CORPORATE MANUAL 2023
BackToWork.com.my [email protected] 18, Jalan Harmoni 3/1, Taman Harmoni, 43200 Cheras, Selangor, Malaysia Best regards, Dane Gardner Cafe Manager [email protected] 012 - 345 6789 2 CONTENT
1 2 3 4 5 6 BRAND LOGO STYLE PRINT PROD PROMO INFO VISION & MISSION DEMO & PSYCHO SWOT MOODBOARD GRAPHIC ANATOMY TYPOGRAPHY COLOURS EXTRAS BUSINESS CARD ENVELOPE INVOICE MEMO LETTERHEAD UNIFORM SIGNAGE PACKAGING MERCHANDISE MENU BROCHURE POSTER BUNTING BANNER MOCKUPS
BackToWork.com.my [email protected] 18, Jalan Harmoni 3/1, Taman Harmoni, 43200 Cheras, Selangor, Malaysia Best regards, Dane Gardner Cafe Manager [email protected] 012 - 345 6789 4 BRAND
5 INFO Dreaming on working at a boring old office job with cubicles from the 90s with their clunky keyboards and such? Back To Work brings kids reality checks on why adults don’t really look happy every time they come home from work. With their authentic coffee machine comes surprisingly great tasting coffee that’s better than any office coffee any adult with a dead-end job could think of. Classic office snacks whipped up into something better and prettier than the usual processed foods in the drawers of the breakroom or the lunches of any employee. Such as the boring-looking waiters that has seen better days outside of the office-themed café. With white half-walls to separate tables, yellow sticky notes on everything, pencils, pens and staplers in every cup, you name the stereotype, they got it. The general idea for this cafe is of cartoons, movies, shows or any type of media that stereotypes offices being so bland, gloomy and boring. With that in mind, the contrast of this cafe would be the delectable foods and drinks it would offer and the nightmare adults have to face everyday. Every once in a while, a new food or drink will come out like any cafeteria would to spice things up a bit. Ranging from local Malaysian foods to western to asian and to northern europe.
6 VISION Bringing old boring offices as new name for good food. Showing the reality to the government that this is what the stereotypical office might look like MISSION
7 DEMOGRAPHY • Teens • All gender • People with the aesthetic • Teens who wants an office experience PSYCHOGRAPHY
8 S.W.O.T Strength • Instagrammable • Low effort Opportunities • Attraction to tourists and influencers • Giving mystery vibes Weakness • Low effort • For a specific demographic and physcography Threats • Unattractive environment • Kitchen disasters • Office supplies
INV-20230705-002 27/06/2023 Invoice Number: Invoice Date: Payment Info: Account Number: XXXXXXXXXXXX Account Name: (name) Bank Details: (details) 9 MOODBOARD
BackToWork.com.my [email protected] 18, Jalan Harmoni 3/1, Taman Harmoni, 43200 Cheras, Selangor, Malaysia Best regards, Dane Gardner Cafe Manager [email protected] 012 - 345 6789 10 LOGO
INV-20230705-002 27/06/2023 Invoice Number: Invoice Date: Payment Info: Account Number: XXXXXXXXXXXX Account Name: (name) Bank Details: (details) 11 HAND-DRAWN HAND-WRITTEN YELLOW POST-IT NOTE INSPIRED BY AN OFFICE SUPPLY
BackToWork.com.my [email protected] 18, Jalan Harmoni 3/1, Taman Harmoni, 43200 Cheras, Selangor, Malaysia Best regards, Dane Gardner Cafe Manager [email protected] 012 - 345 6789 12 STYLE
INV-20230705-002 27/06/2023 Invoice Number: Invoice Date: Payment Info: Account Number: XXXXXXXXXXXX Account Name: (name) Bank Details: (details) 13 TYPOGRAPHY COLOURS EXTRAS Bookman Old Style Regular Italic Bold Bold Italic Brother Deluxe 1350 Regular Stylized Arial Regular Italic Bold Bold Italic Main Colour Side Colours This specific coffee mug stain
BackToWork.com.my [email protected] 18, Jalan Harmoni 3/1, Taman Harmoni, 43200 Cheras, Selangor, Malaysia Best regards, Dane Gardner Cafe Manager [email protected] 012 - 345 6789 14 PRINT
15 BUSINESS CARD FRONT BACK
16 ENVELOPE
17 MEMO
18 INVOICE
INV-20230705-002 27/06/2023 Invoice Number: Invoice Date: Payment Info: Account Number: XXXXXXXXXXXX Account Name: (name) Bank Details: (details) 19 LETTERHEAD
BackToWork.com.my [email protected] 18, Jalan Harmoni 3/1, Taman Harmoni, 43200 Cheras, Selangor, Malaysia Best regards, Dane Gardner Cafe Manager [email protected] 012 - 345 6789 20 PRODUCT
21 UNIFORM
22 SIGNAGE
23 PACKAGING
24 MERCHANDISE
INV-20230705-002 27/06/2023 Invoice Number: Invoice Date: Payment Info: Account Number: XXXXXXXXXXXX Account Name: (name) Bank Details: (details) 25 MENU
BackToWork.com.my [email protected] 18, Jalan Harmoni 3/1, Taman Harmoni, 43200 Cheras, Selangor, Malaysia Best regards, Dane Gardner Cafe Manager [email protected] 012 - 345 6789 26 PROMOTIONAL
27 BROCHURE INSIDE OUTSIDE
28 POSTER
29 BUNTING
30 BANNER
INV-20230705-002 27/06/2023 Invoice Number: Invoice Date: Payment Info: Account Number: XXXXXXXXXXXX Account Name: (name) Bank Details: (details) 31 MOCKUPS
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