Yosio Montes - Graphic Design Portfolio

GRAPHIC
DESIGN
PORTFOLIO

Yosio Montes
2012-2017

Yosio WORK EXPERIENCE
Montes
City of Pasadena - Human Services and Recreation - CTW Instructor III
[email protected] November 2012 - Present
(626) 437-8250
o Responsible for the planning, management, and execution of complex marketing goals and strategies for the Human Services and
PROFESSIONAL SKILLS Recreation Department. Possess five years of progressive experience in public sector marketing; applying best practice models,
principles and trends common to the field of parks and recreation advertisement.
Mac & PC Platforms
Microsoft Office o Work under minimal supervision and autonomous environment to deliver prompt, accurate, and complete printed or online marketing
Adobe InDesign material to promote upcoming recreational and social events sponsored by the department with a contemporary and
Adobe Illustrator innovative trending style.
Adobe Photoshop
Web Design o Manage competing demands in a fast paced environment while working with internal and external partners to develop and implement
HTML improved internal communications systems and marketing protocols.
ACTIVE Net
Social Media o Coordinate with administrative and department staff to identify graphic, marketing, and public information needs to develop strategies
MailChimp and citywide promotional campaigns according to concepts, target audience, timeline, and budget. Maintain excellent oral and written
and communication with all levels of staff.
Photography
o Design and supervise the production of public advertising materials such as seasonal recreation guides, brochures, flyers, postcards,
LANGUAGE catalogs, web banners, signage, logos, e-newsletters, video, social media and other online or print materials for the recreation and
human service programs, services, and events; Incorporate the use of cutting-edge technology via High Definition 4k-drone aerial
English footage to provide virtual tour videos of City facilities to promote park amenities and reservations.
Spanish
o Serve as project manager for the department to implement the new website equipped with innovative technology to improve
performance, reliability, and functionality of the user-friendly and mobile site. Ensure web content is ADA compliant and in accordance
with public sector publishing guidelines.

o Develop and manage web content and HTML code for department website at (ww5.cityofpasadena.net/humanservices) using the web
content management system Wordpress; produce google analytics for website activity and traffic statistics to track, monitor, and improve
online traffic.

o Supervise the ActiveNet registration software system for the department to ensure functionality at citywide sites and public online
platform. Serve as the lead trainer to the expert ActiveNet team of key staff to provide up-to-date training and troubleshooting
assistance for creating, maintaining, updating activities, reporting, facility reservations, league modules, and daycare packages on
the database.

o Revamped the design, layout, content, typography, and photography of the seasonal recreation guide brochure using a variety of design
software such as Adobe’s Indesign, Illustrator, and Photoshop to rebrand the publication;Strategically schedule the launch release of
over 3,000 printed brochures per season to align with registration dates for activities, programs, and special events with an additional
release online via e-newsletter, website, social media and ActiveNet.

o Implemented an innovative online platform for improved distribution of the seasonal recreation guide brochure through the use of
Flipbook, an online platform that allows users to navigate on mobile devices and share social media sites.

o Develop and distribute the Human Services and Recreation Monthly e-Newsletter utilizing the MailChimp marketing automation platform
reaching over 5,400 e-mail subscribers per month; produce analytics for monitoring e-newsletter activity and traffic.

o Manage all department social media sites, create content, develop posting schedule and design graphics for public distribution. Track
analytics to increase online traffic, target audiences, and coordinate social media marketing campaigns aligned with department goals;
Collaborate with prominent social media accounts in Pasadena to increase the visibility of department programs and services to over 50k
followers.

o Use of advanced photography skills and equipment, lighting, prop use, backdrops, capturing frames, angle shots, prints and retouching
images using Photoshop editing software.

o Ensure timely and cost effective delivery of all promotional materials, print processes and production schedules by reviewing all project
production elements including research of equipment, vendor invoice quotes, requisitions and purchase orders.

o Deliver exemplary customer service to department customers via marketing materials that are cultural, religious, age-appropriate and
ADA compliant.

