Rydges Brand Manual_31Aug2017

LOGO BRAND PROPERTY

We have two logos.- one for
brand, one for property. There
should be no deviation from
these two forms

BThRe RAydgNes bDrand logo should

be used for all corporate and
communication materials. Must
be applied to a white or red
background

PROPERTY

The Rydges property conven-
tion includes a location descrip-
tor and the Rydges insignia with
clear space around it. For a full
set of logo guidelines, please re-
fer to Rydges style guide or
contact xxxxxx

COLOUR

0C 100M 100Y 0K
#D9232E
217R 35G 46B

RISE POSITIVE FULL COLOUR
NEGATIVE FULL COLOUR
AT RYDGES POSITIVE B&W

LOGO

There are 4 variation in RISE
AT RYDGES logo and there
should be no deviation from
these forms.

For more information, please see
RISE style guide or contact
xxxxxx

NEGATIVE B&W

RYDGES
BUSINESS
CARDS

WEDDINGS

BY RYDGES
LOGO

For the Weddings by Rydges
branding the existing Rydges insignia has
turned a blush shade of pink, to broaden
the appeal and lend itself to the wedding
industry.

A divider equivalent of the width of the
‘R’ between the elements is recommend-
ed so that all elements remain distin-
guishable and clear.

COLOUR

The primary colour palette selected for
the Weddings by Rydges creative has been
inspired by the modern and trends of the
wedding industry. The secondary palette
further enhances wedding mood and
suggested use is for niche target
promotions or when the creative requires.

For more information, please refer to
weddings by Rydges style guide or
contact xxxxxx

BASEPLATE
For printed and larger advertising material
the full baseplate should be used in the pro-
portion as demonstrated on the left.

LOCATORS
Flexibility for baseplate exists as the location
will need to be added for each hotel.

URL & HASHTAGS
Montserrat Regular (Tracking 100+)

SOCIAL ICONS
(Peony Pink)
Facebook, Instagram, Twitter and Youtube.

TEXTURES

The ‘kiss pattern’ has been developed to add a textural and contemporary
design asset. Use on white red or as overlaid photo texture

RYDGES FRONT OFFICE GUEST SERVICE CONCIERGE F&B
RESERVATION ATTENDANT
UNIFORM ATTENDANT (BISTRO / CASUAL BAR)

• Name badge worn on left side
of lapel with Rydges pin directly
above

• Black leather shoes, black socks
& black belt

• Face to be clean shaven, neat
hairstyle or hair to be tied back
in a tight bun

• Ladies to wear black court
shoes with small heels wit black
stockings free from holes or
ladders

• Managers wear a black scarf
• Porters & supervisor wear a

Red Tie
• F&B attendant working in

bistro or casual bar to wear
white t-shirt under apron with
dark coloured fitted jeans and
non-slip, full enclosed black
shoes
• F&B attendant in formal dining
area wear long sleeves, bold tie
and short apron around waist
• Chefs wears standard chef
whites with plain black trousers
with blue and white striped
apron.

F&B CHEFS ADMINISTRATION ROOM ATTENDANT MAINTENANCE
ATTENDANT STAFF & STORE OFFICER
(FORMAL DINING)

KEY TAG
(GRAY & RED
OPTIONS)

Finished size:
44mm (H) x 85mm (W)

For more information, please see Hotel
Collateral Style Guide or contact
xxxxxx

ROOM KEYS

Finished size:
54mm (H) x 85mm (W)

KEY CARD
HOLDER

Finished size:
89 x 59mm

BLOTTER
CASE &
BLOTTER
PAPER

Finished size:
300mm (H) x 395mm (W)
approx 30mm fold over
flap

Blotter Paper
290mm (H) x 375mm (W)

DOOR
HANGERS

BREAKFAST DOOR
HANGER
Finished size:
310mm (H) x 90mm (W)

PRIVACY/MAKE UP
ROOM DOOR HANGER
Finished size:
225mm (H) x 90mm (W)

For more information, please see
Rydges hotel collateral style guide
or contact xxxxxx

COASTERS
(2 KINDS)

Finished size:
95mm (H) x 95mm (W)

LAUNDRY FORM

Finished size:
210mm (H) x 148mm (W)

For more information, please see
Rydges hotel collateral style guide
or contact xxxxxx

HOTEL
COLLATERAL

CONFERENCE NOTE
PAD COVER &
INTERNAL PAGES

IN-ROOM DINING
MENU CASE

For more information, please see
Rydges hotel collateral style guide
or contact xxxxxx

RYDGES HOTEL

COMPENDIUM CASE

Finished size:
255mm (H) x 205mm (W)
approx 25mm spine (to
fit ring binder)

COMPENDIUM
DIVIDERS

Finished size:
240mm (H) x 155mm (W)
240mm (H) x 165mm (W)
240mm (H) x 175mm (W)
240mm (H) x 185mm (W)

COMPENDIUM
PAGES

Finished size:
240mm (H) x 145mm (W)
240mm (H) x 165mm (W)
240mm (H) x 175mm (W)
240mm (H) x 185mm (W)

NOTEPAD

Finished size:
148mm (H) x 105mm (W)
25 leaves



RYDGES HOTEL

ROOM SERVICE
TRAY CARD

Flat: 110mm (H) x 86mm (W)
Finished: 55mm (H) x 86mm (W)

WATER SAVE CARD

Flat: 110mm (H) x 86mm (W)
Finished: 55mm (H) x 86mm (W))

MAINTENANCE
CARD

Flat: 110mm (H) x 86mm (W)
Finished: 55mm (H) x 86mm (W)

DREAM BED TENT
CARD

Flat: 248.5mm (H) x 100mm (W)
Finished: 90mm (H) x 100mm (W) +
Base

WIFI TENT CARD

Flat: 248.5mm (H) x 100mm (W)
Finished: 90mm (H) x 100mm (W) +
Base



LUGGAGE
TICKET

Finished size:
150mm (H) x 85mm (W)

VALET
TICKET

Finished size:
150mm (H) x 85mm (W)

For more information, please see
Rydges hotel collateral style guide
or contact xxxxxx

CARPET &
WALK-OFF
MAT

BATHROBE

UMBRELLA

For more information, please see
Rydges hotel collateral style guide
or contact xxxxxx

GREEN PROGRAM
CARD

WIFI CARD

GUEST SERVICE
DIRECTORY

For more information, please see
Rydges hotel collateral style guide
or contact xxxxxx

IN-ROOM DINING
MENU

TELEPHONE
FACEPLATE

PGR TENT CARD

NO SMOKING
TENT CARD

Press Reader Card –
optional

Towel Card
(Bathroom)

For more information, please see
Rydges hotel collateral style guide
or contact xxxxxx

MARKETING CONSISTENCY

IN EVERYTHING WE DO

SOCIAL FACEBOOK
MEDIA TWITTER
INSTAGRAM
Rydges logo must be
displayed as profile photo
and a hotel’s hero image as
cover photo where
applicable on social media.

Cover photo can be
updated with latest
promotion from time to time
to increase awareness of a
hotelpromotion/campaign

All URL or call to action
MUST be directed to
rydges.com/hotelname

EMAIL SIGNATURE EXAMPLES

BRAND

PROPERTY



COMMUNICATION EXAMPLES

BRAND EDM PROPERTY EDM BRAND PRINT PROPERTY PRINT

LETTERHEAD ENVELOPES GUEST DELIVERY ENVELOPES

We hope you enjoy the RYDGES
brand as much as we do. Beyond
just reading about it

LIVE IT.

If you would like more information on what is covered in this guide or want to create
something that is not covered, please connect with XXXX on XXX