Ramada_by_Wyndham_Brand_Guidelines

Brand
Guidelines

UPDATED | 01.08.2019

GUIDELINES OVERVIEW SAY HELLO TO RED® | GUIDELINES | 1

TABLE OF CONTENTS This guide was developed to establish the ideas and values
central to the Ramada® By Wyndham brand, as well as the
1 Guidelines Overview standards for logo, color, typeface and voice that are critical
2 Brand Positioning to communicating with Ramada guests. Consistency in
3 Color Palette adhering to these guidelines and standards is essential
4 Fonts & Usage to preserving the strength and clarity of the brand and
5 Brand Logos creating meaningful, emotional connections with guests
Wyndham Rewards everywhere.
15 Say Hello to Red Campaign
16 Design Elements
19 Stationery Supplies
21 Front Desk Supplies
24 Guest Room Supplies
25 Print Advertising
31 Sales Materials
35 Digital
37 Billboard Creation
39 Signage
Flags & Entrance Mats
40 Photography
42
43


UPDATED | 01.08.2019
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BRAND POSITIONING SAY HELLO TO RED® | GUIDELINES | 2

BRAND PROMISE Reasons To Believe
Ramada® By Wyndham offers over 850 locations in over 60
Sample the WorldSM countries, including major business centers around the world
At Ramada, we are passionate and the most international airport locations of any hotel brand.
about delivering a caring, thoughtful Every Ramada hotel offers travelers a warm, friendly and
experience, allowing our guests to feel comfortable stay, with free high-speed wireless internet access,
at ease whenever and wherever they spacious rooms, comfortable beds, meeting rooms, business
travel. services and a staff of Ramada Ambassadors who are always
ready to help.
Whether their journeys take them to
the edges of the earth or simply to the Campaign Manifesto
edge of town, they’ll experience the “Say Hello to Red” is about more than our signature “pops of red”
same attentive service and signature design. It’s about putting our guests in a “Red” state of mind.
“pops of red” design whenever they A place where they feel welcome, comfortable and cared for,
stay with us. ready to relax and enjoy. Let’s capture the moments that make
up this state of mind in visuals that evoke those emotions…just
BRAND TAGLINE enough to ground the headlines in reality and remind the viewers
about the essential truths of travel that they love. The things that
Say Hello to Red® happen at Ramada hotels every single day, regardless of the
property or place on earth.

UPDATED | 01.08.2019
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COLOR PALETTE SAY HELLO TO RED® | GUIDELINES | 3
SECONDARY
Color is an integral part of the brand PRIMARY
and with consistent application WHITE
can help provide impact and RAMADA RED PANTONE N/A
brand recognition throughout PANTONE 193 C C:0 M:0 Y:0 K:0
all communications. C:0 M:100 Y:66 K:13 R:255 G:255 B:255
R:209 G:18 B:66 HEX:FFF
PRIMARY PALETTE HEX:D11242
BLACK
The primary color palette consists of GRAY PANTONE BLACK
Ramada Red and Gray. These should PANTONE COOL GRAY 11 C C:0 M:0 Y:0 K:100
be the predominant colors used C:0 M:0 Y:0 K:70 R:0 G:0 B:0
throughout our brand materials. R:102 G:102 B:102 HEX:000
HEX:666666
SECONDARY PALETTE UPDATED | 01.08.2019
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The secondary colors complement the
primary palette while providing energy
and visual interest. These colors are
intended to be used as accent colors.

LOCKUP COLORS

Follow these specifications for accurate
spot color, CMYK process and RGB
color reproduction of the lockup
artwork. A more extensive brand
color palette may be available to
complement the lockup artwork. Please
contact the hotel brand marketing team
for the latest visual identity standards.
Whenever possible, view a color proof
on the intended medium or substrate
for approval before production. This
PDF document, constructed with CMYK
process values, is for reference only,
and is not intended to be used for
color-matching (on-screen or printed).

Please refer to actual PANTONE color chips
where applicable to accurately match and
reproduce these brand colors on the surface
you are using. The CMYK formula should be
used as a starting point and you should work
with your printer to determine the correct
formula for your specific project.

The colors reproduced in this guide have
not been evaluated by Pantone, Inc. for
accuracy and may not match the PANTONE
Color Standards.

PANTONE® is a registered trademark of
Pantone, Inc.

FONTS & USAGE SAY HELLO TO RED® | GUIDELINES | 4

Consistent use of typography helps AaBbCcDd
build visual familiarity with the brand
and ensures that all materials have a EeFfGgHh
cohesive look.
SAN SERIF TYPEFACE SERIF TYPEFACE
SAN SERIF TYPEFACE
GOTHAM LIGHT / LIGHT ITALIC SENTINEL LIGHT / LIGHT ITALIC
Gotham is a highly legible typeface
that comes in a variety of weights AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234
and works well in sentence case and OoPpQqRrSsTtUuVvWwXxYyZz  56789 OoPpQqRrSsTtUuVvWwXxYyZz  56789
all capitals. Intended uses include:
headlines, subheads, text and legal GOTHAM BOOK / BOOK ITALIC SENTINEL BOOK / BOOK ITALIC
disclosures. It is available as both a
print and web font. AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234
OoPpQqRrSsTtUuVvWwXxYyZz  56789 OoPpQqRrSsTtUuVvWwXxYyZz  56789
SERIF TYPEFACE
GOTHAM MEDIUM / MEDIUM ITALIC SENTINEL MEDIUM / MEDIUM ITALIC
Sentinel is a contemporary yet classic-
looking typeface that pairs nicely with AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234
Gotham. Intended use is for headlines. OoPpQqRrSsTtUuVvWwXxYyZz  56789 OoPpQqRrSsTtUuVvWwXxYyZz  56789

ALTERNATE T YPEFACES GOTHAM BOLD / BOLD ITALIC SENTINEL BOLD / BOLD ITALIC

Although the fonts above are strongly AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234
recommended, Arial may be used in OoPpQqRrSsTtUuVvWwXxYyZz  56789 OoPpQqRrSsTtUuVvWwXxYyZz  56789
situations when Gotham and Sentinel
are not available or cannot be used. GOTHAM BLACK / BLACK ITALIC SENTINEL BLACK / BLACK ITALIC

PURCHASE FONTS AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234 AaBbCcDdEeFfGgHhIiJjKkLlMmNn 01234
OoPpQqRrSsTtUuVvWwXxYyZz  56789 OoPpQqRrSsTtUuVvWwXxYyZz  56789
The Gotham and Sentinel font families
can be licensed through Hoeffler & UPDATED | 01.08.2019
Company. www.typography.com RETURN TO TABLE OF CONTENTS

T Y P E FAC E S

Be sure to obtain and license the
correct fonts before creating any
branded communications. Please
contact the hotel brand marketing
team for the latest typography
standards.

It is the responsibility of the user to purchase
the appropriate licensing rights to use
these fonts.

BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 5

RAMADA® BY WYNDHAM PRIMARY LOCKUPS PROPERTY LEVEL LINE
RAMADA® PLAZA BY WYNDHAM DESCRIPTOR LINE
PROPERTY LOCKUPS
There are several options for logo usage.
In this section, we will review the logo PROPERTY LEVEL LINE
applications for: DESCRIPTOR LINE

• Primary Lock-ups SIGNAGE LOCKUPS

• Property Lock-ups

• S ignage Lock-ups

As the most public expression of our
brand, the logo is the cornerstone
of Ramada identity. Therefore, it is
crucial to the success of the brand that
the logo be reproduced and applied
consistently in all communications.

RAMADA LOGO VARIATION LOGO VARIATION

It is always preferred to use the BY
WYNDHAM logo, but in instances when
the logo may become unreadable due
to space limitations, the Ramada logo
may be substituted. Some examples
could be employee name tags, pens,
and mobile ads.

UPDATED | 01.08.2019
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BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 6

PRIMARY RAMADA® PRIMARY LOCKUPS on-screen: 285px wide
Minimum size for on-screen
It is always preferred to use the BY print: 1.24" (31.5mm) wide
WYNDHAM logo, but in instances when Minimum size for printing (not shown at actual size)
the logo may become unreadable due Clear-Space (Height of “D”)
to space limitations, the Ramada logo
may be substituted. UPDATED | 01.08.2019
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For assistance, please contact your
Brand Marketing representative.

MINIMUM SIZES:

Always preserve the legibility of all
endorsement lockup elements in the
lockup when printed or displayed on-
screen. Minimum recommended size
specifications are based on the overall
width of the lockup.

Always preview the artwork in the
intended medium at final size to ensure
legibility and visual quality before
approving production or distribution.

Clear space has been built into the
artwork asset files. Sizes indicated
refer to the visible artwork, and do not
include the clear space.

CLEAR SPACE

The minimum recommended clear
space equals the height of the capital
letter “D” in “Ramada.” Even more clear
space is preferable when possible.

