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MKT 421 Final Exam

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MKT 421 Week 1

MKT 421 Week 1 Complete

DQ 1. What is the definition of marketing? What are the benefits and
drawbacks of incorporating marketing into the sales function of an
organization? Do you think that marketing should be included as part of
the sales organization within a company? Explain why or why not.

DQ 2. Assume you are the newly hired marketing manager of a company.
As you spend time with other peer marketing managers, you realize that
the company does not place an emphasis on planning within the marketing
organization. Why is planning important in marketing? What are the
essential components of a marketing plan? How would you convince your
supervisor that the marketing department should produce formal marketing
plans?

DQ 3. Select an organization with which you are familiar. How does your
selected organization use the different components of the marketing mix?
How does the marketing mix affect the development of your selected
organization’s marketing strategy and tactics? How can your selected
organization use quantifiable elements to evaluate, monitor, and control
marketing effectiveness?

DQ 4. What is the definition of marketing? How is it different from sales?

Individual Assignment Defining Marketing Paper

Write a 700- to 1,050-word paper in which you define marketing.

 Include your personal definition of marketing and definitions from
two different sources.

 Explain the importance of marketing in organizational success,
based on these definitions.

 Provide at least three examples from the business world to support
your explanation. Properly cite sources used in the paper.

Format your paper consistent with APA guidelines.

Weekly Summary

Post Weekly Summary in the Main Forum

Read More …………. MKT 421 Week 1 DQ 1 | MKT 421 Week 1 DQ 2 |
MKT 421 Week 1 DQ 3 | MKT 421 Week 1 DQ 4 | MKT 421 Week 1
Summary | MKT 421 Week 1 Defining Marketing Paper

MKT 421 Week 2

MKT 421 Week 2 Complete

DQ 1. What is marketing research? How has the Internet affected marketing
research? As a part of your answer, address time, cost, approaches, and validity.
Why is marketing research important to developing marketing strategy?

DQ 2. What is competitive intelligence? What is the importance of competitive
intelligence and analysis in modern-day marketing? How can a company’s
marketing organization ensure that it is able to identify newly emerging
competitors in time to plan and execute an effective marketing strategy in
response to these competitors?

DQ 3. What are the different types of buyers and consumers? How does the
type of buyer or consumer affect marketing strategy? As part of your response,
consider the characteristics of buyers and the factors that influence their
purchasing decision. How can an organization ensure that their market strategy
is appropriate for their target market?

Individual Assignment Marketing mix paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the
marketing mix: product, place, price, and promotion. Include the following:

 Select an organization with which you are familiar and describe how each
one of the four elements of the marketing mix affects the development of
the organization’s marketing strategy and tactics.

 Describe how each element is implemented.
 Identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines.

Learning Team Assignment Marketing Plan Paper

Create a new product or service for an existing organization. This product or
service will be the basis for your Marketing Plan Paper. Obtain your instructor’s
approval of your product or service before beginning this project.

Write a 1,400- to 1,750-word paper that includes the following:

 An overview of the existing organization
 A description of the new product or service
 An explanation of the importance of marketing to your selected

organization’s success
 A SWOTT (strengths, weaknesses, opportunities, threats, and trends)

analysis on the new product or service
 The marketing research approach you would use to develop the marketing

strategy and tactics for this new product or service

Refer to the Marketing Plan Outline located on the student website for the
general framework of the Marketing Plan.

Format your paper consistent with APA guidelines.

Read More ………. MKT 421 Week 2 DQ 1 | MKT 421 Week 2 DQ 2 | MKT
421 Week 2 DQ 3 | MKT 421 Week 2 Marketing Mix Paper | MKT 421 Week 2
Marketing Plan Phase I | MKT 421 Week 2 Complete

MKT 421 Week 3

MKT 421 Week 3 Complete

DQ 1. Select a product with which you are familiar. What stage is your selected
product at in the product life cycle? Provide rationale for your answer. Based on
your knowledge of the product life cycle, what types of changes will occur to
your selected product as it continues through the product life cycle? How will
this affect the marketing of your selected product?

DQ 2. Select a product or service. Then select three different organizations that
provide your selected product or service and compare the prices associated with
your selected product or service. What is the difference between the prices
among the different organizations? What is the rationale for this difference?

Individual Assignment Marketing Research Paper

Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional
company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the importance of
marketing research in developing Kudler Fine Foods’ marketing strategy and
tactics. Include the following:

 Identify the areas where additional market research is needed.
 Analyze the importance of competitive intelligence and analysis

regarding the development of Kudler Fine Foods’ marketing strategy and
tactics.

Format your paper consistent with APA guidelines.

Learning Team Assignment Marketing Plan Phase II

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

 Identify the segmentation criteria that will affect your target market
selection.

 Identify your target market.
 Describe the organizational buyers and consumers of your product or

service and the factors that influence their purchasing decisions. Discuss
how these factors will affect your marketing strategy.
 Analyze current competitors and define the competitive landscape for
your product or service.

