MOS COMPANY PROFILE

OUR VISION

A preferred beauty and wellness solution provider focusing on
high-impact yet gentle formulation for enduring fulfilment and trust.

OUR MISSION

We are a business entity.

We produce beauty and wellness solutions balancing high-impact yet gentle
formulation based on research for enduring fulfilment and trust.

We desire to contribute in raising our stakeholder’s quality of life by uplifting
confidence subsequently seizing opportunities for greater success.

We strive to contribute in developing a society that is harmony, collaborative and
with outstanding economic strength towards achieving greatness.

SHARED VALUES

T – Thoughtfulness
R – Responsible
U – Unity
S – Sincerity
T - Tolerance

OUR STORY

MOS Nutraceutical Sdn. Bhd. (1020914-K) has been
established in 15 October 2012, located in Kulim, Kedah and
organized by the board of directors that have pharmaceutical
educational background. Based on those experiences and
knowledge, therefore, a series of health care and beauty
products are produced under ANNONA.

Puan Nurhusni Bt Datuk Mahad Nor, CEO of MOS
Nutraceutical Sdn Bhd, and the Founder of Annona has
graduated from University of Science Malaysia in Bachelor of
Pharmaceutical Sciences in 2004.

With over 14 years experience in pharmaceuticals industry
and also owns a pharmacy in Bukit Mertajam, she is highly
dedicated and committed in spreading health awareness and
also adding value to the community through business.

JUS ANNONA which is Annona’s first newborn in 2012, is
inspired by her late mother who suffered from Non-Hodgkin
Lymphoma. Formulated from soursop, it is dedicated to
improve the quality of lives of other people who suffers from
cancer.

Throughout the years, MOS Nutraceutical Sdn Bhd also
expanding its product range with Vitamin C Series by
Annona (2016), XO Cosmetics by Annona (2018), Tudung
Bawal Lady Annona (2019) and the latest is Annona Bird’s
Nest.

BOARD OF DIRECTORS

PUAN ONY NURHUSNI BINTI
DATUK MAHAD NOR

DIRECTOR | CEO | FOUNDER

EN SYAHRIL IZWAN BIN ISMAIL

DIRECTOR | COO

ORGANIZATION CHART

BOARD OF DIRECTORS

DIRECTOR / CEO / FOUNDER
PUAN ONY NURHUSNI BINTI DATUK MAHAD NOR

DIRECTOR / COO
TUAN SYAHRIL IZWAN BIN ISMAIL

GENERAL MANAGER
EN AHMAD ZAKI BIN ABBAS

HEAD OF DEPARTMENT HEAD OF DEPARTMENT HEAD OF DEPARTMENT HEAD OF DEPARTMENT
HUMAN RESOURCE / ADMIN DATA & MARKETING ACCOUNT I NG SALES

EN AHMAD ZAKI BIN ABBAS EN MOHD SHAWAMI BIN MAHAD EN KAMAL HAYAT BIN EN SYAZARIZAN BIN SAMSUDDIN
NOR KAMARUDDIN

HEAD OF DEPARTMENT HEAD OF DEPARTMENT HEAD OF DEPARTMENT
PRODUCTION & STORE CREATIVE SOLUTION INFORMATION TECHNOLOGY

EN FAREED FAHIMI MOHAMMAT MS NOORFARAHANUM BINTI EN MOHD SHAWAMI BIN
NAWAWI ABDULLAH MAHAD NOR (ACTING)

ANNONA PRODUCTS

SIJIL PENGESAHAN HALAL
JUS ANNONA

ANNONA PRODUCTS

ANNONA
Soursop juice and green tea
soursop

ANNONA PRODUCTS

ANNONA
Kurma Ajwa

ANNONA PRODUCTS

ANNONA
Kurma Ajwa & Mariami Jumbo

ANNONA PRODUCTS

ANNONA
Kurma Mabroom, Safawi &
Aprikot Kering

ANNONA PRODUCTS

ANNONA
Extra Olive Oil ( 100 % Pure)

ANNONA PRODUCTS

ANNONA
Kismis Minda

ANNONA PRODUCTS

SIJIL PENGESAHAN HALAL

ANNONA BIRD’S NEST & INSTANT BIRD’S NEST

FOOD & SUPPLEMENT
Annona Bird’s Nest

ANNONA PRODUCTS

ANNONA BIRD’S NEST

FOOD & SUPPLEMENT
Annona Bird’s Nest

ANNONA PRODUCTS

ANNONA BIRD’S NEST

FOOD & SUPPLEMENT
Annona Bird’s Nest

ANNONA PRODUCTS

ANNONA INSTANT BIRD’S NEST WITH
COLLAGEN

FOOD & SUPPLEMENT
Annona Instant Bird’s Nest

ANNONA PRODUCTS

SIJIL PENGESAHAN HALAL
VCS BY ANNONA

SKINCARE
VCS BY ANNONA

ANNONA PRODUCTS

SKINCARE
VCS BY ANNONA

ANNONA PRODUCTS

SKINCARE
VCS BY ANNONA

ANNONA PRODUCTS

SKINCARE
VCS BY ANNONA

COSMETICS

XO COSMETICS BY ANNONA

FASHION

LADY ANNONA BAWAL SCARF

ORGANIZATION ACTIVITIES

MARKETING 01

• MOS Nutraceutical Sdn. Bhd. has outlined several modules for digital
marketing activities (online).