LOGO COLOR (RAMADA RED):

Pantone 193C

C:0 M:100 Y:66 K:13
R:209 G:18 B:66 HEX:D11242

BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 7

PRIMARY PRIMARY LOCKUPS on-screen: 285px wide
RAMADA® BY WYNDHAM Minimum size for on-screen
print: 1.24" (31.5mm) wide
MINIMUM SIZES: Minimum size for printing (not shown at actual size)

Always preserve the legibility of all SMALL-USE LOCKUPS on-screen: 220px wide
endorsement lockup elements in the Minimum size for on-screen
lockup when printed or displayed on- print: 0.83" (21mm) wide
screen. Minimum recommended size Minimum size for printing (not shown at actual size)
specifications are based on the overall Clear-Space (Height of “D”)
width of the lockup.
UPDATED | 01.08.2019
Always preview the artwork in the RETURN TO TABLE OF CONTENTS
intended medium at final size to ensure
legibility and visual quality before
approving production or distribution.

Clear space has been built into the
artwork asset files. Sizes indicated
refer to the visible artwork, and do not
include the clear space.

CLEAR SPACE

The minimum recommended clear
space equals the height of the capital
letter “D” in “Ramada.” Even more clear
space is preferable when possible.

LOGO COLOR (RAMADA RED):

Pantone 193C

C:0 M:100 Y:66 K:13
R:209 G:18 B:66 HEX:D11242

BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 8

PRIMARY PRIMARY LOCKUPS on-screen: 341px wide
RAMADA® PLAZA BY WYNDHAM Minimum size for on-screen
print: 1.48" (37.7mm) wide
MINIMUM SIZES Minimum size for printing (not shown at actual size)
SMALL-USE LOCKUPS
Always preserve the legibility of all on-screen: 220px wide
endorsement lockup elements in the print: 0.83" (21mm) wide Minimum size for on-screen
lockup when printed or displayed on- Minimum size for printing
screen. Minimum recommended size (not shown at actual size)
specifications are based on the overall Clear-Space (Height of “D”)
width of the lockup.
UPDATED | 01.08.2019
Always preview the artwork in the RETURN TO TABLE OF CONTENTS
intended medium at final size to ensure
legibility and visual quality before
approving production or distribution.

Clear space has been built into the
artwork asset files. Sizes indicated
refer to the visible artwork, and do not
include the clear space.

CLEAR-SPACE

The minimum recommended clear
space equals the height of the capital
letter “D” in “Ramada.” Even more clear
space is preferable when possible.

LOGO COLOR (RAMADA RED):

Pantone 193C
C:0 M:100 Y:66 K:13
R:209 G:18 B:66
HEX:D11242

BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 9

LOCK-UPS UPDATED | 01.08.2019
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RAMADA® BY WYNDHAM
RAMADA® PLAZA BY WYNDHAM

The red Ramada logos are always the
preferred logos. However, where these
primary logos cannot be properly
reproduced or applied, several
variations have been supplied.

• Only apply a logo variation when the
primary logos cannot be used.

• When using a logo variation, observe
the clear-space and minimum size
requirements specified for the
primary logo.

• Use the solid black or white artwork
only when reproduction capabilities
do not support accurate, full-color
display of the lockup.

• When a layout calls for a dark color or
photographic background, a knockout
logo variation can be used.

• Reverse artwork is shown on a
background for demonstration only.
The background color is not included
in the artwork files.

• Artwork in portfolio gray and white
are for corporate use.

• Minimum clear space has been built
into the artwork files. Sizes indicated
in this overview PDF refer to the
overall width of the visible artwork,
and do not include the clear space.

BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 10

PROPERTY LEVEL LOCK-UPS PROPERTY LEVEL LINE PROPERTY LEVEL
RAMADA® BY WYNDHAM DESCRIPTOR LINE DESCRIPTOR L

Property level lock-ups are a X X= Space
combination of the Ramada By between
Wyndham logo and a specific hotel’s PROPERTY LEVEL LINE PROPERTY LEVEL LINE Y “Ramada” and
name. It is important that these lock- DESCRIPTOR LINE Z DESCRIPTOR LINE endorsement
ups are created in a consistent fashion
and Adobe Illustrator logo templates PROPERTY LEVEL LINE PROPERTY LEVEL LINE PROPERTY LEVEL
are available for use. “Property Level DESCRIPTOR LINE X= s1p/a2cXewbiedttwh eoDefnE“B“SRyCa” RminIaPednTad”OoarRnsdeLmeIneNdnEot,rfsoenmt eisntGotham DESCRIPTOR L
Line/Descriptor Line” can be edited Y= Medium w/ +80 tracking, 70%K
within the templates. PROPERTY LEVEL LINE
DESCRIPTOR LINE Z= spacing is based on font size, leading is +5 (17pt/22pt)
The property/descriptor name must
be centered underneath the Ramada PROPERTY LEVEL LINE PROPERTY LEVEL LINE PROPERTY LEVEL
logo. The font is Gotham Medium in DESCRIPTOR LINE DESCRIPTOR LINE DESCRIPTOR L
All Caps. The logo and hotel name are
separated at a distance consistent to P R OPPREORPTEYR LTEYVLEELVLEILN LEI N E PROPERTY LEVEL
the the space between Ramada and D E SDCERSICP RT OI PRT OL IRN LEI N E DESCRIPTOR L
“By Wyndham”. Additional details are
shown in the diagram at right. PROPERTY LEVEL LINE PROPERTY LEVEL
P R O P EDRETSYCLREI PVTEOLRL ILNI NEE DESCRIPTOR L
Use the templates as provided; do not
change the color of the descriptor line DESCRIPTOR LINE
within the template files.

In addition to all the logo versions
shown below, there are corporate (one-
color gray) versions available within the
suite.

LOGO COLOR (RAMADA RED):

Pantone 193
C:0 M:100 Y:66 K:13
R:209 G:18 B:66
HEX:D11242

PROPERTY LEVEL LINE
DESCRIPTOR LINE

UPDATED | 01.08.2019
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BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 11

PROPERTY LEVEL LOCK-UPS PROPERTY LEVEL LINE PROPERTY LEVEL LINE
RAMADA® PLAZA BY WYNDHAM DESCRIPTOR LINE DESCRIPTOR LINE

Property level lock-ups are a PROPERTY LEVEL LINE X X= Space
combination of the Ramada Plaza By DESCRIPTOR LINE between
Wyndham logo and a specific hotel’s “Ramada” and
name. It is important that these lock- PROPERTY LEVEL LINE endorsement
ups are created in a consistent fashion DESCRIPTOR LINE
and Adobe Illustrator logo templates PROPERTY LEVEL LINE Y
are available for use. “Property Level PROPERTY LEVEL LINE Z DESCRIPTOR LINE
Line/Descriptor Line” can be edited DESCRIPTOR LINE
within the templates. X= s1p/a2cXewbiedPttwRh eDOoefEnP“SBE“RCyRa”RTminIYaPednTLad”OEoaVRrnsdEeLmLeIneNdLnEotI,NrfsoeEnmt eisntGotham Medium w/ +80 tracking, 70%K
PROPEPRTOYPELRETVYELLELVINEEL LINE Y=
The property/descriptor name must be DESCRDIEPSTCORRIPLTINOER LINE
centered underneath the Ramada Plaza Z= spacing is based on font size, leading is +5 (17pt/22pt)
By Wyndham logo. The font is Gotham PROPERTY LEVEL LINE
Medium in All Caps. The logo and DEPSCRORIPPETROTRYLLIENVEEL LINE PROPERTY LEVEL LINE
hotel name are separated at a distance DESCRIPTOR LINE DESCRIPTOR LINE
consistent to the the space between
Ramada and “Plaza By Wyndham”. PROPERTY LEVEL LINE PROPERTY LEVEL LINE
Additional details are shown in the DESCRIPTOR LINE DESCRIPTOR LINE
diagram at right.
PROPERTY LEVEL LINE
Use the templates as provided; do not DESCRIPTOR LINE
changPReOtPhEeRTcYolLoErVoEfL tLhINeEdescriptor line
within tDhEeSCteRmIPTpOlaRteLINfilEes.

In addition to all the logo versions
shown below, there are corporate (one-
color gray) versions available within the
suite.

PROPERTY LEVEL LINE
LOGO CDOELSOCRRIP(TROARMLAINDEA RED):

Pantone 193
C:0 M:100 Y:66 K:13
R:209 G:18 B:66
HEX:D11242

PROPERTY LEVEL LINE
DESCRIPTOR LINE

UPDATED | 01.08.2019
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BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 12

SIGNAGE APPLICATIONS PROPERTY LEVEL LINE
RAMADA® BY WYNDHAM DESCRIPTOR LINE
RAMADA® PLAZA BY WYNDHAM
PROPERTY LEVEL LINE PROPERT Y LEVEL PLRINOEPERT Y LEVEL LINE
External signage. Please contact signage@ DESCRIPTOR LINE DESCRIPTOR LINEDESCRIPTOR LINE
wyndham.com for full specs on Channel
Letters, Pylon Signs, Wall Signs and PROPERTY LEVEL LINE PROPERT Y LEVEL PLRINOEPERT Y LEVEL LINE
Directional Signs. DESCRIPTOR LINE DESCRIPTOR LINEDESCRIPTOR LINE

MASTER LOGO APPLICATION PROPERTY LEVEL LINE
DESCRIPTOR LINE
Can be used across all applications
other than building signage.
Location cannot be added to this logo.

