OurKeystoYour
SuccessfulSale
NotefromFranDavish
•WorkingintheRealEstateIndustryonafulltimebasis
for30+years
•NJARCircleofExcellenceAwardWinner1985-2016
•SuccessfullySoldover$750MinRealEstate
•ExpertknowledgeofNewConstruction&Custom
RenovationsinOceanCity
TeamofProfessionals
ThroughoutmycareerIhaverealizedIcannotprovidepremiercustomer
servicewithoutanefficientteaminplace.Ihaveorganizedagroupof
licensedprofessionalstobetterservicemycustomersineveryaspectofa
transaction.Thisalsoallowsmetoprovideexemplaryservicetomyclients
andgivesyoutheguaranteeofaseamlessexperiencefromsigningto
settlement!
TheKeytoPremierCustomerSerivceisExcellentCommunication!
LisaJoyce
ClosingCoordinator/LicensedNJSalesAssociate
Lisaworksdirectlywithclients,titleandmortgagecompaniestoensure
asmoothtransaction.Shecommunicatestoallpartieskeepingclients
informedthroughoutthesettlementprocess.Inaddition,Lisaworks
diligentlytoassistclientsfindpropertiesthatbestfittheirneeds.
PatrickDavish
MarketingManager/LicensedNJSalesAssociate
Patrickisresponsibleforallourmarketingefforts.Heidentifiesnew
marketingtechniques,worksthemintoourstrategyandmeasuresthe
results.Wedependonhimtocommunicatewithoursellerstokeepthem
updatedontheprogressoftheirlisting.
StephenRobinson
InsideSalesAgent/LicensedNJSalesAssociate
Stevecommunicatesdailywithpotentialclients,usesonlinetoolsand
marketknowledgetodeterminebesthomevalues.Heactivelysearchesto
acquirenewqualifiedbuyersandconsistentlyidentifiesemergingbusiness
opportunitiesforourclients.
MarketAnalysis
eCMA
AComparativeMarketAnalysisisaninvaluabletoolused
todeterminethevalueofyourproperty.Itprovides
buyersandsellersanaccuratesnapshotofcurrent
marketconditions.
Whenpricingyourproperty,welookatbuyerdemandin
eachpricerange,whichisagoodindicatorofcurrent
trendsthatdirectlyaffectyourneighborhood.Wereview
similarpropertiestoensureyourplacementinthe
market.UtilizingtheCMAallowsustoachieveaprice
thatwillbecompetitiveintoday’smarket.
eBestListPrice
Pricingyourhomecorrectlyisthemostcrucialfactorin
gettingyourpropertysold.Werefertothefirstmonth
yourpropertyonthemarketasthe‘GoldenTime.’
Duringthisfirstmonthyourpropertywillexperience
themostactivityfrombuyersandotheragents.
Throughcarefulreviewofthecurrentmarket,Iwill
suggestacompetitivepricingstrategy.Thiswillpresent
youthebestopportunitytogetyourhomesoldinyour
desiredtimeframe.Belowaresomefactstoconsider
whenpricingyourhome.
PropertiesPricedRight Over-PricedProperties
+Increasesshowings -ReducesShowings
+Bringsmoreinterestedbuyers -ReducesBuyerInterest
+Createseaseinappraisalprocess -Competinghomesgainvalue
+Reflectsyourmotivationtosell -LosevaluableGoldenTime
+Achievesbestsaleprice -Cancausemortgagerejection
PropertyEnhancements
Preparingyourhometobesoldcanincreaseitsvalue
andbuyerappeal.“Youdon’tgetasecondchanceto
makeafirstimpression”couldnotbemoretruewhen
sellingyourhome.Iwillpersonallywalkthroughyour
hometoinspectthepropertyandoffersuggestionsthat
willhelptomakeyourhomemoreappealingtopotential
buyers.
Sometimesa$35canofpaintcanturninto$3,500on
yourbottomline.Makingsimpleenhancementstoyour
propertywillcreatemoreexcitementfromagentsand
generatemoreshowings.Ultimately,thiswillresultin
moreoffersandagreaterreturnforyourproperty.