Format your paper consistent with APA guidelines.

Weekly Summary

Post Weekly Summary in the Main Forum
Read More ……. MKT 421 Week 3 DQ 1 | MKT 421 Week 3 DQ 2 | MKT
421 Week 3 Marketing Plan Phase II | MKT 421 Week 3 Marketing Research
Paper | MKT 421 Week 3 Summary

MKT 421 Week 4

MKT 421 Week 4 Complete

DQ 1. What is a distribution channel? What is the relationship between
channels of distribution and logistics? How does geographical location affect
your selection of distribution channels?

DQ 2. What are the similarities and differences between promotional push
strategies and promotional pull strategies? What is an example of a situation in
which an organization would use a push strategy? What is an example of a
situation in which an organization would use a pull strategy?

DQ 3. What does the term noise mean in marketing? With so much advertising
noise in the marketplace, how can a company ensure its message is heard

Individual Assignment Using Perceptual Maps in Marketing

Complete the simulation, Using Perceptual Maps in Marketing, located on the
student website.

Write a 1,050- to 1,450-word summary in which you address the following for
each of the three major phases in the simulation:

 The situation
 Your recommended solutions, including why
 Your results

Summarize the different marketing components addressed in this simulation by
answering the following questions:

 What is the relationship between differentiation and positioning of
products or services? Is the repositioning of the product in the simulation
as you had expected it to be? Explain why or why not

 What is the effect of the product life cycle on marketing? What effect did
the product life cycle have on the product in the simulation?

Format your paper consistent with APA guidelines.

Learning Team Assignment Marketing Plan Phase III

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper that includes the following information:

 Describe the attributes of your product or service in detail.
 Describe the pace at which your product will move through the product

life cycle and the factors that will affect its movement. How will the
product life cycle affect the marketing of your selected product or
service?
 Identify the positioning and differentiation strategies for the product or
service.
 Identify the appropriate price strategy that should be used for the product
or service.

Format your paper consistent with APA guidelines.

Summary

Please select a topic that you enjoyed this week. Explain what it was, why it
impacted you, and most important, how you can use it in your life.

Read More …………. MKT 421 Week 4 DQ 1 | MKT 421 Week 4 DQ 2 |
MKT 421 Week 4 DQ 3 | MKT 421 Week 4 Marketing Plan Phase III | MKT
421 Week 4 Summary | MKT 421 Week 4 Using Perceptual Maps in Marketing
Simulation Summary

MKT 421 Week 5

MKT 421 Week 5 Complete

DQ 1. Which is the most critical measurement criterion for marketing
strategies? Profit, Return on Investment, Market share, Customer Satisfaction or
other Why did you chose that one?

How does the criterion differ between a for-profit and not-for-profit business?

DQ 2. You are the marketing manager for a leading coffee chain. Your
company has made the decision to expand internationally, specifically into
China. What are some environmental factors that you will need to consider in
marketing your coffee in China?

Individual Assignment Marketing Plan Final Paper

Select an organization with which you are familiar that conducts both domestic
and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental
factors that affect global and domestic marketing decisions. Address the
following as they relate to the organization’s marketing decisions:

· Analyze the influence of global economic interdependence and the effect
of trade practices and agreements.

· Examine the importance of demographics and physical infrastructure.

· Analyze the influence of cultural differences.

· Examine the importance of social responsibility and ethics versus legal
obligations.

· Analyze the effect of political systems and the influence of international
relations.

· Analyze the influence of the Foreign Corrupt Practices Act of 1977, and
the influence of local, national, and international legislation.

· Explain the effect of technology.

Format your paper consistent with APA guidelines.

Learning Team Assignment Environmental Factors

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper,
Marketing Plan: Phase III Paper

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team
assignments into a final Marketing Plan Paper. Address the following
information in your paper:

· Identify the appropriate place and promotional strategy that should be
used in developing the strategic marketing plan.

· Develop an initial sales promotion schedule.

· Create an advertising plan.

· Identify public relations opportunities for the product or service.

· Analyze the effect of channel management decisions on the marketing of
your selected product or service.

· Select appropriate distribution channels for your product or service and
address costs in terms of placement, shipping, and middlemen.

· Develop a budget for your plan.

· Identify quantifiable elements that can be used to evaluate, monitor, and
control the effectiveness of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide
Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.
Format your paper and presentation consistent with APA guidelines.
Weekly Summary
Please select a topic that you enjoyed this week. Explain what it was, why it
impacted you, and most important, how you can use it in your life.

Read More ………. MKT 421 Week 5 DQ 1 (2 Responses) | MKT 421

Week 5 DQ 2 (3 Responses) | MKT 421 Week 5 Environmental Factors Paper
Coca Cola | MKT 421 Week 5 Environmental Factors Paper Ikea | MKT 421
Week 5 Marketing Plan Final Paper | MKT 421 Week 5 Summary

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