confront on a daily basis. Addressing these barriers requires concerted action at all levels of society, from governments and businesses to communities and individuals. Empowering women is not just the right thing to do; it is also the smart thing to do. By unlocking the full potential of women, we can build a more prosperous, equitable, and sustainable future for all. It is time that we, at CioWorld India recognizes ‘The Power of She: Unleashing the Potential of Women,’ to create positive change in the world.
Cover Story An Exemplar Inspiring Individuals and Industries via the Crossdoor to Future Sonia Middha 06 06
Untapped Potential Unlocking the Power of Women for a Brighter Future World Women Connect Building a Global Network for Women's Empowerment 18 An Intellectual Property Empowerer – Shraddha Singh Chauhan: Your Patents’ Protector 24 The Entrepreneurial Spirit: Honouring the Trailblazing Journey of Sowmya Moni 32 Sunila Awasthi: Empowering Women in Law and Driving Positive Change Within the Legal Profession 36 Swati Bala: Challenging the Status Quo by Redefining the Meaning of Successful Women Contents Profiles Ar cles 14 28
An Exemplar Inspiring Individuals and Industries via the Crossdoor to Future Our approach at Crossdoor is rooted in the no on of partnership, guided by principles of trust, transparency, and respect. Sonia Middha
I C O V E R S T O R Y Sonia Middha, Founder and CEO Crossdoor n the dynamic landscape of I modern business, where innovation and fresh perspectives are the currency of progress, Sonia Middha stands as a beacon of change. As the Founder and CEO of , Sonia has Crossdoor carved a path that transforms organisations and reshapes entire industries. With a decade of valuable experience, Sonia embarked on a journey to revolutionize every sector she touched. In 2015, Sonia breathed life into Crossdoor with a vision to bridge the gap between speciality sectors and talented individuals hungry for opportunity. She recognized that to truly alter the course of an industry, one must embrace the ingenuity and strategic acumen of the younger generation. Sonia's unwavering belief in the power of fresh perspectives and innovative thinking propelled her to create and lead Crossdoor on a mission to redefine traditional norms and practices. At the heart of Sonia's philosophy lies a profound understanding that changing an organization's fate requires more than just talented resources—it demands a cultural shift, a willingness to embrace diversity, and a commitment to fostering growth. Through Crossdoor, Sonia has opened doors to brighter prospects, championing inclusivity and empowerment every step of the way. Crossdoor - The Bridge Between Dream Recruiters and Top Talent Crossdoor is the nexus between dream recruiters and the talent they seek to cultivate. Sonia says,
“We firmly believe that an organization's willingness to embrace change is the cornerstone of staying ahead of the curve in today's rapidly evolving business landscape.” Crossdoor's mission is to facilitate the realization of this ethos by empowering businesses to build a reliable, competent, and diligent workforce. She shares, “Our approach at Crossdoor is rooted in partnership, guided by principles of trust, transparency, and respect. We understand that every organization has unique needs and aspirations, and our commitment is to fully grasp and honour these intricacies.” By aligning themselves closely with their clients, Sonia says they ensure that their solutions add maximum value, precisely tailored to their business requirements. Central to their methodology is a dedication to comprehensive screening, training, and inducting candidates, relieving their clients of the burden of recruitment logistics. With Crossdoor’s support, businesses can redirect their focus towards core operations, confident that their workforce needs are being expertly managed by Sonia and her expert team of recruitment professionals. Drawing upon their wealth of experience, they have successfully aided startups and established companies in establishing their captive offshore teams. Sonia says, “Our unique onsite/offshore global delivery model is designed to magnify the synergies between human-resource economy and efficiency, enabling organizations to pursue and deliver excellence on a global scale.” At Crossdoor , they are not merely an idea—they are a catalyst for
transformation, bridging the gap between ambition and achievement. “With our unwavering commitment to excellence and innovation, we stand ready to guide our clients towards a future where their recruitment dreams are realized and their talent potential fully unleashed,” states Sonia, whose exciting journey of entrepreneurship is an inspirational tale for other aspiring entrepreneurs, especially women to realize the immense power they hold in themselves. A Trailblazer’s Tale Sonia's journey is nothing short of a trailblazing saga of entrepreneurship—a testament to the power of determination, resilience, and unwavering ambition. Reflecting on her beginnings, Sonia recalls, “I always wanted to be an entrepreneur and run my own company.” In mid2015, fuelled by her entrepreneurial spirit, she boldly decided to quit her job and embark on the path of building her firm. With the dream of making a significant mark in the business world, Sonia named her venture Crossdoor. However, she faced a significant hurdle—a lack of financial resources. Hailing from a middle-class background, she didn't have the luxury of a substantial bank balance to kickstart her entrepreneurial journey. Undeterred by these challenges, Sonia refused to let her dreams be stifled, or her motivation wane. Armed with only a modest sum in her bank account, Sonia took the leap of faith. She hired one employee alongside herself and transformed a humble corner of her home into the headquarters of Crossdoor. With just two tables and chairs, Sonia began her entrepreneurial odyssey, symbolizing the epitome of starting from scratch The Power of She: Unleashing the Poten al of Women and building from the ground up. Leaving the security of a salaried job behind was undoubtedly a daunting decision. Yet, Sonia's unwavering determination to carve out a name for herself in the entrepreneurial realm propelled her forward. Her singular goal was clear—to make her dreams a reality, one step at a time. Through perseverance, grit, and a steadfast commitment to excellence, Sonia has turned her entrepreneurial vision into a tangible reality. Today, Crossdoor stands as a reputable name in the recruitment industry, a testament to Sonia's indomitable spirit and the dedication of her supportive team. As Sonia reflects on her journey, she acknowledges the invaluable lessons, experiences, and achievements that have accompanied her. While there is still much ground to cover, Sonia takes pride in the progress and milestones. Her entrepreneurial saga inspires aspiring business leaders everywhere, proving that with determination and passion, even the loftiest dreams can be realized. Her Guiding Philosophy At the heart of Crossdoor lies a guiding philosophy rooted in understanding and fulfilling the unique needs of its clients. As Sonia, the founder, emphasizes, “We try and understand the need and the exact criteria to hire people from the customer that we work with.” This commitment to comprehension forms the cornerstone of their approach, as they believe that by truly grasping their clients' requirements, team Crossdoor can deliver tailored solutions that exceed expectations. “With this principle in mind, we go above and beyond to support our clients with readily available options. Through meticulous pre-screening, including basic technical assessments, we ensure that the candidates we present are qualified and aligned with our clients' specific needs. This proactive approach streamlines the recruitment process and empowers our clients to make informed decisions, enabling them to secure the right candidates swiftly and efficiently.” At Crossdoor, their guiding philosophy is not just about filling vacancies; it's about forging lasting partnerships built on trust, transparency, and mutual understanding. Sonia adds, “By prioritizing our clients' needs and delivering exceptional service at every turn, we strive to be more than just a recruitment agency—we aim to be a trusted ally on their journey towards success.” An Evolutionary Ethos Crossdoor embodies an evolutionary ethos that recognizes the dynamic nature of the entrepreneurial landscape. At the core of its approach is a commitment to staying ahead of the curve and anticipating the evolving Don’t get disheartened about not ge ng something in life: There’s always a door of opportunity wai ng for you.