MaximumExposure
90%ofhomebuyersstarttheirsearchonline.Thismeans
yourfirstshowingwillbeonawebsite.Itisimperativeto
takefulladvantageofthismarketingopportunity.Weuse
advancedphotographyandvideotoenhanceyourlisting.
Youcanbeassuredthatyourpropertywillbeaccessible
ontoday’sleadingRealEstatewebsitesincludingZillow,
REALTOR.com,Truliaandhundredsofotherwebsites
worldwide.Ouronlinepartnershipswillensureyour
homewillbeinapositiontobeviewedbymillions.
Inadditiontothesepopularwebsites,yourhomewillalso
befeaturedonFranDavish.com,GoldcoastSIR.com,
SothebysRealty.comandallSotheby’sInternationalRealty
affiliatesitesacrosstheglobe.
SocialMedia
SocialmediaisavitaltoolinRealEstatetoprovidecontentto
activehomebuyersaswellastoattractnewconnections.
Influential,well-connectedbuyersliketoengagedirectlywith
theirfavoritebrands-lookingatuniquephotos,videosand
articleswiththeabilitytorespondandsharethecontentwith
theircircles.
Wearenotsimply‘posting’onsocialmedia.Wearenurturinga
highlyengagedgroupofopinon-makerswithexclusivecontenton
Facebook,YouTube,Pinterest,Instagram,TheDavishCompanyblog
andtheSotheby’sInternationalRealtyExtraordinaryLivingBlog.
Weknowthatoursocialcontentmarketingapproachworks
becauseFacebookisthetopreferringsourceoftrafficto
frandavish.comandsothebysrealty.com.
SearchEngineMarketing
Searchenginemarketingprovidesuswiththeopportunity
totargetaspecificandqualifiedcustomer.Withover90%
ofhomebuyerssearchingforhomesonlineand100%of
homebuyersresearchingaspecifichomeontheinternet,
itisessentialthattheSotheby’sInternationalRealtybrand
presenceisprominentonsearchengines.Injustthelast
fouryears,realestaterelatedGooglesearcheshavegrown
by253percent!
Oursearchenginemarketingstrategytargetsthereal
estateintenderwhohasalreadyvisitedsothebysrealty.com
through‘re-marketing’-showingadisplayadspecificallyto
theuserwhentheyvisitthousandsofotherwebsites.
Pro-ActiveApproach
MyteamandIwillactivelyworktowardsthegoalofsellingyourproperty.
Weachievethisthroughapro-activesalesapproachtofindandattract
buyers.WestartwithinourextensiveclientdatabasethatIhavedeveloped
overmy30+yearsinthebusiness.Next,wesearchwithinyour
neighborhood-notifyingyourneighborsofthehomeforsale.Finally,we
contacttoplocalagentstoinformthemofyourrecentlylistedpropertyand
motivationtosell.
Itisimportantthatwecollaboratewithotheragentsbecausethemajority
ofhomessoldarecompletedthroughco-opagencyrelatonships.Infact,
70%ofpropertiesaresoldthisway.Wetargettopagentsinourmarketto
maximizeyourproperty’sexposure,increaseshowingsandexpandour
valuable‘GoldenTime.’Whenotheragentsareexcitedaboutyourproperty,
theywillhelpspreadthewordthroughoutotherindustryleadersand
extendourreachinsearchingforqualifiedbuyers.
Inourindustry,itisimportanttohaveaplaninplacetoreachalltypesof
buyers.Beingaccessibleandconstantlyreachingouttohomeownersinthe
areaandworkingwithotherrealestateprofessionalsisthemosteffective
waytoseekoutqualifiedbuyers.Ourofficesareopen7-days-a-weekto
ensurewenevermissanopportunity.
RealtimeFeedback
Showingfeedbackisvaluableinformationthatkeepssellersawareofwhat
buyersaresayingabouttheirproperty.Whenashowingisrequested,we
automaticallyemailanagentfeedbackform.Thissuppliesusvitalinsight
onhowthebuyersperceiveyourhomeandwhatagentsthinkaboutthe
saleprice.Thisinstantfeedbacknotonlyhelpsoursellerstoconveniently
overseetheirshowingactivity,butalsoallowsforthemtoeasilyidentify
waystoimproveshowings.
