Educat
• Frameri will focus o
and customer servi
• Empower U to evalu
selling, training and
• Empower U for ECP
• Cost between$5,00
tion
on Educating the TSM, ECP
ice
uate and certify TSM’s in
d managing the ECP
P. Reduce “telephone effect”
00 and $10,000
Program
•$2,000 display
•36 frames (3 collections w
collection)
•Thirty $50 coupons to en
engagement
•Display & Marketing mate
•Poster, opticians mat
•Access to all of the frame
•Promote a e-commerce s
•Refresh collection with ne
•Dedicated support throug
customer service
m Details
with 12 frames in each
ncourage early sales and
erials
es through digital catalog
solution for practice
ew styles and colors
gh Hoya Dallas and Frameri
Warr
All Frameri frames com
year manufacturer’s de
Lens warranties defer t
dictated by Hoya lense
or by insurance compa
ranty
me with a standard one
efect warranty.
to your existing policies
es and options selected
anies.
Rollout T
Sept 2016
• PECCA pilot
• Engage with TSM’s at VEW
• 6-10 TSM leaders to enroll betwee
October 2016
• Small scale TSM rollout
• 20 TSM to enroll between 18-20 p
• TSM On-boarding planning (Begi
December 2016
• Begin adding additional TSM’s
• 40 TSM to enroll between 35-40 pr
January 2017
• Hoya sales conference full integrat
• Frameri training module (new acco
• Goal of 1 new location per month p
Timelines
en 6-10 practices a month
practices a month
in working with TSM’s on in office training)
ractices a month
tion with TSM’s
ount setup, display maintenance, account management)
per TSM
Sales Fo
• 140 locations by E
• 400 locations throu
• 1000 locations by e
orecast
EOQ 2016
ugh Q2 2017
end of 2017
The F
•More Styles and colo
needs
•Smaller display
•Various lines (Italian,
•Licensing frame bran
•Partnerships
Future
ors to meet customers
, American, China)
nds
Pric
cing
Charitabl
• 1% of revenue will be
• Charity TBD
le Giving
e given to charity
Incentive
• Frame sales will co
sales and help incr
• Placement bonuse
• Fun sales contests
• Swap offs (Na
• Paid trips to Cincin
design process
e to TSM
ontribute to their lab bills
rease share
es
s to win frames and lenses
ational timed competitions
nnati to be involved in the