Smart Home Selling Strategy with Town & Country Realty

Experience • Honesty • Long-Term Relationships

Town & Country Realty, Inc.
Your Expert Advisors

Mike Montpetit Brings Home Results!
Cell: 919-614-9100

Office: 919-303-9800 X 1
[email protected]
www.TCRNC.com

The CRS and CHSA designations
are the Ph.D’s. of real estate!

When you need a real estate
agent, look for the CRS shield.
It’s the sign of experience,
the sign of knowledge,
the sign of success.
* CRS stands for Certified Residential Specialist. It’s the
residential real estate industry’s most advanced degree. It
ensures you’re working with one of leading professionals in the
business.

Certified Expert Home Advisors
(CHSA) have a proven system,
backed by market research for
selling homes for the highest
price obtainable.



Relocation Partners

* The benefit to you is that we work with major corporations to
provide smooth transitions for employees moving in or out of
the Triangle, and nation-wide!

Understanding Agency

If a buyer calls the agent from the yard sign, the buyer is just a
customer and the seller is a client.
The listing agent works for the seller and the buyer agent
works exclusively for the best interest of the buyer.

Client Duties versus Customer Duties

Honesty Honesty
Fairness Fairness
Material Facts Material Facts
Confidentiality
Obedience
Care and Diligence
Accountability
Undivided Loyalty
Disclosure

As your exclusive agent, I will work on
your behalf in negotiations and always follow the fiduciary

duties set forth in the Code of Ethics by our National
Association of Realtors. You will be my client!

Home Selling Process

Initial Consultation

• Determine Needs & Priorities
• Review “Agency” Choices and Select Appropriate Working Relationship
• Discuss Marketing Plan & Professional Services
• Establish Pricing Strategy

Design and Implement Marketing Plan

• Complete Home Staging Recommendations
• Prepare Home for Sale, Sketch Floorplan, Research Details, Draft MLS and Flyers
• Carry Out Scheduled Marketing Activities
• Market the Property to Brokers & Prospective Buyers
• Communicate with You on a Regular Basis and Collaborate Based on Feedback
• Monitor Results of Marketing Activities
• Modify Marketing Plan & Pricing Strategy as Necessary

Review Offer & Reach Agreement with Buyer

• Buyer’s Real Estate Professional Presents Offer
• Discuss and Clarify Proposed Terms & Conditions
• Negotiate; Possible Counteroffers
• Reach Final Agreement

Complete Settlement Process

• Inspections, Due Diligence and Repair Negotiations (Expect 1-2% of List Price)
• Removal of Remaining Contingencies (repairs, financing, etc.)
• Buyer’s Repairs and Final Walkthrough of Property
• Loan Funding/Balance of Funds from Buyer
• Recording of Title for Buyer; Seller “Pay Day”

After-Sale Service

• Help You Find Your Next Home or Your Relocation– as needed
• Provide Resources for Other After-Sale Home Owner Needs

Professional Services for Sellers

Selling your home can be overwhelming. Town & Country Realty is here to make sure you
experience a smooth marketing and closing process. From the initial consultation through closing
day YOUR BEST INTEREST IS OUR TOP PRIORITY.

Preparing for the market
• FREE on-site professional staging team consultation
• Practical ideas and suggestions to get you the best return on your efforts
• Town & Country Realty will pay for the first $500 in Staging and/or Project Management

24/7 Marketing of Your Home
• 2-sided color curbside flyers and professional online marketing
• Professional floor plan and measurements
• Custom web site URL for your home (www.123Main.com)
• Multiple listing service (MLS) entry with key marketing language
• 25 professional digital photos with descriptions
• 24-hour advertising on thousands of web sites
• Professional color home features binder for buyer viewing
• Electronic documents for your home available online for agents and buyers
• Virtual tour posted on thousands of web sites and MLS to attract buyers
• Cooperation with all relocation companies