• We practice marketing method using Stockists and Agent concept (RaNia
and Agent) to make marketing activities easier.

• In addition, offline marketing is done for product branding awareness, such
as participating in seminars, campaigns, and ground event.

• Sales activities are done through digital media platforms such as Facebook,
Instagram, and others.

• Other than that, entrepreneurial training is given to our Stockists and
Agents to facilitate sales .

• Sales groups that lead by the Board of Directors will always monitor
the sales performance and also the brand quality in the market.

ORGANIZATION ACTIVITIES

CONSULTANT 03

As the founder and Chief Executive Officer of MOS Nutraceutical Sdn. Bhd. Puan

OnyMNuArhRuKsnEiThaINs aGlso been certified as a Beauty Therapist by Ns Asia Professional

Learning Academy.

MOS NUTRACEUTICAL SDN. BHD. applying marketing strategies using digital media
to promote and market the products.

ORGANIZATION ACTIVITIES

ONLINE MARKETING

MARKETING

ONLINE MARKETING END USERS TESTIMONY

A wide, practical promotion and “After-sales services” with customers
marketing platform to facilitate by sharing tips and information,
buying processes. also collecting customers testimony.

TEAM SALES MARKETING VIA DIGITAL MEDIA

Sales team consist of HQ Leaders, Optimizing digital media marketing in
RaNia, and Agents nationwide to social media as well as the founder’s
assist online selling. We have more influence as a pharmacist in providing
than 80 pharmacy outlets and awareness about safe skincare as well as beauty
3760 agents nationwide that become and health to community.
sales representative of Annona products.

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

STRATEGIC PLANNING
2020 BOOTCAMP, ANNEMS
LEADERSHIP SOLUTION

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

AN INTERVIEW WITH BRITISH
PUBLISHING HOUSE LTD FOR
“SUCCESSFUL PEOPLE IN
MALAYSIA”

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

“FACEBOOK FOR BUSINESS”
TALK AT AMANAH IKHTIAR
MALAYSIA

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

ANNONA RANIA ELITE
CIRCLE MEETING

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

With PRUMERA President
KEDAH COSMETIC ICON AWARD 2018

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

ACHIEVED PROFESSIONAL
BEAUTY THERAPY
MANAGEMENT CERTIFICATE

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

KEDAH HALAL FEST 2019

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

FACEBOOK UNTUK BISNES
DI AMANAH IKHTIAR
MALAYSIA

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

INNER CIRCLE MEETING RANIA, 2019

ANNONA RANIA MEET UP
2019

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

ANNONA COMPANY TRIP
2019, REDANG ISLAND

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

SEMINAR IMEJ 360
PUAN MARY PARTNER

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

VISITATION BY IBU HANIM AND TEAM
ANNEMS LEADERSHIP SOLUTION

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

MINGGU USAHAWAN
NASIONAL EVENT

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

PRIZE-GIVING CEREMONY FOR
VIDEO CONTEST AT KOLEJ
KOMUNITI KULIM

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

HARI PELADANG, PENTERNAK,
DAN NELAYAN PERINGKAT
NEGERI KEDAH 2019

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

RESELLER DEVELOPMENT
PROGRAM, ANNEMS LEADERSHIP SOLUTION

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

ETHICS AND PROFESSIONALISM
ISSUES TOWARDS IR 4.0

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

MALAYSIA HALAL FEST
2019, BANGKOK

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

BUSINESS SUSTAINABLE
SOLUTION CLASS,
ANNEMS LEADERSHIP SOLUTION

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

WORLD PHARMACIST DAY
2018, PERAK

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

WORLD PHARMACIST DAY
2018, CHERAS

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

WORLD PHARMACIST DAY
2018, PENANG

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

BULAN KEUSAHAWANAN SISWA,
UNIVERSITI SAINS MALAYSIA

BUSINESS PARTICIPATION
AND ACHIEVEMENT

ONLINE MARKETING

MARKETIN

Business Communication Training Class for the students of
Politeknik Sultanah Bahiyah, Kulim.

BUSINESS PARTICIPATION
AND ACHIEVEMENT

MARKETIN

MESYUARAT PERLAKSANAAN
PROGRAM SKILLSETS DAN
KEPERLUAN KURSUS DATA
ANALITIK BAGI PROGRAM
PENGAJIAN POLITEKNIK DAN
KOLEJ KOMUNITI ZON UTARA