needs of its clients. As Sonia aptly describes, “The entrepreneurial landscape is continually evolving.” In response to this perpetual flux, they have developed a unique selling proposition (USP) to provide immediate joiners with a distinct advantage. “Central to our USP is the concept of pre-screening candidates at two levels, a process meticulously conducted at our end. This proactive approach allows us to present our clients with a curated selection of top-tier candidates—essentially, the cream of the crop.” By investing considerable time and effort into this two-step screening process, the team led by Sonia ensures that their clients' time and energy are preserved, streamlining the recruitment “By leveraging our USP to provide immediate joiners with pre-screened candidates, we strive to redefine the recruitment experience, setting new standards of excellence in an everevolving entrepreneurial landscape,” says Sonia, whose leadership at Crossdoor is nothing short of an inspirational force, driven by a profound belief in the power of connection, respect, and mutual appreciation within the workplace. An Inspirational Leadership Force As she reflects on her leadership style, Sonia shares, “I have people working in my organization from day one.” This enduring loyalty is a testament to Sonia's exceptional leadership, as she creates an environment where employees feel valued, motivated, and truly part of a cohesive team. Sonia's leadership philosophy is anchored in the understanding that genuine connection is the cornerstone of a thriving work culture. She believes emotional and mental alignment with one's work family is essential for fostering a collaborative and united team dynamic. By nurturing an environment where everyone feels emotionally invested in their work and connected to their colleagues, Sonia cultivates a sense of unity and shared purpose that transcends traditional hierarchical structures. Central to Sonia's leadership approach is the unwavering value she places on trust, respect, and inclusivity. She recognizes the importance of empowering her team members by valuing their suggestions, opinions, and contributions. In doing so, Sonia fosters a culture of open communication and mutual respect, process and minimizing the likelihood of rejections. While this approach may require additional resources and time investment on Sonia and her team’s part, they firmly believe that the benefits far outweigh the costs. “By presenting our clients with prescreened candidates who have undergone rigorous evaluation, we empower them to make more informed hiring decisions.” This not only accelerates the recruitment process but also enhances the likelihood of securing talent that is not only qualified but also seamlessly aligned with their clients' specific needs and expectations. Crossdoor ' evolutionary ethos is epitomized by its proactive approach to recruitment, characterized by innovation, efficiency, and a relentless commitment to client satisfaction.
where every voice is heard, and every perspective is valued. Sonia's inspirational leadership force lies in her ability to instil a sense of belonging, purpose, and fulfilment within her organization. By prioritizing the well-being and satisfaction of her team members, she not only cultivates a positive and productive work environment but also ensures the longterm success and growth of Crossdoor. In Sonia's leadership, employees find not just a boss but a mentor, a supporter, and a champion of their professional and personal development. Crossdoor's Equilibrium Crossdoor maintains a steadfast equilibrium, balancing the dynamic demands of the market with a commitment to continuous learning and growth. As Sonia affirms, “We try to keep ourselves updated with the market trends; we keep updating our skills and knowledge, which helps us do the pre-screening.” This proactive approach ensures that Sonia and her team remain at the forefront of industry developments, equipped with the latest insights and expertise to navigate the ever-evolving recruitment landscape effectively. By staying abreast of market trends and honing their skills, they enhance their ability to conduct thorough and effective pre-screening processes, ultimately delivering tailored solutions that meet the evolving needs of their clients. At Crossdoor , equilibrium is not just a goal; it's a guiding principle that drives their continuous pursuit of excellence and ensures that they remain agile, adaptive, and indispensable in an everchanging marketplace. Our unique onsite/offshore global delivery model is designed to magnify the synergies between human-resource economy and efficiency, enabling organiza ons to pursue and deliver excellence globally.
A Transformational Innovator Sonia embodies the essence of a transformational innovator, spearheading Crossdoor on a growth, evolution, and adaptability journey. Reflecting on the company's humble beginnings, Sonia recalls, “When we started in 2015, we just had one customer, one startup for which we were working.” However, through Sonia's visionary leadership and unwavering dedication to excellence, Crossdoor has transformed remarkably. Today, the company boasts partnerships with top multinational corporations, a testament to Sonia's ability to navigate and thrive in an ever-changing business landscape. Yet, despite this ascent to prominence, Sonia remains committed to working with growing organizations, recognizing the invaluable insights and learning opportunities they present. By engaging with diverse clients and witnessing firsthand the challenges they face, Crossdoor continues to evolve as a continuous learner, adapting its strategies and services to meet the changing needs of its clientele. In Sonia, Crossdoor has found a leader and a visionary trailblazer, driving innovation and transformation in recruitment. In the realm of entrepreneurship, technology plays a pivotal role in enhancing efficiency. Sonia believes in it ardently, “We work on all technologies in the market. This way, we keep ourselves updated with the new trends in the market, and it also helps us move one step ahead of others.” Sonia also believes that the workforce is the cornerstone of any successful organization. Thus, Sonia says they have timely training to foster a culture of growth, skill development, and empowerment among her employees. “We request knowledgeable, seniorpositioned people in the companies we work with to have knowledgeable sessions every six months. So that we may help them find the best-suited people. At the same time, we keep our skills developed and updated.” A Future Visionary The COVID-19 pandemic has reshaped industries globally. Crossdoor combined virtual and in-person interviews during that time to make the hiring process smoother. It also helped in increasing standards due to the associated cost and time savings. The hybrid workforce of onsite and remote employees became more normalized. Increased engagement, lower costs and a shorter hiring process are benefits of the shift to internal mobility. However, the biggest benefit, according to Sonia, was improved retention. Today, every business goes beyond the physical realm, touching on digital transformation, constant consumer engagement, and virtual user experience. “We help our customers redesign and build recruiting programs as well, which helps us design a worldclass candidate experience,” says Sonia. Crossdoor believes in giving the best quality/best talent. “We not only focus on customer satisfaction but also ensure a seamless candidate experience.” In her advice to aspiring entrepreneurs, especially women, Sonia says, “Don’t get disheartened about not getting something in life. There’s always a door of opportunity waiting for you.” Reshaping the Present Looking to the future, aims Crossdoor to dream even bigger and brighter with every passing day. Sonia reveals, “We aim to have our offices in different cities across Pan India and spread our talent in all directions so that Crossdoor soon becomes India’s number one recruitment company.” The number of effort you put in will always decide your success story. “So, we ensure our efforts are always in the right direction and helping us reach our dream of coming into the top ten globally,” she concludes. As we explore the transformative potential of women in business, Sonia Middha's story serves as a testament to the limitless possibilities that arise when passion, vision, and determination converge. In the realm of entrepreneurship, Sonia stands as an exemplar, inspiring countless individuals to unleash their potential and pave the way for a future where every door is open and every voice is heard.