PROPERT Y LOGO APPLICATION

Location specific logo can be used as
an alternatve to the Master logo.
Marketing collateral e.g. Letterhead,
Business Cards, etc.
Master logo to be used if location is not
being used.

PLAZA VARIATIONS

Landscape logo only to be used on the
building as channel letters.

P ROPERTY LEVEL NPLREI NDOEEPSECRRTIYP LEV EL LIN E
DESCRIP TOR LI TOR LI NE

UPDATED | 01.08.2019

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BRAND LOGOS SAY HELLO TO RED® | GUIDELINES | 13

ADDITIONAL LOGO Logos currently in use GANGWON SOKCHO
OPTIONS
C A B R A M AT TA Ramada Plaza using standard template
Please note, The designations Ramada
Resort By Wyndham and Ramada Hotel
& Suites By Wyndham are International
applications only. Not applicable to
North America.

LOGO COLOR (RAMADA RED):

Pantone 193
C:0 M:100 Y:66 K:13
R:209 G:18 B:66
HEX:D11242

Option using Plaza on the same line

CHAO FAH

UPDATED | 01.08.2019
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BRAND LOGOS: DO NOT DO NOT use a drop shadow. SAY HELLO TO RED® | GUIDELINES | 14
DO NOT condense, expand or distort the logo in any way.
The Ramada® By Wyndham logo, DO NOT redraw or typeset the logo.
DO NOT rearrange the components of the logo.
including its variations, must be Ramada
reproduced and applied only as DO NOT use unapproved colors for the logo.
specified in these guidelines. The DO NOT position the logo within a border.
exhibits to the right represent a few
possible misuses of the Ramada logo.

• Do not recreate, draw, typeset or alter
any of the lockup elements. Always
use the electronic files provided.

• Never translate the logo into another
language.

• N ever extract artwork from this
overview PDF file.

• Do not use old logos or their
variations, such as the Ramada
Worldwide logo or the RR Circle
Symbol or wordmark.

DO NOT use old logo like the R symbol or wordmark. DO NOT use old logos like Ramada Worldwide.

UPDATED | 01.08.2019
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BRAND LOGOS: BACKGROUND SAY HELLO TO RED® | GUIDELINES | 15
Color photograph with sufficient contrast
To ensure maximum clarity, Red or white background
DO NOT place on backgrounds that have busy patterns.
legibility and impact, the Ramada® DO NOT EXAMPLES
DO NOT use backgrounds without sufficient contrast.
logo must always be reproduced
against backgrounds that provide
adequate contrast.

• DO position the logo on red, white,
or backgrounds which enhance the
logo’s impact.

• Ramada logo can be placed on an
image background when there is
sufficient contrast to ensure the
logo is clearly visible and instantly
recognizable.

MISUSES OF THE RAMADA LOGO

Shown at right are examples that
represent a few possible misuses.

• DO NOT position the logo on busy
patterns or photos that do not
provide sufficient contrast.

• DO NOT position the logo on colors
that dominate or provide insufficient
contrast.

UPDATED | 01.08.2019
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WYNDHAM REWARDS® SAY HELLO TO RED® | GUIDELINES | 16
Minimum Logo Size (0.375")
LOGO USAGE
UPDATED | 01.08.2019
Now that Ramada is endorsed with RETURN TO TABLE OF CONTENTS
By Wyndham, the “Member of” is not
mandated and it’s use is discretionary.

CLEAR-SPACE AND MINIMUM SIZE:

The size of the logo may vary

• The minimum required clear-space
surrounding the logo is half of “X”
(“X” is the height of the logo).

• The minimum size at which
the logo may be reproduced is
0.375 inches tall.

RAMADA BY WYNDHAM + WYNDHAM
REWARDS

This logo lockup consists of the tier
logo + “Member of Wyndham Rewards”
logo with a fine dividing line spaced
equally inbetween the two logos.

CLEAR SPACE

The minimum required clear space
surrounding the logo is “D”, see page 5.

For complete information regarding
Wyndham Rewards, please refer
to the Wyndham Rewards Brand
Guidelines, or send an email to:
[email protected]

SAY HELLO TO RED CAMPAIGN SAY HELLO TO RED® | GUIDELINES | 17

TONE OF VOICE TONE OF VOICE

This campaign positions Ramada® By Optimistic, encouraging, understanding and excited
about each day’s possibilities and the anticipation of
Wyndham as the hotel where travelers arriving at your destination.
feel welcome, comfortable and cared
for, ready to relax and enjoy. The BRAND PERSONALITY
brand’s voice lets people know that
Ramada understands the details that Welcoming, informed, well-rounded, passionate, worldly,
are often overlooked but make all the progressive, an ambassador.
difference when it comes to making a
hotel stay great. When talking about
the experience of staying with Ramada,
focus not just on features, but on the
benefits your property and facilities
offer guests.

OUR TONE IS: BUT IT IS NOT:

Conversational and friendly Overly familiar or silly
Knowledgeable and professional Full of jargon or buzzwords
Straightforward and clear Sharp or aggressive
Passionate and genuine Dramatic or overwrought
Helpful and welcoming Preachy or pedantic

UPDATED | 01.08.2019
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CAMPAIGN TAGLINE SAY HELLO TO RED® | GUIDELINES | 18

TAGLINE SPECIFICATIONS Preferred Option
Alternative Option
A lockup for the Tagline “Say Hello to
Red®” has been created or it can be set
as live copy.

TAGLINE GUIDANCE

The phrase “Say Hello to Red®” uses
Gotham Black and “®” is superscript.
The color should be Ramada Red or
reversed out of Ramada Red. The black
version can only be used in one-color
applications where red is not available.
The words are all caps and must include
the registered trademark.

USAGE OPTIONS

The preferred option is placed between
two rules of equal weight. Use this
tagline when it divides copy or to help
it stand out.

An alternate option is when it is under a
single rule line that helps to separate it
from the headline or offer.

SAY H E L LO TO R E D® Top Rule
The rule should be thickness of the
Say Hello to Red®: horizontal rules in the “E”
Gotham Black, track 150 Length can be adjusted to work with
headlines, see billboard on page 42.

Bottom Rule
Rules are justified with the copy
when there are two rules
The rule should be thickness of
the horizontal rules in the “E”.

UPDATED | 01.08.2019
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HEADLINES SAY HELLO TO RED® | GUIDELINES | 19

SAY HELLO TO RED ® HEADLINES SAMPLE HEADLINES

Our headlines for this campaign are an Say hello to sleeping like a rock star.
Say hello to a destination that goes the extra mile.
invitation to Ramada® By Wyndham Say hello to always waking up on the right side.
Say hello to your home sweet home-away-from-home.
guests to make themselves comfortable Say hello to hospitality that makes business a pleasure.
and indulge in the thoughtful extras Say hello to a destination that’s always worth the journey.
that make their stay relaxing and Say hello to a whole new way of feeling welcome.
enjoyable, whether they’re traveling for Say hello to the great big world outside your cubicle.
business or pleasure. Headlines should Say hello to your brand new corner office.
always start with “Say hello to...” and Say hello to a morning worth humble bragging about.
use optimistic, conversational language Say hello to being the impulsive traveler you dreamed of being back in college.
(with a little wink) to let our guests Say hello to the reward for sitting through all 12,238 presentation slides.
know we’re ready to make them feel Say hello to places you’ve only seen in your friends’ posts.
welcome at every turn. Say hello to being the world traveler you always said you wanted to be.
Say hello to friendly faces in new places.
Say hello to making the world a little smaller.
Say hello to the joy of getting there.
Say hello to the last mile of your 1,500 mile day.
Say hello to not sleeping on Aunt Ida’s couch.

UPDATED | 01.08.2019
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DESIGN ELEMENTS SAY HELLO TO RED® | GUIDELINES | 20

RED BANNER White box with stroke

Use a red banner over photographs Red box
to place a headline, call-to-action and over white
offer. This graphic device creates a
visual connection to the “pop of red” in Say hello to
the photo while providing a solid space a destination
to make copy more readable. that goes the
extra mile.
Photo
STAY TWO N I G H TS
9pt white frame with 25% opacity, the red
SAVE multiplied rectangle goes on top.