Five-Star Client Care Team at Your Service
• Feedback from all showings of your home
• Full time client care at your service by calling (919) 303-9800
• Quick response to all phone, email and internet inquiries
• Access to trusted and recommended services/contractors
• Custom reports of competing homes available for your review
• Monthly triangle market update to see local real estate trends

The Road to a Pleasant Closing Experience
• Review all offers with you and negotiate the best price/terms
• Coordinate inspections and appraisals with extensive follow up
• Facilitate repair negotiations and assist with getting estimates
• Orchestrate attorney closing details with all parties
• Regular follow up with cooperating broker, lender, etc.
• Review of the settlement statement with you prior to closing
• Attend closing for you and ensure a smooth closing

Your Happiness Is Our Top Priority! Experience. Proven Systems. Long-Term Relationships.
Over 79% of Business is from Referrals and We’re Never Too Busy for Your Friends & Family!

Mike Montpetit Brings Home Results! Cell phone: (919) 614-9100

Consider offering a Certified Pre-owned (CPO)
Seller Home Inspection

The Problem: Today’s real estate contracts allow for the buyer to have

an unlimited right to terminate the contract within the Due Diligence
Period. If a buyer is scared from a long inspection report there is the risk
of contract termination.

The Solution: Reduce the risk of the buyer terminating the purchase

because of a needless surprise by performing a pre-inspection and

correcting all known significant deficiencies.

Benefit to You! Benefit to the Buyer!

Buyers are more likely to look at They have confidence knowing your
your home, knowing you have home has been inspected and repairs
complied with strict guidelines completed.
before placing your home on the
market. They have no concern about title
issues or delays since this process
Buyers are also more likely to has been fully completed.
negotiate a lower repair allowance
and less likely to exercise their They know that there will be no
termination clause since there will unexpected repair expenses because
be no surprises. they have a warranty.

Homes in top condition with full There will be no shock regarding
disclosures typically bring closer to utility bills.
asking price.
No surprises with expensive termite
You save money due to advanced treatments.
preparation and don’t spend
unnecessary repair money.

Selling Price vs. Timing

Timing is extremely important in the real estate market. The above graph
illustrates the importance of placing your property on the market at a realistic
price. A property attracts the most excitement and interest from the real
estate community and potential buyers when it is first listed; therefore, it has
the highest chance of a sale when it is new on the market.

The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at
market value than above market value. The percentage increases even further
when the price drops below market value. Therefore, if you price your property at
market value, you are exposing it to a much greater percentage of prospective
buyers and you are increasing your chances for a sale. Pricing is no longer just a
number… it’s a strategy!

Staging Your Home to Sell!

Preparing your home to sell is a crucial ingredient to selling quickly! This
preparation is know as “home staging” – making your home cleaner, brighter
and less cluttered. Our Staging & Design Consultant is prepared to help you
highlight the wonderful features of your home for a faster sale.

First impressions count! Here are some tips for a faster sale.

• Roll out the red carpet for potential home buyers. Spruce up your
entryways. Welcome mats, planters filled with seasonal flowers, and
clutter-free foyers and hallways set the stage.

• Sell the space, not your stuff. Remember that the goal of a successful
showing is to make the prospect feel at home – like it is theirs, not yours.
Less is more: open up your space so prospects can actually see what
they are buying.

• Paint & elbow grease work wonders. Fresh paint and a thorough
cleaning will give you the greatest “bang for your buck.”

• Go with the flow. Arrange furniture for easy traffic flow. Consider
placing a major piece of furniture at an angle. Angles add interest.

• See the light. Move lamps to dark corners and open window
treatments. Brighter is better!

• Go green. Live plants can add decorative flair without spending a
bundle. Plants and cut flowers have a way of warming up a room.

• Don’t forget the outdoors. If you have a porch, deck or patio, clean the
furniture and replace worn cushions. Breath new life into your deck with
a fresh finish.

• Make the kitchen sparkle. De-clutter the countertops by removing
toasters, food processors, knife blocks and other non-decorative items.