n every corner of the world, there I lies an immense wellspring of untapped potential: the power of women. Half the sky, half the power? Not anymore. Women represent an immense reservoir of untapped potential, a force that, when fully unleashed, holds the key to a brighter future for all. However, unlocking the potential of women isn't just a moral imperative; it's a strategic necessity for building a brighter and more prosperous future for all. From boardrooms to bustling marketplaces, from scientific breakthroughs to social change movements, women are increasingly Unlocking the Power of Women for a Brighter Future 14 |www.cioworldindia.com February, 2024
February, 2024 Untapped Poten al making their voices heard and their talents known. Yet, significant barriers remain, hindering their ability to contribute fully. Despite progress in gender equality, women continue to face these obstacles that prevent them from fully participating in and contributing to society. It's time to dismantle these fences and unlock the power women hold for progress and prosperity. The Glaring Gap: The Need for Gender Parity Despite significant strides in recent years, gender parity in leadership roles across sectors remains a distant dream. Studies show that companies with diverse leadership teams outperform their less diverse counterparts. Imagine the collective impact if women were equally represented at decision-making tables. Breaking Down Barriers: Obstacles to Overcome Several obstacles hinder women's advancement: Unconscious Bias: Deep-rooted societal biases regarding gender roles can limit opportunities and create a culture where women struggle to be heard. Lack of Access to Resources: Women, particularly in developing countries, often face challenges accessing education, mentorship, and funding, hindering their entrepreneurial aspirations and career progression. Work-life Balance: Unequal distribution of domestic responsibilities can create a burden on working mothers, limiting their ability to fully participate in the workforce. 15 |www.cioworldindia.com
Empowering Solutions: Unlocking Potential There are actionable solutions to bridge the gender gap: Promoting Education and Skills Development: Investing in girls' education and providing women with access to relevant skills training will equip them for the jobs of tomorrow. Mentorship and Sponsorship Programs: Connecting women with experienced mentors and sponsors can provide invaluable guidance and support as they navigate their careers. Flexible Work Arrangements: Policies offering flexible work options can help women balance professional and personal commitments, allowing them to thrive in the workplace. Diversity and Inclusion Initiatives: Organizations can implement initiatives to foster a more inclusive culture where women feel valued and empowered to succeed. Economic Empowerment One of the most significant ways to unlock the power of women is through economic empowerment. When women are given equal access to education, employment, and entrepreneurship opportunities, economies thrive. Studies have shown that increasing women's participation in the labour force can lead to substantial economic growth and poverty reduction. By removing barriers to women's economic participation and providing them with the necessary support and resources, societies can unlock a vast reservoir of talent and creativity that fuels innovation, productivity, and economic prosperity. Leadership and Representation Another crucial aspect of unlocking the power of women is ensuring their full participation and representation in leadership roles. Whether in politics, business, academia, or civil society, women bring unique perspectives, insights, and experiences to the table. When women are empowered to lead, they champion policies and initiatives that benefit not only women but society as a whole. By breaking down barriers to women's leadership and promoting gender-balanced representation in decision-making bodies, societies can harness the full potential of women to address pressing challenges and drive positive change. Education and Health Investing in women's education and health is essential for unlocking their potential and ensuring a brighter future for generations to come. When girls are educated, they are better equipped to make informed choices about their lives, pursue their aspirations, and contribute meaningfully to society. Similarly, ensuring access to quality healthcare services, including reproductive health services, empowers women to lead healthy and productive lives, benefiting themselves, their families, and their communities. By prioritizing investments in women's education and health, societies can break the cycle of poverty and inequality and unlock the potential of future generations. Ending Gender-Based Violence Gender-based violence is a pervasive barrier that prevents women from realizing their full potential and participating fully in society. Whether in the form of domestic violence, sexual harassment, or harmful traditional practices, gender-based violence undermines women's safety, autonomy, and dignity. By addressing the root causes of gender-based violence and implementing comprehensive strategies to prevent and respond to violence against women, societies can create environments where women can thrive and contribute their talents and skills to building a brighter future for all. A Brighter Future: The Ripple Effect of Women's Empowerment Empowering women is not just about fairness; it's a sound economic and social investment. Studies show that increased female participation in the workforce can significantly boost economic growth. Furthermore, when women are empowered, they reinvest their resources in their families and communities, leading to positive ripple effects across society. A Call to Action: A Collective Effort Unlocking the power of women is a responsibility shared by governments, businesses, NGOs, and individuals. By dismantling barriers, promoting education, and fostering an inclusive environment, we can create a world where women can reach their full potential. It's time to unleash this untapped force and build a brighter future, together. Team CioWorld India believes that women are key drivers of positive change. We will continue to explore initiatives and success stories that showcase the power of women in shaping a more equitable and prosperous world. 16 |www.cioworldindia.com February, 2024 January, 2024
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Shraddha Singh Chauhan Partner (Patents) Anand And Anand 18 |www.cioworldindia.com February, 2024
ompanies in the technological field recognize CIntellectual Property Rights (IPR) as a strategic asset. They invest significantly in protecting their tech innovations, discoveries, breakthroughs, and patents to drive growth and innovation. When it comes to the intellectual property landscape, Shraddha Singh Chauhan is a recognized figure, holding the prestigious position of Partner-Patents at Anand And Anand. With her extensive knowledge and experience in the field, Shraddha brings valuable insights and guidance to the Patent Prosecution, Patent Enforcement and Patent Evaluation & Licensing of intellectual property assets. A highly accomplished and resourceful attorney with over 17 years of experience in the realm of intellectual property (IP), specifically focusing on patents, Shraddha excels in all aspects of Patent law. She practices at the Indian Patent Office as well as Delhi High Court. Her expertise encompasses a broad spectrum of technological areas, including: • Artificial Intelligence. • Consumer Appliances and Electronics. • Data Storage and Software Solutions. • Hybrid Engines. • Internet-of-Things (IoT). • Medical Devices. • Renewable Energy. • Semiconductors. • Wireless Communications (including 3G, 4G, 5G and WiFi 6/7)). Beyond patent prosecution, Shraddha demonstrates proficiency in advising on and drafting various IP agreements, including: • Patent License agreements. • Technology Transfer agreements. • Technical Know-how license agreements. Prior to her legal career, Shraddha gained valuable experience in engineering and R&D for over a year, working on optical media, storage devices, and photovoltaic products. Shraddha's qualifications include: • Dual degree – Technology and Law. • Admitted to Bar, Member Bar Council of Delhi (D/4371/2014). • Indian Patent Agent (IN/PA-3391). Your Patents’ Protector The Power of She: Unleashing the Potential of Women 19 |www.cioworldindia.com February, 2024