Ourcustomersalsohavethebenefitofseeinghowtheirpropertyis
performingonline.EveryweekwesupplyourcustomerswithaListHub
onlineperformancereport.Thesereportsareagreattoolforour
customerstostayinformedontheactivitytheyarerecevingonline,and
givesthemanothersimplewaytomonitortheirlisting.
Ownerscanrestassuredknowingtheirhomeisingoodhands.Wecan
accompanyshowingappointmentstomakesureyourhomewasexactly
howyouleftit.Wecangiveyoutheconfidencethateverythinginyour
homeisoperationalandletyouknowwhensomethingneedstobe
addressed.
MarketAnalysis
Sotheby’sAdvantage
ListingyourhomewithTheDavishCompanyand
GoldcoastSotheby’sInternationalRealtygivesyour
propertymaximumexposureintoday’scompetitiveReal
Estatemarket.Yourhomewillhaveimmediateglobal
exposurethroughSotheby’s900officesinover65
countries.Sotheby’sInternationalRealtylistingsarealso
exclusivelymarketedinprestigousmediaoutlets
includingTheWallStreetJournalandtheNewYork
Times.
Sotheby’sInternationalRealtyisintheforefrontofdigital
marketingintheRealEstateindustry.Sotheby’scontinues
toraisethebaroncomsumerengagementinan
ever-changingworldoftechnology.AsaSotheby’sclient,
yourpropertywillhaveexclusivemarketingadvantages.
BrandHeritage
TheSotheby’sInternationalRealtybrandharnessesthe
worldwiderecognitionandprestigeoftheSotheby’sname.
Auctioneerssince1744withafinetraditionofmarketing
theworld’smostcherishedpossessions,Sotheby’sisnowan
innovativeglobalartbusinessservingthemostdiscerning
clientele.Sotheby’sInternationalRealtybenefitsfromthis
traditionandinnovationthroughequityintheSotheby’s
brandnameandmarketingcollaboration.
GlobalMediaPartnerships:
UnparalleledReach
Withanemphasisonbrandexclusivity,cutting-edge
advertisingtechnologies,strategicpositioning,social
trafficdriversandvideocontentintegration,the
Sotheby’sInternationalRealtybrandutilizes
hand-selectedmediapowerhouseswhoseinnovation,
experienceandinternationalimpactallowourbrand
tosuccessfullyconnectwithaglobalconsumer.
AppleTV
AppleTVisfoundin24millionhomesandwithour
innovativeAppleTVappfamiliescansharethe
experienceofdiscoveringSotheby’sInternational
Realtybrandpropertiesfromthecomfortoftheir
couchorhometheaterroom.AppleTVallowsthe
Sotheby’sInternationalRealtybrandtopresentour
curatedhighdefinitionvideosandphotographyona
largerscreenthaneverbefore.Uniquetoourapp,
userscanexplorepropertiesviaourvisuallifestyle
searchandkeeptrackoftheirfavoritepropertiesand
recentsearches.Theappisdesignedtotrulyimmerse
theconsumerintheSotheby’sInternationalRealty
brand.
SIRMobile
TheSotheby’sInternationalRealtymobileappistheonly
realestateappthatservespropertiesinnearly70
countries.Thosewhoseektheuniquewhenontheroad
cansearchusingSIRMobileonAndroidorAppleand
connectwithourglobalrealestateexpertsaroundthe
world.
UseGPSorthedrawtooltolocateyournexthomeand
learnaboutthelocallifestyleamenitieswithour
points-of-interesttoolbar,showcasinglocalrestaurants,
golfcourseresortsandmore.Withanever-increasing
amountofhomesearchesperformedbyahandheld
deviceitisvitaltohaveabest-in-classappthatmeetsthe
needsoftoday’shomebuyers.
TouchGallery
TheSotheby’sInternationalRealtybrandTouchGalleryis
atouchscreensystemthatprovidesauniquebranded
interactivepropertysearchexperienceonhigh-definition
screens.Thisthrough-the-glassstorefrontdisplaysystem
enticesfoottraffictoengagewithproperties,outsideof
Sotheby’sInternationalRealtyofficelocationsthroughout
theworld.Thepodiumandwallmountversionscreatea
touchscreenpropertysearchexperiencewithinthe
Sotheby’sInternationalRealtyofficespaces,conference
roomsandlobbies.Thegalleryisyetanotherwaythe
brandisengagingtoday’srealestateconsumer.
