TONG HUAT BRAND GUILDELINE 2023
CONTENT LIST 01 Brand Background Brand Introduction Brand Promise 03 Logo Logo Concept Logo Variables Evolution Of Logo Minimum Clearance Logo Scailing Prefered Logo Application Unacceptable Logo Application Unacceptable Colour Logo Application 04 Corporate Colour Corporate Colour 05 Typeface Primary Typography Secondary Typography 06 Brand Element Brand Elements 02 Concept Concept 07 Application Stationery Set Packaging Design Promotional Items Corporate Website Corporate Application Social Media Addtional Items
Tong Huat Commodity Trading Sdn Bhd Style Guide 01 BRAND BACKGROUND
Tong Huat Commodity Trading Sdn Bhd Style Guide 4 Tong Huat Commodity Trading Sdn Bhd is an agriculture and farming industr y located in Johor. Tong Huat is a brand that Low Kiong Cho founded; currently, the company is run by the founder’s daughter, Low Qiao Rou, Executive Chairman of the brand company. The brand was established at the year of 2005 and has 16 years of history until now. Brand Introduction Tong Huat Commodity Trading Sdn Bhd is headquar tered in Chaah, Johor, Malaysia. Tong Huat Commodity Trading Sdn Bhd has three oil palm estates in Chaah Johor. The ser vice Tong Huat provides detailed, precision ser vice and activity on managing oil palm plantations star ting from plantation clearing, seeding, and planting to har vesting.
Tong Huat Commodity Trading Sdn Bhd Style Guide 5 Brand Promise Brand Mission To become a leader in the agriculture industr y by providing quality, affordable, sustainable friendly products. Brand Vision To grow into a high-quality farming and production operation, affordability, and protection of the environment. Core Values Open Mindedness- receives all kinds of comments , feedback , and recommendations from different consumers. Integrity - Values honesty and transparency with its Quality - Takes pride in providing high-value ser vices and products.
Tong Huat Commodity Trading Sdn Bhd Style Guide 02 CONCEPT
Tong Huat Commodity Trading Sdn Bhd Style Guide 7 Line Illustration The concept is a combination of line and illustration which wants to bring the target audience feel an uncompromising, more corporate but approachable feel to the brand. It looks simple but diversity and bring a more congenial yet friendly feel to the brand. At the same time, it giving the target audience feel of organic and environmentally friendly.
Tong Huat Commodity Trading Sdn Bhd Style Guide 03 LOGO
Tong Huat Commodity Trading Sdn Bhd Style Guide 9 Logo Concept Tong Huat Commodity Trading is combine different par t of oil palm to build a logo. This concept symbolized that Tong Huat Commodity Trading main ser vice is providing oil palm ser vice from seeding, planting to har vesting. The shape of leaf represents an oil palm leaf. Moreover, the right-hand side of the fruit shape represents the fruit of an oil palm. Additionally, the land shape represents the land of oil palm and the triangle shape represents the endosperm of oil palm. As can see clearly, there are a letter T and the letter H. It represents the name of TONG and HUAT. Leaf Shape Fruit Shape Land Shape Endosperm Shape Leaf Land Fruit Endosperm
Tong Huat Commodity Trading Sdn Bhd Style Guide 10 Logo Variables Tong Huat Commodity Trading can be used in two ways. This primar y logo will be used in the way of combining the brandmark and wordmark horizontally. Primary Logo Secondary Logo TONG HUAT TONG HUAT
Tong Huat Commodity Trading Sdn Bhd Style Guide 11 Evolution of Logo Original Logo 1st Draft Logo 2rd Draft Logo TONG HUAT 3rd Draft Logo 4rd Draft Logo Final Draft Logo TONGHUAT TONG HUAT
Tong Huat Commodity Trading Sdn Bhd Style Guide 12 Minimum Clearance “H” indicates the minimum clearance space around the logo. To ensure the integrity of logo no elements should applied exit the clerance space. TONG HUAT H H H H TONG HUAT H H H
Tong Huat Commodity Trading Sdn Bhd Style Guide 13 Logo Scaling Digital Print 100% 70% 40% 100% 70% 50% Tong Huat logo should maintain its visibility by using the scale as shown. TONG HUAT TONG HUAT TONG HUAT TONG HUAT TONG HUAT TONG HUAT
Tong Huat Commodity Trading Sdn Bhd Style Guide 14 Preferred logo application When placing the logo in an image, cooporate colour or pattern, it is essential that there is enough between the logo and the back ground. The logo must placed on back ground that distract or coopete with the logo. No other back ground variations are permitted. TONG HUAT TONG HUAT TONG HUAT TONG HUAT
Tong Huat Commodity Trading Sdn Bhd Style Guide 15 Unacceptable logo application To remian the consistency of our logo, it should never be redrawn, modified, or altered in any form. Please use it with great care in term of placement, colour usage and positioning. TONG HUAT Do not outline the logo TONG HUAT TONG HUAT Do not add in effect to the logo Do not change colour of logo TONG HUAT Do not rotate the logo TONG HUAT Do not change the composition TONG HUAT Do not stretch the logo TONG HUAT Do not resize the logo TONG HUAT Do not reflect the logo TONG HUAT Do not shear the logo
