Link Building Strategies and Tips CREATED BY LEROY CARLTON
GUEST BLOGGING A tried and true link building strategy, guest blogging isn’t as beneficial as it used to be yet still has its place. Guest blogging, as the name implies, involves writing a blog post for another site in your niche and including a link back to your own content. Be very selective about sites you publish on; those that accept everyone and everything aren’t worth your while. Guest blogging can also develop mutually beneficial linking relationships.
REACH OUT FOR LINKS This could be to anyone you know, or don’t know, either personally or online who has a relevant site or blog that relates in some way to the content or product you offer. The keyword here is relevant, as Google will only reward you if the site has some significance. And if the content you produce is indeed of value, like a great how-to video for example, others will gladly link to you when creating their own content. A simple search for content within your niche or containing your keywords will reveal potential link partners.
PODCAST OR TEXT INTERVIEWS Podcasts are experiencing explosive growth and there are podcasters out there for just about every topic. You’re probably already familiar with a few in your specific industry. And they’re always on the lookout for new and interesting guests. Appearances on podcasts allow you to promote your brand and get a shiny new link, too. You may be tempted to seek out high traffic podcasters, but relevance to your topic is more important—it’s engagement that you want above all else.
BOOST YOUR INFOGRAPHIC LINKS Infographics have become very popular for link building as they’re extremely shareable due to their quick delivery of easily digestible information and attractive imagery. Yet some who embed your infographics won’t necessarily link back to you.
INFLUENCER MARKETING Influencers have become an integral part of the marketing game. They bring a lot to the table for both marketers and the consumer as a bridge between the two parties. Whether it’s a shoutout, an ongoing sponsorship or a product trial, influencers can add your links to their own content in videos, stories, posts or pictures. Google is looking for content from authoritative voices and also measures levels of engagement. And influencers are masters at creating engaging content!
ADD YOUR LINK TO EVERY SOCIAL MEDIA PLATFORM Have you added your links to all the platforms you actively share content on? From Facebook to Twitter, insert your link in content and in profiles. Google labels links as Dofollow or Nofollow, and most links are seen as nofollow on social media sites to reduce spam. This means search engines don’t follow them and they have no influence on page rank.
TECHNICAL SEO One way to gain links is to perform a technical audit on your backlinks. Sometimes links break. Pages go down. And site editors are unaware that links to your site are no longer working. By performing a backlink analysis on your site, you can stay in the loop on how your backlinks function.
MAKE YOUR WEBSITE MORE VISIBLE If you want to build more links to your website, you need to also build a personal brand and increase your visibility. One way to do that is by investing your time in off-page SEO, which consists of optimization strategies not directly made to your website, such as local citations and fixing broken links.
SHARE YOUR CONTENT ON FORUMS Forums are a great way to find answers to your questions and connect with people online. They can also be a useful link building strategy since they provide a valuable way to get more traffic to your blog post, which increases the chances of people linking to you. When sharing your content on forums, it’s important not to just link to your post and hope for the best. After all, forums usually have rules and common practices to follow, and you need to abide by them.
Thank You!