ClientTestimonials
“Veryhelpfulinshowingmethemarketandtown.Spentawholedayshowingmewhatwasavailableinmyprice
rangeandshowedmerealisticoptionsformymoney.ThisbeforeweeverstartedtolookforahomesothatIhadan
understandingandgoodbaselineunderstandingandstartingpoint.Nevertriedtoupsellordownsell,wassimply
honestwithmyoptionsinmypricerangeformyhomepurchase.Hewasabletogivevaluableinsightastowhat
neighborhoodandareaswerethebestformymoney(flooding,proximitytobeach,mainlyrental/local/seasonalresi-
dents,propertyhistory,parking,businesses)HasbeeninOceanCityformosthislifeinthisbusiness.Wasinstrumental
inassistingmeinthehomepurchasewhileIwasoverseasandwasavailabletoansweranyquestionsandputmy
mindateasewhileIwasawayandunabletomanagethepurchaseinperson.Franisn’tsomeflashinthepan
agent(seewhatIdidthere).HeisapartofOceanCityandisafamilybusinessmanwhowilltakecareofyourhome
buyingneedsinOceanCitywithgenuinecare,puttingyourgoalsandinterestsaspriority#1.
~DaveT.
“FranDavishandhisteamexceededexpectationswithfindingustherightbeachhomeintherightlocationatthe
rightprice.FranandLisafoundusagreat4bedroom,2bathhomejustacoupleblocksfromthebeach,boardsand
downtownshops;welandedintheepicenterofeverything!InworkingwithFranandLisayouwillfindanincredible
workethic,soundmarketintelligence,honesty,integrityaswellasasharpwitandstellarpersonalitythatmakesthe
wholeexperienceofbuyingahomeacompletepleasure.Franbringstothetablehisincrediblehistoryoflivinginthe
communityandhisrefinedexpertiseofbuying,sellingandrenovatingpropertiesinthemarketplace.Wehaveno
doubtthatFranandLisawillfindyouwhatyouarelookingforandhighlyrecommendtheirserviceswithfindingthe
rightplaceattheshoreaswewillbeusingFranDavish’sservicesforallshorepurchasesinthefuture.
~Sooji&JohnC.
“Wehavesold/purchased3propertieswithFranandaregoingbackfora4thtime!Wewereabletopurchaseour
condousinga1031ExchangeandFranhelpeduswithallofthedetails.FromA-Z.Thesaleandclosingsfortheother
propertieswereeasyandefficient.WejustlistedacondoforsalewithFranandknowhisexpertisewillhelpmakethis
smoothaswell.
~HelenS.
“FranDavishandhisteamaretheultimateprofessionals.Theytooktimetolistentoourneedsandguidedusinour
decisionmakingprocess.TrulyitisajourneywhenlookingforahomeandFran’steamwaspartofourjourneyevery
stepoftheway.
WewouldrecommendFranandhisteaminaheartbeat.
~George&LauraH.
“Franwentoverandbeyondtosellourhouse.Inoncecase,anotheragentshowedourhouseandleftthesidingdoor
totheoutsidedeckopenintothebedroom.Itrainedandcauseddamagetothecarpetandfloor.Franhadacarpet
guycomein,ripupthecarpet,replacethesubfloorandpadding,andweneverreceivedabillforthat.Icanonlyhope
thattheagentwholeftthedooropenpaidhimfortheworkhehaddone.IwouldliketowriteareviewofTHAT
agent,becauseitwouldbetheworstreviewever.Inatoughmarket,withlotsofcompetition,Franheldopenhouses
andworkednicelywithotheragents.Intheend,anotheragencysoldthehouse,andFranwasashappyasifhehad
solditpersonally.
WeareveryhappywithhisworkandwouldrecommendhimhighlyaseitheralistingorsellingbrokerinOceanCity
NJ.
~Bill&BarbaraK.