Tong Huat Commodity Trading Sdn Bhd Style Guide 04 Cooporate Colour
Tong Huat Commodity Trading Sdn Bhd Style Guide 17 The primar y colour palet te of Tong Huat is La Salle Green , Rubber Duck y Yellow. The combination of both of the primar y colour provides a high contrast and high impac t colour combination , so together both of the colour will appear brighter and prominent . It ’s give a feeling of organic and liveliness. La Salle Green Rubber Ducky Yellow C:88, M:28 Y:97 K:16 HEX: 0D7A40 R:13, G:122 B:64 C:2, M:13 Y:100 K:0 HEX: F9D706 R:249, G:215 B:6 Primary Colour
Tong Huat Commodity Trading Sdn Bhd Style Guide 18 Secodary Colour The secondar y colour Palet te of Tong Huat is La Salle Green , Rubber Duck y Yellow. These colour palet te is use to suppor t . It could be use for elements , secodar y elements and background. A n d r o i d Laofer C:88, M:28 Y:97 K:16 HEX: 9CC53C R:156, G:197 B:60 C:4, M:4 Y:15 K:0 HEX: F3F1DC R:243, G:241 B:220 Reddish Orange R:189, G:103 B:80 HEX: 86481F R:189, G:103 B:80
Tong Huat Commodity Trading Sdn Bhd Style Guide 05 Typerface
Tong Huat Commodity Trading Sdn Bhd Style Guide 20 Typography Cooporate font helps to deliver the personality of Tong Huat . So, Quincy CF is chosen as the logotype font for Tong Huat. The font used for the word “TONG HUAT” in the logo. Aa Primary Font Quincy Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ` ~ ! @ # $ % ^ * ( ) + - _ / { } [ ]: ; ” ” ’ < >? / .
Tong Huat Commodity Trading Sdn Bhd Style Guide 21 Typography ‘Quicksand Font’ is use for headers and title. It used for any design items. ‘TT Wellingtons Trl’ is use for tagline. It also used for any design items. Aa Secondary Font Quicksand Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ` ~ ! @ # $ % ^ * ( ) + - _ / { } [ ]: ; ” ” ’ < >? / . Aa Secondary Font TT Wellingtons TRL Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ` ~ ! @ # $ % ^ * ( ) + - _ / { } [ ]: ; ” ” ’ < >? / .
Tong Huat Commodity Trading Sdn Bhd Style Guide 06 Brand Elements
Tong Huat Commodity Trading Sdn Bhd Style Guide 23 Brand Elements These visual elements are designed to suppor t the brand . Therefore, the visual elements that I design is agriculture tools and equitments . Such as , wheelbarrow, watering can , spade fork and spade, ax and fertile soil packaging. Wheelbarrow Use of moving tree or large shrubs from one spot to another. Spade fork and spade Use of digging and loosening soil. A x Use of Fencing the farm and chop field. Watering can Use of delivery important resource,water to plant Fertile Soil Use of increase plant productivity.
Tong Huat Commodity Trading Sdn Bhd Style Guide 07 Application
Tong Huat Commodity Trading Sdn Bhd Style Guide 25 Letterhead Letterhead is used for all the documents and letters we create and send in our business. Tong Huat brand element is applied at the backside as visual identity. Information like phone number, instagram, email and website are applied at the lowest of the letterhead.
Tong Huat Commodity Trading Sdn Bhd Style Guide 26 Envelope Our Envelope is designed is simple and clean look . The information of Tong Huat is applied on the front of envelope. At the back of its has green colour as visual identity. In the inner par t of the envelope has brand elements of Tong Huat . It shows Tong Huat’s brand identity and build connection with Tong Huat’s customer.
Tong Huat Commodity Trading Sdn Bhd Style Guide 27 Name Card To create visual impression, our namecard is designed in ver tical way with Tong Huat’s brand element on it . The back of the namecard contains business information and QR code of Linktree which direct access to digital links of the general manager of Tong Huat.
Tong Huat Commodity Trading Sdn Bhd Style Guide 28 Stationery Set
Tong Huat Commodity Trading Sdn Bhd Style Guide 29 Cooporate Profile The size of cooporate profile is A 4 size. The cooporate profile is a document that provides an over view of a company’s histor y, mission, values , products or ser vices , organizational structure, financial information, and other relevant information. The purpose of a corporate profile is to give an accurate and concise representation of a company’s identity, values , and goals. It can help establish credibility and trust with stakeholders , and provide a basis for making strategic decisions.
Tong Huat Commodity Trading Sdn Bhd Style Guide 30 Packaging Design (Leaf Spray Fertilizer) The Size of the spray fer tilizer is 500 ml. Therefore, the size of the packaging of spray fer tilizer is 13cm width x 12cm height. The purpose of this spray fer tilizer is used for leaf. It can improve the plant’s ability to absorb nutrients from the soil, as they can stimulate root grow th and enhance the plant’s ability to take up nutrients.