20% Frame
Create 2 equal sized retangles, align with the
PLUS 1,000 BONUS POINTS top of the photo and place the right side of
image. There should be photography showing on
Ramada Santa Barbara three sides.
805-319-4314
4770 Calle Real, Santa Barbara, California 93110 Red rectangle is on top with multiply effect. A
Book your stay at RA M A DA .CO M white rectangle is under with a fill 100% opacity
SUBJECT TO AVAILABILITY AT PARTICIPATING HOTELS. Wyndham Rewards members only. Book online by Month XX, 2017 & complete stay by Month XX, 2017. Minimum stay of two and inner 9pt stroke, set to 25% opacity.
nights required. Sunday–Thursday arrivals only. Offer subject to change/cancellation at any time, as well as full terms at [insert URL where full t&c can be found]. Void where prohibited.
©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate. The stroke is 9pt for a standard full page ad. stroke
size can scale when resizing, minimum stroke 3pt.

UPDATED | 01.08.2019
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DESIGN ELEMENTS SAY HELLO TO RED® | GUIDELINES | 21

RAMADA® PATTERN Pattern at 125% Pattern at 75%
Use pattern in to areas that would
otherwise be plain white or solid color.
The pattern consist of a geometric
inspired pattern. The pattern is
intended to act as a textural backdrop
to various communications, i.e., inside
the generic sales folder and inside the
Guest Services Guidebook.

Pattern should appear as secondary
design element. It is also preferred
that the pattern be a neutral brand
color. Pattern can be scaled, but should
not be increased more than 125% or
decreased more than 75%.

Position the pattern so it doesn’t
appear too close to the edge, creating
small fragments of the pattern that are
disconnected from the main pattern.

Pattern at 100%
Positioning the pattern

Blue area shown is the bleed area
White indicates how the pattern trims, center the pattern in frame
and take care to keep the edge clean break of the lines.

UPDATED | 01.08.2019
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STATIONERY SUPPLIES SAY HELLO TO RED® | GUIDELINES | 22

N OT E PA D

DIMENSIONS:

4.25" W x 5.5" H and

INK:

4-color process (CMYK)

T Y P E FAC E S :

Gotham Book

LOGO SIZE:

1.04" W

ramada.com

Web Address:
Gotham Book 6pt
70% black

UPDATED | 01.08.2019
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STATIONERY SUPPLIES SAY HELLO TO RED® | GUIDELINES | 23

NOTE CARD Say hello to a
friendly word.
DIMENSIONS:
ramada.com
5.5" W x 4.25" H (folded size)
5.5" W x 8.5" H (trim) Headline:
Sentinel Book, 22/22 pt
INK: 70% black
Web Address:
4-color process (CMYK) or Gotham Book 6/8pt
2-spot, Pantone 193 and Cool Gray 11 70% black

T Y P E FAC E S :

Gotham Book and Black
Sentinel Book

LOGO SIZE:

1.04" W

DISCLAIMER:

© (current year) Ramada Worldwide
Inc. All rights reserved. Most hotels are
independently owned and operated. A
limited number of international hotels
are managed by an affiliate.

P 123.456.7890 Ramada Location
F 123.456.7890 Street, City, ST 12345

©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited
number of international hotels are managed by an affiliate..

Legal: Contact Information:
Gotham Book, 6pt, 70% black Gotham Book and Black,

6/8pt, 70% black

UPDATED | 01.08.2019
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STATIONERY SUPPLIES FirstName LastName SAY HELLO TO RED® | GUIDELINES | 24

BUSINESS CARDS TITLE OF PERSON HERE ramada.com
fl[email protected]
DIMENSIONS:
P 123.456.7890 X 0000 Address Location
Horizontal card 3.5" W x 2" H and F 123.456.7890 Street address goes here
Vertical card 2" W x 3.5" H M 123.456.7890 City name here, ST 12345

INK:

4-color process (CMYK) or
2-spot, Pantone 193 and Cool Gray 11

T Y P E FAC E S :

Gotham Book, Medium and Black
Sentinel Book

LOGO SIZE:

0.96" W

DYNAMIC ELEMENTS:

Name/position
Hotel address/phone/fax/email

Say hello to a whole Body Copy:
new way to feel Sentinel Book, 11/12pt
welcome. Life is full
of surprises, and we’re flush left, 70% black
one of the happy ones.
FirstName LastName Name: Whatever brings you to
Sentinel Book, 10.5pt, Ramada By Wyndham,
TITLE OF PERSON 70% black we’re here to help you
TITLE OF PERSON enjoy every minute.
fl[email protected] Title: And if there’s anything
Gotham Black, 6/8pt, at all we can do to make
P 123.456.7890 X 0000 Ramada By Wyndham Red your stay a little better,
F 123.456.7890 just ask.
M 123.456.7890 Contact Information:
Gotham Book and Black,
Address Location 6/8pt, 70% black
Street address first line
Street address second line Web Address:
City name here, ST 12345 Gotham Medium

ramada.com

UPDATED | 01.08.2019
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FRONT DESK SUPPLIES SAY HELLO TO RED® | GUIDELINES | 25

KEYCARDS Say hello to Headline: Say hello to the end of Paragraph:
sleeping like Sentinel Book, a long day with a soft Sentinel Book,
Choose from one of the four options of a rock star. 21/21.2pt (adjust size bed and a good meal. 11/12pt (adjust size
keycards, a short headline version or a as needed) sentence Say hello to sleeping as needed) sentence
longer story version. ramada.com case, flush left like a rock and snoring case, flush left
like a bear and not
DIMENSIONS: Lockup: hearing all about it in Lockup:
See page 12 the morning. Say hello See page 12
2.125" W x 3.375" H to showering with the
Web Address: bathroom door open Web Address:
INK: Gotham Medium 7.5pt and eating a second Gotham Medium 7.5pt
donut at breakfast …
4-color process (CMYK) and maybe a third.

STOCK: ramada.com

PVC

T Y P E FAC E S :

Gotham Black and Medium
Sentinel Book

LOCKUP SIZE:

1.5625" W

Say hello to another Say hello to being that
city and another client person you aren’t when
and another big chance you’re at home. That
to make the big deal. person who says “hi” to
The one that gets you strangers on the street
the big bonus and and that person who
makes the big boss walks instead of taking
happy and lands you a cab and that person
on the cover of Big who always has a smile
Business magazine. on their face that makes
(All of which will make people wonder what the
mom very proud.) heck they’ve been up to.

ramada.com ramada.com

UPDATED | 01.08.2019
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Encuentra cualquier cosa Dites « bonjour » aux articles

que te hayas olvidado. • Rasuradora • Cepillo de dientes
• Crema para afeitar • Dentífrico
Si te olvidaste de traer algo que necesitas en tu viaje, • Desodorante • Peine
aquí estamos para ayudarte. Consulta en el mostrador de
GUEST ROOM SUPPLIES recepción para obtener cualquiera de estos artículos sin Si te olvidaste de traer algo que necesitas en tu viaje,
costo. ¿No ves lo que necesitas? Solo llámanos. aquí estamos para ayudarte. Consulta en el mostrador de
IN-ROOM TABLE TENT recepción para obtener cualquiera de estos artículos sin
costo. ¿No ves lo que necesitas? Solo llámanos.
DIMENSIONS: SAY HELLO TO RED® | GUIDELINES | 26

4" W x 13" H (trim) Encuentra cualquier cosa
que te hayas olvidado.
INK:
ramada.com Say hello to
4-color process (CMYK) Say hello to anything you forgot.
anything you forgot.
T Y P E FAC E S : • Razor • Toothbrush Headline: If one or more of your travel necessities didn’t make the
• Shaving Cream • Toothpaste Sentinel Book, trip, we’ve got your covered. Check with the front desk to
Gotham Black, Book and Medium • Deodorant • Comb 28/29pt, 70% black get any of these items, free of charge. Don’t see what you
Sentinel Book need? Just give us a call.
Copy:
LOGO SIZE: Gotham Bold and Book, • Toothbrush • Razor
8/11pt • Toothpaste • Shaving Cream
1.125" W • Comb • Deodorant
Web Address:
If one or more of your travel necessities didn’t make the Gotham Medium, 8pt
trip, we’ve got your covered. Check with the front desk to
get any of these items, free of charge. Don’t see what you Headline:
need? Just give us a call. Sentinel Book,
If one or more of your travel necessities didn’t make the 18/19pt, 70% black ramada.com
trip, we’ve got your covered. Check with the front desk to
get any of these items, free of charge. Don’t see what you Copy:
need? Just give us a call. Gotham Bold and Book,
8/11pt
• Toothbrush • Razor
• Toothpaste • Shaving Cream
• Comb • Deodorant
Say hello to
anything you forgot.
ramada.com
Front

Encuentra cualquier cosa
que te hayas olvidado.

Si te olvidaste de traer algo que necesitas en tu viaje,
aquí estamos para ayudarte. Consulta en el mostrador de
recepción para obtener cualquiera de estos artículos sin
costo. ¿No ves lo que necesitas? Solo llámanos.

