Professionally Selling Your Home Presentation Print Version - Greg and Scott

Greg Scrivner, Realtor® Scott Latham, Realtor®
Ph: 208.890.2685 Ph: 208.656.5000

Professionally Selling Your Home

“Working Better Together To Build Long-Lasting Relationships”

Discussion Topics

• Approach
• Marketing Your Home
• Marketing Samples
• Bio

Professionally Selling Your Home

Approach

Slogan

“Building long-lasting relationships one client at a time”
Building - Business is earned by hard work, perseverance and exceptional service
Long-lasting - Short-term is short sighted. First and best impressions are lasting.
Relationships – It’s all about relationships and connecting with people.
One Client At A Time – One-on-one attention. Clients deserve attention.

Client Bill Of Rights – “You Are The CEO”

1) You deserve to have a Realtor® team who can professionally
find and/or market your home

2) You deserve a real estate team who meticulously manages
the details from start to finish

3) You deserve agents who will provide you with sound real
estate advice without pressuring you – “You Are The CEO”

4) You deserve hardworking and dedicated professionals who
will work tirelessly on your behalf and protect your best
interests

5) You deserve the backing of the most trusted real estate firm
in Idaho, Group One Real Estate

Approach In Working For Clients

• Clients are the CEOs; they are the decision makers
• Trusted advisors should listen, gather needs & requirements and provide inputs

to the CEO(s)
• Exemplify Group One’s professional reputation
• Demonstrate professionalism in all areas:

– Communications
– Marketing/Advertising
– Contracts/Negotiations

• Premium services for buyers and sellers; differentiated from other agents
• Focus is on long-term relationships, not short-term sale
• Greg and Scott’s key tenants: genuine, honest, trustworthy, knowledgeable,

meticulous

Professionally Selling Your Home

Marketing Your Home

Listing Process

1) Gain thorough understanding of your home, features, upgrades
and what you love about your home

2) Discover what’s important to you
3) Complete Comparative Marketing Analysis based on details of

your property
4) Review Listing Agreement and other relevant contract documents
5) Develop Marketing Plan; fine-tune as needed
6) Discuss regular and relevant communication
7) Provide continuous feedback from buyers and buyer’s agents
8) Review purchase offers and other contract documents from

buyers
9) Sold!!!

Listing Services

• Regular communication. Greg and Scott are available to answer your calls 7
days a week; we want to reduce your stress during the home selling process

• Premium syndication service of your listing to over 70 websites
• Social media integration (targeted marketing to likely buyers)
• Professional photography with virtual photo tour
• Feature placards placed strategically throughout your home
• 1-hour consultation with staging professional
• Thoughtful open houses with purpose to drive buyers to your home; hand

delivered open house invitation to 20-30 of your neighbors
• Premium card stock color flyers

Marketing Your Home

Greg and Scott’s Marketing Approach

Connection Professionalism Goal-Oriented

• Genuine • Best-In-Class • Build Trust (with Buyers
• Meaningful • Ethical and Honest and Their Agents)
• Emotional • Memorable; Stand Out
• Sentimental • Timely • Drive Qualified Buyers
• Caring • Surrounded By Strong To Your Home
• Paint A Picture
• Memorable Team • Sell A Lifestyle, Not The
• No Gimmicks Home

• Attract Offers
• Sell Your Home

Scott’s Marketing Vision

Marketing Samples

Flyers

• Premium card stock paper
• Stocked inside and outside (flyer box)
• Not a throwaway (considering buyers)
• Professional high definition photographs
• Creative descriptions; help paint a picture for

potential buyers
• Professional marketing approach
• Attention to detail
• Impactful marketing
• PDF/JPEG versions integrated with social

media campaigns
• Differentiator

Sample Open House Invitation

• Premium card stock paper
• Personal invitation to drive traffic to

listing property
• Hand delivery to close neighbors
• Personal touch for first open house
• Professional marketing approach
• Attention to detail
• Increased marketing impact
• Differentiator

Feature Placard

• Calls out upgrades &
unique features

• Provides a model
home experience

• Paints a picture for
potential buyers

• Attention to detail;
calls features out that
might otherwise be
unnoticed

• Differentiator

Social Media Integration

• Personalized listing and open houses ads
on Facebook, Instagram, Twitter,
YouTube and Google Plus

• Attracts local and out-of-state potential
buyers

• Connecting with tech-savvy buyers and
social media groups

• Targeted marketing to likely buyers
• Differentiator

Signage SOLD

Yard Sign Greg Scrivner Greg Scrivner
• Professional & simple 208.890.2685 208.890.2685
• Elegant, yet universal
• Aluminum reflective Scott Latham Scott Latham
• Black or white wooden post 208.656.5000 208.656.5000
• Flyer box or dura-flyers
• Custom riders (top) Working Better Together

Open House
• Professional & simple
• Aluminum reflective
• Black metal A-frame

Professionally Selling Your Home

Bios

Greg & Scott – Experience You Can Trust

Over 25 years (combined) working as full-time real estate agents

Greg Scrivner Scott Latham

• Former Director, Idaho • Member of National Association
Association of Realtors of Realtors

• Lifetime Member, Circle of • Member of Intermountain
Excellence Multiple Listing Service

• Board Member, Ada County • Referral Partner, Leading Real
Association of Realtors Estate Companies

• Bachelor’s, Boise State University • Bachelor’s of Science, Business
Management
• 5th Generation Boisean

“Working Better Together To Build Long-Lasting Relationships”

Professionally Selling Your Home

Thank You