10 Ways to Prep Your Home for Sale!

• Improve your landscaping. Curb appeal is crucial to a good first
impression, so make sure your home's lawn is immaculate. Mow the
lawn, prune the bushes, weed the garden and plant flowers.

• Clean the outside. A sloppy exterior will make buyers think you've
slacked off on interior maintenance as well. Be sure to clean the
gutters and pressure wash your home's siding.

• Make repairs. In a buyer's market, you want your home to be in the
best condition possible. Take care of major defects like broken
windows or a leaky roof that could discourage buyers.

• Make the front door inviting. A fresh coat of paint, especially in a
color that contrasts with the home, will make the front door stand
out. Replace faded house numbers so buyers can see them from the
curb.

• Buy a new welcome mat. Let buyers know they're invited into your
home.

• Remove clutter and depersonalize. Buyers want to envision their
belongings in your home. Clean up by renting a storage unit for
knickknacks, photos, extra furniture and other personal items.

• Organize closets and drawers. Messy closets give the appearance
that your home doesn't have enough storage space.

• Make every surface shine. From ceiling fans to floors and everything
in between, clean your home until it sparkles.

• Take color down a notch. You might like your lime-green bedroom,
but it may sour buyers. Paint your walls a neutral color that will
appeal to a wide range of buyers.

• Eliminate bad odors. Hide the litter box and spray air neutralizer
throughout your home. When showing the home, fill it with inviting
smells by putting out fresh flowers and baking a batch of cookies.

Showing Tips

(855) 870-3200

Use A LockBox On Your Home.
Homes with lockboxes have almost 60% more showings than homes without lockboxes over the same period of
time.

Use A Reliable Answering Machine.
An unreliable answering machine can mean missed notifications about showings. Make sure you check your
answering machine on a regular basis.

Communicate With Others In Household About Showings.
Most problems with showings come from one person in the family not receiving notification about a showing
from another member of the family. Be sure children and teenagers know the importance of relaying dates and
times of showings to other members of the family.

Always Have Your Home Ready To Show (as best as you can).
This is probably the hardest to do. Keeping your home in good showing condition can not only improve the
quality of each showing, but also reduces your stress. When CSS calls about an agent that has a buyer that is “in
the area”, you won’t have to frantically try to clean up. We will send you additional tips on keeping your home in
good showing form.

Be Prepared for “Drive-Up” Showings.
Realtors prepare tours for their buyers ahead of time. Often, however, their buyer will see a house for sale that
was not on their tour. Showing Time makes it much easier for that REALTOR® to then schedule that showing
appointment. Be aware that this may happen to you. Often these spontaneous showings are the ones that sell
your home. Showing Time defines a “drive-up” showing as a REALTOR® requesting a showing appointment within
20 minutes of the scheduled show time.

Have One (or two) Primary Phone Number(s) To Call.
Having one phone number to call for notification or approval reduces the chances of problems with showings.
We will call more than one number, but it can increase the number of problems that are associated with
showings.

How to Potentially Increase Showings:
Allow showings whenever possible, even when your home is not in perfect showing
Try not to restrict showing times

How You Could Lose Showings:
Rescheduling/declining showings
Requiring advanced notice
Restricting available showing times

10 Things to Do Before a Showing

Helpful hints to prepare for last minute showings:

• Turn on ALL of the lights (including over the stove!).
• Have light jazz and/or classical music playing softly in the

background.
• Pick up shoes, socks, etc & stash in a tote to take with you. Don't

put unusual things in dishwasher, washing machine, oven, etc
(buyers like to look!).
• Open all drapes, blinds, shades, etc. to let in maximum light in all
rooms.
• Wipe down counters.
• Set the house temperature so it is cool in the summer and warm in
the winter.
• Spritz air freshener in all bedrooms or bake cookies.
• Put out chocolates on the counter by the house flyers.
• Make sure all personal items, valuables, etc. are hidden, locked up,
put away.
• Take the dogs & kids with you in the car and breathe deep -
congratulations, you did it!

A Few of Our Raving Fans!