• Member - Association Internationale pour la Protection de la Propriété Intellectuelle (AIPPI). • Member - Asian Patent Attorney Association (APAA). • Member – Licensing Executive Society International (LESI) • Guest Faculty to Rajiv Gandhi National Institute of Intellectual Property (RGNIIPM), Nagpur. The Inception of an Inspiration Shraddha's journey into the legal field was solely incidental and was sparked by destiny. While working in the R&D department of Moserbaer, she encountered her first encounter with Intellectual Property, particularly patents. This initial exposure led her to provide technical support to the in-house legal team involved in patent infringement suits related to VCD/DVDs against Philips. This experience sparked a deeper interest in IP, leading her to become increasingly involved in various IP-related matters. It was then that she made the pivotal move to join Anand and Anand, India's leading IP firm. Shraddha reflects, "After that, there was no looking back." Her dedication has led to a distinguished 15+year career at the firm, encompassing all aspects of Patents and solidifying her position as a seasoned IP professional. Navigating the Challenges of IP Law Shraddha candidly acknowledges the challenges she encountered upon entering the legal sector, particularly in the realm of IP law. *Adapting to the Practical Landscape: Shraddha highlights the disparity between theoretical legal training and the practical realities of the field, where most IP knowledge is acquired through hands-on experience. This lack of readily available procedural guides necessitated a slower, experience-based learning process. *Staying Atop of Technological Advancements: Keeping pace with the rapid evolution of technologies like telecommunications and electronics presented another formidable challenge. Mastering both the legal and technical aspects of patent law required significant dedication and continuous knowledge acquisition. *Navigating an Evolving Legal System: Shraddha recognizes the existing India's IP landscape is challenging as the Indian Patent Office and Indian Courts are not yet fully specialized in dealing with complex IP matters. However, she acknowledges the positive strides being made by the Government of India in fostering IP awareness and strengthening IP related policies. A Leading Force in Intellectual Property Law–Anand and Anand Anand and Anand is a prominent full-service IP law firm offering comprehensive solutions across all aspects of intellectual property and related fields. With 23 experienced Partners at the helm, supported by skilled management professionals, the firm delivers: • Strategic IP Counseling • Extensive services for patent, trademark, copyright, and design applications, encompassing filing, prosecution, and disputes. 20 |www.cioworldindia.com February, 2024
Anand and Anand boasts a team of nearly 300+ individuals, including 100 qualified attorneys and engineers with offices in major Indian cities. “Our commitment to professionalism and client focus is central to our practice.” The firm caters to a diverse clientele: • Fortune 500 companies • Large multinationals • Indian companies • Businesses operating in various sectors, including healthcare, electronics, consumer goods, and more. According to Shraddha, their success is attributed to: • Combining legal expertise with scientific and technical understanding, enabling them to precisely grasp clients' needs. • Extensive infrastructure for all aspects of IP registration, monetization, and anti-counterfeiting measures. • Building strong patent portfolios for clients, many of whom are top Indian patent filers. • Dedicated anti-counterfeiting and anti-piracy team safeguarding client brand identities. • Proactive involvement in educating research institutions about protecting intellectual property. “Our expertise extends to diverse forums:” • Courts at all levels • Patent and Trademark Offices • WIPO (World Intellectual Property Organization) • National Internet Exchange of India Balancing commercial realities with legal pragmatism, the firm leverages its experience and knowledge to: • Help clients navigate the Indian IP landscape. • Offer a comprehensive range of services: - IP Creation (drafting, filing, prosecution). - IP Protection (opposition, revocation, maintenance). - IP Enforcement (litigation, mediation, arbitration). - IP Commercialization (licensing, technology transfer, valuation). - IP Risk Management (landscape study, freedom-tooperate, infringement investigations). Anand and Anand fosters a culture of innovation and continuous improvement. Shraddha says they embrace challenges, seek creative solutions, and strive to set the bar for excellence in IP law. The Evolving Legal Landscape and Shraddha's Expertise *Embracing Technological Advancements: As Shraddha observes, technology is making significant strides in the legal field. We see evidence in: ~Virtual hearings: Facilitating remote proceedings and reducing logistical hurdles. ~Digitization of documents: Expediting processes and enhancing accessibility. ~Online filing: Streamlining document submission and saving time. ~Digital signatures: Adding security and efficiency to electronic documents. According to her, emerging technologies like AI hold further potential to improve efficiency and potentially reduce court case backlogs. A Specialist Approach to Patent Law: Shraddha emphasizes the specialized nature of patent law. Her expertise Indian legal space is evolving and offers many opportunities to set new precedents and provide more efficient and quick legal solutions. 21 |www.cioworldindia.com February, 2024
enables her to provide comprehensive guidance to Corporates, Academics, and Startups in managing their IP needs effectively. This includes: • Developing strategic IP portfolios tailored to individual needs. • Negotiating optimal licensing deals to maximize value for clients. Testimonials: Mr. Rajiv Maheshwari, Business and Startup Advisor: "Shraddha's combined strengths in patent prosecution, licensing, business acumen, and technological understanding make her an exceptionally effective and well-rounded patents professional.” Mr Praveen Jaiswal, Solar O&M Business Head at Sterling & Wilson Solar: "I have consistently observed Shraddha's ability to handle complex matters with confidence and meticulous preparation. She has become a trusted advisor on patents and intellectual property.” Shraddha's Guidance for Aspiring Legal Professionals Shraddha, a seasoned legal professional, offers valuable advice to aspiring legal enthusiasts embarking on their journey: >Embrace hard work and dedication: Building a successful legal career requires unwavering commitment and a willingness to invest significant effort. >Develop strong research skills: Extensive reading and information gathering are crucial for navigating the complex legal landscape. >Explore emerging fields: The Indian legal sector continuously evolving, presenting exciting opportunities in specialized areas beyond traditional practice domains. Shraddha emphasizes the dynamism of the Indian legal space: ~Evolving landscape: The environment constantly evolves, offering opportunities to shape the future and influence legal precedents. ~Increased efficiency and speed: The focus is shifting towards providing more efficient and timely legal solutions to meet the needs of individuals and organizations. RECENT AWARDS: • ASSOCHAM – National Legal Excellence Award (2023) Category – Individual Practitioner (40 under 40) • Lex Falcon Global Awards – Singapore (2022) Category - IP 22 |www.cioworldindia.com February, 2024
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The Entrepreneurial Spirit: Honouring the Trailblazing Journey of Sowmya Moni February, 2024
The dual drive—my desire to make a difference and my interest in marke ng—has been the cornerstone of my endeavours. he idea of creating something Tdifferent, crafting afresh and building our world of success is indeed an encouraging endeavour. With such an idea worth its weight in gold, Sowmya Moni entered the field of business and currently leads marketing and alliances for Incture – a digital systems company. She says, “My journey was fuelled by a passion for making a tangible difference in the world. The idea of creating something from scratch that could change the market or even how we live was exhilarating to me.” Making her dream into reality, she is now rising as a leader with kindness, a growth mindset, an innovative approach, and visionary leadership. In an exclusive interview with CIOWorld India, Sowmya shared some insights on her wonderful journey. Here are some snippets: As a trailblazer in your field, could you take us back to the beginning of your journey? What motivated you to step into your field? I was particularly captivated by the power of marketing. It’s not just about selling a product or service; it’s about storytelling, connecting with each customer, and building communities around shared values and visions. I was eager to learn every aspect of it—to understand consumer behaviour, master the art of communication and leverage the power of digital platforms to reach a global audience. Every step forward has been a learning experience, a chance to refine my ideas and methods and create value for myself, customers, and society. Your company has emerged as one of the world’s best enterprises in digital technologies. Could you share the guiding philosophy that has propelled your organization’s unstoppable success? Incture’s unstoppable success can be attributed to a guiding philosophy deeply rooted in its commitment to enhancing people’s lives with digital technology. The company aims to deliver digital solutions that address complex business challenges and opportunities quickly and at scale. Additionally, we focus on empowering individuals within the organization