P O R T F O L I O
“My philosophy regarding design is to
produce design forms and manufacture/
create it by ergonomical manufacturing
methods, keeping in mind elegant/pleasing
silhouettes and user comfort.”
Aiswarya Jain
National Institute
of
Fashion Technology
Bangalore
Semester 7
1. Peace admist Chaos - Ambient Lighting 1 1-6
CONTENTS
2. Cultural Ambience - Ambient Lighting 2 7-10
3. HELIOS Store Redesign - Consumer Interface Design 13-26
4. TITAN Fixture Design 27-32
5. Pet a Plant App- User Interface Design 33-44
6. Migratory Patterns - Window Display for HELIOS 45-50
Peace admist Chaos - Ambient Lighting 1
(Academic Project - Range Design - Individual - 2017)
“Peace admist Chaos”
The collection revolves around the concept of finding peace admist chaos in everyday
life. The aim of creating these products is to incorporate a sense of calm/happiness into
the user.
All the 5 senses were considered in the beginning, whether or not to incorporate multiple
senses into the product to be made. Then finally the sense of sight was chosen and in turn
it resulted in ambience lighting products.
1
Various elements were considered to bring about
postive feelings in the user.
2
Initial Concepts
These designs were altered to
match the technical and monetary
requirements.
3
1 2
Various items
1. Corner Ambience Light like crystals,
- Lights up a corner, cast- glass and other
ing water reflections(that translucent/
transparent
moves because of the materials can
bubbler) and can also 20 cm be put inside
be used for underwater to bring out
various effects.
plants.
50 cm
Blue LED lights
are fixed at
base.
2. Table Top Ambience light plus
stationary stand (Light can be altered
An Air bubbler is fixed inside the black with contents inside the container).
cube base and white LED light strips are
are attached on top of it, under the clear
Acrylic container. 4
1
5
2
These products were manufac-
tured at Colarado Industry
(Acrylics) in Bangalore.
1.Hard Clear Acrylic and Black Acrylic(7m-
m),Air bubble system, LED strip lights, Wiring
system.
From the initial design to final design
- Rs. 6,000 to Rs. 4,000 (Manufacturing Cost)
2. White and Clear Acrylic(5mm), LED Light,
Wiring
-Rs. 2,000 (Manufacturing Cost)
6
Cultural Ambience - Ambient Lighting 2
(Academic Project - Hardware detailing - Individual - 2017)
“Cultural Ambience”
The lamp was designed, keeping in mind the architectural silhouettes and the colours of
morocco.
7
8
1 2
15 cm
1. These were the initial designs. Then it was later changed to
meet the manufacturing requirements and cost.
2. The final design is on the right.
Orange Acrylic(4 mm) , Oak Laminate on base wood, Yellow
LED light - Laser cut individual pieces joined with hand
Manufacturing Cost : Rs. 900 (Colorado Industry,
Bangalore)
9
15 cm
10
HELIOS Store Redesign - Consumer Interface Design
(Academic Project/Company based - Consumer Interface Design
- Group[5 members]
One of India’s leading retailer of international watch brands HELIOS Store features over 30 top international watch brands.
Redesigning a HELIOS watch store interior
The aim was to completely redesign a HELIOS store, to give it a fresh look, keeping in
mind the navigation pathways and the store merchandise.
11
The TITAN brands are Section where the Swiss luxury
tucked away at the back brands that have their own fix-
and the seating is placed tures are present. The HELIOS store layout of
here, which makes it a the Indiranagar store was
blind spot studied first to get a rough
idea about the store
design and problems.
E
N Most of the
T
R cabinet sizes were
Cash counter A kept constant.
area which is N
a blindspot C
E *Other rooms such as the
staff room, the storage
room and the neighbouring
Fastrack store weren’t
considered as we only had
Fitbit generic fixture to redesign the direct store
(blind spot) interior.
Sections with generic
fixtures present for
different brands. 12
REST ROOM
TITAN AND OTHER BRANDS
LOUNGE AREA E
N
T
HELIOS STORY WALL
R
CASH COUNTER
A
N
GREEK PILLAR FOR FITBIT AND FOCAL POINT : C
OTHER BRANDS TABLE FOR BOOKS E
AND BROCHURES
LUXURY WATCH SECTION
13
Material Considerations(Room)
14
1
3D - Modelling - 3DSMax
2
1. Top View of store.
2. Front of store - Signage made of Stainless Steel
Chrome finish - Logo as well.
15
3D - Modelling - 3DSMax GENERIC FIXTURE FOR BRANDS
THAT HAD THEIR OWN FIXTURES
GREEK PILLAR
HELIOS STORY DEPICTION
GENERIC FIXTURE FOR OTHER
BRANDS
LOUNGE AREA ANNE KLEIN
16
HELIOS STORY DEPICTION
Personification of the Sun - In this wall, extrud-
ed structures shows how the Sun God goes
over the Earth.
It was decided to keep the art abstract and
contemporary, hence the collage of abstract
triangles.
In the current stores, their is no element that
indicates the story of HELIOS.
Since the artwork is near the cash
counter, people would definitely
analyse the artwork since there is
waiting time and the greeke
pillar presents the first hint as to
what the store is all about.
17
FOCAL POINT- TABLE
This table with a glass top
would contain the brochures
and magazines for the store.
GENERIC FIXTURE FOR
OTHER BRANDS
WOODEN PATHWAY
ON MULTI-COLORED
RESIN FLOOR
S - SHAPED CABINET
18
The lounge area in the luxury watch section, where there
is a cash counter and seating arrangement, which would
comprise of the teal colour that HELIOS uses.