Checkoutallourclientreviewsonline@ https://www.zillow.com/profile/FranDavish1/#reviews
ClientTestimonials
“WerecentlypurchasedacondoinOceanCityandourrealtor,Mr.FranDavish,couldnothavebeenmorehelpful.
Duringournumerous‘home/condo’shoppingoutings,wehaddialogues/sessionswithseveralotherRealtors.Some
weresolidwhileothersappearedmoreinterestedinjust‘makingasale’.WemetMr.Davishwhileattendinganopen
houseviewing.Duringourinitialsessionwithhim,wewerereallyimpressedwithhisdemeanor,andapproach.We
decidedtousehimasourRealtor.Oursubsequent‘hunting/viewing’sessionswithhimgreatlyreinforcedourinitial
impressionofMr.Davish.Duringourmanyviewingswithhim,hismajorattributesbecameobviousandvaluablesuch
ashisextensiveknowledgeofconstruction,hisprofessionalism,hisfrankandcandiddelivery,hissalesstyle,notatall
pushy,hisinterestandattentiontoourdesires,andhissolidadviceoncondolocations,style,age,etc.Duringour
involvementwithFran,wereallyvaluedhis‘partnership’approachwithus.Heseemedcommittedtomatchingour
desires&financiallimitationswiththerealityoftheOCmarket-place.Inshort,weviewedhimasourvaluedhome
consultant.TosummarizeourOCpurchaseprocess:webelievewemade2goodchoices,one:choosingFranDavishas
ourRealtor,andtwoeventuallyselectingthecondo.WewoulduseFranagainforanyOChome/condopurchase.
~Joe&ThipU.
“Franisoutstandinginallfacetsofthehomebuyingprocess.Heishonest,hardworkingandhasawealthof
knowledge.Hewaswonderfultoworkwithanddeliversonwhathesayshewilldo.HeknowsOceanCityverywell.I
havepurchasedsevenhomesinmylifeandFranisbyfarthebestrealtorthatIhaveworkedwith.Istrongly
recommendFranforanyone’srealestateneeds.
~MikeS.
“FranDavishtakesunbelievablecareofhisclients.Hewaseasygoingandgreattoworkwith.Histhoroughnessand
expertiseoftherealestatemarketwasextremelyhelpfulwiththesaleofourhome.Ourhomewassoldinatimely
matterwithahappyoutcomeforall.WewouldrecommendFranDavishandhisteamwithallourconfidence.
~John&LaRueR.
“Franwasaveryknowledgableandhelpedmethroughouttheentireprocessofbuyingmynewhome.Hemadethe
purchaseasstressfreeaspossibleandIwouldrecommendhimtoanyonelookingtopurchaseanewhomeinthe
OceanCity/Uppertownshiparea.
~TJM.
“TheDavishcrewwereveryhelpfulandsupportivethroughoutmyentirebuyingprocess.Ifeltinformedandknewthat
Iwasingoodhands.IwouldhighlyrecommendtheDavishrealtyteamtoanyoneinterestedinsellingorpurchasinga
home.
~CoryT.
“MywifeandIwereintroducedtoFranthisyearwhenwevisitedanopenhousehewasrepresenting.Atthattimemy
wifeandIwerenotsurewecouldmakethemoveswealwayswantedto,transferringfromthecondounittoahouse,
howeverFranwasabletounderstandourneedsanddevelopastrategyutilizinghisknowledgeandresourcestohelp
usreachourgoal.Inlessthanamonthwehadournewshorehomeandarecurrentlycontractingseveralupgrades
withqualitycontractorsatveryreasonablepriceswhichwererecommendedtousbyFran.All-in-all,Franandhisteam
ofprofessionalsweremuchmorethenmywifeandIexpected.Theexperiencehasbeenajoyfuloneandwewould
recommendFranandhisteam.WhateveritisyourlookingtodointheOceanCityandsurroundingarea,giveFrana
call,youwillnotbedisappointed.
~John&EllenD.
Checkoutallourclientreviewsonline@ https://www.zillow.com/profile/FranDavish1/#reviews
ankyoufortheopportunity
tobeofservice,
FranDavish
Office:609.398.9912|Direct:609.602.5829|Email:[email protected]
www.FranDavish.com