Makan

BUSINESS NAME Promosi Buku

SPECIAL VOLUME 1, ISSUE 1 NEWSLETTER DATE
POINTS OF
INTEREST: JKM

 Briefly high- This story can fit 175-225 words. might consider purchasing a mail- your newsletter. These factors
ing list from a company. will help determine how fre-
light your The purpose of a newsletter is to If you explore the Publisher cata- quently you publish the newslet-
point of inter- provide specialized information log, you will find many publica- ter and its length. It’s recom-
est here. to a targeted audience. Newslet- mended that you publish your
ters can be a great way to mar- Caption describing picture newsletter at least quarterly so
 Briefly high- ket your product or service, and or graphic. that it’s considered a consistent
also create credibility and build source of information. Your
light your your organization’s identity tions that match the style of your customers or employees will
point of inter- among peers, members, employ- newsletter. look forward to its arrival.
est here. ees, or vendors. Next, establish how much time
and money you can spend on
 Briefly high- First, determine the audience of
the newsletter. This could be
light your anyone who might benefit from
point of inter- the information it contains, for
est here. example, employees or people
interested in purchasing a prod-
 Briefly high- uct or requesting your service.

light your You can compile a mailing list
point of inter- from business reply cards, cus-
est here. tomer information sheets, busi-
ness cards collected at trade
INSIDE shows, or membership lists. You
THIS ISSUE:
Inside Story 2 Secondary Story Headline

Inside Story 2 This story can fit 75-125 words. before you write the story. This Opens Near You.
way, the headline will help you
Inside Story 2 Your headline is an important keep the story focused.
part of the newsletter and should
Inside Story 3 be considered carefully. Examples of possible headlines
include Product Wins Industry
Inside Story 4 In a few words, it should accu- Award, New Product Can Save
rately represent the contents of You Time!, Membership Drive
Inside Story 5 the story and draw readers into Exceeds Goals, and New Office
the story. Develop the headline
Inside Story 6

PAGE 2 Inside Story Headline

Caption describing This story can fit 150-200 A great way to add useful con- used for your Web site. Mi-
picture or graphic. words. tent to your newsletter is to crosoft Publisher offers a sim-
develop and write your own ple way to convert your news-
One benefit of using your articles, or include a calendar letter to a Web publication.
newsletter as a promotional of upcoming events or a spe- So, when you’re finished writ-
tool is that you can reuse con- cial offer that promotes a new ing your newsletter, convert it
tent from other marketing product. to a Web site and post it.
materials, such as press releas-
es, market studies, and re- You can also research articles
ports. or find “filler” articles by ac-
cessing the World Wide Web.
While your main goal of dis- You can write about a variety
tributing a newsletter might be of topics but try to keep your
to sell your product or service, articles short.
the key to a successful news-
letter is making it useful to Much of the content you put in
your readers. your newsletter can also be

“To catch the Inside Story Headline
reader's attention,
This story can fit 100-150 If the newsletter is distributed torial. You can also profile new
place an words. internally, you might comment employees or top customers
interesting upon new procedures or im- or vendors.
sentence or quote The subject matter that ap- provements to the business.
from the story pears in newsletters is virtually Sales figures or earnings will
endless. You can include sto- show how your business is
here.” ries that focus on current growing.
technologies or innovations in
Caption your field. Some newsletters include a
describing column that is updated every
picture or You may also want to note issue, for instance, an advice
business or economic trends, column, a book review, a letter
graphic. or make predictions for your from the president, or an edi-
customers or clients.