Mike, We wanted to say thank you for all the help you provided in selling our Tellico
home. You and your team were outstanding. We truly felt everyone was concerned
about meeting our needs and minimizing our stress. You kept us very organized and
on target during this chaotic adventure. We just finished up your reviews and wanted
to send you a personal note of thanks. You definitely have our recommendation. Feel
free to use us as a reference any time. Thanks a bunch.
-John and Bev
Mike, you did an awesome job selling the house. Our only regret is that you were not
our original selling agent. Could have saved over five months time! One of our
neighbors is considering selling in the future, and I gave you a great recommendation
for when he is ready to sell. Thanks again!
-Bryant & Holly Welch
We interviewed several realtors before choosing Town and Country Realty. A family
business that offers not only professional service but accepts you as a part of their
family. Mike was always a phone call away at any hour of the day. They were always
cheerful and supportive! They paid a lot of attention to details. Susan helped me stage
my home and gave me good advice in presenting my home. We entered the market
during the holidays - the slowest time in selling a home. They were able to find us a
buyer in six weeks. Amazing! They are more than just realtors - they are wonderful
people who I now call our friends! : - )
-Don and Barb Frantz Wake Med hospital/A special education teacher WCPSS
I highly recommend the services of Mike Montpetit and Town & Country Realty, Inc.
This firm listed and sold a property that I own in 6 days for full asking price. If you're in
the triangle and need an agent, look up Mike Montpetit
-Whitney Brooks
I live in Florida and needed a realtor in Garner NC. I asked a good friend of mine, who
buys and sells a lot of properties, how to go about finding a respectable realtor in a
different state than I live in. He told me about Town and Country that he used in
Maine and always got great service and then found Mike at Town and Country in Cary
NC. I called Mike from Florida and once I spoke to him, I was so relieved to find
someone who could help us with our real estate needs. I made an appointment with
Mike to meet in NC and he was even better than I thought. We are so happy to have
found him, especially living out of state, I would recommend him to anyone looking to
sell or rent (or even buy) their property. He is very personable and professional at the
same time. His team has been a great help also with all the minor details that still
need to be addressed in a timely manner.
-Linda Smause

* Visit wwwTCRNC.com to view more

comments from our past clients!

