SW1_Amin Danial bin Saleh (09DRG19F2006)

PACKAGING DESIGN
DVG30153

(STUDIO WORK 1)
(REDESIGN PRODUCT PACKAGING)

PREPARED BY:
AMIN DANIAL BIN SALEH (09DRG19F2006)

PREPARED FOR:
PN.ROHAIDAH BINTI MOHD. YUSOFF

PN. FARHANA BINTI SAFAR

FORM
STUDY









PRODUCT
RESEARCH

PRODUCT - CHOCOLATE VOCHELLE

Vochelle chocolates are passionately made with an ab-
solute commitment to quality, blended with the aromat-
ic, exuberant goodness of 100% premium quality cocoa
butter with the finest ingredients from around the world
to produce gold-standard and palate-pleasing chocolate
creations with only the richest, most exquisite flavours.

S.W.O.T Analysis

Strength Weakness

- Comes with a variety of flavours choice. - The design on the product packaging not so
- Available with many size and packaging mate- interesting.
rial such as tin, box and plastic. - The design make the chocolate images does
- Available in Gift pack as a gift to loved one. not look prominent.
- Distributed to over 17,000 outlets across East - Not enough commercial have to promote this
and West Malaysia. chocolate.
- Can be easily find in online store or supermar- - Lack of social media presence.
ket such as Tesco.
Threat
Opportunity
- The product names are not so well known.
- Maintain quality of products but expand col- - Overshadows by other big chocolate company such
lection as Kit Kat, Cadbury ferrero-rocher, etc.
- Make a catchy and memorable tagline that - Lack of advertisement can make the product be easi-
effectively communicates the brand’s vision. ly forgotten.

Moodboard chocolate packaging



FOLIO SKETCH:

REDESIGN PRODUCT
PACKAGING