Tong Huat Commodity Trading Sdn Bhd Style Guide 31 Packaging Design (Root Spray Fertilizer) The Size of the spray fer tilizer is 500 ml. Therefore, the size of the packaging of spray fer tilizer is 13cm width x 12cm height. The purpose of this spray fer tilizer is used for root . It help stimulate root grow th and development , which can improve the plant’s ability to take up nutrients and water from the soil.
Tong Huat Commodity Trading Sdn Bhd Style Guide 32 Packaging Design (Soil Fertilizer) The weight of the soil fer tilizer is 1KG. Therefore, the size of the packaging of spray fer tilizer is 25cm width x 40cm height. The purpose of soil fer tilizers is help for improve soil structure, water retention, and aeration. Also, it can lead to a healthier soil environment for the plant , as well as improved soil health overall.
Tong Huat Commodity Trading Sdn Bhd Style Guide 33 Packaging Design (Nitrogen Liquid Fertilizer) The Nitrogen Liquid Fer tilizer is 2ML . Therefore, the size of the packaging of spray fer tilizer is 13cm width x 35cm height. The purpose of nitrogen liquid fer tilizer is essential for plant grow th and development . Examples include ammonium nitrate, urea, and ammonium sulfate.
Tong Huat Commodity Trading Sdn Bhd Style Guide 34 Packaging Design (Potassium Liquid Fertilizer) The Potassium Liquid Fer tilizer is 2ML . Therefore, the size of the packaging of spray fer tilizer is 13cm width x 35cm height. The potassium liquid fer tilizer are made from natural materials and can provide a slow-release source of nutrients for plants. Examples include fish emulsion, bone meal, and compost tea.
Tong Huat Commodity Trading Sdn Bhd Style Guide 35 Promotion Items (Poster) The purpose of the poster help to create a sense of community around a brand, par ticularly in rural areas where agriculture is a key par t of the local economy and culture.
Tong Huat Commodity Trading Sdn Bhd Style Guide 36 Promotion Items (Poster) The purpose of the poster is encourage engagement by providing a visual representation of a brand that can spark interest and generate curiosity among potential customers.
Tong Huat Commodity Trading Sdn Bhd Style Guide 37 Promotion Items (Poster) The purpose of the poster help to communicate key messages about the benefits of a par ticular ser vice which is oil palm service.
Tong Huat Commodity Trading Sdn Bhd Style Guide 38 Promotion Items (Poster)
Tong Huat Commodity Trading Sdn Bhd Style Guide 39 Social Media Post Since social media is a highly visual platform, so it making Tong Huat an ideal place to share images and videos that showcase their agricultural products and ser vices in an engaging and compelling way.
Tong Huat Commodity Trading Sdn Bhd Style Guide 40 Website design The website is used to showcase a farming company’s products and ser vices , providing detailed information and images to help customers make informed purchasing decisions.
Tong Huat Commodity Trading Sdn Bhd Style Guide 41 Lanyard Lanyards used to display employee identification badges , improving security by ensuring that only authorized individuals are allowed on company premises or at events.
Tong Huat Commodity Trading Sdn Bhd Style Guide 42 Company stamp chop Lanyards used to display employee identification badges , improving security by ensuring that only authorized individuals are allowed on company premises or at events.
Tong Huat Commodity Trading Sdn Bhd Style Guide 43 Employee polo shirt Employee polo shir ts can provide a sense of unity among employees , par ticularly if they are all wearing the same shir t , which can help to create a cohesive and professional image for the company
Tong Huat Commodity Trading Sdn Bhd Style Guide 44 Employee On Side Work Shirt The green colour employee on side work shir t is use for farmer. It can improve their visibility and safety when working in low-light conditions.
Tong Huat Commodity Trading Sdn Bhd Style Guide 45 Employee On Side Work Shirt The baige colour employee on side work shir t is use for scientist who is working in the lab. It can improve their visibility and safety when working in low-light conditions.
Tong Huat Commodity Trading Sdn Bhd Style Guide 46 Employee On Side Safety Helmet Farmers of ten work with heav y equipment and machiner y, which can pose a risk of falling objects. A safety helmet can provide protection against these hazards.
Tong Huat Commodity Trading Sdn Bhd Style Guide 47 Vehicle (Lorry) Tong Huat Commodity Trading Sdn. Bhd use a lorr y to transpor t crops , livestock , and other agricultural products from the farm to a processing facility or distribution center.
Tong Huat Commodity Trading Sdn Bhd Style Guide 48 Water Bottle (Merchandise) Merchandise can be used as a way to improve customer loyalty. By giving customers branded items such as water bottle can foster a sense of connection with their customers and make them feel valued, which can help to improve customer retention.
Tong Huat Commodity Trading Sdn Bhd Style Guide 49 Badge (Merchandise) Merchandise can be used as a way to improve customer loyalty. By giving customers branded items such as badge can foster a sense of connection with their customers and make them feel valued, which can help to improve customer retention.
Tong Huat Commodity Trading Sdn Bhd Style Guide 50 Umbrella (Merchandise) Merchandise can be used as a way to improve customer loyalty. By giving customers branded items such as umbrella can foster a sense of connection with their customers and make them feel valued, which can help to improve customer retention.