455 Scarborough Road- Marketing Plan

M ARKETING M AT TERS

455 SCARBOROUGH ROAD

DeClute.com 416.686.9618

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ABOUT DECLUTE 3

DeClute Real Estate is a local and family-owned real estate
business, with East End roots that go back three generations.
Delivering exceptional service is paramount to everyone on
our staff, from the person who answers our phone to our team
leaders. We make it our mission to always do what is in your
best interest. Our love for our community and the passion we
feel for our work is at the heart of everything we do. That
is why we treat every client like they are already part of the
DeClute family.

DeClute.com

HOME PREPARATION

MAKING YOUR HOME SHINE

Research shows that professional staging, on average, results
in 74% fewer days on the market and a sale price that is 20%
higher than sellers receive for homes that are not staged.
Staging serves two purposes. First, it allows us to create
magazine-quality photos that showcase your home at its very
best. It also sets the stage for buyers who visit your home,
which enables them to relate to your space as though it were
their own and evokes a strong emotional connection.

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WHAT DOES THE DECLUTE STAGING PROCESS ENTAIL?

We take the stress out of selling. Our in-house staging, design
and project management team is on hand to facilitate the
entire process—at no additional cost to you. Here is what our
services include:

• Your staging consultation includes recommendations for paint
colours and advice on editing your belongings and enhancing
your home (along with suggested updates to help you achieve
the greatest return).

• A detailed list of soft and hard staging suggestions, along
with a plan to achieve the desired results.

• Professional project management for any home
improvements required.

• Coordination of any tradespeople involved (and
quote management as needed) along with our list
of preferred professionals to carry out any necessary
repairs or improvements.

• Beautiful and unique pieces for your exclusive use, including
furniture, artwork, décor, accessories, linens, area rugs, and
outdoor furniture—everything that may be required for our
professionals to stage your home to perfection.

• Our marketing team looks after producing and promoting
outstanding marketing pieces, while we leave the copy to our
professional writer to create a lifestyle piece about your home.

Let us do the heavy lifting for you! We will bring everything we
need to make sure your home looks totally amazing and sells
for the highest possible price; then, we will put it all back the
way we found it once we have successfully sold your home.

*Our staging items are thoroughly cleaned and our team
follows strict Covid-19 safety protocols.

PRE-MARKETING

WE GET PEOPLE TALKING BEFORE MLS

Our unique pre-marketing strategy aims to create anticipation
and a buzz of excitement among potential buyers—even
those who will not realize what they are looking for until your
property crosses their path. The result is that we reach every
buyer who may be a match for your home.
We use a combination of online marketing and relationship
marketing to spread the word.
We prepare professional photos (which in many cases
includes drone photography), a 360-degree interactive virtual
tour, and full-colour brochures to make your home stands out
among the competition.
We get personal with direct agent promotion within our
brokerage and our broader network of trusted agents. The
buyer looking for a home like yours will know when your
house will soon be ready to view.
Before the listing goes live, we cast the net far and wide with
direct email marketing—both amongst our active database, and
within other top-selling teams in our brokerage. We also send
an email blast to over 1,200 Realtors in the GTA and beyond.
Our promotion begins with our trusted digital partners,
including the exclusive ‘Broker Bay’ network and Juwai (the
number one Chinese property portal, which promotes our
listings behind China’s firewall to over 2.4 million high-net-
worth buyers). To further our global reach, we post our listings
on RESAAS—an international platform with over 460,000
users worldwide. Our open IDX agreement allows us to share
your listing with all brokerages, ensuring it is seen by top
agents here in Ontario and across the globe.

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LAUNCH PLAN 9

MARKETING INTENSIFIES

Once your listing has launched within the MLS system, catching
the eye of the public is our number-one priority. We know word
of mouth is a very powerful tool, so we want to get people
excited and talking in your community and online. We begin
our “Just Listed” campaign with targeted phone calls in your
neighbourhood.

Our social media campaigns intensify, and the details of your
home are promoted heavily with beautiful images and graphics.

Your listing, including colour photos, is posted at two locations on
high-traffic Queen Street to catch the interest of passersby.

Pre-MLS showings are scheduled and promoted beginning on
Thursday. In the era of COVID, we offer a safe alternative to
open houses–open showing times. We make ourselves available
to show buyers your home during the regularly scheduled open
house window for Saturday or Sunday.

Our open showing times are scheduled around the buyers
needs. We accommodate convenient booking times and efficient
showings during this time, when open houses are no longer safe
and acceptable.

