ThreeSixty Opens at The Landmark A Food Revolution Sweeps ...

ThreeSixty Opens at The Landmark

A Food Revolution Sweeps Hong Kong

HONG KONG, November 20, 2006 – ThreeSixty, Hong Kong’s largest retailer of natural and
organic foods, will throw open its doors tomorrow in the heart of Central. Located at 3/F and 4/F of
The Landmark, ThreeSixty will provide Hong Kong’s largest range of natural and organic fresh
produce, packaged groceries and environmentally friendly household goods, sourced from traditional
artisans and producers from around the world.

ThreeSixty’s grand opening celebration includes a presentation ceremony with community
partners, Oxfam, WWF and Changing Young Lives Foundation as well as a preview of its marketing
campaign and television commercial, “Change the World – One Bite at a Time”. Attending guests at
the opening party include local personalities, celebrities and business luminaries, government
representatives, and supporters of the natural and organic food movement.

“ThreeSixty is taking the lead in driving a food revolution in Hong Kong. We’re excited to
serve Hong Kong people with an engaging shopping experience in the heart of Central and to share
our passion for truly delicious, natural foods, and environmentally friendly household goods,” said
Doreen Hong, Communications Manager of ThreeSixty. “At ThreeSixty, our goal is to educate and
inspire our customers to live healthier and better lives with a greater sense of wellbeing and together
help to change the world – one bite at a time.”

Spanning 23,000 sq. ft, ThreeSixty will offer a vast array of tempting features, sure to please
the most discerning palate. Featuring Central’s largest food hall offering the best selection of healthy
and delicious all-day meals and the convenience of one-stop grocery shopping, ThreeSixty is set to
become Central’s ultimate meeting point and lifestyle destination.

The food hall at ThreeSixty brings together a group of like minded organizations under the
concept “Circle of Friends”. Organizations that have embraced the ThreeSixty cause include Dozo,
Healthworks, Kosmo, La Rose Noire, Life, Mix, The Good Food Factory, Wildfire, and XTC.

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The ThreeSixty store features a number of unique elements including a Wellness Centre
staffed by experts in natural and homeopathic medicine providing pure, natural and organic health
supplements and beauty products. Other features include an in-store information kiosk and hero
brands such as Wild Oats, Kiss My Face, LaVigne Organic Skincare and Seventh Generation.
ThreeSixty also supports the environment by using environmentally friendly packaging and
sustainable building materials.

ThreeSixty is partnering with three founding non-profit groups at launch: Oxfam, WWF and
Changing Young Lives Foundation. Ongoing initiatives include an in-store education program,
volunteer support, and product sponsorship.

“ThreeSixty is Dairy Farm’s values-based flagship lifestyle brand built on a vision to champion the
wellbeing of people and planet,” said Ron Floto, Group Chief Executive of Dairy Farm. “Our work
with Oxfam, WWF and Changing Young Lives Foundation sees real opportunities to improve the
environment and the lives of others.”

During its grand opening celebration, ThreeSixty invites Hong Kong to join the food revolution
with the first 360 customers set to receive a gift valued at over HK$360. The Atrium at The Landmark
will feature a ThreeSixty showcase, while in-store events will include cooking demonstrations of
world-class spa cuisine by celebrity chef, Felix Schoener, of The Farm at San Benito:

21 November (Tue) – 5:30 pm
22 November (Wed) – 12:30 pm and 5:30 pm
23 November (Thur) – 12:30 pm and 5:30 pm

ENDS

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About ThreeSixty
ThreeSixty is Hong Kong’s largest retailer of natural and organic foods. ThreeSixty is values driven
and vision guided: We champion the wellbeing of people and planet. We partner with like minded
organizations, follow strict quality control standards, and are committed to sustainable development.
We believe in making a change for good in our life, our world and our future. ThreeSixty is part of the
Dairy Farm group, a leading pan-Asian retailer which operates 2,902 outlets across the region. For
more information, please visit the ThreeSixty website at www.threesixtyhk.com
Issued by Edelman on behalf of ThreeSixty
Ellen O’Gorman (T: 2837 4735 / E: ellen.o’gorman@edelman.com)
Irene Kwok (T: 2837-4746 / E: irene.kwok@edelman.com)

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