to innovate and drive change. This philosophy extends to customer interactions, where we strive to provide personalized and connected experiences. Incture tailors its digital solutions to meet the specific needs of its focus industries, such as manufacturing, oil and gas, healthcare, and retail. Moreover, the organization is committed to growth and transformation by expanding its team and forging strategic alliances. How do you ensure your company remains adaptable and ahead of industry trends, providing innovative solutions to your clients? Incture harnesses the power of AI and Data to deliver optimum business outcomes. We foster Innovation through AI by investing in artificial intelligence to automate processes, enhance decision-making and create more intelligent and intuitive digital applications. Our company also offers predictive analytics, natural language processing and machine learning capabilities. With Data-driven Insights, we prioritize data collection, analysis, and strategic use to inform our customers' business decisions. By leveraging big data analytics, we can uncover trends, forecast industry shifts, and provide our customers with actionable insights. Additionally, the Agile Methodology for project management and software development allows us to iteratively develop our digital solutions in response to the evolving needs of our clients and the market. Moreover, catering to the needs of our customers, we continuously engage with them to understand their challenges and aspirations, shaping our solutions to be technologically advanced but also relevant and impactful. Supporting Talent Development, we focus on continuous learning and development programs that equip our team with the ‘‘ latest AI and data analytics knowledge. ‘‘ 25 |www.cioworldindia.com February, 2024
Working with top tech providers and industry groups keeps us updated on emerging technologies for integration into our offerings. Our Scalable Solutions support customers in expanding their use of our digital applications alongside business growth and new technological prospects. Your powerful leadership style is often recognized as an inspirational force behind your company’s achievements. Could you shed light on your approach to leadership and team building within the organisation? My leadership and team-building approach is rooted in several core principles that foster a positive and productive work environment. We strive to create an inclusive culture where every team member feels valued and respected and has a voice in decision-making, regardless of background or position. A kind work environment leads to happier employees and increases productivity and job satisfaction, fostering a supportive atmosphere where people are more willing to take risks and innovate. Moreover, members must understand how their work contributes to the company’s goals. This shared purpose unites the team and drives collective action towards common objectives. I advocate for viewing challenges as opportunities to grow rather than insurmountable obstacles, and this growth mindset helps me support my team in their professional development at every turn. Additionally, my leadership style is participative, involving team members in decisionmaking to harness the group's collective wisdom. This approach leads to better decisions and empowers individuals. Open Communication is very important, and I ensure that information flows freely within the organization, which helps build trust and ensure everyone is on the same page. I am a firm believer in the power of mentoring. I take time to mentor employees, fostering a culture where mentoring is both a responsibility and a privilege. Most importantly, striking a balance between advancing trends and user demands, we actively promote gender diversity in all aspects of our business. We ensure that women are represented at every level. Also, we encourage the culture of critical thinking that pushes us to break barriers and come up with ground-breaking ideas that set new standards. The lateral thinking approach also often leads to more creative solutions that resonate with our users and anticipate their needs. We encourage experimentation and fearlessly invest in untested ideas if they show promise, which can lead to significant advancements and set us apart from competitors. How does your company integrate Sustainability and environmental responsibility principles into its operations and contribute to a sustainable future? Inchara– Incture’s CSR initiative’s mission is to create a positive and lasting impact on rural communities through various meaningful programs. Integrating sustainability and environmental responsibility into its operations, Inchara focuses on multiple initiatives and programs. Inchara Green Hands: This program includes hands-on activities that promote sustainable practices and The Power of She: Unleashing the Poten al of Women green extra-curricular projects. The Sustainable Green School Model is a part of this initiative, showcasing ecofriendly initiatives such as backyard orchards, agroforestry, vegetable gardens, and herbal gardens. Sustainable Innovation: Combining sustainability and digital technology, Inchara enhances the lives of rural youth in India. Its sustainable programs address skill development, diversity & inclusivity, environment, and sports development in rural communities. Social Impact Reporting: Inchara maintains transparency in its sustainability efforts by publishing social impact reports that outline the trust’s objectives and achievements in creating impactful sustainability initiatives focused on the development of rural communities in India. In the realm of entrepreneurship, technology plays a pivotal role in enhancing efficiency. How does your company leverage technology to optimize its services and stay ahead in a digital age? Incture’s several key strategies are: Digital Transformation: Incture integrates digital technology into all business areas, changing how the company operates and delivering value to customers. With this, they can improve efficiency and adapt to changing business landscapes. Innovative Software Solutions and Data Analytics & AI: Incture develops Cherrywork® Digital Applications and digital products designed to streamline business processes, improve user experiences and enhance productivity. These applications are tailored to address specific business challenges 26 |www.cioworldindia.com February, 2024
and are continuously updated to incorporate technological advancements for smarter business decisions. Mobility Solutions: Incture offers mobile solutions that allow clients and their customers to access services anytime, anywhere, enhancing convenience and improving engagement. Agile Development Practices: With the agile methodologies, Incture supports continuous iteration of development and testing throughout the software development lifecycle, resulting in faster delivery of highquality software. Customer-centric Approach: Technologies are used to solve realworld problems for the clients. They focus on understanding customer needs and leveraging technology to meet them effectively. Continuous Learning and Innovation: Incture invests in continuous learning for its team members, ensuring they stay updated with the latest technological skills and trends. As a leader in the corporate sector, what challenges did you face during your journey, and how did you tackle them? Incture’s resilience and ingenuity could triumph over the pandemic using its core values as a compass during turbulent times. Agility, innovation, and customer-centricity helped the company deal with the crisis by providing a framework for decisionmaking and action. The leadership team stepped up, strategised a way forward and communicated transparently with employees and stakeholders. We quickly assessed the situation, gathered insights and pivoted the company’s strategy to address the new market reality. Moreover, for employees’ security and support, Incture focused on its people-first culture that involved flexible work arrangements, mental health support, or even upskilling opportunities to prepare for post-crisis recovery. Empowered by the company’s culture, employees brought innovative solutions. Moreover, focusing on customer needs and understanding their unique challenges during the crisis, Incture tailored its services to help customers adapt and thrive, even in difficult circumstances. We also focused on agile practices and CSR activities through Inchara. Looking to the future, what is your vision for your company? How do you aspire to continue significantly impacting the entrepreneurial leadership landscape of the globe’s women? My vision for Incture is to support women’s intrapreneurial leadership, fostering an environment where it’s encouraged and celebrated as a driving force for innovation. This entails cultivating female leaders through programs emphasizing skills, decisionmaking and addressing corporate challenges. Additionally, creating platforms for women leaders to connect, share experiences, and implement gender-inclusive policies such as flexible working hours and parental leave to support work-life balance and career progression. Ensuring that as Incture grows, it does so sustainably and is committed to diversity and equality. This means making strategic decisions that align with long-term goals for gender parity in leadership. Through these initiatives, Incture aspires to be at the forefront of shaping a global landscape that benefits from the unique perspectives of women leaders and actively contributes to their success. 27 |www.cioworldindia.com February, 2024