ONLINE

Our professional marketing team runs a “Just Listed” campaign
and follows up on ongoing social media promotion on Facebook,
YouTube, Instagram and Twitter; these campaigns include targeted
advertising using cutting-edge technologies and tools such as
predictive analytics and Real Estate marketing software.

Your listing receives prime exposure on DeClute.com,
WrightSisters.com, and UnionRealty.ca—the hub for east end real
estate with an average of over 725 page views per day.

Your listing is also posted on a number of other well-recognized
real estate sites including REALTOR.ca® and Zillow to maximize
exposure to active buyers.

A Promotional eBlast is delivered to the inboxes of the “Just Listed”
members of our databases with a combined reach of over 1500
contacts.

Ongoing promotion continues to share your listing through a
variety of international real estate and marketing groups, with
a global reach of over 460,000 professionals.

We leverage our membership with Juwai—the most extensive
Chinese real estate portal with over 2.5 million visitors annually—to
market directly behind the iron curtain into Mainland China.

DeClute.com

TARGETED M ARKETING PLAN

PRE-MARKETING ONLINE + PROMOTION
BEFORE MLS RELATIONSHIP WITHIN OUR
BROKERAGE
MARKETING

STAGING PHOTOGRAPHY
AND HOME
P R E PA R AT I O N Drone
Photography

360-degree
interactive
virtual tour

Full-colour
brochure

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“JUST LISTED” EMAIL SIGNS ON
CAMPAIGN QUEEN ST.

AND ONGOING
PROMOTION

OFFER
DATE

PRE-LIST GLOBAL SOCIAL OPEN
EMAIL REACH MEDIA HOUSES

Our database Unique partnerships DeClute.com
around the world WrightSisters.com
Top-selling UnionRealty.com
teams within Access to global
our brokerage databases

1200 Realtors Marketing though
in the GTA targeted sites in
and beyond every major market

Relationship
marketing abroad

and in your
own backyard

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CLIENT CARE

ABOVE AND BEYOND

We put great care and energy into each and every one of
our listings, and we have a passion for ensuring that our
clients receive top dollar for their homes. We will personally
represent, market and oversee your staging needs with our
team and negotiate with your absolute best interests in mind.
You will receive one-on-one personalized service from us.
That includes support and a 100% commitment from our
entire team—a full-service, multi-disciplined group of
professionals working on your behalf. We provide the best
of both worlds, which includes individual attention and
comprehensive team resources.

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We pride ourselves on offering our clients a • Coordination of all aspects of the sale through
“concierge” level of service. This means we take the DeClute Client Care team with both the
care of all the details, including: buyer’s lawyer and the seller’s lawyer. This
process provides a fail-safe system that focuses
• Ensuring proper lighting and presentation close attention on every detail to prevent
prior to every showing and providing daily closing delays.
security inspections to confirm that all doors
and windows are locked. • A runner, available to collect and deliver keys
on closing.
• Keeping your yard and walkways free from
debris, snow and waste. • Arrangement of all subsequent buyer visits,
which are coordinated through the DeClute
• Immediate contact with all showing agents Client Care team and with a focus on
to convey the attributes of the home, overcome secure access.
any potential objections, and gather any
feedback (which we share with you). • Detailed after-sale completion checklist.

• Weekly communication that includes a detailed • A warm welcome into our client care group
listing summary and marketing strategy after your sale is complete, which includes
outlining any changes in the market, competing access to private events, special discounts,
listings, web traffic and feedback reports. Elite Escapes Vacations, and a long list of our
ongoing client appreciation perks.
• Negotiations (face-to-face and in-person).

• Continued marketing during any conditional
periods to minimize the risk of default
or renegotiation.

• Assessment of the financial qualifications of
potential buyers to ensure that completing the
purchase is feasible.

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EVERY STEP 15
OF THE WAY

ADRIENNE KASSEN

Adrienne is a second generation realtor and lifelong beach
resident. After joining her family team, Team Kassen, as an
administrator in 2005, she chose to follow in her family’s
footsteps and become a licensed realtor in 2007. Wanting to
branch out and experience different areas of our great city,
Adrienne joined a successful team uptown. Now, armed with
over a decade of experience in real estate, Adrienne is very
excited to be back in the Beach with the DeClute team.

DeClute.com

MARKETING MAP

455 SCARBOROUGH ROAD

S U N DAY M O N DAY TUESDAY WEDNESDAY THURSDAY F R I DAY S AT U R DAY

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