City of Baldwin Park - Graphic Design Contracted Consultant
August 2016 - Present

o Serve as marketing contracted consultant for the City of Baldwin Park’s Recreation and Community Services Department. Consult with
staff to develop contemporary graphic design projects aligned with department marketing plans.

o Manage, design, and edit the seasonal City of Baldwin Park Recreation Guide brochures including Fall/Winter 2016, Spring 2017 and
Summer 2017.

o Assist the department in building an identity and brand by creating a consistent use of typography, styles, colors, imagery, and layouts to
help establish a standard look throughout the marketing materials incorporated in the brochure to promote the facilities, classes,
services, reservations, and special events for the department.

o Deliver a user-friendly downloadable PDF document and electronic link to be featured on the CIty’s website per seasonal brochure. In
addition, provide a print-ready file for print distribution in the BP NOW newspaper publication that is delivered to over 19,000 households
in Baldwin Park.

o Develop a complete marketing campaign and brand for the free USDA Healthy-Full Summer Lunch and Afterschool Supper Program to
align with the $25,000 grant guidelines provided by the National League of Cities; Design the federal lunch program official logo, flyer,
branded flags, web banner, posters, postcards, and giveaways while incorporating a contemporary design to attract new users

Armory Center for the Arts - Graphic & Photography Instructor Assistant
January 2012 - September 2016

o Responsible for assisting with teaching of digital imaging, two and three-dimensional graphic design, and digital illustration courses.
o Perform tasks like impart knowledge on creating combination of shapes and forms, as well as words and images.
o Teach students the applications of arts, techniques, disciplines and processes in communicating interpretive art work.
o Provide assistance to lead instructor in teaching the fundamentals of photography that include the adjustment of apertures, shutter

speeds, and camera focus based on a combination of factors such as lighting, field depth, subject motion, film type, and film speed.

TABLE OF CONTENT

EGG BOWL
project

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evero volorem volum voles ut ad minusapicto qui assimax impore, im dolupta
tustrumquam ad et que cuptamus.
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dit illessi nuscia vera sum diti cus duscien iminciet ut prerro modi cone dollupta
cus ium volupta tiorendanis aut ut asperis eos eost faceperibus expel minis en-
dae conseritatin re coruptas vit que nos et utessit quo blam nonseceptas aceped
endanda consectatqui quo quam untore viduntoreped que nisit aut rerovitature
alit, qui omniet apiti iniatur rempori bearumque cuptis molluptati tempelendis
nessed ut volor sitaquam, in parcitassus, int quist a velecto quam re niminimi,
asit re, andandae optinctum sandaessitis dio. Nempera comnisq uamusapien-
ti ute omnim il ilique nes rem volorro videlest, solent exerorerore rat vel mo
blaccum imos as eatem reroratis sum volupitia quam quidis perrum aut quibus
volesed ut as sus doluptatem. Sed eari doluptur? Qui reribercimi, seratur, odistia
simodi susda santium, qui officipid ut quodi nus dersperum is dia qui doluptae

HSRD
web revamp

Tati ut ad maio doloria am nos et
molorepudit moloresti abore, alibea
dolest ommolup iendios simaio exceaque

ni saperepel inum eos non etur, cuptas di nonsequis ate conet vendam sunt aut
voloria quides eates aut modi aribus aut enis as exeribusame poribus earitis
corum re cor si santo quunti id ut ut lautemporum istruntem cum vel ipiscil eat
volore poraerum quatem derciet omni optisci tiatatquatem re deribusape sitis
evero volorem volum voles ut ad minusapicto qui assimax impore, im dolupta
tustrumquam ad et que cuptamus.
Omnimus corpori aepedis quaspic ipsumet expersp erferitinti temquid ut aligen-
dit illessi nuscia vera sum diti cus duscien iminciet ut prerro modi cone dollupta
cus ium volupta tiorendanis aut ut asperis eos eost faceperibus expel minis en-
dae conseritatin re coruptas vit que nos et utessit quo blam nonseceptas aceped
endanda consectatqui quo quam untore viduntoreped que nisit aut rerovitature
alit, qui omniet apiti iniatur rempori bearumque cuptis molluptati tempelendis
nessed ut volor sitaquam, in parcitassus, int quist a velecto quam re niminimi,
asit re, andandae optinctum sandaessitis dio. Nempera comnisq uamusapien-
ti ute omnim il ilique nes rem volorro videlest, solent exerorerore rat vel mo
blaccum imos as eatem reroratis sum volupitia quam quidis perrum aut quibus
volesed ut as sus doluptatem. Sed eari doluptur? Qui reribercimi, seratur, odistia
simodi susda santium, qui officipid ut quodi nus dersperum is dia qui doluptae