Inside Story Headline

This story can fit 75- self if the picture supports or tools you can use to draw
125 words. enhances the message you’re shapes and symbols.
trying to convey. Avoid select-
Selecting pictures or ing images that appear to be Once you have chosen an
graphics is an im- out of context. image, place it close to the
portant part of adding article. Be sure to place the
content to your Microsoft Publisher includes caption of the image near the
newsletter. thousands of clip art images image.
from which you can choose
Think about your and import into your newslet-
article and ask your- ter. There are also several

NEWSLETTER TITLE

VOLUME 1, ISSUE 1 PAGE 3

Inside Story Headline

ports. You can also research articles or
find “filler” articles by accessing the
While your main World Wide Web. You can write
about a variety of topics but try to
Makan goal of distributing a keep your articles short.
Tengahari newsletter might be
to sell your product Much of the content you put in
your newsletter can also be used
or service, the key for your Web site. Microsoft Pub-
lisher offers a simple way to con-
to a successful news- vert your newsletter to a Web
publication. So, when you’re fin-
letter is making it ished writing your newsletter, con-
vert it to a Web site and post it.
useful to your readers.

This story can fit 150-200 words. A great way to add useful content “To catch the
to your newsletter is to develop reader's
One benefit of using your newslet- and write your own articles, or attention,
ter as a promotional tool is that include a calendar of upcoming place an
you can reuse content from other events or a special offer that pro- interesting
marketing materials, such as press motes a new product. sentence or
releases, market studies, and re- quote from the
story here.”
Inside Story Headline

This story can fit 100-150 words. If the newsletter is distributed in- new employees or top customers
ternally, you might comment upon or vendors.
The subject matter that appears in new procedures or improvements
newsletters is virtually endless. You to the business. Sales figures or
can include stories that focus on earnings will show how your busi-
current technologies or innovations ness is growing.
in your field.
Some newsletters include a column
You may also want to note business that is updated every issue, for
or economic trends, or make pre- instance, an advice column, a book
dictions for your customers or review, a letter from the president,
clients. or an editorial. You can also profile

Inside Story Headline

This story can fit 75-125 words. sands of clip art images from which Caption describing picture or
you can choose and import into graphic.
Selecting pictures or graphics is an your newsletter. There are also
important part of adding content to several tools you can use to draw
your newsletter. shapes and symbols.

Think about your article and ask Once you have chosen an image,
yourself if the picture supports or place it close to the article. Be sure
enhances the message you’re trying to place the caption of the image
to convey. Avoid selecting images near the image.
that appear to be out of context.

Microsoft Publisher includes thou-

BUSINESS NAME Promosi Buku

SPECIAL VOLUME 1, ISSUE 1 NEWSLETTER DATE
POINTS OF
INTEREST: JKM

 Briefly high- This story can fit 175-225 words. might consider purchasing a mail- your newsletter. These factors
ing list from a company. will help determine how fre-
light your The purpose of a newsletter is to If you explore the Publisher cata- quently you publish the newslet-
point of inter- provide specialized information log, you will find many publica- ter and its length. It’s recom-
est here. to a targeted audience. Newslet- mended that you publish your
ters can be a great way to mar- Caption describing picture newsletter at least quarterly so
 Briefly high- ket your product or service, and or graphic. that it’s considered a consistent
also create credibility and build source of information. Your
light your your organization’s identity tions that match the style of your customers or employees will
point of inter- among peers, members, employ- newsletter. look forward to its arrival.
est here. ees, or vendors. Next, establish how much time
and money you can spend on
 Briefly high- First, determine the audience of
the newsletter. This could be
light your anyone who might benefit from
point of inter- the information it contains, for
est here. example, employees or people
interested in purchasing a prod-
 Briefly high- uct or requesting your service.

light your You can compile a mailing list
point of inter- from business reply cards, cus-
est here. tomer information sheets, busi-
ness cards collected at trade
INSIDE shows, or membership lists. You
THIS ISSUE:
Inside Story 2 Secondary Story Headline

Inside Story 2 This story can fit 75-125 words. before you write the story. This Opens Near You.
way, the headline will help you
Inside Story 2 Your headline is an important keep the story focused.
part of the newsletter and should
Inside Story 3 be considered carefully. Examples of possible headlines
include Product Wins Industry
Inside Story 4 In a few words, it should accu- Award, New Product Can Save
rately represent the contents of You Time!, Membership Drive
Inside Story 5 the story and draw readers into Exceeds Goals, and New Office
the story. Develop the headline
Inside Story 6