www.MikesContractors.com

Appliance Repair Heating & Cooling Ryan Byrd 919-819-3811
Tim Dupree 919-417-5113 Austin H & A 919-625-7650
All Brand Appl. 919-720-4393 Tower H & A 919-480-6650 Roof Cleaner
Appraisers Nolan HVAC 919-625-2345 Superior Power 919-412-6448
McNamara 919-606-5942 Keith H & A 919-620-1247 John Cooper 919-845-9935
Stacey Anfindsen 919-460-7993 Home Inspection
Attorney-Real Estate David Dye 919-271-3340 Roof Installer
Chris Mann 919-297-8941 Tom Goodno 919-922-0193 Jackson Roofing 919-623-7312
Jonathan Richardson 919-469-9904 Erskine Betts 919-796-1097 Jorge Rubiera 919-441-8410
Wayne Roper 919-847-1228 Bob Medlin 919-233-8900 Cole Roofing 919-629-1851
Carpet Cleaning Home Warranty
Premium Steam 919-303-7485 Old Republic 800-445-6999 Septic Cleaning
Fiber Clean 919-741-4150 First American 888-875-0533 Keith Clemons 919-872-2202
TNT (stretch too) 919-602-7390 House Cleaner Stallings 919-779-1074
Ericson Cleaning 919-285-9545 Lisa’s Cleaning 919-656-8860
Carpet/Vinyl Molly Maids Apex 919-387-3899 Septic Inspection
Bradley’s Flooring 919-362-6211 Alicia 919-417-7426 Jim Cornwell 919-479-7332
Daltons Carpet 919-876-2700 Insurance AWT 919-859-0669
Chimney Cleaner Riddick Insurance 919-870-1910
Chimney Wizard 919-362-9260 Mark Wilson (Erie) 919-362-1692 Staging Services
Crawl Space Jessica Cole-Osborne 919-589-3881 Christine Kennedy 919-841-8118
Matt Phillips 919 608 3010 Locksmith Michelle Nowak 919-817-6241
Shamrock Keith 919-795-4381 The Flying Locksmiths 919-271-5830 Barry Woodward 919-462-8331
Crawl Space Tech 919-847-7072 Mold Testing
Mold Solutions 919-622-0570 Carolina Envmtl. 919-481-1413 Surveyors
AH Construction 919-798-1220 Atlantic Mold 919-832-8151 Lenny Sullivan 919-469-4738
Electricians Bruce Hatcher 919-571-7900 Kevin Chance 919-329-5795
Sunnydale Electric 919-570-8326 Mortgage
AK Empire Electric 919-787-7166 Greg Donohue 919-943-5357 Tile Work
Fast Electric Svc 919-201-6688 Derek Bandel 919-414-4194 John Amato 919-872-2903
Harte Electric 919-639-6851 Jim Langan 919-825-0893 Mike Carter 919-524-7878
Davis Electric 919-669-3993 Movers/Storage
Dawsons Electric 919-552-0246 Little Guys 919-607-8741 Trash Removal/Haul Away/Donation
Integrity Electric 919-742-0011 Guzman Moving 919-604-8883
Solutions Electrical 919-454-7470 John’s Moving 919-255-1330 Triangle Removal 919-622-2698
Laurel Lake Electric 919-961-8032 The Downsizers, Elizabeth Hirsch Brian Lowell 919-830-0098
Fences 919-565-5908
Harrison Fence 919-249-9564 Organizers College Hunks Mvg. Junk 919-648-0700
Seegars Fence 919-876-1016 Janice Russell 919-467-7058
Big Jerrys Fence 919-210-5172 The Downsizers 919-636-7800 Helping Hands 919-829-8048
Garage Door Repair Deanna Waters 919-436-1071
Grand Openings 919-669-0532 Painters Kevin Cook 919-720-8088 Tree Service
Precision Door 919-467-5849 Metcalf 919-414-1570 Allen Tree Service 919-854-0448
Green Energy Olme Chavez 919-285-5974 Underwood 919-796-3593
Boss Solar Energy 919-307-9936 Fresh Coats Painting 919-633-6103
Gutter Cleaner Francisco Portillo 919-279-7957 Utilities
Mark Cespedes 919-412-6448 Pest Control & Inspection All Connect 855-757-8577
Handymen Swift Creek 919-834-9695
M and M Flooring 919-854-4409 Innovative 919-847-6267 Window Repairs
Carolina Home R&P 919-302-7297 United Pest 919-557-0956 Window Wise 919-219-2020
Andy Thomson 919-630-7636 Plumbers Adam Hellis 919-593-2580
Tom Granger 919-522-9246 Joe Smith 919-995-8846
Kevin Cook 919-720-8088 Cary Plumbing 919-469-3556 Window Cleaning
Hardwood Floors Piscopo Plumbing 919-234-7874 Amazing Shine 919-362-1322
Hardwood Rescue NC 919-434-2460 Pressure Washing Window Gang 919-571-3346
Southern Hardwoods 919-428-1005 Mark Cespedes 919-412-6448
Lee’s Hardwoods 919-870-6176 Window Treatments
CH Design Group 919-577-3921
CJS Blinds 919-740-0039

www.shuttersandblindsbydesign.com
Blind Ambitions/Chris: 919-605-9238

Yard Work/Landscaping
Baker Landscape 919-896-2065
Best Quality 919-632-6987, Antonio
Fontaine Landscaping 919-380-8286
Irrigation Repair 919-329-7447
Rainy Days Irrigation 919-779-9285

** Although Town & Country Realty aims to
recommend only the best contractors, contractors are
human too. Town & Country Realty makes no
representation or warranties, expressed or implied
concerning the materials or workmanship of the
above contractors/companies. **