• Cepillo de dientes • Rasuradora
• Dentífrico • Crema para afeitar
• Peine • Desodorante

Dites « bonjour » aux articles
que vous avez oubliés.

Si vous avez oublié d’apporter des articles essentiels, nous
pouvons vous aider. Communiquez avec la réception pour
obtenir gratuitement n’importe lequel de ces articles.

• Brosse à dents • Rasoir
• Dentifrice • Crème à raser
• Peigne • Désodorisant

Back

UPDATED | 01.08.2019
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GUEST ROOM SUPPLIES SAY HELLO TO RED® | GUIDELINES | 27

GUEST SERVICE DIRECTORY WELCOMESSaayyhheellloottooHeadline:
WELCOMEaawwhhoolleenneewwSentinel Book,
DIMENSIONS: wwaayyttooffeeeell 33/33pt, white
GUEST SERVICES DIRECTORYwweellccoommee..
8.25" W x 11.625" H, 1.25" spine (folder) GUEST SERVICES DIRECTORY Web Address:
7.375" W x 11" H (tabs) rarmamadaad.ac.ocmom Gotham Medium, 10pt
6.875" W x 11" H (pages) GUEST SERVICES DIRECTORY

INK:

Ramada By Wyndham Red and black

T Y P E FAC E S :

Gotham Black, Book and Medium
Sentinel Book

LOGO SIZE:

1.75" W

Say hello to your Headline:
home sweet home- Sentinel Book,
away-from-home. 35/35pt, white

ramada.com Web Address:
Gotham Medium, 11pt

Spine: WELCOME ramada.com  |   0 1
Gotham

Bold, 18pt

Dear Guest, Copy:
Gotham Book,
Welcome to the Ramada® By Wyndham city TBD. Whatever the reason for your 9.5/13pt, copy
travels, we’re glad you chose to stay with us. And our staff of Ramada By Wyndham prints 70% black.
Ambassadors is ready to do anything they to make your stay as comfortable, relaxing, Variable copy is
and enjoyable as possible. shown in blue and
is unique to each
We’re pleased to offer you a spacious room, comfortable beds, and free high-speed hotel location.
wireless Internet access, as well as business services, a fitness center, a pool, and
other amenities designed to make you feel welcome throughout your stay. If you’ve
forgotten to bring any travel necessities like a toothbrush, toothpaste, comb, razor,
shaving cream, or deodorant, just call the front desk and we’ll be happy to provide
them, free of charge. And if there’s anything else you need to make your stay a
little better, just ask.

Whether you’re with us for a night or a week, our staff will be happy to provide
recommendations for places to go and things to do in the area. And if you have any
thoughts or suggestions for ways to improve our service, please share them with one
our staff, or directly with me at [email protected].

For future reservations, we encourage you to call 1-800-2RAMADA or visit
ramada.com to ensure you get the best available rate. We also suggest you consider
joining Wyndham Rewards®, our guest loyalty program, to make your stay even
more rewarding. When you stay at any of our hotels, you can earn points that can
be redeemed for hotel stays, airfare, resort vacations and a host of other retail and
restaurant experiences. For more information, please ask the Front Desk or visit
WyndhamRewards.com.

Thank you for choosing our hotel, and enjoy your stay. We hope to see you
again soon.

Sincerely,

First Name Last Name
General Manager

SaSyahyehlleollto tyooyuorurRamada — O’Hare
5615 N Cumberland Avenue
Chicago, IL 60631

hohmoemsewseweteehtohmoem-77e7-6-93-5800
awaawy-afyr-ofmro-mho-hmoem. e.

PLEASE DO NOT REMOVE ANY PAGES FROM THIS DIRECTORY

ramadraa.cmoamda.com

UPDATED | 01.08.2019
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GUEST ROOM SUPPLIES SAY HELLO TO RED® | GUIDELINES | 28

SHOWER HANGER Say hello to Headline: Dile “hola” al ahorro Headline:
saving water Sentinel Book, de agua y energía. Sentinel Book,
DIMENSIONS: and energy. 35/35pt, 24/24pt, white
70% black Para lavar las sábanas todos los días se usa mucha
4.25" W x 10.125" H (trim) Want to help us conserve water and energy, and agua, energía y detergente. ¿Quieres hacer una Copy:
use less detergent? All you have to do is hang up Copy: de esas pequeñas cosas que ayudan al medio Gotham Book,
INK: your towels to dry after you use them. Want us to Gotham Book, ambiente? En realidad, no debes hacer nada. Pero, 8/10pt
bring you fresh ones? Just leave them on the floor. 8/11pt si quieres que cambiemos las sábanas durante tu
4-color process (CMYK) Doing something good for the environment has estadía, solo deja esta tarjeta sobre tu cama.
never been easier. Legal:
T Y P E FAC E S : Gotham Book, Dites « bonjour »
This product is produced on recycled material. © 2017 Ramada 6/7pt aux économies
Gotham Black, Book and Medium sWiv©aTinneerh2dteolniee0sertirclnp1unpd8tdrearweioneRtn iipddptodaeeeuamnernncranaIttdtlnandlehyictesaino.roop.AttWnwlerylaollonslodrreiRalwugddrachnewmaetenismdddadrdeaoeanaonsInnapeldrogcreev.ceorceaAadpytdtlceeilb.olrdreyAani,dgtslawelhnmmRdtits.aaahaAmftrnfeetiahallrsiigieademaetraleiev.dtxh.eectdodhet.rpneMoultsuiomogasnbthreeoharfojotoefilnst d’eau et d’énergie.
Sentinel Book
Voulez-vous nous aider à conserver l’eau et
LOGO SIZE: l’énergie, et à utiliser moins de détergent? Il vous
suffit de suspendre vos serviettes pour les faire
1.56" W sécher après votre utilisation. Vous en voulez des
propres? Laissez-les sur le sol. Il n’a jamais été aussi
LEGAL: facile de venir en aide à l’environnement.

This product is produced on recycled
material. © (current year) Ramada
Worldwide Inc. All rights reserved.
Most hotels are independently owned
and operated. A limited number of
international hotels are managed by an
affiliate.

UPDATED | 01.08.2019
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GUEST ROOM SUPPLIES SAY HELLO TO RED® | GUIDELINES | 29

BED CARDS Say hello to Headline: Dile “hola” al Headline:
saving water Sentinel Book, ahorro de agua Sentinel Book,
DIMENSIONS: and energy. y energía. 27/27pt, white
39/39pt,
4" W x 9" H (trim) Para lavar las sábanas todos los días se usa mucha Copy:
70% black agua, energía y detergente. ¿Quieres hacer una Gotham Book,
INK: de esas pequeñas cosas que ayudan al medio 8/11pt
ambiente? En realidad, no debes hacer nada. Pero,
4-color process (CMYK) si quieres que cambiemos las sábanas durante tu
estadía, solo deja esta tarjeta sobre tu cama.
T Y P E FAC E S :
Dites « bonjour »
Gotham Black, Book and Medium aux économies
Sentinel Book d’eau et d’énergie.

LOGO SIZE: Le lavage quotidien des draps nécessite une
grande quantité d’eau et de détergent. Voulez-
1.56" W vous poser un petit geste pour contribuer à aider
l’environnement? En fait, il vous suffit de ne rien
LEGAL: faire du tout. Toutefois, si vous souhaitez que nous
changions vos draps au cours de votre séjour,
This product is produced on recycled veuillez placer cette carte sur votre lit.
material. © (current year) Ramada
Worldwide Inc. All rights reserved.
Most hotels are independently owned
and operated. A limited number of
international hotels are managed by an
affiliate.

Washing bed sheets daily uses a lot of energy, Copy:
water and detergent. Want to do one of those little Gotham Book,
things that adds up to helping the environment?
You don’t actually need to do anything. But if you 8/11pt
do want your sheets changed during your stay, just
leave this card on your bed.