HSRD
brochure

Tati ut ad maio doloria am nos et
molorepudit moloresti abore, alibea
dolest ommolup iendios simaio exceaque

ni saperepel inum eos non etur, cuptas di nonsequis ate conet vendam sunt aut
voloria quides eates aut modi aribus aut enis as exeribusame poribus earitis
corum re cor si santo quunti id ut ut lautemporum istruntem cum vel ipiscil eat
volore poraerum quatem derciet omni optisci tiatatquatem re deribusape sitis
evero volorem volum voles ut ad minusapicto qui assimax impore, im dolupta
tustrumquam ad et que cuptamus.
Omnimus corpori aepedis quaspic ipsumet expersp erferitinti temquid ut aligen-
dit illessi nuscia vera sum diti cus duscien iminciet ut prerro modi cone dollupta
cus ium volupta tiorendanis aut ut asperis eos eost faceperibus expel minis en-
dae conseritatin re coruptas vit que nos et utessit quo blam nonseceptas aceped
endanda consectatqui quo quam untore viduntoreped que nisit aut rerovitature
alit, qui omniet apiti iniatur rempori bearumque cuptis molluptati tempelendis
nessed ut volor sitaquam, in parcitassus, int quist a velecto quam re niminimi,
asit re, andandae optinctum sandaessitis dio. Nempera comnisq uamusapien-
ti ute omnim il ilique nes rem volorro videlest, solent exerorerore rat vel mo
blaccum imos as eatem reroratis sum volupitia quam quidis perrum aut quibus
volesed ut as sus doluptatem. Sed eari doluptur? Qui reribercimi, seratur, odistia
simodi susda santium, qui officipid ut quodi nus dersperum is dia qui doluptae

HEALTHY-FULL

project

Tati ut ad maio doloria am nos et
molorepudit moloresti abore, alibea
dolest ommolup iendios simaio exceaque

ni saperepel inum eos non etur, cuptas di nonsequis ate conet vendam sunt aut
voloria quides eates aut modi aribus aut enis as exeribusame poribus earitis
corum re cor si santo quunti id ut ut lautemporum istruntem cum vel ipiscil eat
volore poraerum quatem derciet omni optisci tiatatquatem re deribusape sitis
evero volorem volum voles ut ad minusapicto qui assimax impore, im dolupta
tustrumquam ad et que cuptamus.
Omnimus corpori aepedis quaspic ipsumet expersp erferitinti temquid ut aligen-
dit illessi nuscia vera sum diti cus duscien iminciet ut prerro modi cone dollupta
cus ium volupta tiorendanis aut ut asperis eos eost faceperibus expel minis en-
dae conseritatin re coruptas vit que nos et utessit quo blam nonseceptas aceped
endanda consectatqui quo quam untore viduntoreped que nisit aut rerovitature
alit, qui omniet apiti iniatur rempori bearumque cuptis molluptati tempelendis
nessed ut volor sitaquam, in parcitassus, int quist a velecto quam re niminimi,
asit re, andandae optinctum sandaessitis dio. Nempera comnisq uamusapien-
ti ute omnim il ilique nes rem volorro videlest, solent exerorerore rat vel mo
blaccum imos as eatem reroratis sum volupitia quam quidis perrum aut quibus
volesed ut as sus doluptatem. Sed eari doluptur? Qui reribercimi, seratur, odistia
simodi susda santium, qui officipid ut quodi nus dersperum is dia qui doluptae

LOGO
design