28 |www.cioworldindia.com February, 2024
Building a Global Network for Women's Empowerment World Women Connect n a world increasingly interconnected, the need I for collaboration and support knows no borders. Similarly, the power of networking knows no bounds in today's hyperconnected realm. As women continue to strive for equality and empowerment on a global scale, the importance of building networks and fostering solidarity among women across borders has never been more crucial. This is especially true for women, who face unique challenges and opportunities across the globe. Enter World Women Connect, a global network dedicated to empowering women by fostering connections, sharing resources, and amplifying their voices. World Women Connect represents a transformative initiative aimed at uniting women from diverse backgrounds, cultures, and experiences to collectively advance gender equality and drive positive change worldwide. At the heart of World Women Connect lies a shared vision of a world where every woman has the opportunity to thrive and fulfill her potential. By bringing together women from all walks of life, the initiative seeks to amplify their voices, share knowledge and resources, and create a supportive ecosystem that empowers women to overcome barriers and achieve their goals. Through collaboration and collective action, World Women Connect aims to address systemic challenges and create a more equitable and inclusive world for present and future generations of women. One of the key pillars of World Women Connect is fostering mentorship and networking opportunities for women around the globe. By connecting women with mentors, role models, and peers who can offer guidance, support, and encouragement, the initiative aims to facilitate the professional and personal growth of women at all stages of their lives and careers. Through mentorship programs, workshops, and networking events, World Women Connect provides women with the tools, resources, and networks they need to succeed and thrive in their chosen fields. Moreover, World Women Connect serves as a platform for knowledge-sharing and collaboration on critical issues affecting women worldwide. 29 |www.cioworldindia.com February, 2024
From advancing women's economic empowerment and political participation to promoting reproductive rights and ending gender-based violence, the initiative provides a space for women to exchange ideas, best practices, and innovative solutions to address pressing challenges facing women globally. Through online forums, webinars, and collaborative projects, World Women Connect empowers women to become agents of change in their communities and beyond. Additionally, World Women Connect leverages the power of technology to connect women across borders and bridge geographical divides. Through digital platforms and social media channels, women can connect with like-minded individuals, access resources and information, and engage in meaningful dialogue on issues of mutual interest. By harnessing the power of technology, World Women Connect enables women to overcome geographic barriers and build meaningful connections with women from around the world, fostering a sense of solidarity and sisterhood that transcends borders. Building Bridges, Not Walls: The Power of Connection World Women Connect transcends geographical boundaries. It provides a platform for women from all walks of life – entrepreneurs, professionals, activists, and changemakers – to connect, share experiences, and learn from each other. This cross-cultural exchange fosters understanding, dismantles stereotypes, and sparks innovative solutions to shared challenges. Beyond Borders, Shared Struggles: While cultural contexts differ, women face many common hurdles: Gender Bias: Deep-rooted societal norms can limit access to education, employment, and leadership positions. Lack of Access to Resources: Financial constraints, limited access to technology, and inadequate infrastructure can hinder women's entrepreneurial aspirations. Work-Life Balance: Unequal distribution of domestic responsibilities can create a burden on working women, limiting their advancement. Empowering Solutions, Amplified Voices: World Women Connect tackles these challenges head-on by offering: Mentorship Programs: Connecting experienced women with those starting their journeys fosters invaluable guidance and support. Knowledge Sharing Platforms: Online forums and resources equip women with the tools and knowledge needed to succeed. Advocacy Initiatives: By amplifying women's voices on a global stage, the network advocates for policy changes that promote gender equality. Celebrating Success Stories: Showcasing achievements of women across the globe inspires others to pursue their dreams. The Ripple Effect: A Brighter Future for All Empowering women has a transformative impact, not just on their lives, but on society as a whole. Studies show that increased female participation in the workforce strengthens economies and leads to more equitable and peaceful societies. World Women Connect recognizes this ripple effect and strives to create a world where women can be active agents of positive change. More Than a Network, A Movement: World Women Connect transcends the label of a network. It's a movement that brings women together to break down barriers, share knowledge, and advocate for a more just and equitable world. By fostering collaboration and celebrating diversity, the network empowers women to reach their full potential and shape a brighter future for all. Join the Movement: World Women Connect welcomes women from all backgrounds and nationalities to join its growing community. Whether you're seeking mentorship, sharing your expertise, or simply connecting with like-minded individuals, the network offers a platform for growth and collaboration. 30 |www.cioworldindia.com February, 2024
Making of A Corporate Lawyer Sunila's illustrious career is marked by her unwavering dedication to providing clients with strategic and insightful counsel and navigating complex legal landscapes with finesse and precision. Her work not only exemplifies legal excellence but also underscores her commitment to advancing gender equality and fostering inclusive workplaces. As a trailblazer in the world of corporate law professionals, taking us back to the beginning of her journey and sharing the things that motivated her to enter the legal profession, Sunila says that due to personal experiences, her prime motivation was to be financially independent, especially as a woman. “Honestly, it could have been any profession!” While there were no lawyers in the family, Sunila was exposed to lawyers and the Indian courts from a very young age due to her family's involvement in litigation. She says, “Witnessing our judicial system up close was not a pleasant experience, so in hindsight, it was surprising that I chose to do law! When I qualified as a lawyer in 1992, I was only clear on one thing – I did not want to be a litigating lawyer! It was sheer luck that I ended up working for a law firm which wanted ‘corporate’ lawyers.” I n the dynamic world of law, women have long been I trailblazers, breaking barriers and driving change in the pursuit of justice. From courtroom battles to corporate boardrooms, female lawyers continue to leave an indelible mark on the legal profession, shaping its evolution and championing the cause of equality. Among these distinguished legal luminaries stands Sunila Awasthi, a Senior Partner at AZB & Partners, one of India's preeminent law firms. With a steadfast commitment to excellence and a passion for addressing gender-related workplace challenges, Sunila Awasthi exemplifies the power and potential of women in law. As a seasoned legal practitioner, she brings a wealth of experience and expertise to her role, specializing in commercial contracts, e-commerce, information technology, data privacy, and employment laws. AZB & Partners, founded in 2004, has emerged as a leader in the legal landscape, renowned for its comprehensive and pragmatic approach to client service. With offices in Mumbai, Delhi/NCR, Bangalore, Pune and Chennai, the firm has established itself as a trusted advisor across diverse industries, offering credible and full-service legal advice. 32 |www.cioworldindia.com February, 2024
Sunila Awasthi, Senior Partner AZB & Partners If you did not let that fact (that you are the only woman in a room full of men!) bother you and focused only on the job at hand, the others would ignore it as well. The Power of She: Unleashing the Potential of Women 33 |www.cioworldindia.com February, 2024