This product is produced on recycled material. ©2018 Ramada Legal:
Worldwide Inc. All rights reserved. Most hotels are independently Gotham Book,
owned and operated. A limited number of international hotels are
managed by an affiliate. 6/7pt

UPDATED | 01.08.2019
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GUEST ROOM SUPPLIES SAY HELLO TO RED® | GUIDELINES | 30

DOOR HANGER Say hello
to sleeping
(DO NOT DISTURB) like a
rock star.
DIMENSIONS:
DO NOT DISTURB
3.5" W x 8.5" H Por favor, no molestar
Prière de ne pas déranger
INK: Bitte nicht stören

4-color process (CMYK)

T Y P E FAC E S :

Gotham Black, Book and Medium
Sentinel Book

LOGO SIZE:

1.5" W

Headline:
Sentinel Book,
44/39pt,
sentence case,
flush left

Lockup:
See page 12

Copy:
Gotham Bold and Book,
13/18pt

ramada.com Web Address:
Gotham Medium, 10pt

UPDATED | 01.08.2019
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GUEST ROOM SUPPLIES insert into lock SAY HELLO TO RED® | GUIDELINES | 31
insert into lock
DOOR SLOTS
Say hello Headline: DO NOT DISTURB
DIMENSIONS: to sleeping Sentinel Book, Por favor, no molestar
like a rock star. 20/21pt, 70% black Prière de ne pas déranger
2.5" W x 3.125" H Bitte nicht stören
Copy:
INK: Gotham Bold and Book, ramada.com
8/11pt
4-color process (CMYK) Web Address:
Gotham Medium, 8pt
T Y P E FAC E S :

Gotham Black, Book and Medium
Sentinel Book

LOGO SIZE:

1.12" W

UPDATED | 01.08.2019
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PRINT ADVERTISING SAY HELLO TO RED® | GUIDELINES | 32
BRAND PRINT ADS
Say hello to being
EXAMPLES the impulsive
traveler you
Say hello to dreamed of being
the reward for back in college.
sitting through
all 12,238 Say hello to
presentation places you’ve
slides. only seen in your
friends’ posts.
Life is full of surprises, and we’re one of the happy ones. Because no matter why
you’ve come to stay with us, we’re here to help you enjoy every minute. There are
lots of hotels to choose from, but only Ramada puts our hearts into your stay.
Book your stay at RA MA DA .COM

©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

Say hello to
the great big
world outside
your cubicle.

Life is full of surprises, and we’re one of the happy ones. Because no matter why
you’ve come to stay with us, we’re here to help you enjoy every minute. There are
lots of hotels to choose from, but only Ramada puts our hearts into your stay.
Book your stay at RA M A DA .CO M

©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

Life is full of surprises, and we’re one of the happy ones. Because no matter why
you’ve come to stay with us, we’re here to help you enjoy every minute. There are
lots of hotels to choose from, but only Ramada puts our hearts into your stay.
Book your stay at RAMADA.COM

©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

Life is full of surprises, and we’re one of the happy ones. Because no matter why
you’ve come to stay with us, we’re here to help you enjoy every minute. There are
lots of hotels to choose from, but only Ramada puts our hearts into your stay.
Book your stay at RA MA DA .COM

©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

UPDATED | 01.08.2019
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PRINT ADVERTISING SAY HELLO TO RED® | GUIDELINES | 33

BRAND PRINT AD Say hello to Headline:
WITH OFFER the reward for Sentinel Book, 28/26pt (adjust size as needed)
sitting through sentence case, flush left
DIMENSIONS: all 12,238
presentation Lockup:
8" W x 10.5" H slides. See page 12
Offer:
INK: STAY T WO N I GHTS Gotham Bold 50pt
track 20, white
4-color process (CMYK) SAVE
Small Type:
T Y P E FAC E S : 20% Gotham Bold 10/12pt
track 100, all caps,
Gotham Book, Black and Medium PLUS 1,000 BONUS POINTS flush left, white
Sentinel Book
Life is full of surprises, and we’re one of the happy ones. Because no matter why
LOGO SIZE: you’ve come to stay with us, we’re here to help you enjoy every minute. There are
lots of hotels to choose from, but only Ramada puts our hearts into your stay.
1.526" W Book your stay at RA MA DA .COM

REQUIRED ELEMENTS: SUBJECT TO AVAILABILITY AT PARTICIPATING HOTELS. Wyndham Rewards members only. Book online by Month XX, 2017 & complete stay by Month XX, 2017. Minimum stay of two
nights required. Sunday–Thursday arrivals only. Offer subject to change/cancellation at any time, as well as full terms at [insert URL where full t&c can be found]. Void where prohibited.
• Say Hello to Red® ©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.
• Tier logo
• URL Body Copy:
• Call to action Gotham Book 8/9.5pt
• Disclaimer and legal sentence case, flush left, 70% Black

LEGAL: Call to Action:
Gotham Medium 10/13pt
© (current year) Ramada Worldwide sentence case, flush left, 70% Black
Inc. All rights reserved. Most hotels are RAMADA.COM
independently owned and operated. A Gotham Black, all caps, Red ( C=0 M=100 Y=66 K=13)
limited number of international hotels
are managed by an affiliate. Disclaimer and Legal Copy:
Gotham Book 6/7pt
sentence case, flush left, 70% Black

UPDATED | 01.08.2019
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PRINT ADVERTISING SAY HELLO TO RED® | GUIDELINES | 34

PROPERTY AD PRINT Say hello to Headline:
WITH OFFER a destination Sentinel Book, 28/26pt
that goes the (adjust size as needed)
DIMENSIONS: extra mile. sentence case, flush left

8" W x 10.5" H STAY TWO NI GH TS Lockup:
See page 12
INK: SAVE
Offer:
4-color process (CMYK) 20% Gotham Bold 50pt
track 20, white
T Y P E FAC E S : PLUS 1,000 BONUS POINTS
Small Type:
Gotham Book, Black and Medium Gotham Bold 10/12pt
Sentinel Book track 100, all caps,
flush left, white
LOGO SIZE:
CUSTOMIZABLE
1.526" W LOCATION SPECIFIC

REQUIRED ELEMENTS: Body Copy:
Gotham Bold and Book
• Say Hello to Red® 8/10pt, sentence case,
• Tier logo flush left, 70% black,
• URL maximum of 3 lines
• Call to action
• Disclaimer and legal Call to Action:
Gotham Medium 10/13pt
LEGAL: sentence case, flush left,
© (current year) Ramada Worldwide Inc. All 70% Black
rights reserved. Most hotels are independently RAMADA.COM
owned and operated. A limited number of Gotham Black, all caps,
international hotels are managed by an affiliate. Red (C=0 M=100
Y=66 K=13)
Ramada Santa Barbara Disclaimer and Legal Copy:
805-319-4314 Gotham Book 6/7pt
4770 Calle Real, Santa Barbara, California 93110
sentence case, flush left, 70% Black
Book your stay at RA M A DA .CO M

SUBJECT TO AVAILABILITY AT PARTICIPATING HOTELS. Wyndham Rewards members only. Book online by Month XX, 2017 & complete stay by Month XX, 2017. Minimum stay of two
nights required. Sunday–Thursday arrivals only. Offer subject to change/cancellation at any time, as well as full terms at [insert URL where full t&c can be found]. Void where prohibited.
©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

ALTERNATE CUSTOMIZABLE HEADLINES Suggested for lobby photos:

Suggested for in-room photos: Say hello to a whole new way of
feeling welcome.
Say hello to sleeping like a rock star.

Say hello to always waking up on the
right side.

Say hello to your home sweet home-
away-from-home.

UPDATED | 01.08.2019
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PRINT ADVERTISING SAY HELLO TO RED® | GUIDELINES | 35

PROPERTY AD PRINT Say hello to Headline:
WITHOUT OFFER a destination Sentinel Book, 28/26pt
that goes the (adjust size as needed)
DIMENSIONS: extra mile. sentence case, flush left

8" W x 10.5" H Lockup:
See page 12
INK:
CUSTOMIZABLE
4-color process (CMYK) LOCATION SPECIFIC

T Y P E FAC E S : Body Copy:
Gotham Bold and Book
Gotham Book, Black and Medium 8/10pt, sentence case,
Sentinel Book flush left, 70% black,
maximum of 3 lines
LOGO SIZE:
Call to Action:
1.526" W Gotham Medium 10/13pt
sentence case, flush left,
REQUIRED ELEMENTS: 70% Black
RAMADA.COM
• Say Hello to Red® Gotham Black, all caps,
• Tier logo Red (C=0 M=100
• URL Y=66 K=13)
• Call to action
• Disclaimer and legal

LEGAL:

© (current year) Ramada Worldwide
Inc. All rights reserved. Most hotels are
independently owned and operated. A
limited number of international hotels
are managed by an affiliate.

Ramada Santa Barbara Disclaimer and Legal Copy:
805-319-4314 Gotham Book 6/7pt
4770 Calle Real, Santa Barbara, California 93110
sentence case, flush left, 70% Black
Book your stay at RA M A DA .CO M

SUBJECT TO AVAILABILITY AT PARTICIPATING HOTELS. Wyndham Rewards members only. Book online by Month XX, 2017 & complete stay by Month XX, 2017. Minimum stay of two
nights required. Sunday–Thursday arrivals only. Offer subject to change/cancellation at any time, as well as full terms at [insert URL where full t&c can be found]. Void where prohibited.
©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate.

ALTERNATE CUSTOMIZABLE HEADLINES Suggested for lobby photos:

Suggested for in-room photos: Say hello to a whole new way of
feeling welcome.
Say hello to sleeping like a rock star.

Say hello to always waking up on the
right side.

Say hello to your home sweet home-
away-from-home.

