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Colors, Fonts, Usage guidelines for branding

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Published by StandOut Design, LLC., 2016-02-01 11:39:32

Impact Landscaping - Branding Guide

Colors, Fonts, Usage guidelines for branding

BRANDGIUNIGDE www.impactmylandscape.com

Be Seen and Better Yet...Be Remembered!

The following designs and guidelines have been set forth by the below creators and Impact Landscaping & Maintenance.
Any variations are prohibited without the written or verbal consent of ownership.

Developed by StandOut Design, LLC.

www.StandOutOhio.com

BRANDING GUIDE

1/25/2016

CONTENTS 02
03
INTRODUCTION
About Impact Landscaping 05
06
LOGO IDENTITY
Final Logo
Logo Color Variations

BRAND COLORS
Color Usage Breakdown

FONT USAGE
Typeface Names and Usages

LOGO IDENTITY

Final Logo

Impact Landscaping was founded in 1997 and has provided quality landscape services to the Greater Akron area.
From residential mowing to commercial landscape construction, we have strived to meet all of our customer needs.

03

Logo Color Variations

When using in single color application, the below logos may not be changed in any way, shape or form.
May be used with a 25% drop shadow or outer glow if needed.

04

This version is to be
used on a photo or
solid background.

Icon Variations - Used as a Watermark or for Social Media only

BRANDING COLORS

Color Usage

The below colors are to used according to the usage.
(Pantone-used for offset printing, RGB - used for web or video, CMYK - used for process printing)

05 DARK GREEN LIME GREEN BROWN LIGHT BROWN LIGHT BLUE

PANTONE 357 U PANTONE 368 U PANTONE 469 U 50% PANTONE 115 U 50% PANTONE 299 U

FOR WEB USE FOR WEB USE FOR WEB USE FOR WEB USE FOR WEB USE
R: 28 G: 68 B: 4 R: 128 G: 95 B: 166 R: 103 G: 80 B: 34 R: 103 G: 80 B: 34 R: 034 G: 153 B: 153
FOR PRINTING USE FOR PRINTING USE FOR PRINTING USE FOR PRINTING USE FOR PRINTING USE
C: 055 M: 000 Y: 100 K 080 C: 055 M: 000 Y: 100 K 000 C: 050 M: 060 Y: 100 K 035 C: 050 M: 060 Y: 100 K 035 C: 078 M: 000 Y: 040 K 000

Fonts Font: Impact

The branding is Font: Avenir (web) 06
extended into the May be used as
type that follows it. a complimentary
These fonts must be
used in all or any typeface to the logo
advertising only (ads,
marketing pieces,
commercials, sign
advertising, etc.)

Font: Bebas Kai

Contact Information
6291 Chittenden Rd.
Boston Heights, Ohio 44236

Phone 330.848.0036

www.ImpactMyLandscape.com


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