Being Integral to the Firm’s Growth AZB & Partners has emerged as one of India’s top law firms. Sharing how she contributed to her firm’s unstoppable success, Sunila says that her present firm came into existence in 2004 because of a merger between a Delhi-based and Mumbai-based law firm. “However, I have been associated with it since 1993, when there were only six lawyers. So, I have been an integral part of the growth journey since the beginning. I was fortunate to get a supportive environment at the workplace where the male boss’s messaging to the client that ‘this lawyer will do your work’ brooked no further debate on the gender of the lawyer!” To also witness merit, hard work, and commitment being rewarded irrespective of gender was very encouraging. It is immensely satisfying to actively integrate that into the organization's DNA. Significant Traits of an Outstanding Leader Sunila’s powerful leadership style is often recognized as an inspirational force behind her achievements. When asked if she could shed light on her approach to leadership and team building within the organization, Sunila says, “To answer this question, I need to look back at some of the key drivers that seem to have worked quite well.” The first is being passionate about what you do – if it does not give you the joy to do the work you are doing – most of the time, if not all the time – then you are in the wrong profession! The second is perseverance – it may sound oldfashioned, but patience and determination are critical if you want to go far! Finally, commitment – whether it is to yourself, your family, your profession, your job, or your organization – without commitment, you can be rudderless! “In building an excellent team, I always felt quite strongly about establishing a workplace environment which is conducive for:” • Free exchange of ideas – “What I refer to as ‘open door’ policy – being receptive to other’s point-of-view as well as being accessible;” • Mentorship – for your growth, be secure and confident enough to train the next-in-line; • Providing fair opportunity and resources to everyone – without fear or favour; • Gender neutral and without any bias in every way – whether hiring, retaining or rewarding; • Constructive feedback, including freely appreciating and giving credit where due; • Re-inventing yourself to keep pace with changing dynamics. Apart from these, “I have been told that what differentiates me as a team leader is my higher EQ, and I think there could be some truth to it since many of my decisions relating to individuals are based on instinct and emotion.” The Phenomenal Rise of Women's Power The essence of women's leadership lies in disrupting norms. Sunila, too, believes that, in some sense, all women end up disrupting norms when they challenge stereotypes and push the artificial boundaries set up for them by our specific socio-cultural milieu. And only by re-drawing the alreadydrawn lines can a new picture emerge! “So I agree with the statement.” A recent example of such disruption, which was absolutely phenomenal to witness, was in this year’s Republic Day parade, which showcased ‘woman power.’ It exhibited the extent to which women in India have come front and centre in traditionally male-dominated areas such as defence 34 |www.cioworldindia.com February, 2024
services and law enforcement. “I am sure, globally as well, there are challenges faced by women, including those in leadership positions, but specifically in India, things seem to be moving in a positive direction, even if not at the desirable pace.” When asked in her three-decades-long illustrious career what role technology has played, Sunila says, “When I joined the profession, there was no internet and hardly any computers! So you can imagine the steep graph of change propelled by technology that I have witnessed. I believe it’s a wonderful development since technology plays a pivotal role in enhancing efficiency.” But probably the biggest advantage of the digital age has been to level the playing field for those deprived of access to resources or constrained by physical limits – they can now leverage technology to learn, grow, and provide their goods or services, and only the sky is the limit! A Different Take on Challenges As a woman leader in the corporate law sector, when asked to discuss her share of challenges, Sunila says, “I have a slightly divergent view here since my experience has been a bit different! Like anyone else in the corporate world, I, too, have had my share of tricky situations or complex encounters, but I do not recall any instance of it being gender related, at least to my face!” “Having said that, I would like to share my personal views on this. It is not as if entering a conference room full of men and you being the only woman was not intimidating. At least in the beginning of my career.” “However, over time, I realized that it need not be looked at from a gender perspective at all. It was more about focus and confidence in your ability. If you did not let that fact (that you are the only woman in a room full of men!) bother you and focused only on the job at hand, the others would also ignore it. I believe people sense the energy you are feeling and emanating and treat you accordingly.” “Also, speaking up if you do face any issue is super important! If you want to bring your gender to the centre and convey that you should be treated differently, that could have varied responses.” “However, if you are focused on your role for which you are present, i.e. as a lawyer in my case, a professional response all-around is highly likely. As the young generation puts it, it is all about the vibe you generate!” Finally, when asked, looking to the future, what her vision is for unleashing the potential of women and what she would like the young women of today, in any profession, to aspire for, Sunila says, “Women are already unleashing their potential – I only wish to see it spread more and at a faster pace! Aspirations are very individualistic, but my only suggestion would be to do whatever you want with passion, perseverance and commitment – rest will follow.” A Bright Future Ahead for Every Woman In this era of rapid change and evolving legal challenges, Sunila Awasthi stands as a beacon of inspiration, empowering women in law and driving positive change within the legal profession. Through her leadership, advocacy, and unwavering dedication to justice, she continues to shape the legal profession's future and unleash the full potential of women in law. 35 |www.cioworldindia.com February, 2024
Challenging the Status Quo by Redefining the Meaning of Successful Women My superpower is humility– it makes success worthwhile. Swati Bala Swa Bala. Corporate Communica ons February, 2024
n the world of corporate I communications, where expertise and strategic acumen reign supreme, Swati Bala stands as a shining example of what it means to break barriers and pave the way for success. With a dynamic blend of passion, compassion, courage, and leadership, Swati has not only carved her path but has also risen to the forefront of brand strategy and management. As a Corporate Communications Professional, Swati brings a wealth of experience and a never-to-die attitude to her role. Her journey is a testament to the power of determination, hard work, and a clear sense of purpose. Despite her challenges and obstacles, Swati's unwavering commitment to excellence has propelled her to new heights in the corporate world. Swati attributes her success to a confluence of coincidences, clarity of purpose, and a healthy dose of good luck. Her journey inspires women everywhere, proving that anything is possible with resilience, dedication, and a strong sense of self-belief. A Sensational Saga Swati's journey from being an executive to leading communications has been a roller coaster ride, filled with ups, downs, and unexpected turns. The inspiration to venture into the world of communication struck her during the final year of her graduation. With a natural flair for communication that she had possessed since childhood, Swati realized that this field held immense potential for her. Recognizing the booming industry of PR and communications, she decided to pursue further education to hone her skills. Taking decisive steps towards her goal, Swati embarked on a journey of academic excellence. She appeared for multiple examinations and eventually secured admission to pursue a Master’s in Business Administration in Public Relations and Communications from the prestigious International School of Business and Media, Pune. With a strong educational foundation, Swati wasted no time making her mark in the industry. Upon completing her education, Swati wasted no time making her mark in the industry. She was recruited by one of India's leading PR agencies, where she began her professional journey. Her English Hons graduate degree from Delhi University and her MA provided her with a solid academic background to excel in her chosen field. With her sights set on continued growth and development, Swati has plans to further her academic pursuits by pursuing a Ph.D. This determination to continuously expand her knowledge and expertise is a testament to Swati's unwavering commitment to excellence in the field of communications. Her sensational saga inspires aspiring professionals, showcasing