UPDATED | 01.08.2019
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SALES MATERIALS SAY HELLO TO RED® | GUIDELINES | 36

GENERIC FOLDER Say hello to Headline:
a whole new Sentinel Book,
DIMENSIONS: wayof feeling
welcome. 36/36 pt
9" W x 12" H (folded size)
ramada.com Web Address: ©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited number of international hotels are managed by an affiliate. Legal:
INK: Gotham Medium, Gotham Book,

4-color process over 1-color 10pt 6/7pt

T Y P E FAC E S : Ramada Santa Barbara
4770 Calle Real
Gotham Book, Medium and Black Santa Barbara, CA 93110
Sentinel Book

LOGO SIZE:

2" W

LEGAL:

© (current year) Ramada Worldwide
Inc. All rights reserved. Most hotels are
independently owned and operated. A
limited number of international hotels
are managed by an affiliate.

BUSINESS AND LEISURE FOLDERS

There are unique white folders available
to customize your materials for the
business or leisure travelers.

ramada.com

P 805.964.3511
F 805.964.3511

[email protected],GcBoEaSraRmbnatraaBarbara, CA 93110 P 805.964.3511
F 805.964.3511

[email protected] AT H A N S M I T H

Jonathan Smith

Say hello to ramada.com
your brand new
corner office.

ramada.com

Business

Say hello to ramada.com
friendly faces in
new places.

ramada.com

Leisure

ramada.com

UPDATED | 01.08.2019
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SALES MATERIALS SAY HELLO TO RED® | GUIDELINES | 37

HOTEL FACT SHEET Say hello to Headline:
the perfect spot Sentinel Book, 28/28 pt
DIMENSIONS: for whatever sentence case, flush left
you’re planning.
8.5" W x 11" H ALTERNATE CUSTOMIZABLE HEADLINES:

INK: Say hello to the great big world outside your cubicle.
Say hello to your home sweet home away-from-home.
4-color process (CMYK) Say hello to hospitality that makes business a pleasure.
Say hello to a destination that goes the extra mile.
T Y P E FAC E S : Say hello to a destination that’s always worth the journey.

Gotham Book, Black and Medium RAMADA BY WYNDHAM COSTA MESA HOTEL SERVICE HEADLINE:
Sentinel Book
NEWPORT BEACH, CALIFORNIA LOREM IP SUM Sed ut perspiciatis unde omnis iste natus error sit
LOGO SIZE: voluptatem accusantium doloremque laudantium, totam rem aperiam,
Ramada By Wyndham offers more than 850 locations in eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
1.6" W 64 countries, including major business centers around dicta sunt explicabo.
the world and the most international airport locations of
REQUIRED ELEMENTS: any hotel brand. Every Ramada By Wyndham offers VERITATIS ET QUASI Sed ut perspiciatis unde omnis iste natus error
you a warm, friendly and comfortable stay, with free sit voluptatem accusantium doloremque laudantium, totam rem aperiam,
• Say Hello to Red® high-speed wireless Internet access, spacious rooms, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
• Tier logo comfortable beds, business services, and fitness centers. dicta sunt explicabo.
• URL If you’re planning a meeting, conference, wedding, or
• Call to action event, our staff of Ramada By Wyndham Ambassadors Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
• Disclaimer and legal is ready to help you make it a success. doloremque laudantium, totam rem aperiam.

LEGAL: www.ramada.com | 1-800-2Ramada GUEST ROOM AMENITIES: BUSINESS AND MEETING FACILITIES:
©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited
© (current year) Ramada Worldwide number of international hotels are managed by an affiliate. LOREM IP SUM Sed ut perspiciatis unde omnis iste natus error sit V E R I TATI S E T QUAS I Sed ut perspiciatis unde omnis iste natus error
Inc. All rights reserved. Most hotels are voluptatem accusantium doloremque laudantium, totam rem aperiam, sit voluptatem accusantium doloremque laudantium, totam rem aperiam,
independently owned and operated. A May 2017 eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
limited number of international hotels dicta sunt explicabo. dicta sunt explicabo.
are managed by an affiliate.
DOLOR SIT E M E T S U Sed ut perspiciatis unde omnis iste natus error BE ATAE V I TAE D I C TA S UNT Sed ut perspiciatis unde omnis iste
Sub Head: Subheads and Body Copy: sit voluptatem accusantium doloremque laudantium, totam rem aperiam, natus error sit voluptatem accusantium doloremque laudantium, totam
Gotham Bold 11/16.5pt Gotham Bold, red and all eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto
all caps, flush left, red caps, 7.5/10.5pt; dicta sunt explicabo. beatae vitae dicta sunt explicabo.
Gotham Book 7.5/10.5pt,
Body Copy: sentence case, flush left, Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
Gotham Book 10.5/14pt 70% black doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo
sentence case, flush left, inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
70% black Call to Action:
Gotham Medium, 8/10pt MEETING ROOMS AR E A (S Q. F T.) C A PAC I T I E S Classrooms Theater U-Shape
Second Column: all caps, flush left, red Conference Banquet xx xx xx
Gotham Bold, red and all caps, Name xxxx xx xx xx xx xx
7.5/10.5pt; Ramada.com | Phone: Name xxxx xx xx xx xx xx
Gotham Book 7.5/10.5pt, sentence Gotham Medium, 8/14pt Name xxxx xx xx xx xx xx
case, flush left, 70% black red and 70% black Name xxxx xx xx

Ramada.com | Phone: Legal Copy: L O C AT I O N : MAP
Gotham Medium, red Gotham Book 6/7pt
sentence case, flush left, SINGAP ORE I S LOR E M I PS UM Sed ut perspiciatis unde omnis iste
Legal Copy: 70% black natus error sit voluptatem accusantium doloremque laudantium, totam
Gotham Book 6/7pt rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto
sentence case, flush left, beatae vitae dicta sunt explicabo.
70% black Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

DRIVING DIRECTIONS:

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

CONTACT YOUR DEDICATED GLOBAL
SAL ES CHAM PI ON TO M AK E A R E S E RVATI ON TODAY.

www.ramada.com | 1-800-2Ramada
Ramada GDS Code = RA Wyndham Rewards GDS Code = WR
©2018 Ramada Worldwide Inc. All rights reserved. Most hotels are independently owned and operated. A limited
number of international hotels are managed by an affiliate.

UPDATED | 01.08.2019
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DIGITAL SAY HELLO TO RED® | GUIDELINES | 38

STATIC BANNERS 728 x 90 pixels 300 x 50 pixels
320 x 50 pixels
RAMADA LOGO VARIATIONS ®

The Ramada logo can be substituted
when ‘BY WYNDHAM’ is illegible or
unclear. For example, in mobile ads, BY
WYNDHAM is too small to be clear and
in this case, the Ramada logo may be
used.

Ramada Red:

R:209 G:18 B:65

160 x 600 pixels 300 x 600 pixels 300 x 250 pixels

UPDATED | 01.08.2019
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DIGITAL SAY HELLO TO RED® | GUIDELINES | 39

EMAIL SIGNATURE Georgia, 20pt John Smith
Arial Black, 11pt
T Y P E FAC E S : Hotel Manager/ Second Language (optional)
Arial Regular, Full Hotel Name
Arial Regular 12pt
Arial Bold 22 Sylvan Way, Parsippany, NJ 07054 / Second Language (optional)
Backspace Ramadapropertywebsite.com
COLOR: after web
address  1-800-337-0077
Ramada Red:  1-234-567-1000
(R:209 G:18 B:66) and Gray Backspace  [email protected]
after email and Facebook | Twitter (optional)
DYNAMIC ELEMENTS:
social links
Name/position
Address/main/direct

Arial Regular, The information contained in this communication and the documents attached are for the
9pt sole use of the intended recipient and may contain private and confidential information.
If the recipient of this communication is not the intended recipient, or an employee of the
intended person or an agent responsible for delivering this communication to the intended
recipient, you are hereby notified that any dissemination, distribution, copying or the taking
of any action in reliance on the contents of this communication is strictly prohibited.

UPDATED | 01.08.2019
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BILLBOARD CREATION SAY HELLO TO RED® | GUIDELINES | 40

PROPERTY BILLBOARD Say hello to the joy of getting there.

DIMENSIONS: TURN RIGHT ON SMITH AVENUE | BROCKPORT | XXX.XXX.XXXX

Billboard is 14' H x 48' W in scale of
1 inch = 1 foot

INK:

4-color process (CMYK)

T Y P E FAC E S :

Gotham Black and Medium
Sentinel Book

Say hello to the joy of getting there.

TURN RIGHT ON SMITH AVENUE | BROCKPORT | XXX.XXX.XXXX

OPTIONAL CUSTOMIZABLE LOCATION ELEMENTS: SMALL-USE LOCKUP LOGO
Gotham Medium 60pt, all cap, flush left, track 30 to 100, 70% black

ALTERNATE CUSTOMIZABLE HEADLINES

Say hello to the last mile of your 1,500 mile day.
Say hello to not sleeping on Aunt Ida’s couch.