19
Cash counter with HELIOS story wall at the back.
20
Generic fixture for the elevated floor - The hole is for
displaying one watch which is the best.
21
Generic fixture for the non-elevated floor. Signage made of Stainless Steel - Chrome finish and the
cash counter is curved at the top.
22
Square flat-bed and rectangular one
This flat-bed gives the illusion of the watches floating, as
most of the interior parts are made of transparent acrylic.
Both these parts are transparent, and
when viewed from top, it gives depth
and makes the watches seem suspend-
ed in the air, when used with transparent
C-clips.
23
Transparent
base to be used
with transparent
C-clips
Metallic font
embedded into
the glass. White base Teal colour
Metallic base with
white glossy finish(To
support weight) 24
Window Display Design for EOSS(Dec-Jan) - HELIOS
White is used to show neutrality and Light weight wooden structures coated with smooth-
elegance and also depicts the winter season. white laminate(matte).
25
Thin translucent cloth, stretched
over a wireframe. This does not
obstruct the view of the
interior.
The pop of
colour out from
the muted
colours, makes
people notice,
and the
gradation
makes it
sophisticated.
26
TITAN Fixture Design
(Internship Project - TITAN Company - HELIOS and L.F.S. - Individual - 2017)
The theme of mosaic tiles and the colour
scheme of Red,White and Orange were kept
constant.
27
4400
550
300
580
25 147 147
300 628 1678
2663
300 322
147
81
240
700
380
100 718
256
1100 1100
1100 1100
28
29
MATERIALS USED
The materials used here for the
design are White Acrylic, Red
Acrylic and Orange.
MDF, Glass, different types of
coatings, Metal parts,
Lghting and Wiring was also
There is a flow in the watch placement area, used.
which is similar to that of a group of tiles.
30
31
The final fixture
was placed at
Gachibowli in
Hyderabad.
32
Pet a Plant App- User Interface Design
(Academic Project - Group[4 members]) - 2017)
Help STEP -2
Library
Space
Pet a Plant Basics
Making life easier.
The aim of the project was to develope an application(Only UI, not in-depth UX) that
would solve any specific problems/ broaden opportunities/ bring about a change.
33
Research about the user
The idea was to come up with an appli-
cation that would encourage the user
to plant in their homes, help in manag-
ing the plants and provide resources for
taking care of the plant.
- Some users enjoy this, but then time
and care are a problem.
-Its better to cultivate in one’s home
nowadays as the pesticides used in
farms are detrimental for health.
- The practice would encourage the
coming generations to grow plants - this
in turn would make them considerate
about the environment.
34
Initial
Concepts
35
Locate
Search me
Sign Up
WELCOME Email
Password
Or
Pet a Plant
NEW USER
This sequence
is for a new
user and after
registration,
the first 5
pages would
not be there
next time.
36
STEP -2 STEP -1
Pet a Plant
RENIA RAJ
New Plant
37 Home page
1
HOW DO YOU PREFER
TO START?
balcony wall Egg shaped planter
WHAT DO
Rs. 500
1 YOU WANT TO GROW?
Plant
Lem
terrace kitchen
Lemon
2
Space
Long cuboid planter
Rs. 1800
3
Planter
Search for plant. Get the space. Buy the planter.
The user is always given preference first.
38
2
RECOMMENDED PLANTS RECOMMENDED PLANTSCOMMENDED PLANTS
RE
Plant name 3 Sequence when planters are preferred over the plant. Space necessity
Species would be included in the planter page.
RECOMMENDED PLANTS RECOMMENDED PLANTSCOMMENDED PLANTS
RE
When the user wants to plant any plant
according to space
Egg shaped planter
Rs. 500
Plant name
Species
Long cuboid planter
Rs. 1800
39
The plants availabe do not
PLANT NAME include flowering plants, only
7 days ago
herbs, spices,roots and
medicinal plants.
Pet a Plant
RENIA RAJ
WATER
MANURE
Information about
Torenia, a shade-loving annual, the plant
Learn more
After acquiring the plant, the user page looks like this.
40
HOW DO YOU PREFER
TO START?
WELCOME Pet a Plant
RENIA RAJ Plant
Pet a Plant
Space
EXISTING
USER
Planter
The user
page
comes
after Flash
page.
41
Pet a Plant
1
RENIA RAJ
USER
REWARDS
PAGE
OPTIONS
1 2 3
The user
page
contains 3
The more the user takes care of the
plant, the user can avail offers from PLANT CARE options in
websites like amazon and the center
foodpanda. horizontally.
42
2 3
FORUM LIBRARY
Soil mixture
Black soil plus red for Cactus
Disease and Species
I recently heard about this...... Cure
Meena
2. The users can discuss about various topics regard-
ing their plants and they can share their experiences
Geography with each other.
of Plants Advance-
ments
3. The library consists of information that a user can
look upto incase of doubt or to improve learning
about plants.
43
Pet a Plant
44
Migratory Patterns - Window Display for HELIOS
(Company Project - TITAN Company- HELIOS and L.F.S - 2017)
To design a window display that would give a fresh look to the
store at the new Indiranagar store in Bangalore.
One theme was provided, which was migration. From this theme, a surrealistic theme was
developed, that involved incorporating a butterfly and bird since both migrate.
45
Suspended ring that depicts a watch dial shape.
This would depict how accurate the watches are
in relation to the birds knowing when to
migrate.
Suspended hollow globe around which suspended birds
fly in one direction.
46
Motorized butterflies that go up and down - 2 go
up and the other 2 come down.
47
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