the power of passion, perseverance, and lifelong learning to achieve success. Driving the Power of Communications Throughout her illustrious career, Swati Bala has consistently demonstrated a remarkable ability to drive the power of communications to new heights. From the outset, she embraced challenging roles and successfully scaled multiple brands and businesses, including some of the most prominent Indian and global brands. During the initial phases of her career, Swati excelled in handling public relations for her clientele, adeptly crafting out-of-the-box stories, and navigating critical crisis communications with finesse. With each new client and crisis, she pushed herself to exceed expectations and deliver outstanding results. As her career progressed, Swati transitioned to leading communications on the client side, joining a dynamic medium-sized company. Here, she was entrusted with overseeing public relations for the entire Asia-Pacific (APAC) region, showcasing her ability to manage communications on a global scale. Within a remarkably short span of two years, Swati's exceptional performance earned her a breakthrough role: spearheading and strategizing communications for the entire domain of India. Swati Bala holds the esteemed position of leading India Communications for one of the top US-based multinational companies. In this pivotal role, she continues to leverage her extensive experience, strategic acumen, and unparalleled dedication to drive impactful communication strategies that resonate with diverse audiences nationwide. Swati's unwavering commitment to excellence and ability to navigate complex communication challenges make her a true powerhouse in the field, inspiring her colleagues and peers. Dream Realization Swati's journey towards realizing her dreams traces back to her roots in the vibrant town of Jamshedpur, fondly known as the 'Steel City of India.' From a young age, she harboured ambitious aspirations and envisioned achieving greatness. Her unwavering patience and unyielding perseverance laid the foundation for her remarkable success story. 37 |www.cioworldindia.com February, 2024
With over a decade of dedicated experience in Public Relations and Communications, Swati reflects on her journey with gratitude and humility. She acknowledges that her career in communications has been a serendipitous discovery that she wholeheartedly embraces. Swati fondly recalls the formative years of her career, where she eagerly immersed herself in learning the intricacies of working with diverse brands. During this time, she gained invaluable insights into the nuances of the industry, honing her skills with each new client engagement. Despite being relatively inexperienced, Swati fearlessly took on leadership roles, leading teams confidently and determinedly. As Swati continues to chart her path in the dynamic world of communications, she remains driven by her passion for creativity, innovation, and continuous growth. Her journey is a testament to the power of perseverance, the importance of embracing challenges, and our limitless potential to turn dreams into reality. The Mighty Multitasker A myriad of challenges and opportunities marked Swati's journey through the realm of Public Relations as she navigated the complexities of managing mandates for prestigious brands. The experience proved to be both exhilarating and demanding, requiring her to constantly strive to meet and exceed clients' expectations. Reflecting on those intense days, Swati recalls juggling multiple press conferences within a single day—an experience that honed her multitasking skills and instilled a keen sense of micro-management. These invaluable lessons continue to guide her in her professional endeavours, enabling her to navigate the intricacies of her daily workload with finesse and efficiency. Swati acknowledges that the most profound lessons are often learned in the face of adversity, and she remains grateful for the growth and development that stem from those The Power of She: Unleashing the Poten al of Women There is always a scope for improvement. 38 |www.cioworldindia.com February, 2024
demanding experiences. Clients and colleagues admire Swati for her unwavering commitment to excellence and willingness to push beyond her comfort zone. Throughout her career, she has demonstrated a remarkable ability to rise to the occasion, embracing challenges with resilience and determination. Swati's willingness to confront adversity head-on and her dedication to delivering results have earned her the respect and admiration of all who have worked alongside her. As she continues to chart her course in the dynamic world of communications, Swati remains steadfast in her pursuit of excellence, ever-ready to confront new challenges and seize opportunities for growth and development. Using Challenges to Grow Swati's role as Corporate Communications for a leading gaming and technology conglomerate in India presents her with unique challenges and opportunities. With responsibility for shaping internal and external communication strategies, Swati finds herself at the helm of a dynamic and fast-paced environment, overseeing a team dedicated to amplifying the brand's presence and message to its diverse audience. Despite the inherent complexities of managing a workforce of nearly 2000 employees, Swati embraces the excitement of the role, recognizing that it is through confronting challenges head-on that one truly grows and excels. For Swati, challenges have always supported personal and professional growth, propelling her along her career trajectory and fuelling her ambition to succeed. She attributes much of her success to the trials and tribulations she has encountered along the way, acknowledging that each obstacle has provided her with invaluable lessons and insights. From her earliest days in the industry, Swati recalls being thrust into unfamiliar territory, tasked with handling PR assignments for prestigious fashion retail giants with little more than bookish knowledge to guide her. Despite the initial apprehension and uncertainty, Swati rose to the occasion, learning to navigate the intricacies of the PR industry with poise and determination. Indeed, the world of Public Relations is characterized by its demanding nature, where the margin for error is slim, and the expectations are skyhigh. Swati acknowledges the pressure of such high-stakes environments but remains undaunted in the face of adversity. Instead, she views each challenge as an opportunity for growth and development, recognizing that one truly thrives through overcoming obstacles. As she continues to lead her team in driving communications for one of the industry's most prominent players, Swati remains committed to embracing challenges with resilience and determination, confident in her ability to emerge stronger and more capable with each new trial faced. A Constellation of Wisdom Stars Swati Bala's journey as a leader in the corporate world is marked by a profound commitment to fostering confidence and inclusivity among her peers, regardless of gender. With a keen understanding of women's challenges in male-dominated industries, Swati emphasizes the importance of self-assurance as a catalyst for success. She believes confidence is a prerequisite for achievement and a powerful tool for overcoming obstacles and seizing opportunities. Through her own experiences, Swati has witnessed firsthand the transformative impact that self-belief can have on one's professional trajectory, and she encourages aspiring women leaders to embrace their innate capabilities and carve out their paths to success. At the same time, Swati recognizes the invaluable role that supportive men have played in her journey, both professionally and personally. Rejecting the notion of gender bias, she advocates for a workplace culture that values diversity, equity, and inclusion, where individuals of all genders are empowered to contribute their unique perspectives and talents. By fostering an environment of mutual respect and collaboration, Swati believes that organizations can harness the full potential of their workforce and drive meaningful change on a broader scale. For Swati, humility is her superpower—a guiding principle that grounds her amidst the whirlwind of success and accolades. She believes that true fulfilment lies not in the pursuit of power or wealth but in the practice of gratitude and humility. By remaining humble and grateful for the opportunities that come her way, Swati ensures that her achievements are not merely milestones to be reached but meaningful reflections of her values and principles. In a world often defined by competition and ambition, Swati's message is a poignant reminder of the importance of humility, gratitude, and authenticity in professional and personal endeavours. As we are on the journey of unleashing the potential of women, Swati Bala's story serves as a beacon of hope and empowerment. Through her leadership and determination, she continues to challenge the status quo and redefine what it means to be a successful woman in the corporate world. 39 |www.cioworldindia.com February, 2024
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