UPDATED | 01.08.2019
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SIGNAGE SAY HELLO TO RED® | GUIDELINES | 41

SHUTTLE VEHVICELHEIWCLREAWP PRRAOPOPFROOF
[email protected] • PHONE: (800) 645-3856 • FAX: (800) 351-4110
INK: [email protected] • PHONE: (800) 645-3856 • FAX: (800) 351-4110
RAMADA BY WYNDHAM
1-color Ramada Red Pantone 193 Small-use lockup
or white, depending on the color 1/20th Sca1/le20th Scale
of the vehicle.
1234 Anywhere St. Small-use 1234 Anywhere St. Property Address:
T Y P E FAC E S : Township, ST 00000 lockup Township, ST 00000 Trade Gothic LT - Bold No.2
1.800.2Ramada • ramada.com
Trade Gothic 1.800.2Ramada
ramada.com
REQUIRED ELEMENTS:
1234 Anywhere St. 1234 Anywhere St.
• Tier logo Township, ST 00000 Township, ST 00000
• ramada.com 1.800.2Ramada • ramada.com
• Phone number 1.800.2Ramada
ramada.com
You may replace the 1.800.2Ramada
phone number on rear of bus with 1234 Anywhere St.
your property direct phone number. Township, ST 00000
However, you may not use your
property 800 number on signage. 1.800.2Ramada
Deviations from these specifications ramada.com
are not permitted.
1234 Anywhere St.
Township, ST 00000

1.800.2Ramada
ramada.com

VEHICLE WRAP PROOFProperty Address:

VEHICLE WRAP PROOFWresepstoenrsnibHleotfeolrSaullpcpolyrrewsipllopnrdoveindcee,abliisdtdoinfg3Mla®b&or,PsDcCAhAUedSCuTelirnOtgifiMwedEithRIntSshtEaeliRlreiVrnssI.tCWaTlElear@tadioodWnnepoEatGSrptTnrooeEtvrRhisdaNiecnwHdLaOprTarTaynE-mtLieBenSsotUo. lndPtPhNLeYoin.C.s2tOallMers •or iPnHstaOllaNtiEon: .(O8u0r0cu)s6to4m5e-r3s 8w5ill6be• FAX: (800) 351-4110
1/20th ScaleRAMADA PLAWZesAterBn HYotWeCl USYuSpNTpOlDyMwHEiRlAlSpEMroRvVidICe Ea@lisWt oEfS3TME®R&NPHDOATAECLeSrUtiPfiPedLYIn.CsOtaMller•s. WPHeOdNo En:o(t8p0ro0v)id6e4w5-a3rr8a5n6tie•s oFnAtXhe: (i8ns0t0al)le3rs51o-r4i1n1s0tallation. Our customers will be
responsible for all correspondence, bidding labor, scheduling with their installation partners and payment.
Small-use lockup
1/20th Scale

1234 Anywhere St. Small-use Property Address:
Township, ST 00000 lockup Trade Gothic LT - Bold No.2

1.800.2Ramada 1234 Anywhere St. 1234 Anywhere St.
ramada.com Township, ST 00000 Township, ST 00000
1.800.2Ramada • ramada.com 1.800.2Ramada • ramada.com

1234 Anywhere St.
Township, ST 00000

1.800.2Ramada
ramada.com

1234 Anywhere St. 1234 Anywhere St.
Township, ST 00000 Township, ST 00000

1.800.2Ramada 1.800.2Ramada
ramada.com ramada.com

Property Address: Our UPDATED | 01.08.2019
WresepstoenrsnibHleotfeolrSaulWrlpecpsoelpysrrtoewensripslnliobpHnrledoovetfeinodlcreeSa,aulblpliicsdpotdlyroirnfewg3siMpllalo®bpn&ordor,PvesDincdAhceAeed,aCbuleliiisdrnttdgifioiwnefgdi3thMIlnats®bht&oaelirlr,PesiDrncssA.htWAaeTldleraCuatdelioiodrnntgneifipoweatGdripttonrhIonetvtsrhhistdaeiaeclinlrewdirLnaspTsr.artWaay-nmlletaBieetdnisoooto.nlnndpotathNreptonrinoe.sv2rtisadlaleenrwds aoprraraiynnmsttiaeelnlsatto.ionnt.hOeuirncsutastlloemrserosrwinilsl tbaellation. RETURN TO TABLE OF CONTENTS
customers will be

SIGNAGE SAY HELLO TO RED® | GUIDELINES | 42

DEPARTMENT OF UPDATED | 01.08.2019
T R A N S P O R TAT I O N RETURN TO TABLE OF CONTENTS

The highway sign is usually found near
major intersections or areas that offer
a multitude of services. They normally
have four or six sign spaces containing
competitor hotels, restaurants, auto
service stations, etc.

These signs are erected by the
Department of Transportation (DOT) in
your area; therefore, you should check
with them regarding cost, specifications
and any related information that
you require.

The approved colors for all Ramada®

By Wyndham logos must be used.

For current required specifications
and design, please contact the
Manager of Trademark Compliance or
the Facility Branding Coordinator at
1-866-446-8357. Deviations from these
specifications are not permitted. Other
brand tiers should follow these same
specifications.

FLAGS & ENTRANCE MATS SAY HELLO TO RED® | GUIDELINES | 43

FLAGS: UPDATED | 01.08.2019
RETURN TO TABLE OF CONTENTS
Dimensions: 3’ x 5’
Ink: Ramada Red or white
Logo: Tier logo

ENTRANCE MATS:

Inside use for entrance and vary in sizes
Ink: Ramada Red
Typeface: Gotham Medium
Tier logo
Optional customizable elements such
as Welcome and City can be included

CAMPAIGN PHOTOGRAPHY SAY HELLO TO RED® | GUIDELINES | 44

Photography is an essential part of UPDATED | 01.08.2019
evoking the “Red” state of mind for RETURN TO TABLE OF CONTENTS
our guests. It’s about capturing the
scenes, places, and moments that
represent the best parts of the travel
experience, whether it’s for business,
sightseeing, or just relaxing. Images
should complement the story or
message of the communication they’re
used in, providing additional context
or meaning. Our photos should always
feel bright, colorful, optimistic and
authentic. Whether we’re showing

global destinations or Ramada® By

Wyndham amenities, our photos let our
guests know that we understand what
travel means to them, and how to make
every hotel stay great.

CAMPAIGN PHOTOGRAPHY SAY HELLO TO RED® | GUIDELINES | 45

BRAND PROPERTY (GLOBAL TRAVEL) UPDATED | 01.08.2019
RETURN TO TABLE OF CONTENTS
The goal with off-property photos is to
capture the moments and experiences
that make people enjoy travel, whether
it’s for business, for pleasure or both.
Choose images that depict the aspects
of your location that will make it
attractive to travelers, and help you
tell an appealing, authentic story.
Focus on landmarks, popular walks
or trails, scenic vistas, destinations,
even some “secret” spots that are
favorites with locals. Use images
photographed in an editorial style
(i.e., not posed or staged).

CAMPAIGN PHOTOGRAPHY SAY HELLO TO RED® | GUIDELINES | 46

BRAND PROPERTY EXPERIENCES UPDATED | 01.08.2019
RETURN TO TABLE OF CONTENTS
Show those real life moments that are
authentic, and speak to the service and
hospitality that our guests can expect
whenever they stay with us. Focus
on the details, the little moments of
relaxation and enjoyment. For example,
a glass of wine, a cup of coffee, a
single plate or bowl. The idea is to

show the little things that Ramada® By

Wyndham does to make our guests feel
welcome and comfortable. Other on-
property moments or in-room photos
focus on the details that make the
guest experience the best it can be —
welcoming, comfortable, thoughtful. Use
natural sunlight and avoid dark areas or
rooms (i.e., make sure the curtains are
open).

CAMPAIGN PHOTOGRAPHY SAY HELLO TO RED® | GUIDELINES | 47

HOTEL SPECIFIC UPDATED | 01.08.2019
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Photos of your property should
showcase the details that make it
special, the keys to a great experience
for guests. Use images that help
you tell the story of what sets your
property apart, and why our guests will
enjoy their stay, no matter what the
reason for their travels. Images should
be bright and colorful. Use natural
sunlight as much as possible and keep
propping to a minimum. Don’t try to
capture too much in a single image: It’s
better to highlight individual features
and amenities than to create a busy,
cluttered composition where nothing
stands out. And of course, feature
as many signature “pops of red” as
possible at your hotel.

PHOTOGRAPHY LIBRARY SAY HELLO TO RED® | GUIDELINES | 48

BUSINESS / OFF-PROPERTY

Still Photography:
Brand stock photography may be used
until April 1, 2021.

UPDATED | 01.08.2019
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PHOTOGRAPHY LIBRARY SAY HELLO TO RED® | GUIDELINES | 49

BUSINESS / OFF & ON-PROPERTY

Still Photography:
Brand stock photography may be used
until April 1, 2021.

UPDATED | 01.08.2019
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